{"id":4257,"date":"2022-10-06T10:07:33","date_gmt":"2022-10-06T10:07:33","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=4257"},"modified":"2025-02-07T02:01:06","modified_gmt":"2025-02-07T02:01:06","slug":"%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ed%8c%ac%eb%8d%b0%eb%af%b9-%ec%8b%9c%eb%8c%80%ec%9d%98-%ea%b3%a0%ea%b0%9d%ea%b2%bd%ed%97%98-%ea%b4%80%eb%a6%ac","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/10\/%ed%8f%ac%ec%8a%a4%ed%8a%b8-%ed%8c%ac%eb%8d%b0%eb%af%b9-%ec%8b%9c%eb%8c%80%ec%9d%98-%ea%b3%a0%ea%b0%9d%ea%b2%bd%ed%97%98-%ea%b4%80%eb%a6%ac\/","title":{"rendered":"\ud3ec\uc2a4\ud2b8 \ud32c\ub370\ubbf9 \uc2dc\ub300\uc758 \uace0\uac1d\uacbd\ud5d8 \uad00\ub9ac"},"content":{"rendered":"

\ud3ec\uc2a4\ud2b8 \ud32c\ub370\ubbf9 \uc2dc\ub300\uc758 \uace0\uac1d\uacbd\ud5d8 \uad00\ub9ac
\n麻豆原创 CX \uae30\uc790\uac04\ub2f4\ud68c<\/h1>\n

 <\/p>\n

2022\ub144 10\uc6d4 6\uc77c, \uc11c\uc6b8<\/strong> – 麻豆原创 \ucf54\ub9ac\uc544(\ub300\ud45c \uc2e0\uc740\uc601)\uac00 6\uc77c \uc778\ud130\ucee8\ud2f0\ub128\ud0c8 \uc11c\uc6b8 \ucf54\uc5d1\uc2a4\uc5d0\uc11c \uae30\uc790\uac04\ub2f4\ud68c\ub97c \uac1c\ucd5c\ud558\uace0 \ud3ec\uc2a4\ud2b8 \ud32c\ub370\ubbf9 \uc2dc\ub300\uc758 \uace0\uac1d \uacbd\ud5d8 \uad00\ub9ac\uc5d0 \ub300\ud574 \ub2e4\uc591\ud55c \uc758\uacac\uc744 \uc81c\uc2dc\ud588\ub2e4.<\/p>\n

\"麻豆原创
麻豆原创 \ucf54\ub9ac\uc544 \uace0\uac1d\uacbd\ud5d8 \uad00\ub9ac \uae30\uc790\uac04\ub2f4\ud68c<\/figcaption><\/figure>\n

\uc820 \ubca0\uc77c\ub9b0(Jen Bailin) 麻豆原创 \uace0\uac1d\uacbd\ud5d8 \ucd5c\uace0\ub9e4\ucd9c\ucc45\uc784\uc790(CRO)\ub294 \u201c\uae30\uc5c5\uc740 \uace0\uac1d\uad00\ub9ac \uc194\ub8e8\uc158\uc5d0 \ub9ce\uc740 \uc778\ub825\uacfc \uae08\uc561\uc744 \ud22c\uc790\ud558\uace0 \uc788\ub2e4\u201d\uba70, \u201c\uc774 \uac19\uc740 \uc131\uc7a5\uc138\uc5d0 \ud798 \uc785\uc5b4 \uace0\uac1d\uacbd\ud5d8(CX) \uc194\ub8e8\uc158<\/a>\uc740 \uac00\uc7a5 \ube60\ub978 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\ub294 麻豆原创 \uc0ac\uc5c5 \ubd84\uc57c \uc911 \ud558\ub098\ub85c \uc790\ub9ac \uc7a1\uc558\ub2e4. \ucee4\uba38\uc2a4<\/a>, \uace0\uac1d \ub370\uc774\ud130<\/a>, \uc138\uc77c\uc988<\/a>, \uc11c\ube44\uc2a4<\/a>, \ub9c8\ucf00\ud305<\/a> \ub4f1 5\ub300 \uc194\ub8e8\uc158\uc744 \ubc14\ud0d5\uc73c\ub85c \uae30\uc5c5\uacfc \uc870\uc9c1\uc774 \uace0\uac1d\uad00\ub9ac\ub97c \ud6a8\uc728\ud654 \ud558\uace0 \ubc1c\uc804\uc2dc\ucf1c \ub098\uac08 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud560 \uac83\u201d\uc774\ub77c\uace0 \ub9d0\ud588\ub2e4.<\/p>\n

