{"id":6581,"date":"2024-04-25T09:57:22","date_gmt":"2024-04-25T09:57:22","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=6581"},"modified":"2025-02-06T07:20:04","modified_gmt":"2025-02-06T07:20:04","slug":"sap-%ec%bd%94%eb%a6%ac%ec%95%84-sap-%ec%9d%b4%eb%85%b8%eb%b2%a0%ec%9d%b4%ec%85%98-%eb%8d%b0%ec%9d%b4-%ed%8f%ac-cx-%ea%b0%9c%ec%b5%9c","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2024\/04\/sap-%ec%bd%94%eb%a6%ac%ec%95%84-sap-%ec%9d%b4%eb%85%b8%eb%b2%a0%ec%9d%b4%ec%85%98-%eb%8d%b0%ec%9d%b4-%ed%8f%ac-cx-%ea%b0%9c%ec%b5%9c\/","title":{"rendered":"麻豆原创 \ucf54\ub9ac\uc544, \u2018麻豆原创 \uc774\ub178\ubca0\uc774\uc158 \ub370\uc774 \ud3ec CX\u2019 \uac1c\ucd5c"},"content":{"rendered":"
2024<\/strong>\ub144<\/strong> 4<\/strong>\uc6d4<\/strong> 25<\/strong>\uc77c<\/strong>, <\/strong>\uc11c\uc6b8<\/strong> \u2013 <\/strong>麻豆原创 \ucf54\ub9ac\uc544(\ub300\ud45c\uc774\uc0ac \uc2e0\uc740\uc601)\ub294 \uc624\ub298 \u2018麻豆原创 \uc774\ub178\ubca0\uc774\uc158 \ub370\uc774 \ud3ec CX(麻豆原创 Innovation Day for CX)\u2019\ub97c \uc624\ub298 \uac1c\ucd5c\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc774\ubc88 \ud589\uc0ac\ub294 \uad6d\ub0b4 \uae30\uc5c5\uc758 \ub9c8\ucf00\ud305 \ubc0f \uc138\uc77c\uc988 \ubd84\uc57c \uc784\uc9c1\uc6d0\uc744 \ub300\uc0c1\uc73c\ub85c \ubcf4\ucf54\uc11c\uc6b8\uac15\ub0a8 \ud638\ud154\uc5d0\uc11c \uc9c4\ud589\ub41c\ub2e4.<\/p>\n AI \uae30\uc220\uc774 \ube44\uc57d\uc801\uc73c\ub85c \ubc1c\uc804\ud558\uace0 \uace0\uac1d \ub370\uc774\ud130 \uc811\uadfc\uc131\uc774 \ud655\ubcf4\ub418\uba70 \ub2e4\uc591\ud55c \uc5c5\uacc4\uc758 \uad6d\ub0b4 \uae30\uc5c5\uc744 \ube44\ub86f\ud55c \uc804 \uc138\uacc4 \uae30\uc5c5\uc774 \uace0\uac1d \uc911\uc2ec\uc758 \ube44\uc988\ub2c8\uc2a4\ub85c \ubcc0\ubaa8\ud558\uace0 \uc788\ub2e4. \uc774\uc640 \ud568\uaed8 \uc601\uc5c5, \ub9c8\ucf00\ud305, \uc11c\ube44\uc2a4 \ub4f1 \ub2e4\uc591\ud55c \ubd80\uc11c\uac00 \uace0\uac1d \ub370\uc774\ud130\ub97c \ud1b5\ud569 \ubc0f \ud65c\uc6a9\ud558\uace0 AI\ub85c \ucd08\uac1c\uc778\ud654\ub97c \ub2ec\uc131\ud558\uace0 \uc788\ub2e4. \uc774\ub294 麻豆原创\uac00 \ucd94\uad6c\ud558\ub294 \uc778\ud154\ub9ac\uc804\ud2b8 \uc5d4\ud130\ud504\ub77c\uc774\uc988(Intelligent Enterprise)\uc758 \uadfc\uac04\uc774 \ub41c\ub2e4.<\/p>\n N\uc7a1\ub7ec<\/strong>\uc640\u00a0\ubd80\uce90<\/strong>\uc758 \uc2dc\ub300. \uc6b0\ub9ac\ub294\u00a0\uc2dc\uac04<\/strong>\uacfc\u00a0\uc7a5\uc18c<\/strong>,\u00a0\uc0c1\ud669<\/strong>\uc5d0 \ub530\ub77c\u00a0\ub2e4\uc591\ud55c \uc790\uc544<\/strong>\ub85c \uc0b4\uc544\uac11\ub2c8\ub2e4. \ubd80\uce90\uc758\u00a0\ub2c8\uc988<\/strong>\uc640\u00a0\uc120\ud638\ub3c4<\/strong>,\u00a0\uad00\uc2ec\uc0ac<\/strong>\ub97c \uc774\ud574\ud558\uace0\u00a0\uac1c\uc778\ud654\ub41c \uacbd\ud5d8<\/strong>\uacfc\u00a0\ucd94\ucc9c<\/strong>,\u00a0\uc0c1\ud638\uc791\uc6a9<\/strong>\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uae30\uc5c5\uc758\u00a0\ucd08\uac1c\uc778\ud654 \uc131\uacf5 \uc804\ub7b5<\/strong>.