{"id":4009,"date":"2022-08-19T02:43:07","date_gmt":"2022-08-19T02:43:07","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=4009"},"modified":"2026-04-03T02:39:36","modified_gmt":"2026-04-03T02:39:36","slug":"%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-7%ea%b0%80%ec%a7%80-%ec%9b%90%ec%b9%99","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-7%ea%b0%80%ec%a7%80-%ec%9b%90%ec%b9%99\/","title":{"rendered":"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59"},"content":{"rendered":"
\n

\uc5b4\ub9b0 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud558\ub358 \uc6b0\ub9ac\ub294 \uc5b4\ub978\uc774 \ub418\uc5b4\uc11c\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc774 \uc5ec\uc804\ud569\ub2c8\ub2e4. \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ud68c\uc758\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\uc744 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0 \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm) \uad50\uc218\uac00 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

\n

\uae00\uc4f4\uc774: \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm<\/a>)<\/strong><\/p>\n

\uc7a0\uc790\ub9ac\uc5d0 \ub4e4\uae30 \uc804 \uc81c \uce5c\uad6c\ub124 \uc544\uc774\ub4e4 \uc560\ub098\uc640 \ub178\uc544\uc5d0\uac8c \uc774\uc57c\uae30\ub97c \ub4e4\ub824\uc90d\ub2c8\ub2e4. \uc544\uc774\ub4e4 \ubd80\ubaa8\uac00 \uc560\ub4e4 \uc880 \ubd10\ub2ec\ub77c\uace0 \uc800\ub97c \ucd08\ub300\ud588\uc744 \ub54c \ub9d0\uc774\uc8e0. \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc774\uc57c\uae30\ub97c \ub4e3\uace0 \uc2f6\uc5b4\ud558\ub294\uc9c0 \ub180\ub77c\uc6b8 \ub530\ub984\uc785\ub2c8\ub2e4. \uacc4\uc18d\ud574\uc11c “\ud558\ub098\ub9cc \ub354\uc694, \ud558\ub098\ub9cc \ub354” \ud558\uace0 \uc878\ub77c\ub300\uc8e0. \uc0ac\ub78c\uc740 \uc774\ub807\uac8c \uba4b\uc9c4 \uc774\uc57c\uae30<\/a>\ub97c \uc990\uaca8 \ub4e3\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc9c4 \uac8c \uc544\ub2cc\uac00 \uc2f6\ub124\uc694.<\/p>\n

\uc5b4\ub978\uc774 \ub418\uc5b4\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc744 \uc783\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc800\ub294 \uc2a4\ud0e0\ud3ec\ub4dc \ub300\ud559\uad50<\/a>\uc5d0\uc11c \ubbf8\ub798\uc758 \ub9ac\ub354\ub4e4\uacfc \ud568\uaed8\ud558\uba70 \uc124\ub4dd\ub825 \uc788\ub294 \uc774\uc57c\uae30\ub97c \uac1c\ubc1c\ud574 \uacbd\uc601 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ub3d5\ub294 \uc77c<\/strong>\uc744 \ud569\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \uc5c5\ubb34 \ud68c\uc758\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/strong>\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud574 \uc9c0\ucf1c\uc57c\ud560 7\uac00\uc9c0 \uc6d0\uce59<\/strong>\uc744 \ub2f4\uc740 \uc131\uacf5 \uacf5\uc2dd\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

AI, \uc124\uba85\ud558\uc9c0 \ub9d0\uace0 \uc774\uc57c\uae30\ud558\ub77c<\/a>\u00a0|\u00a0\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc740 AI\uc640 \uac19\uc740 \ubcf5\uc7a1\ud55c \uc8fc\uc81c\ub97c \uc778\uac04\uc758 \uacbd\ud5d8\uc73c\ub85c \ud574\uc11d\ud574 \ub354 \ub113\uc740 \uc0ac\ud68c\uc801 \ub300\ud654\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ub2f5\uc744 \uc81c\uc2dc\ud558\ub294 \ub300\uc2e0 \uc9c8\ubb38\uc744 \ub358\uc9c0\ub294 \uc11c\uc0ac\ub97c \ud1b5\ud574 \ub300\uc911\uc774 AI\uc758 \ubbf8\ub798\ub97c \ud568\uaed8 \uace0\ubbfc\ud558\ub294 \ub2a5\ub3d9\uc801 \ucc38\uc5ec\uc790\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \uc774\ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n