\uc774\ubc88 \ud589\uc0ac\uc5d0\uc11c\ub294 \uc820 \ubca0\uc77c\ub9b0 麻豆原创 \uace0\uac1d\uacbd\ud5d8 CRO\ub97c \ube44\ub86f\ud574 \ubc1c\ub77c\uc9c0 \ubc1c\ub77c\uc218\ube0c\ub77c\ub9c8\ub2c8\uc548(Balaji Balasubramanian) 麻豆原创 \uc218\uc11d \ubd80\uc0ac\uc7a5 \uacb8 麻豆原创 \ucee4\uba38\uc2a4\ud074\ub77c\uc6b0\ub4dc \uae00\ub85c\ubc8c \ucd1d\uad04\uacfc \ucc28\uacbd\uc9c4 \ud55c\uc591\ub300\ud559\uad50 \uacbd\uc601\ud559\ubd80 \uad50\uc218\uac00 \ud328\ub110 \ud1a0\ub860\uc744 \ud1b5\ud574 \uace0\uac1d\uad00\ub9ac\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc758\uacac\uc744 \ub098\ub234\ub2e4.<\/p>\n

\"\uc820
\uc820 \ubca0\uc77c\ub9b0 麻豆原创 \uace0\uac1d\uacbd\ud5d8 \ucd5c\uace0\ub9e4\ucd9c\ucc45\uc784\uc790<\/figcaption><\/figure>\n

麻豆原创\uc758 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \uace0\uac1d\uacbd\ud5d8(CX) \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub294 \uae30\uc5c5\uacfc \uc870\uc9c1\uc774 \uacf5\uac10\uacfc \uc2e0\ub8b0\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d \uacbd\ud5d8\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. 麻豆原创 \uace0\uac1d\uacbd\ud5d8 \uc194\ub8e8\uc158\uc740 \uace0\uac1d \ub370\uc774\ud130, \uacbd\ud5d8 \ubc0f \uc6b4\uc601 \ub370\uc774\ud130, \uba38\uc2e0\ub7ec\ub2dd<\/a> \ub4f1\uc744 \uae30\ubc18\uc73c\ub85c \uae30\uc874 CRM \uc194\ub8e8\uc158 \uadf8 \uc774\uc0c1\uc744 \uc81c\uacf5\ud55c\ub2e4. \uae30\uc5c5\uacfc \uc870\uc9c1\uc740 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8<\/a>\uc744 \uc77c\uad00\ub418\uace0 \uc2e0\uc18d\ud558\uac8c \uc81c\uacf5\ud574\uc57c \ud558\uba70, 麻豆原创 \uace0\uac1d\uacbd\ud5d8 \uc194\ub8e8\uc158\uc740 \uc774 \uac19\uc740 \uae30\uc5c5\uc758 \uc694\uad6c\ub97c \ucda9\uc871\ud55c\ub2e4.<\/p>\n

