{"id":6529,"date":"2024-04-11T07:13:49","date_gmt":"2024-04-11T07:13:49","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=6529"},"modified":"2024-04-16T08:38:03","modified_gmt":"2024-04-16T08:38:03","slug":"ai%ec%99%80-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b3%b4%eb%ac%bc%ec%9d%b8%ea%b0%80-%ed%9d%89%eb%ac%bc%ec%9d%b8%ea%b0%80","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2024\/04\/ai%ec%99%80-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b3%b4%eb%ac%bc%ec%9d%b8%ea%b0%80-%ed%9d%89%eb%ac%bc%ec%9d%b8%ea%b0%80\/","title":{"rendered":"AI\uc640 \ub9c8\ucf00\ud305: \ubcf4\ubb3c\uc778\uac00, \ud749\ubb3c\uc778\uac00?"},"content":{"rendered":"<hr \/>\n<p style=\"padding-left: 40px\">\ucd5c\uadfc \uc870\uc0ac\uc5d0\uc11c \ubbf8\uad6d <a title=\"B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/b2b-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b2%a0%ec%8a%a4%ed%8a%b8-%ed%94%84%eb%9e%99%ed%8b%b0%ec%8a%a4\/\" target=\"_blank\" rel=\"noopener\">B2B \ub9c8\ucf00\ud130<\/a>\uc758 31%\uac00 \ucc57\ubd07, \ucf54\ub529, \ub514\uc790\uc778\uc5d0 AI\ub97c \uc801\uc6a9 \uc911\uc774\uba70 AI\ub85c \ucf58\ud150\uce20\uc640 \ubc1c\ud45c\uc790\ub8cc\ub97c \ub9cc\ub4dc\ub294 \uacbd\uc6b0\ub3c4 30%\ub098 \ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\uc640\ub294 \ubc18\ub300\ub85c AI\ub85c \ub9cc\ub4e0 \ucf58\ud150\uce20\ub97c \uaebc\ub9ac\ub294 \uc18c\ube44\uc790\ub3c4 \uc788\uc5b4 \uade0\ud615\uc774 \ud544\uc694\ud55c \uc2dc\uc810\uc785\ub2c8\ub2e4.<\/p>\n<hr \/>\n<p style=\"text-align: center\"><strong>\uae00\uc4f4\uc774: \ub9c8\ub974\uc2dc\uc544 \uc0c8\ube44\uc9c0(<a href=\"https:\/\/news.sap.com\/korea\/tags\/marcia-savage\/\" target=\"_blank\" rel=\"noopener\">Marcia Savage<\/a>)<\/strong><\/p>\n<p>\uc5f0\uad6c \uacb0\uacfc \uc0ac\ud68c\uc801 \uc758\uc2dd \uc788\ub294 \uc18c\ube44\uc790\ub294 \uce5c\ud658\uacbd <a href=\"https:\/\/www.sap.com\/korea\/sustainability.html\" target=\"_blank\" rel=\"noopener\">\uc9c0\uc18d\uac00\ub2a5\uc131<\/a> \ud65c\ub3d9\uc744 \ud3bc\uce58\ub294 \ube0c\ub79c\ub4dc\uc758 \uc81c\ud488\uc5d0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ubd88\ud560 \uc6a9\uc758\uac00 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. AI-\ud504\ub9ac(AI\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc740) \uc81c\ud488\uc5d0 \ub300\ud574\uc11c\ub3c4 \uac19\uc740 \ubc18\uc751\uc77c\uae4c\uc694?<\/p>\n<h2>AI-\ud504\ub9ac \ub9c8\ucf00\ud305\uc774 \ub354 \uc778\uac04\uc801\uc778\uac00?<\/h2>\n<p>\uac00\ud2b8\ub108(Gartner)\ub294 \uc624\ub294 2027\ub144\uae4c\uc9c0 <a class=\"color-link\" title=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025#:~:text=By%202027%2C%2020%25%20of%20brands,spread%20false%20or%20misleading%20information.\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025#:~:text=By%202027%2C%2020%25%20of%20brands,spread%20false%20or%20misleading%20information.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025#:~:text=By%202027%2C%2020%25%20of%20brands,spread%20false%20or%20misleading%20information.\" aria-label=\"20% of brands\"><strong data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025#:~:text=By%202027%2C%2020%25%20of%20brands,spread%20false%20or%20misleading%20information.