1. \uc11c\ub860 \uc5c6\uc774 \ubc14\ub85c \uc2dc\uc791\ud558\ub77c.<\/strong><\/h2>\n

\ucd5c\uace0\uc758 \uc2a4\ud1a0\ub9ac\ud154\ub7ec\ub294 \uc2dc\uc791\ud558\uc790\ub9c8\uc790 \uc6b0\ub9ac\ub97c \uc774\uc57c\uae30 \uc18d\uc73c\ub85c \ub04c\uace0 \ub4e4\uc5b4\uac11\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uace0 \uace0\uc720\ud55c \uccad\uc911 \uacbd\ud5d8\uc744 \uc704\ud55c \ubd84\uc704\uae30\ub97c \ub9cc\ub4e4\uc8e0. “…\uc5d0 \uad00\ud55c \uad50\ud6c8\uc744 \uc5bb\uc5c8\ub358 \uadf8 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \ub4e4\ub824 \ub4dc\ub9b4\uae4c \ud569\ub2c8\ub2e4”\uc640 \uac19\uc740 \uc2dd\uc758 \uc2dc\uc791\uc740 \ud53c\ud558\uc138\uc694. \uadf8 \ub300\uc2e0 \ubc14\ub85c \uc0dd\ub3d9\uac10 \ub118\uce58\uac8c \ubcf8\ub860\uc73c\ub85c \ub4e4\uc5b4\uac00 \uc774\uc57c\uae30\ub97c \uc804\ub2ec\ud558\uace0 \uad50\ud6c8\uc740 \ub098\uc911\uc5d0 \uc774\ub04c\uc5b4 \ub0b4\uc138\uc694.<\/p>\n

2. \uccab\ub9c8\ub514\uc640 \ub05d\ub9c8\ub514\ub97c \uc2e0\uc911\ud788 \uc120\ud0dd\ud558\ub77c.<\/strong><\/h2>\n

\uc88b\uc740 \uccab\uc778\uc0c1<\/a>\uc744 \ub0a8\uae38 \uae30\ud68c\ub294 \ub2e4\uc2dc \uc624\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\uc57c\uae30\ub97c \ubaa8\ub450 \uae30\uc5b5\ud560 \ud544\uc694\ub294 \uc5c6\uc9c0\ub9cc \ud0c1\uc6d4\ud55c \ub9ac\ub354\ub294 \uccab\ub9c8\ub514\uc640 \ub05d\ub9c8\ub514\ub97c \uc544\uc8fc \uc815\ud655\ud788 \uc54c\uace0 \uc788\uc8e0. \ub9dd\uc124\uc784 \uc5c6\uc774 \uc804\ub2ec\ud560 \uc218 \uc788\uc744 \uc815\ub3c4\ub85c \ub9d0\uc774\uc8e0. \uac15\ub825\ud55c \uc2dc\uc791\uacfc \uacb0\ub860\uc73c\ub85c \ud6a8\uacfc\ub97c \ub192\uc774\uc138\uc694.<\/p>\n

3. \uc138\ubd80\uc0ac\ud56d\uc740 \ub354\ub3c4 \ub9d0\uace0 \ub35c\ub3c4 \ub9d0\uace0 \ub531 \uc88b\uc740 “\uace8\ub514\ub77d\uc2a4” \uc774\ub860\uc744 \ub530\ub974\ub77c.<\/strong><\/h2>\n