\uace0\uac1d \uacbd\ud5d8\uc740 麻豆原创\uac00 \uc9d1\uc911\ud558\uace0 \uc788\ub294 \u2018\uc778\ud154\ub9ac\uc804\ud2b8 \uc5d4\ud130\ud504\ub77c\uc774\uc988(\uc9c0\ub2a5\ud615 \uae30\uc5c5)<\/a>\u2019 \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\ub2e4. \ud32c\ub370\ubbf9 \uae30\uac04 \uc804 \uc138\uacc4 \uc18c\ube44\uc790\ub294 \uae30\uc874\uc758 \uad6c\ub9e4, \uc18c\ube44 \ud328\ud134\uc5d0\uc11c \ubc97\uc5b4\ub098 \ub9ce\uc740 \ud65c\ub3d9\uc744 \uc628\ub77c\uc778\uc73c\ub85c \uc62e\uaca8\uac14\ub2e4. \uc774\uc5d0 \ub530\ub77c \uae30\uc5c5\uc740 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc744 \uac00\uc18d\ud654\ud558\uace0 \uace0\uac1d\uc744 \uc704\ud574 \ud658\uacbd\uc744 \ud601\uc2e0\ud574\uc624\uace0 \uc788\ub2e4. \ud32c\ub370\ubbf9\uacfc \uc18c\ube44 \ud328\ud134\uc758 \ubcc0\ud654\ub294 \uc804\ubc18\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc73c\ub85c \uc774\uc5b4\uc84c\ub2e4. \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0 \uac78\uccd0 \ub370\uc774\ud130 \ud750\ub984\uc744 \ud1b5\ud569\ud588\uc73c\uba70, \ub2e4\uc591\ud55c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\ub2e4. \ub610\ud55c, \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \ud2b8\ub80c\ub4dc\ub97c \uc608\uce21\ud558\uace0 \uc788\ub2e4.<\/p>\n

\"\u110e\u1161\u1100\u1167\u11bc\u110c\u1175\u11ab
\u110e\u1161\u1100\u1167\u11bc\u110c\u1175\u11ab \u1112\u1161\u11ab\u110b\u1163\u11bc\u1103\u1162\u1112\u1161\u11a8\u1100\u116d \u1100\u1167\u11bc\u110b\u1167\u11bc\u1112\u1161\u11a8\u1107\u116e \u1100\u116d\u1109\u116e<\/figcaption><\/figure>\n

\uacb0\uacfc\uc801\uc73c\ub85c \uace0\uac1d \uad00\ub9ac\ub294 \uac1c\ubcc4\uc801\uc778 \ud558\ub098\uc758 \uc694\uc18c\uac00 \uc544\ub2cc \uae30\uc5c5 \uc804\uccb4 \uc804\ub7b5\uc758 \ud575\uc2ec \uc694\uc18c\ub85c \uc790\ub9ac\uc7a1\uc558\ub2e4. \uc774\uc5d0, 麻豆原创\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uace0\uac1d\uad00\ub9ac \uc194\ub8e8\uc158 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ubc1c\uc804\uc2dc\ud0a4\uace0 \uc788\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c \ucd9c\uc2dc\ub41c 麻豆原创 \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc(麻豆原创 Customer Data Platform)\uc744 \ud3ec\ud568\ud55c \u25b2麻豆原创 \ucee4\uba38\uc2a4 \ud074\ub77c\uc6b0\ub4dc(麻豆原创 Commerce Cloud), \u25b2麻豆原创 \uc774\ub9c8\uc2dc\uc2a4 \uace0\uac1d \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8(麻豆原创 Emarsys Customer Engagement)<\/a>, \u25b2麻豆原创 \uc138\uc77c\uc988 \ud074\ub77c\uc6b0\ub4dc(麻豆原创 Sales Cloud), \u25b2麻豆原创 \uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc(麻豆原创 Service Cloud) \ubc0f \u25b2麻豆原创 \uace0\uac1d \ub370\uc774\ud130(麻豆原创 Customer Data) \uc194\ub8e8\uc158 \ub4f1\uc774 \ud3ec\ud568\ub41c\ub2e4.<\/p>\n