\u00a0\uc6d4\uac04 \uc778\uc0ac\uc774\ud2b8<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n \uc774\ubc88 \ud589\uc0ac\uc5d0\ub294 麻豆原创 \ucf54\ub9ac\uc544 \uc6d0\uc601\uc120 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud074\ub77c\uc6b0\ub4dc \ubd80\ubb38\uc7a5\uc758 \uae30\uc870\uc5f0\uc124\uc744 \uc2dc\uc791\uc73c\ub85c \uc778\ud154\ub9ac\uc804\ud2b8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ubc29\ud5a5\uc131\uc744 \uad6c\uccb4\ud654\ud558\ub294 \ucd5c\uc2e0 \ud65c\uc6a9 \uc0ac\ub840\uac00 \uacf5\uac1c\ub41c\ub2e4. \ud2b9\ud788, \uace0\uac1d\uacbd\ud5d8(CX) \uac1c\uc120, \uc138\uc77c\uc988 \ud6a8\uc728 \uadf9\ub300\ud654, \uace0\uac1d \ucda9\uc131\ub3c4 \uc81c\uace0 \ub4f1 AI\ub97c \ud65c\uc6a9\ud55c \uc2e4\uc0ac\ub840 \uae30\ubc18\uc758 \ub2e4\uc591\ud55c \uc138\uc158\uc740 \ubb3c\ub860 \ub370\ubaa8\uac00 \uc9c4\ud589\ub41c\ub2e4.<\/p>\n \u201c\ub9ce\uc740 \uae30\uc5c5\uc774 \uc778\ud154\ub9ac\uc804\ud2b8 \uc5d4\ud130\ud504\ub77c\uc774\uc988\ub85c \uac70\ub4ed\ub098\uba70 \ud6a8\uc728\uc131\uacfc \uc218\uc775\uc131\uc744 \ud655\ubcf4\ud558\uace0 \uc788\ub2e4. \uc5ec\uae30\uc5d0 AI \uae30\uc220\uc774 \ub354 \ud574\uc9c0\uba70 \uac1c\uc778\ud654 \ub9c8\ucf00\ud305\uc774 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c \ub9de\uc774\ud558\uace0 \uc788\ub2e4. 麻豆原创\ub9cc\uc758 \ub6f0\uc5b4\ub09c AI \uc5ed\ub7c9\uacfc \ud0c4\ud0c4\ud55c \uc194\ub8e8\uc158\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6d\ub0b4 \uae30\uc5c5\uc774 \uace0\uac1d \ucc38\uc5ec\uc640 \ucda9\uc131\ub3c4\ub97c \uc99d\ub300\uc2dc\ud0a4\uace0, \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uba70, \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \uac15\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \uc804\ubc29\uc704 \uc9c0\uc6d0\uc5d0 \ub098\uc124 \uac83\uc774\ub2e4.\u201d<\/p>\n \uc6d0\uc601\uc120 麻豆原创 \ucf54\ub9ac\uc544 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud074\ub77c\uc6b0\ub4dc \ubd80\ubb38\uc7a5<\/p><\/blockquote>\n \ud55c\ud3b8, 麻豆原创 \ucf54\ub9ac\uc544\ub294 \ucd5c\uadfc \uc2e0\uc138\uacc4\uc544\uc774\uc564\uc528(\ub300\ud45c\uc774\uc0ac \ud615\ud0dc\uc900)\uc640 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \ucd08\uac1c\uc778\ud654 \uc194\ub8e8\uc158 麻豆原创 \uc774\ub9c8\uc2dc\uc2a4(麻豆原创 Emarsys) \uc0ac\uc5c5 \ud611\ub825\uacfc \uad6d\ub0b4\uc678 \uc2dc\uc7a5 \ud655\ub300\ub97c \uc704\ud55c \uc5c5\ubb34\ud611\uc57d(MOU)\uc744 \uccb4\uacb0\ud588\ub2e4. \uc774\ubc88 \uc5c5\ubb34\ud611\uc57d\uc744 \ud1b5\ud574 \uc591\uc0ac\ub294 \ucc28\ubcc4\ud654\ub41c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc \uc804\ub7b5\uc744 \uacf5\ub3d9\uc73c\ub85c \uc218\ub9bd\ud558\uace0 \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778\uc5d0\uc11c \uacf5\ub3d9\uc73c\ub85c \ub124\ud2b8\uc6cc\ud06c \ud65c\ub3d9\uacfc \ud611\ub825\uc744 \uc9c4\ud589\ud55c\ub2e4. \uc591\uc0ac\uc758 \uc804\ubb38\uc131\uacfc \uc194\ub8e8\uc158\uc744 \uc801\uadf9 \ud65c\uc6a9\ud574 \uc2dc\uc7a5 \uacbd\uc7c1\ub825\uc744 \uac15\ud654\ud558\uace0, \uae30\uc5c5\ub4e4\uc758 \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120 \uc0ac\ub840\ub97c \uad6c\ucd95\ud558\uba70 \uad6d\ub0b4 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubd84\uc57c \ud601\uc2e0\uc744 \uc8fc\ub3c4\ud574 \ub098\uac08 \uacc4\ud68d\uc774\ub2e4.