\">\ube0c\ub79c\ub4dc\uc758 20%<\/strong><\/a>\uac00 \uc790\uc0ac \ube44\uc988\ub2c8\uc2a4\uc640 \uc81c\ud488\uc5d0 \uc778\uacf5\uc9c0\ub2a5\uc744 \uc801\uc6a9\ud558\uc9c0 \uc54a\uc740 \uc810\uc744 \ucc28\ubcc4\ud654 \uc694\uc18c\ub85c \uc0bc\uc744 \uc804\ub9dd\uc774\ub77c\uace0 \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n<figure id=\"attachment_6530\" aria-describedby=\"caption-attachment-6530\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-6530\" src=\"https:\/\/news.sap.com\/korea\/files\/2024\/04\/11\/ai-and-marketing-future-of-commerce-getty-1024x576.jpg\" alt=\"AI\uc640 \ub9c8\ucf00\ud305\uc744 \uc0c1\uc9d5\ud558\ub294 \uba54\uac00\ud3f0\uacfc, \ud654\uba74, \ucc28\ud2b8\uc5d0 \ub458\ub7ec\uc2f8\uc778 \uc0ac\ub78c\" width=\"640\" height=\"360\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2024\/04\/11\/ai-and-marketing-future-of-commerce-getty-1024x576.jpg 1024w, https:\/\/news.sap.com\/korea\/files\/2024\/04\/11\/ai-and-marketing-future-of-commerce-getty-300x169.jpg 300w, https:\/\/news.sap.com\/korea\/files\/2024\/04\/11\/ai-and-marketing-future-of-commerce-getty-768x432.jpg 768w, https:\/\/news.sap.com\/korea\/files\/2024\/04\/11\/ai-and-marketing-future-of-commerce-getty.jpg 1440w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-6530\" class=\"wp-caption-text\">\uc138\uc774\uc790\ud504\ub85c\uadf8 \ub9c8\ucf00\ud305 \uadf8\ub8f9(Sagefrog Marketing Group) \uc870\uc0ac \uacb0\uacfc \ubbf8\uad6d B2B \ub9c8\ucf00\ud130\uc758 31%\uac00 \ucc57\ubd07, \ucf54\ub529, \ub514\uc790\uc778 \ub4f1\uc5d0 AI\ub97c \uc801\uc6a9 \uc911\uc774\uba70, \ucf58\ud150\uce20\uc640 \ubc1c\ud45c\uc790\ub8cc \uc81c\uc791\uc5d0 \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0\ub3c4 31%\ub098 \ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (\uc774\ubbf8\uc9c0: GETTY)<\/figcaption><\/figure>\n<p>\ub2e4\uc2dc \ub9d0\ud574 AI\ub85c \ub9cc\ub4e0 \ucf58\ud150\uce20\ub97c \ub2f4\uace0 \uc788\ub294 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub098 \uad11\uace0\uc758 \uc2e0\ube59\uc131\uc5d0 \uad00\ud574 \uc758\ubb38\uc744 \uc81c\uae30\ud560 \uacbd\uc6b0 \ud604\uba85\ud55c CMO\ub294 AI \uc774\ubbf8\uc9c0\ub098 \ud14d\uc2a4\ud2b8\uac00 \uc5c6\ub294 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c AI\uc640 \ub9c8\ucf00\ud305 \uc811\uadfc\ubc95\uc740 \ub09c \ub370 \uc5c6\uc774 \ubd88\uc465 \ub098\ud0c0\ub09c \ud604\uc0c1\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ubbf8\uad6d\uc778\ub4e4\uc740 \ud604\uc7ac \uc77c\uc0c1 \uc0dd\ud65c\uc5d0 \ud30c\uace0\ub4e0 AI\uc5d0 \uad00\ud574 \ud765\ubd84\ubcf4\ub2e4\ub294 \uc6b0\ub824\ub97c \ub354 \ud45c\ud558\uace0 \uc788\ub2e4\uace0 <a class=\"color-link\" title=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/08\/28\/growing-public-concern-about-the-role-of-artificial-intelligence-in-daily-life\/#:~:text=The%20share%20of%20Americans%20who,notable%20differences%2C%20particularly%20by%20age.\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/08\/28\/growing-public-concern-about-the-role-of-artificial-intelligence-in-daily-life\/#:~:text=The%20share%20of%20Americans%20who,notable%20differences%2C%20particularly%20by%20age.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.pewresearch.org\/short-reads\/2023\/08\/28\/growing-public-concern-about-the-role-of-artificial-intelligence-in-daily-life\/#:~:text=The%20share%20of%20Americans%20who,notable%20differences%2C%20particularly%20by%20age.\" aria-label=\"Pew Research Center survey\"><strong data-ga-track=\"ExternalLink:https:\/\/www.pewresearch.org\/short-reads\/2023\/08\/28\/growing-public-concern-about-the-role-of-artificial-intelligence-in-daily-life\/#:~:text=The%20share%20of%20Americans%20who,notable%20differences%2C%20particularly%20by%20age.