  {"id":8122,"date":"2025-12-26T04:00:30","date_gmt":"2025-12-26T04:00:30","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=8122"},"modified":"2026-03-09T04:30:11","modified_gmt":"2026-03-09T04:30:11","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","title":{"rendered":"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<hr \/>\n<p style=\"padding-left: 40px\">2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<hr \/>\n<p style=\"text-align: center\"><strong>\uae00\uc4f4\uc774: \ud300 \ud074\ub77c\ud06c(<a title=\"\uae00\uc4f4\uc774 \ud300 \ud074\ub77c\ud06c(Tim Clark)\" href=\"https:\/\/news.sap.com\/korea\/tags\/tim-clark\/\">Tim Clark<\/a>), \ubc88\uc5ed: \ud074\ub85c\ub4dc(<a title=\"\ud074\ub85c\ub4dc(Claude)\" href=\"https:\/\/news.sap.com\/korea\/tags\/claude\/\" rel=\"noopener\">Claude<\/a>)<\/strong><\/p>\n<figure id=\"attachment_8123\" aria-describedby=\"caption-attachment-8123\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8123\" src=\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism-1024x499.jpg\" alt=\"\ud3bc\uccd0\uc9c4 \ucc45 \uc704\uc5d0 \ud45c\uc2dc\ub41c \ud615\ud615\uc0c9\uc0c9\uc758 \ub3c4\ud45c\" width=\"640\" height=\"312\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism-1024x499.jpg 1024w, https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism-300x146.jpg 300w, https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism-768x374.jpg 768w, https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism-1536x749.jpg 1536w, https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-8123\" class=\"wp-caption-text\">\uc62c \ud55c \ud574 \ud3ec\ube0c\uc2a4(Forbes)\uc758 麻豆原创 BrandVoice \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ubd84\uc11d\ud55c \uacb0\uacfc \uae30\uc5c5 \ub9ac\ub354\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc911\uc810\uc744 \ub450\uace0 \uc788\ub294 \ubd84\uc57c\uac00 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. (\uc774\ubbf8\uc9c0: GETTY)<\/figcaption><\/figure>\n<div class=\"panel\">\n<h3>\uae00\uc4f4\uc774\uc758 \ud575\uc2ec \uba54\uc2dc\uc9c0<\/h3>\n<ul>\n<li class=\"whitespace-normal break-words pl-2\"><strong>AI<\/strong>: \uc2e4\ud5d8\uc801 \ud30c\uc77c\ub7ff \u2192 \uc2e4\uc81c \uc6b4\uc601\uc5d0 \ud1b5\ud569\ub41c \uc778\ud504\ub77c<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>\ub370\uc774\ud130<\/strong>: \uc218\uc9d1\uc758 \ubb38\uc81c \u2192 \uc2e4\uc2dc\uac04 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \uc804\ub7b5 \uc790\uc0b0<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>\uae30\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4<\/strong>: \ud654\ub824\ud55c \uc778\ud130\ud398\uc774\uc2a4 \u2192 \ubcf5\uc7a1\uc131\uc744 \ud5e4\uccd0\ub098\uac00\ub294 \uc778\uc9c0 \uc9c0\uc6d0 \ub3c4\uad6c<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>\uace0\uac1d \ub85c\uc5f4\ud2f0<\/strong>: \ub2e8\uae30 \uac70\ub798 \ud504\ub85c\uadf8\ub7a8 \u2192 \uc7a5\uae30 \uac00\uce58 \uacf5\ub3d9\ucc3d\uc870 \uad6c\uc870<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4<\/strong>: \ube44\uc6a9 \ubd80\ub2f4 \u2192 \uc2e0\ub8b0 \uae30\ubc18\uc758 \uacbd\uc7c1 \uc6b0\uc704<\/li>\n<\/ul>\n<\/div>\n<p>\uae30\uc5c5 \ud2b8\ub80c\ub4dc\ub294 \ub2e8\uc21c\ud788 \uc560\ub110\ub9ac\uc2a4\ud2b8 \ubcf4\uace0\uc11c\ub098 \ucee8\ud37c\ub7f0\uc2a4 \uae30\uc870\uc5f0\uc124\uc5d0\uc11c\ub9cc \ub098\ud0c0\ub098\ub294 \uac83\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ub354\ub4e4\uc5d0\uac8c \uc9c1\uc811 \ub9d0\uc744 \uac78 \ub54c \uc120\ud0dd\ud558\ub294 \uc2a4\ud1a0\ub9ac\uc5d0\uc11c \ubc18\ubcf5\uc801\uc774\uace0 \uc870\uc6a9\ud788 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4.