<\/p>\n \ucd5c\uadfc \uc870\uc0ac\uc5d0\uc11c \ubbf8\uad6d\u00a0B2B \ub9c8\ucf00\ud130<\/a>\uc758 31%\uac00 \ucc57\ubd07, \ucf54\ub529, \ub514\uc790\uc778\uc5d0 AI\ub97c \uc801\uc6a9 \uc911\uc774\uba70 AI\ub85c \ucf58\ud150\uce20\uc640 \ubc1c\ud45c\uc790\ub8cc\ub97c \ub9cc\ub4dc\ub294 \uacbd\uc6b0\ub3c4 30%\ub098 \ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\uc640\ub294 \ubc18\ub300\ub85c AI\ub85c \ub9cc\ub4e0 \ucf58\ud150\uce20\ub97c \uaebc\ub9ac\ub294 \uc18c\ube44\uc790\ub3c4 \uc788\uc5b4 \uade0\ud615\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n 麻豆原创 \uace0\uac1d\uacbd\ud5d8(麻豆原创 Customer Experience) \uc194\ub8e8\uc158\uc740 \uae30\uc5c5\uc774 \ub6f0\uc5b4\ub09c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574 \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0 \uc218\uc775\uc131 \uc788\ub294 \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. 麻豆原创 \uc774\ub9c8\uc2dc\uc2a4<\/a>\ub294 \ub9c8\ucf00\ud130\uac00 \uac1c\uc778 \uc815\ubcf4 \ubcf4\ud638\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \ud558\ub294 \uc811\uadfc\ubc29\uc2dd\uc73c\ub85c \uac1c\uc778\ud654\ub41c \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud2b9\ubcc4\ud788 \uc124\uacc4\ub41c \uc194\ub8e8\uc158\uc774\ub2e4. \uc6b4\uc601 \ub370\uc774\ud130\uc640 \uace0\uac1d \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uace0 AI\ub97c \ud65c\uc6a9\ud574 \uc778\uc0ac\uc774\ud2b8\uc640 \ubd84\uc11d\uc744 \uac15\ud654\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\uac00 \uac1c\uc778\ud654\ub41c \uc2e4\uc2dc\uac04 \uc18c\ud1b5\uc744 \ud1b5\ud574 \uc218\ubc31\ub9cc \uba85\uc758 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud558\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n 麻豆原创 \uc774\ub9c8\uc2dc\uc2a4\ub294 2023 \uac00\ud2b8\ub108 \ub9e4\uc9c1 \ucffc\ub4dc\ub7f0\ud2b8 \uac1c\uc778\ud654 \uc5d4\uc9c4 \ubd80\ubb38(2023 Gartner\u00ae Magic Quadrant\u2122 for Personalization Engines) \ubc0f IDC \ub9c8\ucf13\uc2a4\ucf00\uc774\ud504: B2C \uae30\uc5c5\uc744 \uc704\ud55c \uc804 \uc138\uacc4 \uc634\ub2c8\ucc44\ub110 \ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc 2023 \ubca4\ub354 \ud3c9\uac00(IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment) \ub4f1 \ub2e4\uc218\uc758 \uc5c5\uacc4 \ubcf4\uace0\uc11c\uc5d0\uc11c \ub9ac\ub354\ub85c \uc120\uc815\ub41c \ubc14 \uc788\ub2e4.<\/p>\n # # #<\/p>\n 麻豆原创\uc758 \uc804\ub7b5\uc740 \ubaa8\ub4e0 \uae30\uc5c5\uc774\u00a0\uc9c0\ub2a5\ud615 \uae30\uc5c5<\/a>\uc73c\ub85c \uc6b4\uc601\ub420 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \uac83\uc774\ub2e4. 麻豆原创\ub294 \uae30\uc5c5\uc6a9 \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2dc\uc7a5\uc758 \uc120\ub450\uc8fc\uc790\ub85c\uc11c \uaddc\ubaa8\uc640 \uc5c5\uc885\uc5d0 \uad00\uacc4 \uc5c6\uc774 \ubaa8\ub4e0 \uae30\uc5c5\uc774 \ucd5c\uace0\ub85c \uc6b4\uc601\ub420 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \uac70\ub798\uc758 87%\uac00 麻豆原创\u00ae<\/sup>\u00a0\uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \ucc98\ub9ac\ub41c\ub2e4. 