\">\ud4e8\ub9ac\uc11c\uce58\uc13c\ud130(Pew Research<\/strong> <strong data-ga-track=\"ExternalLink:https:\/\/www.pewresearch.org\/short-reads\/2023\/08\/28\/growing-public-concern-about-the-role-of-artificial-intelligence-in-daily-life\/#:~:text=The%20share%20of%20Americans%20who,notable%20differences%2C%20particularly%20by%20age.\">Center) \uc870\uc0ac<\/strong><\/a> \uacb0\uacfc\uc5d0\uc11c \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc18c\ube44\uc790\uc758 72%\ub294 AI \uae30\ubc18 \ucf58\ud150\uce20\uac00 \uac70\uc9d3 \ub610\ub294 \uc624\ub3c4\ud558\ub294 \uc815\ubcf4\ub97c \uc720\ud3ec\ud560 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\uba70 \uc6b0\ub824\ud55c\ub2e4\uace0 \uac00\ud2b8\ub108\ub294 \uc804\ud569\ub2c8\ub2e4. \uc774\ucc98\ub7fc AI\uc5d0 \ub300\ud55c \ubd88\uc2e0\uc740 \uba87\uba87 \uc18c\ube44\uc790\ub85c \ud558\uc5ec\uae08 AI-\ud504\ub9ac \ube0c\ub79c\ub4dc\ub97c \ucc3e\uc544 \ub098\uc124 \uc218 \uc788\ub2e4\uace0 \uac00\ud2b8\ub108\ub294 \ubbff\uc2b5\ub2c8\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"\ucd08\uac1c\uc778\ud654 \uc2dc\ub300, \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud55c 3\ub300 \uc804\ub7b5\" href=\"https:\/\/news.sap.com\/korea\/2023\/05\/%ec%b4%88%ea%b0%9c%ec%9d%b8%ed%99%94-%ec%8b%9c%eb%8c%80-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-3%eb%8c%80-%ec%a0%84%eb%9e%b5\/\" target=\"_blank\" rel=\"noopener\">\ucd08\uac1c\uc778\ud654 \uc2dc\ub300, \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud55c 3\ub300 \uc804\ub7b5<\/a> | <a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p><strong>N\uc7a1\ub7ec<\/strong>\uc640 <strong>\ubd80\uce90<\/strong>\uc758 \uc2dc\ub300. \uc6b0\ub9ac\ub294 <strong>\uc2dc\uac04<\/strong>\uacfc <strong>\uc7a5\uc18c<\/strong>, <strong>\uc0c1\ud669<\/strong>\uc5d0 \ub530\ub77c <strong>\ub2e4\uc591\ud55c \uc790\uc544<\/strong>\ub85c \uc0b4\uc544\uac11\ub2c8\ub2e4. \ubd80\uce90\uc758 <strong>\ub2c8\uc988<\/strong>\uc640 <strong>\uc120\ud638\ub3c4<\/strong>, <strong>\uad00\uc2ec\uc0ac<\/strong>\ub97c \uc774\ud574\ud558\uace0 <strong>\uac1c\uc778\ud654\ub41c \uacbd\ud5d8<\/strong>\uacfc <strong>\ucd94\ucc9c<\/strong>, <strong>\uc0c1\ud638\uc791\uc6a9<\/strong>\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uae30\uc5c5\uc758 <strong>\ucd08\uac1c\uc778\ud654 \uc131\uacf5 \uc804\ub7b5<\/strong>. <a href=\"https:\/\/news.sap.com\/korea\/tags\/%EC%9B%94%EA%B0%84-%EC%9D%B8%EC%82%AC%EC%9D%B4%ED%8A%B8\/\" target=\"_blank\" rel=\"noopener\">\uc6d4\uac04 \uc778\uc0ac\uc774\ud2b8<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n<blockquote><p>\u201c\uc77c\ubd80 \ube0c\ub79c\ub4dc\ub294 AI\ub97c \ud68c\ud53c\ud558\uace0 \ubcf4\ub2e4 \uc778\uac04\uc801\uc778 \ud3ec\uc9c0\uc154\ub2dd\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub458 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c &#8216;\uc5b4\ucfe0\uc2a4\ud2f1&#8217; \uac1c\ub150\uc744 \ud65c\uc6a9\ud574 AI \uc801\uc6a9 \ube44\uc988\ub2c8\uc2a4\ub97c \ube44\uac1c\uc778\uc801\uc774\uace0 \ucc9c\ud3b8\uc77c\ub960\uc801\uc778 \ube0c\ub79c\ub4dc\ub77c\ub294 \uc778\uc2dd\uc744 \uc2ec\uc5b4\uc8fc\uba74\uc11c \uac70\ub9ac\ub97c \ub450\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.