<\/p>\n<p><a title=\"Forbes\uc758 麻豆原创 BrandVoice \ud3ec\uc2a4\ud2b8\" href=\"https:\/\/www.forbes.com\/sites\/sap\/?sh=673c7eda6e3c\" target=\"_blank\" rel=\"noopener\">Forbes\uc758 麻豆原创 BrandVoice \ud3ec\uc2a4\ud2b8<\/a>\ub97c 1\ub144 \ub3d9\uc548 \uac80\ud1a0\ud55c \uacb0\uacfc, \uba85\ud655\ud55c \uc11c\uc0ac \ud328\ud134\uc774 \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\uac83\ub4e4\uc740 \ucd94\uce21\uc131 \uc608\uce21\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uae30\uc5c5\ub4e4\uc774 \uc9c0\uae08 \ub2f9\uc7a5 \ubcc0\ud601, \ub9ac\uc2a4\ud06c, \uc131\uc7a5, \uadf8\ub9ac\uace0 \ub9ac\ub354\uc2ed\uc744 \uc5b4\ub5bb\uac8c \ud504\ub808\uc774\ubc0d\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \ud14c\ub9c8\ub4e4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc740 <strong>2025\ub144 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc744 \uc9c0\ubc30\ud588\ub358 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc<\/strong>\uc640 \uadf8\uac83\uc774 2026\ub144\uc744 \ud5a5\ud574 \uac00\ub294 \ub9ac\ub354\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc744 \uc2dc\uc0ac\ud558\ub294\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n<h2>1. AI\uac00 \ud601\uc2e0 \uc1fc\uc5d0\uc11c \uc6b4\uc601 \uc911\ucd94\ub85c \uc774\ub3d9<\/h2>\n<p>2025\ub144 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \uac00\uc7a5 \uc77c\uad00\ub41c \uc2e0\ud638\ub294 <strong>AI\uac00 \ub354 \uc774\uc0c1 \uc2e4\ud5d8\uc801\uc778 \uac83\uc73c\ub85c \ud3ec\uc9c0\uc154\ub2dd\ub418\uc9c0 \uc54a\ub294\ub2e4<\/strong>\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud30c\uc77c\ub7ff\uc774\ub098 \uac1c\ub150 \uc99d\uba85\uc744 \ubd80\uac01\uc2dc\ud0a4\ub294 \ub300\uc2e0, \uae30\uc5c5 \uc11c\uc0ac\ub294 \uc810\uc810 \ub354 AI\ub97c \ub0b4\uc7ac\ub41c \uc778\ud504\ub77c\ub85c \ud504\ub808\uc774\ubc0d\ud569\ub2c8\ub2e4 \u2014 ERP, \uc7ac\ubb34, \uacf5\uae09\ub9dd, \uc870\ub2ec \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \uae34\ubc00\ud558\uac8c \ud1b5\ud569\ub41c \uac83\uc73c\ub85c \ub9d0\uc785\ub2c8\ub2e4. \uac15\uc870\uc810\uc740 \uc2e4\ud589\uc785\ub2c8\ub2e4: \ub354 \ube60\ub978 \ub9c8\uac10, \ub354 \ub098\uc740 \uc608\uce21, \ud68c\ubcf5\ub825 \uc788\ub294 \uc6b4\uc601, \uadf8\ub9ac\uace0 \uaddc\ubaa8\uc5d0 \ub9de\ub294 \uc0dd\uc0b0\uc131\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\ubaa9\ud560 \ub9cc\ud55c \uac83\uc740 \ubb34\uc5c7\uc774 \ube60\uc838 \uc788\ub294\uac00\uc785\ub2c8\ub2e4. &#8220;\ud30c\uad34&#8221;\uc5d0 \ub300\ud55c \uc774\uc57c\uae30\ub294 \ud6e8\uc52c \uc904\uc5b4\ub4e4\uc5c8\uace0 <strong>\uc2e0\ub8b0\uc131, \uac70\ubc84\ub10c\uc2a4, \uc2e0\ub8b0<\/strong>\uc5d0 \ub300\ud55c \ucd08\uc810\uc740 \ud6e8\uc52c \ub354 \ub9ce\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5c5\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810:<\/strong> AI \uc2e0\ub8b0\uc131\uc740 \uc774\uc81c \uc57c\uc2ec\ucc2c \uc120\uc5b8\uc774 \uc544\ub2c8\ub77c \uc6b4\uc601 \uc131\uacfc\uc5d0\uc11c \ub098\uc635\ub2c8\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"\uac00\ud2b8\ub108, 2026\ub144 10\ub300 \uc804\ub7b5 \uae30\uc220 \ud2b8\ub80c\ub4dc \uc81c\uc2dc\" href=\"https:\/\/news.sap.com\/korea\/2026\/01\/%ea%b0%80%ed%8a%b8%eb%84%88-2026%eb%85%84-10%eb%8c%80-%ec%a0%84%eb%9e%b5-%ea%b8%b0%ec%88%a0-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ec%a0%9c%ec%8b%9c\/\" rel=\"noopener\">\uac00\ud2b8\ub108, 2026\ub144 10\ub300 \uc804\ub7b5 \uae30\uc220 \ud2b8\ub80c\ub4dc \uc81c\uc2dc<\/a>\u00a0|\u00a0<a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uac00\ud2b8\ub108\uac00 \uc81c\uc2dc\ud558\ub294 2026\ub144 10\ub300 \uc804\ub7b5 \uae30\uc220 \ud2b8\ub80c\ub4dc: 2026\ub144\uc758 \uae30\uc220 \ub9ac\ub354\ub294 AI\ub97c \uae30\ubcf8 \uc544\ud0a4\ud14d\ucc98\ub85c \uc124\uacc4\ud558\uace0, \uc778\uac04\uacfc