{"id":6398,"date":"2024-03-13T05:09:16","date_gmt":"2024-03-13T05:09:16","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=6398"},"modified":"2024-04-08T01:34:44","modified_gmt":"2024-04-08T01:34:44","slug":"cpg-%ec%a0%9c%ec%a1%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ec%88%98%ec%9d%b5%ec%84%b1%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%84%9c%eb%b9%84%ec%8a%a4%ed%99%94%ea%b0%80-%ec%b5%9c%ec%9a%b0%ec%84%a0","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2024\/03\/cpg-%ec%a0%9c%ec%a1%b0%ec%97%85-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ec%88%98%ec%9d%b5%ec%84%b1%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%84%9c%eb%b9%84%ec%8a%a4%ed%99%94%ea%b0%80-%ec%b5%9c%ec%9a%b0%ec%84%a0\/","title":{"rendered":"CPG \uc81c\uc870\uc5c5 \ud2b8\ub80c\ub4dc: \uc218\uc775\uc131\uc744 \uc704\ud55c \uc11c\ube44\uc2a4\ud654\uac00 \ucd5c\uc6b0\uc120"},"content":{"rendered":"<hr \/>\n<p style=\"padding-left: 40px\"><a href=\"https:\/\/www.sap.com\/korea\/industries\/consumer-products.html\" target=\"_blank\" rel=\"noopener\">\uc18c\ube44\uc7ac(CPG) \uc81c\uc870\uc5c5\uccb4<\/a>\ub294 \uace0\uac1d \uc694\uad6c\uc5d0 \ubd80\uc751\ud560 \ub3c5\uc810 \uc11c\ube44\uc2a4\ub97c \ucc3e\uc544\ub0b4\uace0, \uae09\ubcc0\ud558\ub294 \uc2dc\uc7a5 \uc694\uad6c\ub97c \ucda9\uc871\ud560 \uc885\ud569 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \ubc88\ub4e4\ub85c \uc0c8\ub85c\uc6b4 \ud68c\ubcf5\ub825\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \uace0\uac1d \uc815\ubcf4\ub97c \ud65c\uc6a9\ud574 \uac00\uce58 \uc788\ub294 <strong>\uc11c\ube44\uc2a4\ud654<\/strong>\ub97c \uad6c\ud604\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc218\uc775 \ubaa8\ub378\uc744 \uad6c\ucd95\ud560 \ubc29\uc548\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<hr \/>\n<p style=\"text-align: center\"><strong>\uae00\uc4f4\uc774: \uc218\uc804 \uac8c\uc77c\ub7ec(<a href=\"https:\/\/news.sap.com\/korea\/tags\/susan-galer\/\" target=\"_blank\" rel=\"noopener\">Susan Galer<\/a>)<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">\uc140 \uc218 \uc5c6\uc774 \ub9ce\uc740 \uc628\ub77c\uc778 \uc720\ud1b5 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc77c\ubc18\ud654 \ub418\uc5b4\uac00\ub294 \uc2dc\uc7a5\uc5d0\uc11c \uc18c\ube44\uc7ac(CPG) \uc81c\uc870\uc5c5\uccb4\ub294 \uace0\uac1d\uc758 \ub2c8\uc988\uc5d0 \uc9c1\uc811 \ubd80\uc751\ud558\ub294 \ub3c5\uc810 \uc11c\ube44\uc2a4\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc218\uc785\uc6d0\uc744 \ucc3e\uc544\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uaca9 \uc0c1\uc2b9, \uc2dc\uc7a5 \ubd88\uc548\uc815, \uacf5\uae09\ub9dd \uc911\ub2e8 \ub4f1\uc73c\ub85c \ud798\uaca8\uc6b4 \ub098\ub0a0\uc744 \ubcf4\ub0b8 \uc81c\uc870\uc5c5\uccb4\ub294 \uc644\uc131\ub3c4 \ub192\uc740 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \ubc88\ub4e4\ub85c \uae09\ubcc0\ud558\ub294 \uc2dc\uc7a5 \uc694\uad6c\ub97c \ucda9\uc871\ud560 \uc0c8\ub85c\uc6b4 <a href=\"https:\/\/www.sap.com\/korea\/products\/scm\/integrated-business-planning\/what-is-a-resilient-supply-chain.html\" target=\"_blank\" rel=\"noopener\">\ud68c\ubcf5\ud0c4\ub825\uc131<\/a>\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\ud648 \uc778\ud14c\ub9ac\uc5b4 \uacf5\uc0ac\uc5d0 \uc804\ub3d9 \ub4dc\ub9b4\uc774 \ud544\uc694\ud558\uc2dc\ub2e4\uad6c\uc694? \ub80c\ud0c8\ub85c \uc784\ub300\ud574\uc11c \ub6ab\uc740 \uad6c\uba4d \uac2f\uc218\ub9cc\ud07c\ub9cc \uc9c0\ubd88\ud558\uc138\uc694. \uc870\uacbd \ud68c\uc0ac\ub97c \uac00\uc815\uc758 \ub4a4\ub730 \uc815\uc6d0 \uc870\uacbd\uc5d0\uc11c \uacf5\uacf5 \uacf5\uc6d0 \uc870\uacbd\uc73c\ub85c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\uc2e0\ub2e4\uad6c\uc694? \ud544\uc694\ud55c \ub9cc\ud07c \uacbd\uc6b4\uae30\ub97c \ube4c\ub824 \ud55c \uc2dc\uc98c\ub9cc \uc0ac\uc6a9\ud558\uace0 \ub545\uc744 \ub4a4\uc9d1\ub294 \ub370 \ub4e0 \uc2dc\uac04 \ub9cc\ud07c \uc9c0\ubd88\ud558\uc138\uc694. \ubb3c\ub860 \ub300\ub7c9 \uc720\ud1b5\uc5c5\uccb4\uac00 \uac00\uaca9 \uacbd\uc7c1\ub825\uc774 \ub192\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc8e0. \ud558\uc9c0\ub9cc \uc18c\ube44\uc7ac \uc81c\uc870\uc5c5\uccb4\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \uc81c\uc548\ud558\ub294 \uac1c\uc778\ud654\ub41c \uc11c\ube44\uc2a4\ub97c \ub530\ub77c\uc62c \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<figure id=\"attachment_6399\" aria-describedby=\"caption-attachment-6399\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6399\" src=\"https:\/\/news.sap.com\/korea\/files\/2024\/03\/13\/cpg-manufacturing-white-appliances.jpg\" alt=\"\ub0c9\uc7a5\uace0, \uc138\ud0c1\uae30, \uc624\ube10 \ub4f1 \ubc31\uc0c9\uac00\uc804\" width=\"640\" height=\"443\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2024\/03\/13\/cpg-manufacturing-white-appliances.jpg 959w, https:\/\/news.sap.com\/korea\/files\/2024\/03\/13\/cpg-manufacturing-white-appliances-300x208.jpg 300w, https:\/\/news.sap.com\/korea\/files\/2024\/03\/13\/cpg-manufacturing-white-appliances-768x532.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-6399\" class=\"wp-caption-text\">CPG \uc81c\uc870\uc5c5\uccb4 \uc785\uc7a5\uc5d0\uc11c\ub294 \uadc0\uc911\ud55c \uace0\uac1d \uc815\ubcf4\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc11c\ube44\uc2a4\ud654\uc758 \ucd5c\uc801\uc758 \ud6c4\ubcf4\ub294 \ubc14\ub85c \uae34 \uc218\uba85\uacfc \ub192\uc740 \ub9c8\uc9c4\uc744 \uac00\uc9c4 \uc81c\ud488\ub4e4\uc785\ub2c8\ub2e4.<\/figcaption><\/figure>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201c\uc62c\ubc14\ub978 \uc81c\ud488\uc758 \uc11c\ube44\uc2a4\ud654\ub85c CPG \uc81c\uc870\uc5c5\uccb4\ub294 \uc218\uc775\uc131 \uc788\ub294 \uc131\uc7a5\uc73c\ub85c \uac00\ub294 \uae38\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub0b4\uc2e4 \uc131\uc7a5\uc774\uc57c\ub9d0\ub85c \uc18c\ube44\uc7ac \uc0b0\uc5c5\uc758 \ucd5c\uc6b0\uc120 \uc21c\uc704\uc8e0. \ubd80\uac00\uac00\uce58 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4 \ud328\ud0a4\uc9c0\ub97c \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ud310\ub9e4\ud568\uc73c\ub85c\uc368 \uc81c\uc870\uc5c5\uccb4\ub294 \uc790\uc0ac\uc640 \uc81c3\uc790 \uc0ac\uc5c5\uc790\ub97c \uc704\ud55c \ubc18\ubcf5 \uc218\uc785\uc744 \ucc3d\ucd9c\ud558\uace0 \uc720\ud1b5\uc5c5\uccb4\uc758 \uc790\uae30\uc2dc\uc7a5\uc7a0\uc2dd\uc740 \ud53c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"> \ud074\ub85c\ud2f8\ub4dc \ub514\uba38\uc2a8(Clotilde de Mersan), 麻豆原创 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \ub514\ub809\ud130<\/span><\/p>\n<\/blockquote>\n<div class=\"panel\">\n<h3 class=\"c-heading \"><a title=\"\ud558\uc774\ud14c\ud06c \uc911\uacac\uae30\uc5c5, \uc11c\ube44\uc2a4 \ud601\uc2e0\uc73c\ub85c \ubbf8\ub798 \uc7ac\uc815\uc758\" href=\"https:\/\/news.sap.com\/korea\/2023\/09\/%ed%95%98%ec%9d%b4%ed%85%8c%ed%81%ac-%ec%a4%91%ea%b2%ac%ea%b8%b0%ec%97%85-%ec%84%9c%eb%b9%84%ec%8a%a4-%ed%98%81%ec%8b%a0%ec%9c%bc%eb%a1%9c-%eb%af%b8%eb%9e%98-%ec%9e%ac%ec%a0%95%ec%9d%98\/\" target=\"_blank\" rel=\"noopener\">\ud558\uc774\ud14c\ud06c \uc911\uacac\uae30\uc5c5, \uc11c\ube44\uc2a4 \ud601\uc2e0\uc73c\ub85c \ubbf8\ub798 \uc7ac\uc815\uc758<\/a> | <a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>60% \uac00\ub7c9\uc758 \uc870\uc0ac \ub300\uc0c1 \uae30\uc5c5\uc774 \uace0\uac1d \uae30\ub300 \ubcc0\ud654\uc5d0 \ubd80\uc751\ud558\uae30 \uc704\ud574 \ubd80\uac00\uac00\uce58 <a href=\"https:\/\/news.sap.com\/korea\/tags\/%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4-%EB%AA%A8%EB%8D%B8\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378<\/a>, \uc11c\ube44\uc2a4, \ucc44\ub110, \uc811\uc810\uc758 \ud601\uc2e0\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \uc11c\ube44\uc2a4 \uae30\ubc18 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc774 \uae09\uc131\uc7a5 \uae30\uac04 \uc911\uc5d0 \uc591\uc9c8\uc758 \uc11c\ube44\uc2a4 \uc81c\uacf5 \uc5ed\ub7c9\uc5d0 \uc9c0\uc7a5\uc744 \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<h2 class=\"p5\"><span class=\"s1\">\uc11c\ube44\uc2a4\ud654\ub97c \uc704\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378 \uc7ac\uad6c\uc0c1<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\uac00\uc815 \ubc0f \uc0c1\uc5c5\uc6a9 \uacf5\uad6c\uc640 \uac00\uc804\uc81c\ud488\uc740 \uae30\uc874\uc758 \uc81c\ud488 \uc911\uc2ec \uc6b4\uc601\uc744 \uc11c\ube44\uc2a4\ud654(as-a-service) \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub85c \uad50\uccb4\ud560 \ub9cc\ud07c \ubbfc\ucca9\ud55c \uc5c5\uacc4 \ub9ac\ub354 \uae30\uc5c5\uc5d0 \uc3e0\uc3e0\ud55c \uc131\uc7a5 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadc0\uc911\ud55c \uace0\uac1d \uc815\ubcf4\ub85c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc11c\ube44\uc2a4\ud654\uc758 \ucd5c\uc801\uc758 \ud6c4\ubcf4\ub294 \ubc14\ub85c \uae34 \uc218\uba85\uacfc \ub192\uc740 \ub9c8\uc9c4\uc744 \uac00\uc9c4 \uc81c\ud488\ub4e4\uc785\ub2c8\ub2e4. \ub0c9\uc7a5\uace0\ub098 \uc2a4\ud1a0\ube0c\ub97c \ube44\ub86f\ud55c \ubc31\uc0c9 \uac00\uc804\uacfc \uac08\uc0c9 \uac00\uc804 \uc81c\ud488, \ucef4\ud4e8\ud130 \uac19\uc740 \uc804\uc790 \uc81c\ud488, \ud648 \ucf00\uc5b4\uc640 \ud37c\uc2a4\ub110 \ucf00\uc5b4 \uae30\uae30, DIY \ud504\ub85c\uc81d\ud2b8\uc640 \ube44\uc988\ub2c8\uc2a4\ub97c \uc704\ud55c \uc81c\ud488 \ub4f1\uc774 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\uc5b4\ub290 \uc81c\ud488\uc774\uac74 \uac04\uc5d0 \uc2e0\ub8b0 \ubc1b\ub294 \uace0\uac1d \uad00\uacc4 \uad6c\ucd95\uc744 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \ucc3e\uace0 \uc788\ub294\uc9c0\uc5d0 \uad00\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\uc640 \ud568\uaed8 \uc81c\uc870\uc5c5\uccb4\uc640 \ud611\ub825\uc0ac, \ud604\uc7a5\uc758 \uace0\uac1d \uc0ac\uc6a9\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud560 \uac15\ub825\ud55c \ud50c\ub7ab\ud3fc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201cCPG \uc81c\uc870\uc5c5\uccb4\uac00 \uc81c\ud488\uc5d0 \uc11c\ube44\uc2a4 \uc694\uc18c\ub97c \ucd94\uac00\ud560 \ub54c \ub9c8\ucf00\ud305\uacfc \ud504\ub85c\ubaa8\uc158, \uac00\uaca9, \uc8fc\ubb38\uad00\ub9ac, \ubc30\uc1a1, \uccad\uad6c, \uc7ac\ubb34 \ub4f1 \uc804\uccb4 \ub9ac\ub4dc-\uacb0\uc81c(lead-to-cash) \ud504\ub85c\uc138\uc2a4\ub97c \uc7ac\uace0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ucee8\ub300 \uc800\ud76c \uace0\uac1d\ub4e4\uc740 <a href=\"https:\/\/www.sap.com\/korea\/products\/financial-management\/billing-revenue-innovation-management.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">BRIM(麻豆原创 Billing and Revenue Innovation Management)<\/span><\/a>\uc744 \uc774\uc6a9\ud574 \uc11c\ube44\uc2a4\ud654 \uac00\uce58\uc0ac\uc2ac \uc804\ubc18\uc5d0 \uac78\uccd0 \ubc18\ubcf5\ud574\uc11c \ubc1c\uc0dd\ud558\ub294 \ud611\ub825\uc0ac\uc640 \uace0\uac1d\uc0ac \uac04\uc758 \uc9c0\uae09\uacb0\uc81c\ub97c \uc720\uc5f0\ud558\uac8c \uad00\ub9ac\ud558\uace0 \uac04\uc18c\ud654\ud569\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span class=\"s1\">\ud074\ub85c\ud2f8\ub4dc \ub514\uba38\uc2a8(Clotilde de Mersan), 麻豆原创 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \ub514\ub809\ud130<\/span><\/p><\/blockquote>\n<div class=\"panel\">\n<h3><a title=\"\uc7ac\uc81c\uc870, \uc0b0\uc5c5 \uaddc\ubaa8\uc758 \uc21c\ud658\uacbd\uc81c \ub9cc\ub4e4\uae4c?\" href=\"https:\/\/news.sap.com\/korea\/2022\/11\/%ec%9e%ac%ec%a0%9c%ec%a1%b0-%ec%82%b0%ec%97%85-%ea%b7%9c%eb%aa%a8%ec%9d%98-%ec%88%9c%ed%99%98%ea%b2%bd%ec%a0%9c-%eb%a7%8c%eb%93%a4%ea%b9%8c\/\" target=\"_blank\" rel=\"noopener\">\uc7ac\uc81c\uc870, \uc0b0\uc5c5 \uaddc\ubaa8\uc758 \uc21c\ud658\uacbd\uc81c \ub9cc\ub4e4\uae4c?<\/a> | <a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uc81c\ud488\uc740 \uc6b0\ub9ac\uc758 \uc0b6\uacfc \uc811\ucd09\ud558\uae30 \ud55c\ucc38 \uc804\ubd80\ud130 \ud658\uacbd\uc5d0 \uc9c1\uac04\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc90d\ub2c8\ub2e4. \uc774\uc81c\ub294 \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \ubcf4\uace0\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uace0 \uc7ac\uc81c\uc870 \ubc29\uc2dd\uc73c\ub85c \ucd5c\ucd08 \uc0ac\uc6a9\uacfc \uc7ac\uc0ac\uc6a9 \uc0ac\uc774\uc758 \uac04\uaca9\uc744 \uc881\ud788\uace0 \ud3d0\uae30\ubb3c \uac10\ucd95, \uc218\uc775 \uc99d\ub300, <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-circular-economy.html\" target=\"_blank\" rel=\"noopener\">\uc21c\ud658\uacbd\uc81c<\/a> \ucd09\uc9c4\uc744 \uc2e4\ud604\ud560 \ub54c\uc785\ub2c8\ub2e4.