&#8221;<\/p>\n<p>\uc5d0\ubc00\ub9ac \uc640\uc774\uc2a4(Emily Weiss), \uac00\ud2b8\ub108(Gartner) \uc120\uc784 \uc5f0\uad6c\uc6d0<\/p><\/blockquote>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">AI\uc640 \ub9c8\ucf00\ud305 \uad00\ub828 \ud1b5\uacc4<\/h2>\n<p>\ub300\ub2e4\uc218 \ub9c8\ucf00\ud305 \uacc4\ud68d\uc5d0\uc11c AI\uac00 \uc774\uc81c \ub9c9 \ub4f1\uc7a5\ud558\uae30 \uc2dc\uc791\ud55c \uc810\uc744 \uace0\ub824\ud560 \ub54c \uc774\ub7f0 \uc885\ub958\uc758 \uacbd\uace0 \uba54\uc2dc\uc9c0\ub294 \uc2dc\uae30\uc0c1\uc870\ub77c\ub294 \ub290\ub08c\uc774 \ub4ed\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ce\uc740 \uc774\uac00 \uae68\ub2eb\uae30 \uc804\uc5d0 \uc0c1\ud669\uc740 \ud6e8\uc52c \ube68\ub9ac \ubcc0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uad00\ub828 \ud1b5\uacc4 \uc9c0\ud45c\ub97c \uc0b4\ud3b4\ubcf4\uc2dc\uc8e0.<\/strong><\/p>\n<ul>\n<li><a class=\"color-link\" title=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-cmos-plan-use-ai-2024\/2519231\" href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-cmos-plan-use-ai-2024\/2519231\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-cmos-plan-use-ai-2024\/2519231\" aria-label=\"80% of CMOs\"><strong data-ga-track=\"ExternalLink:https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/how-cmos-plan-use-ai-2024\/2519231\">CMO\uc758 80%<\/strong><\/a> \uac00\ub7c9\uc774 \uc62c\ud574 AI\uc640 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uacc4\ud68d\uc774\uba70, \uc774\ub294 \uc9c0\ub09c \ud574 \ub300\ube44 57% \uc99d\uac00\ud55c \uc218\uce58\uc785\ub2c8\ub2e4(\uc561\uc13c\uce04\uc5b4(Accenture) \uc870\uc0ac \uacb0\uacfc).<\/li>\n<li><a class=\"color-link\" title=\"https:\/\/www.sagefrog.com\/wp-content\/uploads\/2023\/11\/Sagefrog_2024-B2B-Marketing-Mix-Report.pdf\" href=\"https:\/\/www.sagefrog.com\/wp-content\/uploads\/2023\/11\/Sagefrog_2024-B2B-Marketing-Mix-Report.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.sagefrog.com\/wp-content\/uploads\/2023\/11\/Sagefrog_2024-B2B-Marketing-Mix-Report.pdf\" aria-label=\"31% of U.S. B2B marketers\"><strong data-ga-track=\"ExternalLink:https:\/\/www.sagefrog.com\/wp-content\/uploads\/2023\/11\/Sagefrog_2024-B2B-Marketing-Mix-Report.pdf\">\ubbf8\uad6d B2B \ub9c8\ucf00\ud130\uc758 31%<\/strong><\/a>\uac00 \ucc57\ubd07\uacfc \ucf54\ub529, \ub514\uc790\uc778 \ub4f1\uc5d0 AI\ub97c \uc801\uc6a9 \uc911\uc785\ub2c8\ub2e4(\uc138\uc774\uc9c0\ud504\ub85c\uadf8 \ub9c8\ucf00\ud305 \uadf8\ub8f9(Sagefrog Marketing Group) \uc870\uc0ac \uacb0\uacfc). \ub610 \ub2e4\ub978 30%\ub294 \ucf58\ud150\uce20\uc640 \ubc1c\ud45c\uc790\ub8cc \uc81c\uc791\uc5d0 AI\ub97c \uc801\uc6a9 \uc911\uc785\ub2c8\ub2e4.<\/li>\n<li>CMO\uc758 3\ubd84\uc758 1 \uc774\uc0c1(35%)\uc774 \uc0dd\uc131 AI\ub97c \uc77c\uc0c1 \ub3c4\uad6c\uc758 \uc77c\ubd80\ub85c \ud65c\uc6a9 \uc911\uc774\ub77c\uace0 \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \ub124\ud2b8\uc6cc\ud06c \ub374\uce20 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c(Dentsu Creative)\uc758 <a class=\"color-link\" title=\"https:\/\/www.dentsucreative.com\/news\/CMO-report-2023-download\" href=\"https:\/\/www.dentsucreative.com\/news\/CMO-report-2023-download\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.dentsucreative.com\/news\/CMO-report-2023-download\" aria-label=\"an annual survey\"><strong data-ga-track=\"ExternalLink:https:\/\/www.dentsucreative.com\/news\/CMO-report-2023-download\">\uc5f0\ub840 \uc870\uc0ac<\/strong><\/a> \uacb0\uacfc\uc5d0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub3c5\ub9bd CMO AI \uc5b4\ub4dc\ubc14\uc774\uc800 <a