\uc138\uc138\ud55c \ub0b4\uc6a9\uc740 \u201c\ub531 \uc801\ub2f9\ud55c \ub9cc\ud07c\ub9cc\u201d \uc804\ud574\uc8fc\uc138\uc694. \uc0c1\uc138\uc815\ubcf4\uac00 \ub108\ubb34 \ub9ce\uc73c\uba74 \ub4e3\ub294 \uc0ac\ub78c\uc740 \uac08\ud53c\ub97c \ubabb\uc7a1\uac70\ub098 \ub530\ubd84\ud574\ud558\uc8e0. \ubc18\ub300\ub85c \uc138\ubd80\uc0ac\ud56d\uc774 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc73c\uba74 \uc774\uc57c\uae30\ub97c \uc628\uc804\ud788 \ud30c\uc545\ud560 \ub9e5\ub77d\uc774 \ubd80\uc871\ud558\uace0 \uc5ec\ub7ec\ubd84\uc758 \uc774\uc57c\uae30 \uc18d\uc73c\ub85c \ube60\uc838 \ub4e4\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uac00\ub2a5\ud558\ub2e4\uba74 \uccad\uc911\uacfc \uc720\uc0ac\ud55c \ubc30\uacbd\uc744 \uac00\uc9c4 \uba87\uba87 \uce5c\uad6c\uc5d0\uac8c \uc774\uc57c\uae30\ub97c \uba3c\uc800 \uc2dc\ud5d8 \uc0bc\uc544 \ub4e4\ub824\uc8fc\uc138\uc694. \ub531 \uc801\ub2f9\ud55c \uc591\uc758 \uc138\ubd80\uc0ac\ud56d\uc744 \ud30c\uc545\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc5bb\uc73c\uc138\uc694.<\/p>\n

\n

\uc0dd\uc131 AI\ub85c \uac15\ub825\ud558\uace0 \uc778\uac04\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ud558\ub294 \ube44\uacb0<\/a>\u00a0|\u00a0\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc5d0 \uc788\uc5b4 \uc0dd\uc131 AI\uc758 \ud765\ubbf8\ub85c\uc6b4 \uc7a0\uc7ac\ub825\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 AI\uac00 \uc2a4\ud1a0\ub9ac\ud154\ub7ec\ub97c \uc644\uc804\ud788 \ub300\uccb4\ud560\uc9c0\ub3c4 \ubaa8\ub978\ub2e4\ub294 \ub450\ub824\uc6c0\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad00\uc810\uc758 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc0dd\uc131 AI<\/a>\uc640 \ud568\uaed8 \ubcf4\ub2e4 \uc778\uac04\uc801\uc778 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud558\ub294 \ube44\uacb0\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n

4. “\ud55c \uc0ac\ub78c \ud55c \uc0dd\uac01”\uc5d0 \uc9d1\uc911\ud574 \uc774\uc57c\uae30\ud558\ub77c.<\/strong><\/h2>\n

\uc5ec\ub7ec \uc0ac\ub78c\uc5d0\uac8c \ub9d0\uc744 \ud560 \ub54c\ub294 \ud55c \ubc88\uc5d0 \ud55c \uc0ac\ub78c\uc529 4-7\ucd08 \uc815\ub3c4 \uc9d1\uc911\ud558\uc138\uc694. \uc774\uc57c\uae30\ub97c \ud558\ub294 \ub3d9\uc548 \uac00\ub2a5\ud558\uba74 \ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c \ubaa8\ub450\uc640 \uc5f0\uacb0\ud558\ub824\uace0 \ub178\ub825\ud558\uc138\uc694. \ub4f1\ub300\ucc98\ub7fc \uc2dc\uc120\uc744 \uc4f1 \ud6d1\uace0 \uc9c0\ub098\uac00\uc9c0\ub294 \ub9c8\uc138\uc694. \uc2e4\uc81c\ub85c \ud55c \uc0ac\ub78c\uc529 \uc5f0\uacb0\ud574\uc57c \ud558\uac70\ub4e0\uc694. \uccad\uc911 \uc911\uc5d0\uc11c \ud55c \uc0ac\ub78c\uc744 \uc774\uc57c\uae30\uc758 \uc8fc\uc778\uacf5\uc73c\ub85c \ucd9c\uc5f0\uc2dc\ud0a4\ub294 \ubc29\uc548\ub3c4 \uace0\ub824\ud574 \ubcf4\uc138\uc694.<\/p>\n

5. \uc9e7\uace0 \uad75\uc740 \uc2dc\uc758 \ud798\uc744 \uace0\ub824\ud558\ub77c.<\/strong><\/h2>\n