<\/p>\n<\/div>\n<h2 class=\"p1\"><span class=\"s1\">\uc11c\ube44\uc2a4\ud654\ub85c \uac1c\uc778\ud654 \ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\uace0\uac1d\uacfc\uc758 \uad00\uacc4 \uad6c\ucd95\uc774\uc57c\ub9d0\ub85c \uc11c\ube44\uc2a4\ud654\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc81c\ud488 \uae30\ub2a5\uacfc \ubc88\ub4e4\uc744 \uc790\uc2e0\uc758 \uc120\ud638\ub3c4\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654 \ud560 \uc218 \uc788\ub3c4\ub85d \uc11c\ube44\uc2a4 \ud328\ud0a4\uc9c0\ub97c \ub9cc\ub4dc\ub294 \uac8c \uc911\uc694\ud569\ub2c8\ub2e4. \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc81c\uc870\uc5c5\uccb4\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4. \uc774 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\ub85c \uc804\ud658\ud558\ub824\uba74 \ubbfc\ucca9\uc131 \ud655\ub300\uc640 \ub9e4\uc6b0 \uac1c\ubc29\uc801\uc778 \ub9c8\uc778\ub4dc, \ud1b5\ud569 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc774 \ud544\uc694\ud558\uc8e0.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201c\ud06c\uae30, \ubb34\uac8c, \uc790\uc7ac \ub4f1\uc73c\ub85c \uce21\uc815\ub418\ub294 \ubb3c\ub9ac\uc801 \uc81c\ud488\uc5d0 \ub300\ud55c \uae30\ud68d, \uac00\uaca9\ucc45\uc815, \ub9c8\ucf00\ud305, \uccad\uad6c \ub300\uc2e0\uc5d0 \uc81c\uc870\uc5c5\uccb4\ub294 \ubc18\ubcf5\uc801\uc73c\ub85c \ud310\ub9e4\ub418\ub294 \ubb34\ud615\uc758 \uc624\ud37c\ub9c1\uc5d0 \ub9de\uac8c \uc774 \ubaa8\ub4e0 \ud504\ub85c\uc138\uc2a4\ub97c \uc7ac\ucc3d\uc870\ud574\uc57c \ud569\ub2c8\ub2e4. \uac00\uc7a5 \uc131\uacf5\ud558\ub294 \uc870\uc9c1\uc740 \ucc3d\uc5c5\uac00 \ub9c8\uc778\ub4dc\ub97c \ucc44\ud0dd\ud558\uace0 \uc0dd\uc874 \uac00\ub2a5\ud55c \ucee8\uc149\uc744 \ud14c\uc2a4\ud2b8\ud558\uba70 \uc790\uc0ac \uc11c\ube44\uc2a4\uac00 \ucd5c\uace0\uc758 \uc218\uc775\uc131\uc744 \uc62c\ub9b4 \uacf5\uc2dd\uc744 \ucc3e\uc744 \ub54c\uae4c\uc9c0 \ubc18\ubcf5 \uc218\ud589\ud569\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span class=\"s1\">\ud074\ub85c\ud2f8\ub4dc \ub514\uba38\uc2a8(Clotilde de Mersan), 麻豆原创 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \ub514\ub809\ud130<\/span><\/p><\/blockquote>\n<h2 class=\"p5\"><span class=\"s1\">\uc774\uc0c1\uc801\uc778 \uc11c\ube44\uc2a4\ud654 \ud328\ud0a4\uc9c0 \uad6c\uc131<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\uc11c\ube44\uc2a4\ud654\ub294 \uc18c\ube44\uc790\ub098 \uae30\uc5c5 \uace0\uac1c \ubaa8\ub450\uc5d0\uac8c \ubcf4\ub2e4 \ud070 \ud3b8\ub9ac\ud568\uacfc \ub9c8\uc74c\uc758 \uc548\uc815\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ucee8\ub300 \uc18c\ube44\uc790\uac00 \ubd84\uc0ac\uc2dd \uc81c\uc124\uae30(\uc2a4\ub178 \ube14\ub85c\uc5b4)\ub97c \uad6c\uc785\ud560 \ub54c \uc81c\uc870\uc5c5\uccb4\ub294 \ud30c\ud2b8\ub108\ub85c\uc11c \ucd5c\uc801 \uc131\ub2a5\uacfc \uc548\uc804\uc744 \uc704\ud55c \uc804\ubb38\uac00 \uad50\uc721\uc744 \uc81c\uacf5\ud558\uace0, \ub9c8\ubaa8 \uc0c1\ud0dc\uc5d0 \ub530\ub77c \uc11c\ube44\uc2a4 \uc54c\ub9bc\uacfc \ud568\uaed8 \ud29c\ub2dd\uc744 \ud558\uba70 \uc7a0\uc7ac\uc801\uc778 \uc124\ube44 \uace0\uc7a5 \uc804\uc5d0 \uc608\ubc29 \uc218\ub9ac\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uc18c\uc911\uacac\uae30\uc5c5\uc740 \uc6d4 \ub2e8\uc704 \uad6c\ub3c5\ud615 \ubc88\ub4e4\uc774 \uc124\ube44 \uc784\ub300, \uc720\uc9c0\ubcf4\uc218, \uc218\ub9ac \ub4f1\uc744 \ubaa8\ub450 \ub2f4\uace0 \uc788\ub2e4\uba74 \ubcf4\ub2e4 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uace0 \uc790\uc0b0 \uc9d1\uc57d\uc131\uc744 \ub0ae\ucd9c \uc218 \uc788\uc8e0. \uc815\uc561\uc81c \uacc4\uc57d\uc774\ub77c\uba74 \uc608\uc0c1\uce58 \ubabb\ud55c \ube44\uc6a9\uc5d0 \ub300\ube44\ud574 \ub4e0\ub4e0\ud55c \ubc84\ud300\ubaa9\uc774 \ub418\uc5b4 \uae30\uc5c5\uc740 \uc77c\uad00\ub41c \uc7ac\ubb34 \uacc4\ud68d\uc5d0 \ud544\uc694\ud55c \uc608\uce21 \uac00\ub2a5\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201c\uc774\uc0c1\uc801\uc778 \uc11c\ube44\uc2a4\ud654 \ud328\ud0a4\uc9c0\ub294 \uc2dc\uc7a5 \uae30\ud68c\uc640 \uace0\uac1d \ub2c8\uc988 \ubcc0\ud654\uc5d0 \ub9de\uac8c \ubcc0\uacbd\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc720\uc5f0\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc740 \uad6c\ub3c5 \ub808\ubca8\uc774\ub098 \uc18c\ube44\uc2a4 \uacc4\uc57d\uc744 \uc870\uc815\ud574 \uc131\uc7a5 \uacc4\ud68d\uc774\ub098 \uc2dc\uc7a5 \ubcc0\ub3d9\uc5d0 \ub300\uc751\ud558\uace0 \ub192\uc740 \ucd08\uae30 \ud22c\uc790\ub098 \uc7a5\uae30\uc801 \uc57d\uc815\uc740 \ud53c\ud560 \uc218 \uc788\uc8e0. \uace0\uac1d \uc0ac\uc6a9 \ud328\ud134\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \uac00\uc2dc\uc131\uc744 \ud655\ubcf4\ud55c \uc81c\uc870\uc5c5\uccb4\ub294 \uc624\ud37c\ub9c1\uc744 \uc2e0\uc18d\ud558\uac8c \uc870\uc815\ud574 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c \ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span class=\"s1\">\ud074\ub85c\ud2f8\ub4dc \ub514\uba38\uc2a8(Clotilde de Mersan), 麻豆原创 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \ub514\ub809\ud130<\/span><\/p><\/blockquote>\n<div class=\"panel\">\n<h3><a title=\"\uc774\uc2a4\ud2b8\ub9cc, 2030\ub144\uae4c\uc9c0 \ud50c\ub77c\uc2a4\ud2f1 22\ub9cc 7\ucc9c\ud1a4 \uc7ac\ud65c\uc6a9\" href=\"https:\/\/news.sap.com\/korea\/2022\/11\/%ec%9d%b4%ec%8a%a4%ed%8a%b8%eb%a7%8c-2030%eb%85%84%ea%b9%8c%ec%a7%80-%ed%94%8c%eb%9d%bc%ec%8a%a4%ed%8b%b1-22%eb%a7%8c-7%ec%b2%9c%ed%86%a4-%ec%9e%ac%ed%99%9c%ec%9a%a9\/\" target=\"_blank\" rel=\"noopener\">\uc774\uc2a4\ud2b8\ub9cc, 2030\ub144\uae4c\uc9c0 \ud50c\ub77c\uc2a4\ud2f1 22\ub9cc 7\ucc9c\ud1a4 \uc7ac\ud65c\uc6a9<\/a>\u00a0|\u00a0<a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uae00\ub85c\ubc8c \ud601\uc2e0\uae30\uc5c5 \uc774\uc2a4\ud2b8\ub9cc\uc740 \ud3d0\uae30\ubb3c, \uae30\ud6c4, \uc778\uad6c \uc99d\uac00 \ub4f1 \uc138 \uac00\uc9c0 \uc9c0\uc18d\uac00\ub2a5\uc131 \uc704\uae30\ub97c \ub3d9\uc2dc\uc5d0 \ub2e4\ub8e8\uba70 \ub354 \ub098\uc740 \ud658\uacbd\uacfc\u00a0<a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-circular-economy.html\" target=\"_blank\" rel=\"noopener\">\uc21c\ud658\uacbd\uc81c<\/a>\u00a0\uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc774\uc2a4\ud2b8\ub9cc\uc758\u00a0<a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-a-sustainable-supply-chain.html\" target=\"_blank\" rel=\"noopener\">\uc9c0\uc18d\uac00\ub2a5\uc131<\/a>\u00a0\uc804\ub7b5\uc740 <strong>\ubd84\uc790 \uc7ac\ud65c\uc6a9<\/strong>\uc774\ub77c\ub294 \ucd5c\ucca8\ub2e8 \uae30\uc220\uc774 \ub4b7\ubc1b\uce68\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<h2 class=\"p5\"><span class=\"s1\">\uce5c\ud658\uacbd \uc11c\ube44\uc2a4\ub85c \uc9c0\uc18d\uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc2e4\ud604<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\uc720\uc9c0\ubcf4\uc218\uac00 \uc798 \ub41c \uc81c\ud488\uc740 \uc0ac\ub78c\ub4e4\uc774 \ubcf4\ub2e4 \ud6a8\uc728\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uba70 \uc218\uba85\ub3c4 \uae38\uc5b4\uc838 \uc11c\ube44\uc2a4\ud654\uac00 \uae30\ubcf8\uc801\uc73c\ub85c \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \uac16\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/pditechnologies.com\/news\/consumers-willing-pay-more-sustainability\/#:~:text=Young%20people%20are%20especially%20open,noting%20they%20would%20pay%20more.\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">\uc18c\ube44\uc790\uc758 77% \uac00\ub7c9\uc774<\/span><\/a> \uc9c0\uc18d\uac00\ub2a5\ud55c \uc81c\ud488\uc5d0 \ub354 \ub9ce\uc774 \uc9c0\ubd88\ud560 \uc6a9\uc758\uac00 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US51294923&amp;pageType=PRINTFRIENDLY\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">IDC<\/span><\/a> \ubd84\uc11d \uc804\ubb38\uac00\ub4e4\uc740 \uc624\ub294 2028\ub144\uae4c\uc9c0 \uc804\uccb4 \uc870\uc9c1\uc758 75%\uac00 \uc81c\uc870\uc5c5\uccb4\ub85c \ud558\uc5ec\uae08 \ub514\uc790\uc778, \uc81c\uc870, \uc218\uba85\uc8fc\uae30, \uc218\ub9ac, \uc7ac\uc0ac\uc6a9, \ud3d0\uae30 \ub4f1\uc5d0 \uad00\ud55c \uc21c\ud658\uc131 \uc9c0\ud45c\ub97c \ub2f4\uc740 \ub9ac\ud3ec\ud305 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc694\uad6c\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201c\uc9c0\uc18d\uac00\ub2a5\uc131\uc740 \uc81c\uc870\uc5c5\uccb4\uac00 \uace0\uac1d\uc5d0\uac8c <a href=\"https:\/\/www.sap.com\/korea\/products\/crm\/recommerce.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s3\">\ub9ac\ucee4\uba38\uc2a4(recommerce)<\/span><\/a> \uc21c\ud658\uc131\uc744 \ud1b5\ud574 \uce5c\ud658\uacbd \uc81c\ud488\uc744 \uc81c\uacf5 \uc911\uc784\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\ub294 \uc911\uc694\ud55c \ud310\ub9e4 \uc694\uc18c\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uace0\uac1d\uc774 \uc790\uc2e0\uc774 \uad6c\uc785\ud558\ub294 \uc81c\ud488\uc774 \uc804\uccb4 \uc218\uba85\uc8fc\uae30\ub294 \ubb3c\ub860 \uadf8 \ud6c4\uc5d0\ub3c4 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \ub0ae\ucd9c \uc218 \uc788\ub2e4\ub294 \ubcf4\uc7a5\uc744 \uc6d0\ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4\ub294 \uc218\ub9ac\ub098 \ubd80\ud488 \uc7ac\ud65c\uc6a9\uc744 \ud1b5\ud574 \uc81c2\uc758 \uc0dd\uba85\uc744 \ubd88\uc5b4 \ub123\ub294 \ubc29\uc2dd\uc73c\ub85c \uc81c\ud488\uc758 \uc0ac\uc6a9\uac00\ub2a5 \uae30\uac04\uc744 \ub298\ub9b4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p><span class=\"s1\">\ud074\ub85c\ud2f8\ub4dc \ub514\uba38\uc2a8(Clotilde de Mersan), 麻豆原创 \uc18c\ube44\uc7ac \uc0b0\uc5c5 \ub514\uc9c0\ud138 \ucee4\uba38\uc2a4 \ub514\ub809\ud130<\/span><\/p><\/blockquote>\n<p class=\"p1\"><span class=\"s1\">\ud32c\ub370\ubbf9 \uae30\uac04 \uc911\uc5d0 CPG \uc81c\uc870\uc5c5\uccb4\ub4e4\uc774 \ud3d0\uc1c4\ub41c \uc138\uc0c1\uc5d0\uc11c \uc2dc\uc7a5 \uc694\uad6c\ub97c \ucda9\uc871\ud558\uae30 \uc704\ud574 \uae09\ud558\uac8c \uc6c0\uc9c1\uc774\uba74\uc11c \uc18c\ube44\uc790 \uc9c1\uc811 \ud310\ub9e4\uac00 \ub298\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ud6c4\ub85c \uc81c\uc870\uc5c5\uccb4\ub294 \uc11c\ube44\uc2a4\ud654\ub97c \ud1b5\ud574 \uac00\uce58 \ub192\uc740 \uc11c\ube44\uc2a4\ub85c \ub2e4\uac01\ud654\ub41c \uc218\uc785\uc6d0\uc744 \ucc3d\ucd9c\ud558\uace0 \uace0\uac1d\uc744 \ub354 \uac00\uae4c\uc774 \ub450\uc5b4 \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \ucd94\uad6c\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p class=\"p6\"><span class=\"s2\"><a href=\"https:\/\/www.sap.com\/korea\/documents\/2023\/04\/5435d29a-6c7e-0010-bca6-c68f7e60039b.html#page=11\" target=\"_blank\" rel=\"noopener\"><i>CPG \uc81c\uc870\uc5c5\uccb4\uac00 \uc11c\ube44\uc2a4\ud654\ub85c \uc218\uc775\uc131 \uc788\ub294 \uc131\uc7a5\uc73c\ub85c \uac00\ub294 \uacbd\ub85c\ub97c \ud655\uc2e4\ud788 \ud560 \ubc29\uc548\uc5d0 \uad00\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/i><\/a><\/span><\/p>\n<ul>\n<li>\uc6d0\ubb38: <a href=\"https:\/\/www.forbes.com\/sites\/sap\/2024\/03\/12\/cpg-manufacturing-trends-servitization-is-no-1-for-profitability\/?sh=288e0dd353c1\" target=\"_blank\" rel=\"noopener\">CPG Manufacturing Trends: Servitization Is No. 1 For Profitability<\/a>, <a href=\"https:\/\/www.forbes.com\/sites\/sap\/\" target=\"_blank\" rel=\"noopener\">麻豆原创 BrandVoice<\/a>, Forbes.com<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uc18c\ube44\uc7ac(CPG) \uc81c\uc870\uc5c5\uccb4\ub294 \uace0\uac1d \uc694\uad6c\uc5d0 \ubd80\uc751\ud560 \ub3c5\uc810 \uc11c\ube44\uc2a4\ub97c \ucc3e\uc544\ub0b4\uace0, \uae09\ubcc0\ud558\ub294 \uc2dc\uc7a5 \uc694\uad6c\ub97c \ucda9\uc871\ud560 \uc885\ud569 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \ubc88\ub4e4\ub85c \uc0c8\ub85c\uc6b4 \ud68c\ubcf5\ub825\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \uace0\uac1d \uc815\ubcf4\ub97c \ud65c\uc6a9\ud574 \uac00\uce58 \uc788\ub294&#8230;<\/p>\n","protected":false},"author":931,"featured_media":6399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562997,5563001,4599923,4596991,5562842],"tags":[5563085,5564471,5563620,5564932,5564931,5564929,5564927,5562921,5564928,5564930],"sapn-display":[4596681,5564732,5564734,4597492],"sapn-type":[5564737],"class_list":["post-6398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supply-chain","category-solution","category-industry","category-sme","category-sustainability","tag-cpg","tag-sap-brim","tag-susan-galer","tag-5564932","tag-5564931","tag-5564929","tag-5564927","tag-5562921","tag-5564928","tag-5564930","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the 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