class=\"color-link\" title=\"https:\/\/www.linkedin.com\/in\/nicoleleffer\/\" href=\"https:\/\/www.linkedin.com\/in\/nicoleleffer\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.linkedin.com\/in\/nicoleleffer\/\" aria-label=\"Nicole Leffer\"><strong data-ga-track=\"ExternalLink:https:\/\/www.linkedin.com\/in\/nicoleleffer\/\">\ub2c8\ucf5c \ub808\ud37c(Nicole Leffer)<\/strong><\/a>\ub294 \uc774\uc0c1\uc758 \ud1b5\uacc4\ub97c \ubcf4\uba74 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc758 AI \uc801\uc6a9 \ubb38\uc81c\ub294 \uc774\ubbf8 \uae30\ucc28\uac00 \uc5ed\uc744 \ub5a0\ub0ac\ub2e4\ub294 \ub73b\uc774\uba70 AI\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ubc29\uc2dd\uc73c\ub85c \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\ub294 \ubc29\uc548\uc740 \uad8c\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \uc804\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub808\ud37c\ub294 AI \uc790\ub3d9\ud654\ub85c \uc778\ud55c \uc870\uc9c1\uc758 \ube44\uc6a9 \uc808\uac10 \ubc0f \uc2dc\uac04 \ub2e8\ucd95 \ud6a8\uacfc\uac00 \uc0c1\ub2f9\ud558\ub2e4\uba70 \uba87\uba87 \uc870\uc0ac \uacb0\uacfc <a class=\"color-link\" title=\"https:\/\/www.zdnet.com\/article\/generative-ai-can-save-marketers-5-hours-weekly-as-research-finds-productivity-gains-for-the-future\/\" href=\"https:\/\/www.zdnet.com\/article\/generative-ai-can-save-marketers-5-hours-weekly-as-research-finds-productivity-gains-for-the-future\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.zdnet.com\/article\/generative-ai-can-save-marketers-5-hours-weekly-as-research-finds-productivity-gains-for-the-future\/\" aria-label=\"more than 50%\"><strong data-ga-track=\"ExternalLink:https:\/\/www.zdnet.com\/article\/generative-ai-can-save-marketers-5-hours-weekly-as-research-finds-productivity-gains-for-the-future\/\">50% \uc774\uc0c1<\/strong><\/a>\uc5d0 \uc774\ub97c \uc218 \uc788\ub2e4\uace0 \ubc1d\ud799\ub2c8\ub2e4. \uadf8 \ub9cc\ud07c AI\ub97c \ud68c\ud53c\ud558\ub294 \uae30\uc5c5\ub4e4\uc740 AI \uc801\uc6a9 \uacbd\uc7c1\uc0ac\uc5d0 \ube44\ud574 \ub354 \ub192\uc740 \uac00\uaca9\uc744 \ucc45\uc815\ud560 \uc218 \ubc16\uc5d0 \uc5c6\uc744 \uac83\uc774\ub77c\uace0 \uc9c0\uc801\ud569\ub2c8\ub2e4. \uba87\uba87 CMO\uac00 \uadf8 \uae38\uc744 \ud0dd\ud560 \uc218\ub3c4 \uc788\uaca0\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc811\uadfc\ubc95\uc740 \uc9c0\uc18d\uac00\ub2a5\ud558\uc9c0 \uc54a\uc744 \uac83\uc73c\ub85c \ubcf8\ub2e4\uace0 \ub808\ud37c\ub294 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n<div class=\"panel\">\n<h3><a title=\"B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/b2b-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b2%a0%ec%8a%a4%ed%8a%b8-%ed%94%84%eb%9e%99%ed%8b%b0%ec%8a%a4\/\" target=\"_blank\" rel=\"noopener\">B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4<\/a> | <a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>(1) \uace0\uac1d\uc774\ub098 \uac00\ub9dd\uace0\uac1d\uc774 \ucc3e\ub294 \ucf58\ud150\uce20, \uc989 \ubc29\ubb38\uac1d\uc744 \uc720\uc778\ud558\ub294 \ucf58\ud150\uce20; (2) \uace0\uac1d\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc911\uc694\ud55c \uace0\uac1d \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \ucf58\ud150\uce20; (3) \uace0\uac1d\uc774 \ucc3e\uae30 \uc26c\uc6b4 \ucf58\ud150\uce20 \ub4f1 \uc88b\uc740 \ucf58\ud150\uce20\ub97c \uafb8\uc900\ud788 \ubc1c\uac04\ud558\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc7a1\uc73c\uc138\uc694.