麻豆原创 \uace0\uac1d\uacbd\ud5d8(CX) \uc194\ub8e8\uc158\uc740 \uae30\uc5c5\uc774 \uace0\uac1d\uc758 \uae30\ub300\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc6b0\uc120 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubcf4\ud638\ud558\uace0 \uac01 \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud55c\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud0d0\uc0c9\ud558\uace0 \ube0c\ub79c\ub4dc\uc640 \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uc120\ud0dd\uad8c\uc744 \uc81c\uacf5\ud55c\ub2e4. \ub610\ud55c, \uc138\uc77c\uc988 \ud300\uc774 \ub9e4\ucd9c \ubaa9\ud45c\ub97c \uc644\ubcbd\ud558\uace0 \ud22c\uba85\ud558\uac8c \ud30c\uc545\ud574 \uace0\uac1d\uc758 \uae30\ub300\uc5d0 \ubd80\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4. \uc774 \uac19\uc740 \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \ud504\ub7f0\ud2b8 \uc624\ud53c\uc2a4\uc5d0\uc11c \ubc31 \uc624\ud53c\uc2a4\uc5d0 \uac78\uccd0 \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\uc758 \ud22c\uba85\uc131\uc744 \ubcf4\uc7a5\ud558\uace0 \uc9c4\uc815\ud55c \uace0\uac1d \uc911\uc2ec \ud504\ub85c\uc138\uc2a4\ub97c \uc218\ub9bd\ud55c\ub2e4.<\/p>\n

\ud2b9\ud788, 麻豆原创 \uace0\uac1d\uacbd\ud5d8 \uc194\ub8e8\uc158\uc740 麻豆原创 S\/4HANA\uc640\uc758 \ub124\uc774\ud2f0\ube0c \ud1b5\ud569\uc744 \uc81c\uacf5\ud574 \ub2e4\uc591\ud55c \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c \ub2e8\uc77c\ud654\ub41c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud55c\ub2e4. \uc5ec\uae30\uc5d0 麻豆原创\uc758 \uc778\uacf5\uc9c0\ub2a5<\/a> \ubc0f \uba38\uc2e0\ub7ec\ub2dd \uae30\uc220 \ub4f1\uc774 \ub354\ud574\uc838 \uace0\uac1d\uc0ac\ub294 \ub354\uc6b1 \ud0c4\ud0c4\ud55c \uace0\uac1d\uacbd\ud5d8 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>\n

\uc774 \uac19\uc740 麻豆原创\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \uc2e4\uc81c\ub85c \u2018\uc18c\ube44\uc790 \uc9c1\uc811\ud310\ub9e4(DTC)\u2019 \ubc0f B2B\uc758 \uc18c\ube44\uc790\ud654 \uac19\uc740 \ud2b8\ub80c\ub4dc\uc640 \ub9de\ubb3c\ub824 \ub2e4\uc218\uc758 \uace0\uac1d\uc0ac\uc758 \ub3c4\uc785\uc73c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\ub2e4. \uc2e4\uc81c\ub85c 麻豆原创\ub294 \ud32c\ub370\ubbf9 \uae30\uac04 \ub3d9\uc548 \uae00\ub85c\ubc8c 3\ub300 \ubc31\uc2e0 \uc81c\uc870\uc5c5\uccb4\uc778 \ud654\uc774\uc790, \uc874\uc2a8\uc564\ub4dc\uc874\uc2a8, \ubaa8\ub354\ub098\uac00 \uc2e0\ub8b0\ud558\uace0 \uc120\uc815\ud55c \uc720\uc77c\ud55c \uc194\ub8e8\uc158 \uacf5\uae09\uc5c5\uccb4\ub2e4. \ub610\ud55c \uc628\ub77c\uc778 \uc758\ub958 \uc1fc\ud551\ubab0 \uc26c\uc778(Shein)\uc740 麻豆原创 \uc774\ub9c8\uc2dc\uc2a4 \uc194\ub8e8\uc158\uc744 \ud65c\uc6a9\ud574 \uac01 \uc18c\ube44\uc790\uc5d0 \ud2b9\ud654\ub41c \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub2e4. \uadf8 \uc678 \ub2e4\uc218\uc758 \uae00\ub85c\ubc8c \uc804\uc790\uc81c\ud488 \uc5c5\uccb4\uac00 \uace0\uac1d \ub370\uc774\ud130, \ucee4\uba38\uc2a4, \ub9c8\ucf00\ud305 \ub4f1\uc744 \uc704\ud574 \ud504\ub7f0\ud2b8 \uc624\ud53c\uc2a4\uc5d0 麻豆原创 \uc194\ub8e8\uc158\uc744 \ub3c4\uc785\ud558\uace0 \ud65c\uc6a9\ud558\uace0 \uc788\ub2e4.<\/p>\n