\uba87 \uc548\ub418\ub294 \ub2e8\uc5b4\ub85c \ub354 \ub9ce\uc740 \uc758\ubbf8\ub97c \uc804\ud558\uc138\uc694. \uc81c \uace0\ub4f1\ud559\uad50 \uad6d\uc5b4(\uc601\uc5b4) \uad50\uc0ac \uc6e8\uc2ac\ub9c1 \uc120\uc0dd\ub2d8\uc740 “\ub9c8\ubc95\uc758 \uace1\ubb3c \ud2b8\ub7ed”\uc5d0 \ube44\uc720\ud574 \uc2dc\uc5d0 \uad00\ud574 \uac00\ub974\uccd0 \uc8fc\uc168\uc8e0. “\ubcf4\ud1b5 \ud2b8\ub7ed\ubcf4\ub2e4 7\ubc30 \ub354 \ub9ce\uc774 \uc2e4\uc5b4 \ub098\ub97c \uc218 \uc788\ub294 \ub9c8\ubc95\uc758 \ud2b8\ub7ed\uc744 \uc0c1\uc0c1\ud574\ubd10.” (\uc81c\uac00 \uce94\uc790\uc2a4 \uc8fc \ucd9c\uc2e0\uc778 \uac70 \ud2f0 \ub0ac\ub098\uc694?) \ubc18 \uce5c\uad6c\ub4e4\uacfc \uadf8\ub7f0 \ud2b8\ub7ed\uc758 \uc774\uc810\uc744 \uae38\uac8c \ub098\uc5f4\ud588\uc8e0. \uc774\ub3d9\ud69f\uc218\uac00 \uc904\uc5b4\ub4e0\ub2e4, \uc5f0\ub8cc \uc18c\ube44\uac00 \uc801\ub2e4, \uc5ec\uac00 \uc2dc\uac04\uc774 \ub294\ub2e4 \ub4f1\ub4f1.<\/p>\n

\"5-7-5
5-7-5 \uc74c\uc808\ub85c \ud45c\ud604\ud558\ub294 \ud48d\uc790\uc2dc \uc13c\ub958 – \uc5b4\ub974\uc2e0 \ub300\uc0c1 \uc218\uc0c1\uc791<\/figcaption><\/figure>\n

\uadf8\ub7ec\uc790 \uc120\uc0dd\ub2d8\uc774 \uc774\ub7f0 \uacb0\ub860\uc744 \ub0b4\ub838\uc8e0. “\uc790 \uc5ec\ub7ec\ubd84 \ubc14\ub85c \uadf8\uac8c \uc2dc\uc758 \ud798\uc785\ub2c8\ub2e4. \uc798 \uc120\ud0dd\ud574 \ubc30\uc5f4\ud55c \uba87 \uac1c\uc758 \ub2e8\uc5b4\ub9cc\uc73c\ub85c \ubcf4\ud1b5\uc758 \ubb34\uac8c\ubcf4\ub2e4 \ud6e8\uc52c \ud070 \uc758\ubbf8\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc5b4\uc694.” 30\ub144\ub3c4 \ub354 \ub41c \uadf8 \uc2dc\uc808 \uadf8 \uc774\ubbf8\uc9c0\uac00 \ud56d\uc0c1 \uc2dc\uc758 \ud798\uc744 \uc77c\uae68\uc6cc \uc90d\ub2c8\ub2e4.<\/p>\n

6. \ud6a8\uacfc\uc640 \uac15\uc870\ub97c \uc6d0\ud55c\ub2e4\uba74 \uce68\ubb35\uc744 \ud65c\uc6a9\ud558\ub77c.<\/strong><\/h2>\n

\uc791\uace1\uac00\ub294 \uc2ec\ud3ec\ub2c8\ub97c \uc791\uace1\ud560 \ub54c \uce68\ubb35\uc774 \ud544\uc694\ud55c \ubd80\ubd84\uc5d0 \uc27c\ud45c\ub97c \ub461\ub2c8\ub2e4. \uc27c\ud45c \uc5ed\uc2dc \uc74c\ud45c\ub9cc\ud07c\uc774\ub098 \uc804\uccb4 \uc74c\uc545\uc758 \uc77c\ubd80\uc8e0. \uce68\ubb35\uc740 \uac15\ub825\ud55c\ub370\ub3c4 \uc798 \uc4f0\uc774\uc9c0 \uc54a\ub294 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ub9e4\ud2b8 \uba54\uc774(Matt May)\ub294 \uc774 \uc810\uc5d0 \uad00\ud574 \ucd5c\uadfc(2014\ub144) HBR \uae30\uace0\ubb38<\/a>\uc5d0\uc11c \uc0c1\uc138\ud788 \ub2e4\ub8e8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc758\ub3c4\uc801\uc778 \uce68\ubb35\uc740 \ubc29\uae08 \ud55c \ub9d0\uc774\ub098 \uc55e\uc73c\ub85c \ud560 \uc774\uc57c\uae30\ub97c \uac15\uc870\ud558\ub294 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uccad\uc911\uc774 \uc2a4\uc2a4\ub85c \uc790\uc2e0\ub9cc\uc758 \ud574\uc11d\uc744 \ub367\ubd99\uc774\ub3c4\ub85d \uc720\ub3c4\ud558\uc8e0.<\/p>\n