AI\ub97c \ud1b5\ud569\ud558\uba70, \uc2e0\ub8b0\u00b7\ubcf4\uc548\u00b7\uc9c0\uc815\ud559 \ub9ac\uc2a4\ud06c\ub97c \uc120\uc81c\uc801\uc73c\ub85c \uad00\ub9ac\ud558\ub294 \uc124\uacc4\uc790\uc774\uc790 \uc735\ud569\uc790\uc774\uba70 \uac1c\ucc99\uc790\uac00 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<h2>2. \ub370\uc774\ud130\ub294 IT \ubb38\uc81c\uac00 \uc544\ub2cc \uc804\ub7b5\uc801 \uc790\uc0b0\uc73c\ub85c \uc7ac\uc815\uc758<\/h2>\n<p>\uc77c \ub144 \ub0b4\ub0b4 \ub370\uc774\ud130\ub294 \uae30\uc220\uc801 \ub3c4\uc804\uc774 \uc544\ub2c8\ub77c \ub9ac\ub354\uc2ed \uc758\ubb34\ub85c \ub354 \ub9ce\uc774 \ub4f1\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2a4\ud1a0\ub9ac\ub4e4\uc740 \uc77c\uad00\ub418\uac8c \ud1b5\ud569\ub41c \ub370\uc774\ud130 \uae30\ubc18, \uc2dc\ub9e8\ud2f1 \ub808\uc774\uc5b4, \uadf8\ub9ac\uace0 \uc778\uc0ac\uc774\ud2b8\ub97c \ud589\ub3d9\uc5d0 \uc9c1\uc811 \uc5f0\uacb0\ud558\ub294 \ubd84\uc11d\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc11c\uc0ac\ub294 &#8220;\ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\ub77c&#8221;\uc5d0\uc11c &#8220;\ub370\uc774\ud130\ub97c \uc0ac\uc6a9 \uac00\ub2a5\ud558\uace0, \ub9e5\ub77d\uc801\uc774\uba70, \uc758\uc0ac\uacb0\uc815\uc5d0 \ubc14\ub85c \uc4f8 \uc218 \uc788\uac8c \ub9cc\ub4e4\uc5b4\ub77c&#8221;\ub85c \uc804\ud658\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ud504\ub808\uc774\ubc0d\uc740 \uae30\uc5c5 \uc0ac\uace0\uc758 \uc131\uc219\ub3c4\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4: \ub370\uc774\ud130\ub294 \ub9ac\ub354\ub4e4\uc774 \uc2e4\uc2dc\uac04\uc73c\ub85c \u2014 \uc7ac\ubb34, \uc6b4\uc601, \uace0\uac1d \uacbd\ud5d8 \uc804\ubc18\uc5d0 \uac78\uccd0 \u2014 \uadf8\uac83\uc5d0 \uae30\ubc18\ud574 \ud589\ub3d9\ud560 \uc218 \uc788\uc744 \ub54c\ub9cc \uac00\uce58\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5c5\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810:<\/strong> \uacbd\uc7c1 \uc6b0\uc704\ub294 \ub370\uc774\ud130 \uc591\uc774 \uc544\ub2c8\ub77c \uc758\uc0ac\uacb0\uc815 \uc18d\ub3c4\uc785\ub2c8\ub2e4.<\/p>\n<h2>3. \uae30\uc5c5 \uacbd\ud5d8\uc758 \ud575\uc2ec\uc740 \ub354 \ub9ce\uc740 \ub300\uc2dc\ubcf4\ub4dc\uac00 \uc544\ub2c8\ub77c \uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0<\/h2>\n<p>\ub610 \ub2e4\ub978 \ubc18\ubcf5\ub418\ub294 \ud14c\ub9c8\ub294 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774 \uc7ac\uad6c\uc0c1\ub418\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uc571\uc774\ub098 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ucd95\ud558\ud558\uae30\ubcf4\ub2e4\ub294, 2025\ub144 \uc2a4\ud1a0\ub9ac\ub4e4\uc740 <strong>\uc9c0\ub2a5\ud615 \uacbd\ud5d8 \ub808\uc774\uc5b4<\/strong>\uc5d0 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4 \u2014 \uc778\uc0ac\uc774\ud2b8\ub97c \ud45c\uba74\ud654\ud558\uace0, \ud2b8\ub808\uc774\ub4dc\uc624\ud504\ub97c \uc124\uba85\ud558\uba70, \uc778\uac04\uc758 \ud310\ub2e8\uc744 \uc9c0\uc6d0\ud558\ub294 \uc2dc\uc2a4\ud15c\ub4e4\uc785\ub2c8\ub2e4. \uc5b8\uc5b4\ub294 \uc0ac\uc6a9\uc131\uc5d0\uc11c <em>\uc778\uc9c0<\/em>\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc740 \ub354 \ub113\uc740 \uae68\ub2ec\uc74c\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4. \ud55c \ub9c8\ub514\ub85c \ubcf5\uc7a1\uc131\uc740 \uc0ac\ub77c\uc9c0\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ub9ac\ub354\ub4e4\uc774 \uadf8\uac83\uc744 \uc2dc\uac01\ud654\ud558\ub294 \uac83\ubfd0\ub9cc \uc544\ub2c8\ub77c \uadf8\uac83\uc744 \ud1b5\ud574 \ucd94\ub860\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5c5\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810:<\/strong> \uc5d4\ud130\ud504\ub77c\uc774\uc988 UX\uc758 \ubbf8\ub798\ub294 \ud074\ub9ad\ubcf4\ub2e4\ub294 \uba85\ud655\uc131\uc785\ub2c8\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"2025\ub144 \ud074\ub77c\uc6b0\ub4dc ERP 7\ub300 \ud2b8\ub80c\ub4dc\" href=\"https:\/\/news.sap.com\/korea\/2025\/01\/2025%eb%85%84-%ed%81%b4%eb%9d%bc%ec%9a%b0%eb%93%9c-erp-7%eb%8c%80-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\" rel=\"noopener\">2025\ub144 \ud074\ub77c\uc6b0\ub4dc ERP 7\ub300 \ud2b8\ub80c\ub4dc<\/a>\u00a0|\u00a0<a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>2025\ub144\u00a0<a title=\"\ud074\ub77c\uc6b0\ub4dc ERP: \uc804\uc0ac\uc801 \uc790\uc6d0 \uad00\ub9ac\uc758 \ubbf8\ub798 | 麻豆原创\" href=\"https:\/\/www.sap.com\/korea\/products\/erp\/what-is-erp\/cloud-erp.html\" target=\"_blank\" rel=\"noopener\">\ud074\ub77c\uc6b0\ub4dc ERP<\/a>\u00a0\ud2b8\ub80c\ub4dc\ub294 \uc5d0\uc774\uc804\ud2b8\ud615 AI \ud1b5\ud569, \ud074\ub77c\uc6b0\ub4dc \ub124\uc774\ud2f0\ube0c \uc194\ub8e8\uc158 \ud655\ub300, AI \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uc9c0\uc6d0 \ub4f1\uc744 \uc911\uc2ec\uc73c\ub85c \uae30\uc5c5\uc758\u00a0<a title=\"\ub514\uc9c0\ud138 \ud601\uc2e0\uc774\ub780? | 麻豆原创\" href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-digital-transformation.html\" target=\"_blank\" rel=\"noopener\">\ub514\uc9c0\ud138 \uc804\ud658<\/a>\uacfc \ud601\uc2e0\uc744 \uac00\uc18d\ud654\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc5c5\uacc4 \uac70\uc778\ub4e4\uc758 \ud765\ubbf8\ub85c\uc6b4 \uc608\uce21\uc744 \uc9c0\uae08 \ubc14\ub85c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n<h2>4. \ub85c\uc5f4\ud2f0\uc640 \uc131\uc7a5\uc740 \uacf5\ub3d9 \ucc3d\uc870\ub85c \uc7ac\uc815\uc758<\/h2>\n<p>\uace0\uac1d \ub85c\uc5f4\ud2f0 \uc11c\uc0ac\ub3c4 2025\ub144\uc5d0 \uc9c4\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc804\ud1b5\uc801\uc778 \ud3ec\uc778\ud2b8 \uae30\ubc18 \ub610\ub294 \uac70\ub798\uc801 \ubaa8\ub378 \ub300\uc2e0, \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc740 \uc810\uc810 \ub354 \ub85c\uc5f4\ud2f0\ub97c <strong>\uc7a5\uae30\uc801 \uac00\uce58 \uacf5\ub3d9 \ucc3d\uc870<\/strong>\ub85c \ud504\ub808\uc774\ubc0d\ud569\ub2c8\ub2e4 \u2014 \ud2b9\ud788 B2B \uad00\uacc4\uc5d0\uc11c \ub9d0\uc785\ub2c8\ub2e4. \uc131\uc7a5\uc740 \uacf5\uc720\ub41c \uacb0\uacfc, \uc0dd\ud0dc\uacc4 \ud611\uc5c5, \uadf8\ub9ac\uace0 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \ucc38\uc5ec\uc758 \uacb0\uacfc\ub85c \ubb18\uc0ac\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774\uac83\uc740 \ub354 \uae4a\uc740 \ubcc0\ud654\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 \uace0\uac1d \uad00\uacc4\ub294 \ub9c8\ucf00\ud305 \uc804\uc220\uc774 \uc544\ub2c8\ub77c \uc804\ub7b5\uc801 \uc790\uc0b0\uc73c\ub85c \ucde8\uae09\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5c5\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810:<\/strong> \ub85c\uc5f4\ud2f0\ub294 \ud504\ub85c\uadf8\ub7a8\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \uc544\ud0a4\ud14d\ucc98\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>5. \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc774 \uacbd\uc7c1 \uc6b0\uc704\ub85c \ubd80\uc0c1<\/h2>\n<p>\uc544\ub9c8\ub3c4 \uac00\uc7a5 \uc800\ud3c9\uac00\ub41c \ud2b8\ub80c\ub4dc\ub294 <strong>\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uac00 \uac15\uc810\uc73c\ub85c \uc7ac\ud3ec\uc9c0\uc154\ub2dd\ub418\uace0 \uc788\ub2e4<\/strong>\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc6a9 \uc13c\ud130\uac00 \uc544\ub2c8\ub77c, \uac70\ubc84\ub10c\uc2a4, \ub9ac\uc2a4\ud06c, \uadf8\ub9ac\uace0 \uaddc\uc81c \uc900\ube44\uc131\uc740 \uc18d\ub3c4, \uc2e0\ub8b0, \uaddc\ubaa8\uc758 \ud65c\uc131\ud654 \uc694\uc778\uc73c\ub85c \ud504\ub808\uc774\ubc0d\ub429\ub2c8\ub2e4 \u2014 \ud2b9\ud788 \ud074\ub77c\uc6b0\ub4dc\uc640 AI \uc8fc\ub3c4 \ud658\uacbd\uc5d0\uc11c \ub9d0\uc785\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\ub97c \uc9c0\uc6d0\ud558\uc9c0\ub9cc, \uc778\uac04\uc758 \uac10\ub3c5\uc740 \uc5ec\uc804\ud788 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcc0\ub3d9\uc131\uc774 \ud070 \uae00\ub85c\ubc8c \ud658\uacbd\uc5d0\uc11c, \ud68c\ubcf5\ub825\uc740 \ub354 \uc774\uc0c1 \ubc29\uc5b4\uc801\uc774\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ucc28\ubcc4\ud654 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uae30\uc5c5\uc5d0 \ub300\ud55c \uc2dc\uc0ac\uc810:<\/strong> \uc2e0\ub8b0, \ud22c\uba85\uc131, \ud1b5\uc81c\ub294 \uc774\uc81c \uc131\uc7a5 \ub808\ubc84\uc785\ub2c8\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"2026\ub144 AI \ud2b8\ub80c\ub4dc \u2013 \ub9ac\ub354\ub4e4\uc744 \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8\" href=\"https:\/\/news.sap.com\/korea\/2026\/01\/2026%eb%85%84-ai-%ed%8a%b8%eb%a0%8c%eb%93%9c-%eb%a6%ac%eb%8d%94%eb%93%a4%ec%9d%84-%ec%9c%84%ed%95%9c-%ed%95%b5%ec%8b%ac-%ec%9d%b8%ec%82%ac%ec%9d%b4%ed%8a%b8\/\" rel=\"noopener\">2026\ub144 AI \ud2b8\ub80c\ub4dc \u2013 \ub9ac\ub354\ub4e4\uc744 \uc704\ud55c \ud575\uc2ec \uc778\uc0ac\uc774\ud2b8<\/a>\u00a0|\u00a0<a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uc5d0\uc774\uc804\ud2f1 AI\uc758 \ub290\ub9b0 \ubc1c\uc804, AI \ubc84\ube14 \ubd95\uad34, \uae30\uc5c5 \ucc28\uc6d0\uc758 GenAI \ud65c\uc6a9 \ud544\uc694\uc131, AI \uad00\ub9ac \uc870\uc9c1 \uad6c\uc870 \ub17c\uc7c1, AI \ud329\ud1a0\ub9ac\ub97c \ud1b5\ud55c \uac00\uce58 \ucc3d\ucd9c \uac00\uc18d\ud654 \ub4f1 MIT\uc758\u00a0<a title=\"\ub370\uc774\ube10\ud3ec\ud2b8 \uad50\uc218, \ube45\ub370\uc774\ud130\uc640 \uc9c1\uad00\uc758 \uc5ed\ud560\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%eb%8d%b0%ec%9d%b4%eb%b8%90%ed%8f%ac%ed%8a%b8-%ea%b5%90%ec%88%98-%eb%b9%85%eb%8d%b0%ec%9d%b4%ed%84%b0%ec%99%80-%ec%a7%81%ea%b4%80%ec%9d%98-%ec%97%ad%ed%95%a0\/\">\ud1b0 \ub370\uc774\ube10\ud3ec\ud2b8<\/a>\uc640 \ub79c\ub514 \ube48\uc774 \uc81c\uc2dc\ud558\ub294 2026\ub144 5\ub300 AI \ud2b8\ub80c\ub4dc\ub97c \uc9c0\uae08 \ubc14\ub85c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n<h2>2025\ub144 \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc2dc\uc0ac\uc810<\/h2>\n<p>\uc885\ud569\uc801\uc73c\ub85c \ubcfc \ub54c, \uc774\ub7ec\ud55c \ud14c\ub9c8\ub4e4\uc740 \uba85\ud655\ud55c \uc11c\uc0ac \uc804\ud658\uc744 \uac00\ub9ac\ud0b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c<\/li>\n<li>\ub3c4\uad6c\uc5d0\uc11c \uc2dc\uc2a4\ud15c\uc73c\ub85c<\/li>\n<li>\ubb34\uc870\uac74\uc801\uc778 \uc131\uc7a5\uc5d0\uc11c \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \uac70\ubc84\ub10c\uc2a4\uac00 \uc801\uc6a9\ub41c \uaddc\ubaa8\ub85c<\/li>\n<\/ul>\n<p>2025\ub144\uc758 \uae30\uc5c5 \ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\uc758 \ud575\uc2ec\uc740 \ub300\ub2f4\ud55c \uc57d\uc18d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc131\uacfc\ub97c \ub0b4\uc57c \ud55c\ub2e4\ub294 \uc555\ubc15\uc744 \ubc1b\ub294 \ub9ac\ub354\ub4e4\uc5d0\uac8c \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uc804\ub2ec\ub418\ub294 <strong>\uc2e0\ub8b0\uc131, \uc131\uacfc, \uc6b4\uc601\uc801 \uc9c4\uc2e4<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uadf8\uac83\uc774 \uc544\ub9c8\ub3c4 \uac00\uc7a5 \uc911\uc694\ud55c \ud2b8\ub80c\ub4dc\uc77c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc6d0\ubb38: <a title=\"Top 5 Enterprise Trends In 2025 From The Brand Journalism Trenches\" href=\"https:\/\/www.forbes.com\/sites\/sap\/2025\/12\/22\/top-5-enterprise-trends-in-2025-from-the-brand-journalism-trenches\/\" target=\"_blank\" rel=\"noopener\">Top 5 Enterprise Trends In 2025 From The Brand Journalism Trenches<\/a>, <a title=\"麻豆原创 BrandVoice | Forbes\" href=\"https:\/\/www.forbes.com\/sites\/sap\/\" target=\"_blank\" rel=\"noopener\">麻豆原创 BrandVoice<\/a>, Forbes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4. \uae00\uc4f4\uc774: \ud300&#8230;<\/p>\n","protected":false},"author":931,"featured_media":8123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5564393,5563078,5562997,4598206,5563001,5564739,4596991,5562842],"tags":[5565570,5565568,1494787,5565214,5565566,5564843,5563189,5565571,5565569,5563140,5565567,5562796,5562945,5562745],"sapn-display":[4596681,5564732,5564734,4597492],"sapn-type":[5564737],"class_list":["post-8122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp","category-cx","category-supply-chain","category-technology","category-solution","category-business-technology-platform","category-sme","category-sustainability","tag-5--","tag-5-","tag-ai","tag-claude","tag-sap-brandvoice","tag-tim-clark","tag-5563189","tag-5565571","tag-5565569","tag-5563140","tag-5565567","tag-5562796","tag-5562945","tag-5562745","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"description\" content=\"2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/korea\/2025\/12\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ucd5c\uc804\uc120\uc5d0\uc11c-\ubcf8-2025\ub144-5\ub300-\uae30\uc5c5-\ud2b8\ub80c\ub4dc\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc\" \/>\n<meta property=\"og:description\" content=\"2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/korea\/2025\/12\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ucd5c\uc804\uc120\uc5d0\uc11c-\ubcf8-2025\ub144-5\ub300-\uae30\uc5c5-\ud2b8\ub80c\ub4dc\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T04:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T04:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Park\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lovelyauer\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Park\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\"},\"author\":{\"name\":\"Adam Park\",\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803\"},\"headline\":\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc\",\"datePublished\":\"2025-12-26T04:00:30+00:00\",\"dateModified\":\"2026-03-09T04:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\"},\"wordCount\":55,\"image\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg\",\"keywords\":[\"5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc\",\"5\ub300 \ud2b8\ub80c\ub4dc\",\"AI\",\"Claude\",\"麻豆原创 BrandVoice\",\"Tim Clark\",\"\uacbd\ud5d8\",\"\uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\",\"\uae30\uc5c5 \ud2b8\ub80c\ub4dc\",\"\ub370\uc774\ud130\",\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998\",\"\uc0ac\uc6a9\uc790 \uacbd\ud5d8\",\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1\",\"\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\"],\"articleSection\":[\"ERP \uc774\uc57c\uae30\",\"\uace0\uac1d\uacbd\ud5d8 \uc774\uc57c\uae30\",\"\uacf5\uae09\ub9dd\uad00\ub9ac \uc774\uc57c\uae30\",\"\uae30\uc220 \ud601\uc2e0 \uc774\uc57c\uae30\",\"\ub2f9\uba74\uacfc\uc81c\uc640 \uc194\ub8e8\uc158\",\"\ube44\uc988\ub2c8\uc2a4 \uae30\uc220 \ud50c\ub7ab\ud3fc\",\"\uc911\uacac\uac15\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc2dc\ud06c\ub9bf \ub178\ud2b8\",\"\uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \uc774\uc57c\uae30\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\",\"url\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\",\"name\":\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/korea\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg\",\"datePublished\":\"2025-12-26T04:00:30+00:00\",\"dateModified\":\"2026-03-09T04:30:11+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803\"},\"description\":\"2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg\",\"width\":1920,\"height\":936,\"caption\":\"\uc62c \ud55c \ud574 \ud3ec\ube0c\uc2a4(Forbes)\uc758 麻豆原创 BrandVoice \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ubd84\uc11d\ud55c \uacb0\uacfc \uae30\uc5c5 \ub9ac\ub354\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc911\uc810\uc744 \ub450\uace0 \uc788\ub294 \ubd84\uc57c\uac00 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. (\uc774\ubbf8\uc9c0: GETTY)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/korea\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/korea\/#website\",\"url\":\"https:\/\/news.sap.com\/korea\/\",\"name\":\"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\",\"description\":\"麻豆原创 \ucf54\ub9ac\uc544\uc5d0 \ub300\ud55c \ub274\uc2a4\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/korea\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803\",\"name\":\"Adam Park\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png\",\"contentUrl\":\"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png\",\"caption\":\"Adam Park\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/adampark\/\",\"https:\/\/x.com\/lovelyauer\"],\"url\":\"https:\/\/news.sap.com\/korea\/author\/adampark\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","description":"2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/korea\/2025\/12\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ucd5c\uc804\uc120\uc5d0\uc11c-\ubcf8-2025\ub144-5\ub300-\uae30\uc5c5-\ud2b8\ub80c\ub4dc\/","og_locale":"ko_KR","og_type":"article","og_title":"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc","og_description":"2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.","og_url":"https:\/\/news.sap.com\/korea\/2025\/12\/\ube0c\ub79c\ub4dc-\uc800\ub110\ub9ac\uc998-\ucd5c\uc804\uc120\uc5d0\uc11c-\ubcf8-2025\ub144-5\ub300-\uae30\uc5c5-\ud2b8\ub80c\ub4dc\/","og_site_name":"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","article_published_time":"2025-12-26T04:00:30+00:00","article_modified_time":"2026-03-09T04:30:11+00:00","og_image":[{"width":1920,"height":936,"url":"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg","type":"image\/jpeg"}],"author":"Adam Park","twitter_card":"summary_large_image","twitter_creator":"@lovelyauer","twitter_misc":{"\uae00\uc4f4\uc774":"Adam Park","\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"5\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"},"author":{"name":"Adam Park","@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803"},"headline":"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc","datePublished":"2025-12-26T04:00:30+00:00","dateModified":"2026-03-09T04:30:11+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"},"wordCount":55,"image":{"@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg","keywords":["5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc","5\ub300 \ud2b8\ub80c\ub4dc","AI","Claude","麻豆原创 BrandVoice","Tim Clark","\uacbd\ud5d8","\uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1","\uae30\uc5c5 \ud2b8\ub80c\ub4dc","\ub370\uc774\ud130","\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998","\uc0ac\uc6a9\uc790 \uacbd\ud5d8","\uc2a4\ud1a0\ub9ac\ud154\ub9c1","\ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4"],"articleSection":["ERP \uc774\uc57c\uae30","\uace0\uac1d\uacbd\ud5d8 \uc774\uc57c\uae30","\uacf5\uae09\ub9dd\uad00\ub9ac \uc774\uc57c\uae30","\uae30\uc220 \ud601\uc2e0 \uc774\uc57c\uae30","\ub2f9\uba74\uacfc\uc81c\uc640 \uc194\ub8e8\uc158","\ube44\uc988\ub2c8\uc2a4 \uae30\uc220 \ud50c\ub7ab\ud3fc","\uc911\uacac\uac15\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \uc2dc\ud06c\ub9bf \ub178\ud2b8","\uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \uc774\uc57c\uae30"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","url":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/","name":"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","isPartOf":{"@id":"https:\/\/news.sap.com\/korea\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg","datePublished":"2025-12-26T04:00:30+00:00","dateModified":"2026-03-09T04:30:11+00:00","author":{"@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803"},"description":"2025\ub144 \uae30\uc5c5\ub4e4\uc740 AI\ub97c \uc2e4\ud5d8\uc774 \uc544\ub2cc \uc6b4\uc601 \uc911\ucd94\ub85c, \ub370\uc774\ud130\ub97c \uc804\ub7b5 \uc790\uc0b0\uc73c\ub85c, \ucef4\ud50c\ub77c\uc774\uc5b8\uc2a4\uc640 \ud68c\ubcf5\ub825\uc744 \uacbd\uc7c1 \uc6b0\uc704\ub85c \uc7ac\uc815\uc758\ud558\uba70 \uc2e4\ud5d8\uc5d0\uc11c \uc2e4\ud589\uc73c\ub85c, \uc57c\uc2ec\uc5d0\uc11c \uc2e0\ub8b0\uc131\uc73c\ub85c \uae30\uc5c5 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc758 \uc11c\uc0ac\ub97c \uc804\ud658\ud588\uc2b5\ub2c8\ub2e4.","breadcrumb":{"@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#primaryimage","url":"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg","contentUrl":"https:\/\/news.sap.com\/korea\/files\/2025\/12\/26\/top5-enterprise-trends-in-2025-brand-journalism.jpg","width":1920,"height":936,"caption":"\uc62c \ud55c \ud574 \ud3ec\ube0c\uc2a4(Forbes)\uc758 麻豆原创 BrandVoice \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ubd84\uc11d\ud55c \uacb0\uacfc \uae30\uc5c5 \ub9ac\ub354\ub4e4\uc774 \uc2e4\uc81c\ub85c \uc911\uc810\uc744 \ub450\uace0 \uc788\ub294 \ubd84\uc57c\uac00 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. (\uc774\ubbf8\uc9c0: GETTY)"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/korea\/2025\/12\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%a0%80%eb%84%90%eb%a6%ac%ec%a6%98-%ec%b5%9c%ec%a0%84%ec%84%a0%ec%97%90%ec%84%9c-%eb%b3%b8-2025%eb%85%84-5%eb%8c%80-%ea%b8%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/korea\/"},{"@type":"ListItem","position":2,"name":"\ube0c\ub79c\ub4dc \uc800\ub110\ub9ac\uc998 \ucd5c\uc804\uc120\uc5d0\uc11c \ubcf8 2025\ub144 5\ub300 \uae30\uc5c5 \ud2b8\ub80c\ub4dc"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/korea\/#website","url":"https:\/\/news.sap.com\/korea\/","name":"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","description":"麻豆原创 \ucf54\ub9ac\uc544\uc5d0 \ub300\ud55c \ub274\uc2a4","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/korea\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803","name":"Adam Park","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png","contentUrl":"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png","caption":"Adam Park"},"sameAs":["https:\/\/www.linkedin.com\/in\/adampark\/","https:\/\/x.com\/lovelyauer"],"url":"https:\/\/news.sap.com\/korea\/author\/adampark\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts\/8122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/users\/931"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/comments?post=8122"}],"version-history":[{"count":1,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts\/8122\/revisions"}],"predecessor-version":[{"id":8369,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts\/8122\/revisions\/8369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/media\/8123"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/media?parent=8122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/categories?post=8122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/tags?post=8122"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/sapn-display?post=8122"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/sapn-type?post=8122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}