麻豆原创\uc758\u00a0\uba38\uc2e0\ub7ec\ub2dd<\/a>,\u00a0\uc0ac\ubb3c\uc778\ud130\ub137(IoT)<\/a>, \uace0\uae09\u00a0\uc560\ub110\ub9ac\ud2f1\uc2a4<\/a>\u00a0\uae30\uc220\uc740 \uace0\uac1d\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc73c\ub85c \uc804\ud658\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4.<\/p>\n 麻豆原创\ub294 \uc0ac\ub78c\uacfc \uc870\uc9c1\uc5d0 \uae4a\uc740 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uace0 \uacbd\uc7c1 \uc6b0\uc704\ub97c \uc720\uc9c0\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud55c\ub2e4. 麻豆原创\ub294 \uae30\uc5c5\uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc911\ub2e8 \uc5c6\uc774 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uae30\uc220\uc744 \ub2e8\uc21c\ud654\ud55c\ub2e4. 麻豆原创\uc758 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc560\ud50c\ub9ac\ucf00\uc774\uc158 \ubc0f \uc11c\ube44\uc2a4 \uc81c\ud488\uad70\uc744 \ud1b5\ud574 \uc804 \uc138\uacc4 25\uac1c \uc5c5\uc885\uc758 \uae30\uc5c5 \ubc0f \uacf5\uacf5 \uace0\uac1d\uc774 \uc218\uc775\uc131 \uc788\uac8c \uc6b4\uc601\ud558\uace0, \uc9c0\uc18d\uc801\uc73c\ub85c \ubc14\ub00c\ub294 \uc0c1\ud669\uc5d0 \uc801\uc751\ud558\uba70, \ubcc0\ud654\ub97c \uc774\ub04c\uc5b4\ub0b4\uace0 \uc788\ub2e4.<\/p>\n 麻豆原创\ub294 \uace0\uac1d, \ud30c\ud2b8\ub108, \uc9c1\uc6d0 \ubc0f \uc5c5\uacc4 \uc120\uad6c\uc790\ub85c \uad6c\uc131\ub41c \uae00\ub85c\ubc8c \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc138\uacc4\uac00 \ub354 \uc798 \uc6b4\uc601\ub418\uace0 \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc744 \uac1c\uc120\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub294\u00a0www.sap.com\/korea<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":" \uace0\uac1d\uacbd\ud5d8(CX) \ubd84\uc57c\uc758 AI \uc801\uc6a9 \ud601\uc2e0 \uc0ac\ub840 \uacf5\uc720 2024\ub144 4\uc6d4 25\uc77c, \uc11c\uc6b8 \u2013 麻豆原创 \ucf54\ub9ac\uc544(\ub300\ud45c\uc774\uc0ac \uc2e0\uc740\uc601)\ub294 \uc624\ub298 \u2018麻豆原创 \uc774\ub178\ubca0\uc774\uc158 \ub370\uc774 \ud3ec CX(麻豆原创 Innovation Day for CX)\u2019\ub97c…<\/p>\n","protected":false},"author":29,"featured_media":6585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,4600498,4598557],"tags":[1494787,5562751,5564974,4607417,5564171,5562895,5564973,5564172,4607381,5563210],"sapn-display":[5564733,5564735,4596681],"sapn-type":[4599462],"class_list":["post-6581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","category-event","category-company","tag-ai","tag-cx","tag-emarsys","tag-mou","tag-sap-emarsys","tag-5562895","tag-5564973","tag-5564172","tag-4607381","tag-5563210","sapn-display-news-spotlight","sapn-display-news-hero","sapn-display-topic-hero","sapn-type-press-release"],"yoast_head":"\n
\ucd08\uac1c\uc778\ud654 \uc2dc\ub300, \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud55c 3\ub300 \uc804\ub7b5<\/a> | \ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n
AI\uc640 \ub9c8\ucf00\ud305: \ubcf4\ubb3c\uc778\uac00, \ud749\ubb3c\uc778\uac00?<\/a> | \ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n
麻豆原创\uc5d0 \ub300\ud574<\/h3>\n