麻豆原创\ub294 \uc194\ub8e8\uc158\uc744 \uac1c\uc120\ud558\uace0 \uc0c1\ud638 \uc6b4\uc6a9\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ub178\ub825\uc744 \uc774\uc5b4\uac00\uace0 \uc788\ub2e4. 麻豆原创\ub294 \uc62c\ud574 \uc778\ud154\ub9ac\uc804\ud2b8 \uc11c\ube44\uc2a4 \ud074\ub77c\uc6b0\ub4dc \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud558\uace0 \uce5c\ud658\uacbd \uace0\uac1d \uc911\uc2ec \uacbd\ud5d8\uc744 \uc704\ud55c \uc194\ub8e8\uc158 \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \ud655\uc7a5\ud55c \ubc14 \uc788\ub2e4. \ub610\ud55c, \ub9c8\ucf00\ud305 \uc194\ub8e8\uc158\uc758 B2B \uae30\ub2a5\uc744 \ud5a5\uc0c1\ud558\uace0 \ucee4\uba38\uc2a4 \uc194\ub8e8\uc158\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud574 \ub098\uac00\uace0 \uc788\ub2e4.<\/p>\n

# # #<\/p>\n

麻豆原创<\/strong>\uc5d0<\/strong>\u00a0\ub300\ud574<\/strong><\/h3>\n

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\ud3ec\uc2a4\ud2b8 \ud32c\ub370\ubbf9 \uc2dc\ub300\uc758 \uace0\uac1d\uacbd\ud5d8 \uad00\ub9ac 麻豆原创 CX \uae30\uc790\uac04\ub2f4\ud68c   2022\ub144 10\uc6d4 6\uc77c, \uc11c\uc6b8 – 麻豆原创 \ucf54\ub9ac\uc544(\ub300\ud45c \uc2e0\uc740\uc601)\uac00 6\uc77c \uc778\ud130\ucee8\ud2f0\ub128\ud0c8 \uc11c\uc6b8 \ucf54\uc5d1\uc2a4\uc5d0\uc11c \uae30\uc790\uac04\ub2f4\ud68c\ub97c \uac1c\ucd5c\ud558\uace0 \ud3ec\uc2a4\ud2b8 \ud32c\ub370\ubbf9…<\/p>\n","protected":false},"author":29,"featured_media":4258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,4598557],"tags":[1494787,5562843,5563194,5562751,4607380,5563797,5564171,5563108,5562806,5564170,5564166,5564167,5562942,4606803,5564175,5563813,5562705,5564169,5562946,5564172,4607381,5564174,4607675,5564168,5562543,5564173],"sapn-display":[5564733,5564735,4596681],"sapn-type":[4599462],"class_list":["post-4257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","category-company","tag-ai","tag-b2b","tag-b2b-","tag-cx","tag-ml","tag-sap-cx","tag-sap-emarsys","tag-5563108","tag-5562806","tag-5564170","tag-5564166","tag-5564167","tag-5562942","tag-4606803","tag-5564175","tag-5563813","tag-5562705","tag-5564169","tag-5562946","tag-5564172","tag-4607381","tag-5564174","tag-4607675","tag-5564168","tag-5562543","tag-5564173","sapn-display-news-spotlight","sapn-display-news-hero","sapn-display-topic-hero","sapn-type-press-release"],"yoast_head":"\n\ud3ec\uc2a4\ud2b8 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