7. \ub300\ubaa9\uba54(AIM)\ub97c \uae30\uc5b5\ud558\ub77c.<\/strong><\/h2>\n

\ub300\ubaa9\uba54(AIM):<\/strong> \uc774\uc57c\uae30\ub97c \ub4e3\uace0 \uc788\ub294 \ub300<\/strong>\uc0c1(A<\/strong>udience)\uc740 \ub204\uad6c\uc778\uac00, \uc774\uc57c\uae30\ub97c \ud558\ub294 \ubaa9<\/strong>\uc801(I<\/strong>ntent)\uc740 \ubb34\uc5c7\uc778\uac00, \uc804\ub2ec\ud558\uace0\ud508 \uba54<\/strong>\uc2dc\uc9c0(M<\/strong>essage)\ub294 \ubb34\uc5c7\uc778\uac00? \uba54\ub9ac \ubb38\ud130(Mary Munter)\uc640 \ub9b0 \ub7ec\uc140(Lynn Russell)\uc758 \uc800\uc11c \ud504\ub808\uc820\ud14c\uc774\uc158 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c \uac00\uc838 \uc628 \uc774 \uac04\ub2e8\ud55c \ub300\ubaa9\uba54(AIM) \ud504\ub808\uc784\uc6cd\uc744 \uc801\uc6a9\ud558\uba74 \uba54\uc2dc\uc9c0\uac00 \ubd84\uba85\ud574\uc9c0\uace0 \uccad\uc911(\ub300\uc0c1)\uc744 \uc0ac\ub85c\uc7a1\uc73c\uba70 \uc6d0\ud558\ub294 \ud589\ub3d9\uc744 \uc2e4\ucc9c\ud558\ub3c4\ub85d \ub3d9\uae30\ubd80\uc5ec\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uc0c1 7\uac00\uc9c0 \uc804\ub7b5\uc744 \uc801\uc6a9\ud558\ub294 \ub9ac\ub354\ub294 \ubcf4\ub2e4 \uae30\uad50 \uc788\uace0 \uc758\ubbf8 \uc788\ub294 \uc774\uc57c\uae30\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n

\n

\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305<\/a>\u00a0|\u00a0\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4<\/a> \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc774\uc8e0.<\/p>\n<\/div>\n