<\/p>\n<\/div>\n<p>\u201c\uc0ac\ub78c\ub4e4\uc740 \uc774\ubbf8 AI\ub97c \uc790\uc2e0\uc758 \uc0b6\uc758 \uc77c\ubd80\ub85c \ubcf4\ub294 \ub370 \uc801\uc751\ud558\uace0 \uc788\ub2e4\u201d\uace0 \ub808\ud37c\ub294 \uc804\ud569\ub2c8\ub2e4. \uc9c0\uad6c\ub97c \ubcf4\ud638\ud558\uace0 \ub2e4\uc74c \uc138\ub300\ub97c \uc0b4\ub9ac\ub294 \uce5c\ud658\uacbd \uc81c\ud488\uc5d0 \ub3c8\uc744 \ub354 \uc9c0\ubd88\ud560 \uc6a9\uc758\uac00 \uc788\uc744 \uc218\ub294 \uc788\uc9c0\ub9cc \uc18c\ube44\uc790\uac00 AI \ud504\ub9ac \uc81c\ud488\uc5d0 \ub300\ud574\uc11c\ub3c4 \ub3d9\uc77c\ud55c \uc785\uc7a5\uc744 \ucde8\ud558\ub294 \ubaa8\uc2b5\uc740 \ubcf8 \uc801\uc774 \uc5c6\ub2e4\uace0 \ub367\ubd99\uc785\ub2c8\ub2e4.<\/p>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">\ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \uac00\ub4dc\ub808\uc77c \uc124\uc815<\/h2>\n<p>\uc804\ubb38\uac00\ub4e4\uc740 CMO\uac00 <a class=\"color-link\" title=\"https:\/\/www.the-future-of-commerce.com\/2024\/01\/29\/marketing-trends-2024-stats-predictions\/\" href=\"https:\/\/www.the-future-of-commerce.com\/2024\/01\/29\/marketing-trends-2024-stats-predictions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.the-future-of-commerce.com\/2024\/01\/29\/marketing-trends-2024-stats-predictions\/\" aria-label=\"AI opportunities\"><strong data-ga-track=\"ExternalLink:https:\/\/www.the-future-of-commerce.com\/2024\/01\/29\/marketing-trends-2024-stats-predictions\/\">AI \uc801\uc6a9 \uae30\ud68c<\/strong><\/a>\ub97c \ub193\uce5c\ub2e4\uba74 \ubb34\ubaa8\ud55c \uc77c\uc774 \ub420 \uac83\uc774\ub77c\uace0 \ud558\uba74\uc11c\ub3c4 AI \uc0dd\uc131 \ucf58\ud150\uce20\uc5d0 \ub300\ud574\uc11c\ub294 \uba87 \uac00\uc9c0 \uac00\ub4dc\ub808\uc77c\uc744 \ub9cc\ub4e4\ub3c4\ub85d \uc870\uc5b8\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc9c4\uc9dc \uc0ac\ub78c\ub9cc \uc0ac\uc6a9<\/strong>: \ub514\uc9c0\ud138\ub85c \uc81c\uc791\ud55c \uce90\ub9ad\ud130\ub098 \uc544\ubc14\ud0c0\ub97c \ucf58\ud150\uce20\uc5d0 \ud65c\uc6a9\ud558\ub294 \ub9c8\ucf00\ud305 \uad00\ud589\uc774 \uc77c\ubc18\uc801\uc774\uae30\ub294 \ud558\uc9c0\ub9cc AI\ub294 \uc9c4\uc9dc\uc640 \uad6c\ubd84\ud560 \uc218 \uc5c6\ub294 \ub525\ud398\uc774\ud06c \uc774\ubbf8\uc9c0\ub97c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \ubb34\uc11c\uc6b4 \uae30\ud68c\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud130\ub294 \uc774\ub7f0 \uc811\uadfc\ubc95\uc744 \ud53c\ud558\uac70\ub098 \ubaa8\uc870 \uc778\uac04\uc744 \ucc44\uc6a9\ud560 \uacbd\uc6b0 \uc644\uc804\ud788 \ud22c\uba85\ud558\uac8c \uc774\ub97c \uacf5\uac1c\ud558\ub294 \ubc29\uc548\uc744 \uace0\ub824\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c4\uc9dc \uc81c\ud488\ub9cc \uc0ac\uc6a9<\/strong>: AI\ub97c \ud65c\uc6a9\ud574 \uc81c\ud488\uc758 \ubaa8\uc591\uc774\ub098 \uc791\ub3d9 \ubc29\uc2dd\uc744 \uc624\ud574\ud558\ub3c4\ub85d \ud45c\ud604\ud558\ub294 \ub370 \ub530\ub978 \ud6c4\ud3ed\ud48d\uc740 \uc0c1\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uaddc\uc81c \ub2f9\uad6d\uc740 \uc774\ub97c \ud5c8\uc704 \uad11\uace0\ub85c \uac04\uc8fc\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc810\uc5d0 \uc720\uc758\ud558\uc2dc\uace0 \uc774\uc640 \uad00\ub828\ud574 \uc5c4\uaca9\ud558\uace0 \ud22c\uba85\ud55c \uc815\ucc45\uc744 \uc6b4\uc601\ud558\uc138\uc694.