\ub450 \uac00\uc9c0 \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ucd5c\uadfc \uc800\uba85\ud55c \uc800\uc790 \uc81c\ud504\ub9ac \ud074\ub8e8\uac70(Jeffrey Kluger)\ub294 \uc138\uc2a4 \ub9c8\uc774\uc5b4\uc988 \ub808\uc787 \ub098\uc787 \uc1fc(Late Night with Seth Meyers)<\/em>\uc5d0 \ucd9c\uc5f0\ud574 \ub098\ub974\uc2dc\uc2dc\uc998\uc5d0 \uad00\ud55c \uc790\uc2e0\uc758 \uc2e0\uc791\uc744 \ud64d\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \ubc29\uae08 \uc18c\uac1c\ud574 \ub4dc\ub9b0 7\uac00\uc9c0 \uc6d0\uce59\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 5\ubd84 \uc548\uc5d0 2\uac00\uc9c0 \uac04\uacb0\ud55c \uc774\uc57c\uae30\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \uc774\uc57c\uae30\ub294 \uc544\ud3f4\ub85c 13\ud638(Apollo 13)<\/em>\ub97c \uc9d1\ud544\ud558\uba74\uc11c \uc6b0\uc8fc\ube44\ud589\uc0ac \uc9d0 \ub7ec\ubca8(Jim Lovell)\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uad00\ud55c \ub0b4\uc6a9\uc774\uace0 \ub450 \ubc88\uc9f8\ub294 \ud074\ub9b0\ud134 \ub300\ud1b5\ub839\uc744 \ubc31\uc545\uad00 \uc9d1\ubb34\uc2e4\uc5d0\uc11c \ub9cc\ub09c \uc774\uc57c\uae30\uc600\uc8e0. \ub9ce\uc740 \uc0ac\ub78c\uc774 \ud55c \ubc88\ub3c4 \ub300\ud1b5\ub839 \uc9d1\ubb34\uc2e4\uc5d0 \uac00\ubcf8 \uc801\uc740 \uc5c6\uc9c0\ub9cc \uc81c\ud504\ub294 \uadf8 \uc548\uc5d0 \ub4e4\uc5b4\uc130\uc744 \ub54c \uc5b4\ub5a4 \ub290\ub08c\uc778\uc9c0, \ub610 \uc65c \ud074\ub9b0\ud134 \ub300\ud1b5\ub839\uc758 \uc5ec\ub7ec \ud589\ub3d9\uc774 \uc790\uc2e0\uc5d0\uac8c \ud070 \uc601\ud5a5\uc744 \uc8fc\uc5c8\ub294\uc9c0 \uc0c1\uc0c1\ud558\uae30 \uc27d\uac8c \ud574\uc92c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud504\ub808\uc820\ud14c\uc774\uc158 \ub0b4\ubd80\uc5d0 \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc744 \ud65c\uc6a9\ud558\ub294 \uc0ac\ub840\ub85c\ub294 \ub9c8\ud06c \ubca0\uc870\uc2a4(Mark Bezos)\uc758 2011\ub144 TED Talk: \uc790\uc6d0\ubd09\uc0ac \uc18c\ubc29\uad00\uc758 \uc778\uc0dd \uad50\ud6c8<\/a> \uc601\uc0c1\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \ubca0\uc870\uc2a4\ub294 \uc18c\ud488\uae4c\uc9c0 \ubaa8\ub450 \uac16\ucd98 \uac15\ub825\ud55c \uc774\uc57c\uae30\ub97c 3\ubd84 \uc548\uc5d0 \ud574\ub0c5\ub2c8\ub2e4. \ud2b9\ud788 “\uc2e0\ubc1c\uc744 \uc0b4\ub9ac\uc138\uc694”\ub77c\ub294 \ub9c8\uc9c0\ub9c9 \uc5b4\ud718\uc758 \uc120\ud0dd\uc740 \uc790\uc2e0\uc758 \uba54\uc2dc\uc9c0\ub97c \uac04\uacb0\ud558\uac8c \uc2dc\uc801\uc73c\ub85c \uc694\uc57d\ud574 \uc90d\ub2c8\ub2e4. \ub610\ud55c \ud654\uc7ac\uc640 \uad00\ub828\ud574 \uc5b4\ub290 \uc815\ub3c4 \uc138\uc138\ud55c \ub0b4\uc6a9\uc744 \uacf5\uc720\ud558\uace0 \ubb34\uc2dc\ud560 \uc9c0 \uc544\uc8fc \uc2e0\uc911\ud788 \uc120\ud0dd\ud588\uc8e0. \ud654\uc7ac\uac00 \ub098\uba74 \uc9d1 \uc8fc\uc778\uc774 \ubc16\uc5d0\uc11c \uc6b0\uc0b0\uc744 \uc4f0\uace0 \ub9e8\ubc1c\ub85c \uc11c \uc788\uc5c8\ub2e4\ub294 \ub0b4\uc6a9\uc740 \uae30\uc5b5\ud569\ub2c8\ub2e4. \uac70\ub9ac \uc774\ub984\uc774 \ubb50\uc600\uace0 \uc5b4\ub290 \uc2a4\ud0c0\uc77c\uc758 \uc9d1\uc774 \ubd88\uae38\uc5d0 \ud729\uc2f8\uc600\ub294\uc9c0\ub294 \uc54c \ud544\uc694\uac00 \uc5c6\uc8e0. \ubca0\uc870\uc2a4\ub294 \uc774\uc57c\uae30\uc758 \ud575\uc2ec \ud3ec\uc778\ud2b8\ub97c \ud30c\uc545\ud558\ub294 \ub370 \ud544\uc694\ud55c \ub9cc\ud07c\ub9cc \uc138\ubd80\uc0ac\ud56d\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\n