<\/li>\n<li><strong>\uaf3c\uaf3c\ud55c \uac80\uc99d \uc791\uc5c5: <\/strong>AI\ub294 \ubbff\uae30 \ud798\ub4e4 \uc815\ub3c4\ub85c \ub180\ub78d\uc9c0\ub9cc \ubb38\uc81c\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4. \uc5c6\ub294 \ub0b4\uc6a9\uc744 \uafb8\uba70\ub0b4 \ud5c8\uc810\uc744 \uba54\uc6b0\ub294 \uacbd\ud5a5\uc774 \uc788\uc8e0. \ud45c\uc808 \uc6b0\ub824\uc640 \ud568\uaed8 \uc778\uc885, \uc131\ubcc4, \uc815\uce58\uc801 \ud3b8\ud5a5\ub3c4 \ubcf4\uc774\uace4 \ud569\ub2c8\ub2e4. \uadf8 \ub9cc\ud07c \uc0ac\ub78c\uc774 \uba3c\uc800 \uc628\uc804\ud558\uac8c \uccb4\ud06c\ud558\uc9c0 \uc54a\uc740 AI \uc0dd\uc131 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub41c \uad11\uace0\ub098 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \ub0b4\ubcf4\ub0b4\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 class=\"subhead-embed color-accent bg-base font-accent font-size text-align\">\ubbf8\uc9c0\uc758 \uc138\uacc4\ub97c \ud5a5\ud558\uc5ec<\/h2>\n<p>\ub9c8\ucf00\ud130\uac00 AI\ub85c \uc2e4\ud5d8\ud558\uace0 \uae00, \uc74c\uc131, \uc0ac\uc9c4, \uc601\uc0c1 \ucf58\ud150\uce20\uc758 \uc2e0\ube59\uc131\uc758 \ud55c\ub3c4\ub97c \uc2dc\ud5d8\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc131\uc7a5\ud1b5\uc744 \uacaa\uac8c \ub420 \uac83\uc774\ub77c\uace0 \ub808\ud37c\ub294 \uc804\ud569\ub2c8\ub2e4. \uc608\ucee8\ub300 AI \uc0dd\uc131 \uc778\uac04\uc774\ub098 \uc81c\ud488 \ud45c\ud604\uc744 \ub2f4\uc740 \ud154\ub808\ube44\uc804 \uad11\uace0\uc5d0 \uc18c\ube44\uc790\uac00 \uc5b4\ub5a4 \ubc18\uc751\uc744 \ubcf4\uc77c\uc9c0\ub294 \uc544\uc9c1 \ubbf8\uc9c0\uc218\uc785\ub2c8\ub2e4.<\/p>\n<blockquote><p>\u201c\ud310\ub9e4 \uc81c\ud488\uc758 \ud604\uc2e4\uc744 \uc65c\uace1\ud558\ub294 \uac83\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\ub294 \ud2b9\uc815 \ubd84\uc57c\uc5d0 AI\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ubc29\uc548\uacfc AI\ub97c \uc5b4\ub290 \ubd84\uc57c\uc5d0\ub3c4 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \ubc29\uc2dd\uc5d0\ub294\ud070 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p>\ub2c8\ucf5c \ub808\ud37c(Nicole Leffer), \ub3c5\ub9bd CMO AI \uc5b4\ub4dc\ubc14\uc774\uc800<\/p><\/blockquote>\n<div class=\"panel\">\n<h3><a title=\"\ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574 \uad6c\ucd95\ub41c AI\ub85c \ubbfc\ucca9\uc131\uacfc \uc608\uce21\ub825 \uac15\ud654\" href=\"https:\/\/news.sap.com\/korea\/2023\/05\/%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc-%ec%9c%84%ed%95%b4-%ea%b5%ac%ec%b6%95%eb%90%9c-ai%eb%a1%9c-%eb%af%bc%ec%b2%a9%ec%84%b1%ea%b3%bc-%ec%98%88%ec%b8%a1%eb%a0%a5-%ea%b0%95%ed%99%94\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574 \uad6c\ucd95\ub41c AI\ub85c \ubbfc\ucca9\uc131\uacfc \uc608\uce21\ub825 \uac15\ud654<\/a>\u00a0|\u00a0<a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p><a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-artificial-intelligence.html\" target=\"_blank\" rel=\"noopener\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a>\uc774 \uc9c0\uae08\ucc98\ub7fc \uc5f0\uc77c \ud5e4\ub4dc\ub77c\uc778\uc744 \uc7a5\uc2dd\ud558\uba70 \ud765\ubbf8\ub85c\uc6b4 \ub54c\ub294 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub9ce\uc740 \uae30\uc5c5\uc5d0 \uc788\uc5b4 AI\ub97c \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc\ub85c \uc804\ud658\ud558\ub294 \uc77c\uc740 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ub0b4\ubd80 \uc804\ubb38\uc9c0\uc2dd\uc774 \ubd80\uc871\ud558\uae30 \ub54c\ubb38\uc774\uc8e0. \uadf8\ub798\uc11c\u00a0<strong>\ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud574 \uad6c\ucd95\ub41c AI<\/strong>\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<p>\uc2e4\uc81c\ub85c \uc54c\ub824\uc9c4 \ubc14\ub294 \uc774\ub4e4 AI \uae30\uc220\uc758 \ubc1c\uc804 \uc18d\ub3c4\uac00 \ub108\ubb34 \ube68\ub77c\uc11c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc5b4\ub5a4 \uc724\ub9ac\uc801 \ud30c\uae09\ud6a8\uacfc\uac00 \uc788\uc744\uc9c0 \uba48\ucdb0\uc11c \uace0\ub824\ud558\uae30\uac00 \ud798\ub4e4 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub807\ub354\ub77c\ub3c4 \uc544\uc9c1 \ud558\uc9c0 \uc54a\uc558\ub2e4\uba74 CMO\uac00 AI\uc5d0 \uc9c0\uae08 \ud22c\uc790\ub97c \uc2dc\uc791\ud558\ub294 \uc77c\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 \uae30\uc220\uc740 \uc138\uc0c1\uc744 \ubc14\uafc0 \uac83\uc774\uae30 \ub54c\ubb38\uc774\uc8e0.<\/p>\n<blockquote><p>\u201c\uc55e\uc73c\ub85c 1\ub144 \ub354 \uae30\ub2e4\ub9b0\ub2e4\uba74 \ub108\ubb34 \uc2ec\ud558\uac8c \ub4a4\ucc98\uc9d1\ub2c8\ub2e4. \uc131\uc7a5\uacfc \ubcc0\ud654 \uc18d\ub3c4\uac00 \uadf8 \ub3d9\uc548 \ub9c8\ucf00\ud130\uac00 \uacbd\ud5d8\ud55c \uadf8 \uc5b4\ub290 \uac83\ubcf4\ub2e4 \ube60\ub974\uae30 \ub54c\ubb38\uc5d0 \uc9c0\uae08 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4.\u201d<\/p>\n<p>\ub2c8\ucf5c \ub808\ud37c(Nicole Leffer), \ub3c5\ub9bd CMO AI \uc5b4\ub4dc\ubc14\uc774\uc800<\/p><\/blockquote>\n<p><strong><em>\uc774 \uc774\uc57c\uae30\ub294 <\/em><\/strong><a class=\"color-link\" title=\"https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/\" href=\"https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/\" aria-label=\"The Future of Commerce\"><strong data-ga-track=\"ExternalLink:https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/\"><em data-ga-track=\"ExternalLink:https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/\">\ud4e8\ucc98 \uc624\ud504 \ucee4\uba38\uc2a4(The Future of Commerce)<\/em><\/strong><\/a><em><strong>\uc5d0 \ucd5c\ucd08 \ucd9c\uac04\ub41c \ubc14 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/em><\/p>\n<ul>\n<li>\uc6d0\ubb38: <a href=\"https:\/\/www.forbes.com\/sites\/sap\/2024\/03\/21\/ai-and-marketing-to-lean-into-or-lean-away\/?sh=11bd7d6b6713\" target=\"_blank\" rel=\"noopener\">AI And Marketing: To Lean Into Or Lean Away?<\/a>, <a href=\"https:\/\/www.forbes.com\/sites\/sap\/\" target=\"_blank\" rel=\"noopener\">麻豆原创 BrandVoice<\/a>, Forbes.com<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \uc870\uc0ac\uc5d0\uc11c \ubbf8\uad6d B2B \ub9c8\ucf00\ud130\uc758 31%\uac00 \ucc57\ubd07, \ucf54\ub529, \ub514\uc790\uc778\uc5d0 AI\ub97c \uc801\uc6a9 \uc911\uc774\uba70 AI\ub85c \ucf58\ud150\uce20\uc640 \ubc1c\ud45c\uc790\ub8cc\ub97c \ub9cc\ub4dc\ub294 \uacbd\uc6b0\ub3c4 30%\ub098 \ub418\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\uc640\ub294 \ubc18\ub300\ub85c AI\ub85c \ub9cc\ub4e0&#8230;<\/p>\n","protected":false},"author":931,"featured_media":6537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,4598206,5563001,4596991,5562842],"tags":[1494787,5562980,5564780,5564956,5562981,5562942,5564513,4607381],"sapn-display":[4596681,5564732,5564734,4597492],"sapn-type":[5564737],"class_list":["post-6529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","category-technology","category-solution","category-sme","category-sustainability","tag-ai","tag-gartner","tag-genai","tag-marcia-savage","tag-5562981","tag-5562942","tag--ai","tag-4607381","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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