\uc774\uc57c\uae30\ub294 \uc124\ub4dd\ub825 \uc788\uace0 \uc7ac\ubbf8\ub97c \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\ub974\uce68\uc744 \uc8fc\uace0 \uc601\ud5a5\ub825\uc744 \ud589\uc0ac\ud560 \uc218 \uc788\uc8e0. \uc774\uc57c\uae30\ub294 \uc804\ub2ec\ud558\uace0\ud508 \uba54\uc2dc\uc9c0\ub97c \uae30\uc5b5\uc5d0 \ub0a8\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc624\ub298 \uc18c\uac1c\ud574 \ub4dc\ub9b0 7\uac00\uc9c0 \uc804\ub7b5\uc744 \ud65c\uc6a9\ud574 \uc5ec\ub7ec\ubd84\uc758 \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc2a4\ud0ac\uc744 \uac08\uace0 \ub2e6\uc73c\uc138\uc694. \ub9ac\ub354\uc774\uc790 \uc18c\ud1b5 \uc804\ubb38\uac00\ub85c\uc11c \ucd94\uad6c\ud558\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n

\uae00\uc4f4\uc774 \uc18c\uac1c<\/h3>\n

\uc81c\uc774\ub514 \uc288\ub78c(JD Schramm)<\/a> \uad50\uc218\ub294 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0\uc5d0\uc11c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac00\ub974\uce58\uba70 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \ub9c8\uc2a4\ud130 \uacfc\uc815(Mastery in Communication Initiative)<\/a>\uc744 \ub9cc\ub4e4\uc5b4 \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc5b4\ub9b0 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud558\ub358 \uc6b0\ub9ac\ub294 \uc5b4\ub978\uc774 \ub418\uc5b4\uc11c\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc774 \uc5ec\uc804\ud569\ub2c8\ub2e4. \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ud68c\uc758\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\uc744 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0 \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm) \uad50\uc218\uac00…<\/p>\n","protected":false},"author":931,"featured_media":4010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,5562298],"tags":[5563977,5563982,5564466,5563984,5563973,5563974,5564750,5563976,5563975,5564465,5563980,5563983,5563978,5563970,5562945,5563969,5563981,5563045,5563972,5563971,5563979,5563967,5563968],"sapn-display":[4596681,5564732,5564734,4597492],"sapn-type":[5564737],"class_list":["post-4009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","category-learning","tag-aim","tag-jd-schramm","tag-senryu","tag-5563984","tag-5563973","tag-5563974","tag-marketing","tag-5563976","tag-5563975","tag-5564465","tag-5563980","tag-5563983","tag-5563978","tag-5563970","tag-5562945","tag-5563969","tag-5563981","tag-5563045","tag-5563972","tag-5563971","tag-5563979","tag-5563967","tag-5563968","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-display-homepage-hero","sapn-type-feature"],"yoast_head":"\n\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"description\" content=\"\uc5b4\ub9b0 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud558\ub358 \uc6b0\ub9ac\ub294 \uc5b4\ub978\uc774 \ub418\uc5b4\uc11c\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc774 \uc5ec\uc804\ud569\ub2c8\ub2e4. \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ud68c\uc758\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\uc744 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0 \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm) \uad50\uc218\uac00 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/\uc2a4\ud1a0\ub9ac\ud154\ub9c1-\uc131\uacf5\uc744-\uc704\ud55c-7\uac00\uc9c0-\uc6d0\uce59\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\" \/>\n<meta property=\"og:description\" content=\"\uc5b4\ub9b0 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud558\ub358 \uc6b0\ub9ac\ub294 \uc5b4\ub978\uc774 \ub418\uc5b4\uc11c\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc774 \uc5ec\uc804\ud569\ub2c8\ub2e4. \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ud68c\uc758\uc5d0\uc11c \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\uc744 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0 \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm) \uad50\uc218\uac00 \uc54c\ub824 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