{"id":3838,"date":"2022-08-12T01:12:20","date_gmt":"2022-08-12T01:12:20","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=3838"},"modified":"2023-09-22T19:28:08","modified_gmt":"2023-09-22T19:28:08","slug":"%ea%b2%bd%ed%97%98-%ea%b4%80%eb%a6%ac%eb%a1%9c-%ec%84%b1%ea%b3%bc-%eb%a7%8c%eb%93%9c%eb%8a%94-%ec%a7%80%eb%8a%a5%ed%98%95-%ea%b8%b0%ec%97%85","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/08\/%ea%b2%bd%ed%97%98-%ea%b4%80%eb%a6%ac%eb%a1%9c-%ec%84%b1%ea%b3%bc-%eb%a7%8c%eb%93%9c%eb%8a%94-%ec%a7%80%eb%8a%a5%ed%98%95-%ea%b8%b0%ec%97%85\/","title":{"rendered":"\uacbd\ud5d8 \uad00\ub9ac\ub85c \uc131\uacfc \ub9cc\ub4dc\ub294 \uc9c0\ub2a5\ud615 \uae30\uc5c5"},"content":{"rendered":"

\ub9ce\uc740 \uae30\uc5c5\uc774 \uc5c5\ubb34\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654, \ub514\uc9c0\ud138 \ud601\uc2e0<\/a>\uc744 \ud1b5\ud574 \uc6b4\uc601 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud558\uba70 \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uacbd\ud5d8 \uad00\ub9ac\ub97c \uc2e4\uc2dc\uac04 \ubc18\uc601\ud558\ub294 \uae30\uc5c5\uc740 \uc190\uc5d0 \uaf3d\uc744 \uc815\ub3c4\uc785\ub2c8\ub2e4. \uacbd\ud5d8\uad00\ub9ac \uc790\ub3d9\ud654\ub97c \ud655\ub300\ud574 \uc2e4\uc81c \uc131\uacfc\ub97c \uac00\uc838 \uc62c \uc218 \uc788\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p><\/blockquote>\n

\uae00\uc4f4\uc774: \uc815\ub300\ucc9c(Jackie Jeong<\/a>)<\/strong><\/p>\n

\uc18c\ub4dd 3\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc2dc\ub300<\/h2>\n

\uc62c \ud574 1\uc778\ub2f9 \uad6d\ubbfc\uc18c\ub4dd\uc774 \ucd5c\ucd08\ub85c 3\ub9cc\ub2ec\ub7ec\ub97c \ub118\uc5b4\uc11c\uba70, \uc6b0\ub9ac\ub098\ub77c\ub294 \uc804\uc138\uacc4\uc5d0\uc11c 7\ubc88\uc9f8\ub85c 30-50 \ud074\ub7fd\uc5d0 \uac00\uc785<\/a>\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc778\uad6c 5\ucc9c\ub9cc\uba85 \uc774\uc0c1\uc758 \uacbd\uc81c \uaddc\ubaa8\ub97c \uac00\uc9c4 \ub098\ub77c \uac00\uc6b4\ub370 1\uc778\ub2f9 \uad6d\ubbfc \uc18c\ub4dd\uc774 3\ub9cc \ub2ec\ub7ec\ub97c \ub118\ub294 \ub098\ub77c\ub85c\ub294 \uc77c\ubcf8(1992), \ubbf8\uad6d(1996), \uc601\uad6d(2004), \ub3c5\uc77c(2004), \ud504\ub791\uc2a4(2004), \uc774\ud0c8\ub9ac\uc544(2005)\uc5d0 \uc774\uc5b4 7\ubc88\uc9f8\uc774\uba70, \uc778\uad6c \uae30\uc900\uc744 3\ucc9c\ub9cc\uba85\uc73c\ub85c \ub0ae\ucd94\uc5b4\ub3c4 \uce90\ub098\ub2e4\uc5d0 \uc774\uc5b4 8\ubc88\uc9f8\ub85c \ub192\uc740 \uc18c\ub4dd \uaddc\ubaa8\uc758 \uacbd\uc81c\uc785\ub2c8\ub2e4.<\/p>\n

\"30-50
\uc804\uc138\uacc4 7\ubc88\uc9f8\ub85c 30-50\ud074\ub7fd\uc5d0 \uac00\uc785\ud55c \ub300\ud55c\ubbfc\uad6d<\/figcaption><\/figure>\n

\uad6c\uae00\uc774 \uc120\uc815\ud55c \ucd5c\uace0\uc758 \ubbf8\ub798\ud559\uc790, \ud1a0\ub9c8\uc2a4 \ud504\ub808\uc774(Thomas Frey)\ub294 \uc18c\ub4dd\uc774 3\ub9cc\ub2ec\ub7ec\ub97c \ub118\uc5b4\uc11c\uba74 \uc0ac\ub78c\uc740 \ubb3c\uc9c8\uc801 \uad6c\ub9e4\ubcf4\ub2e4 \uacbd\ud5d8\uc5d0 \ud6e8\uc52c \ub9ce\uc740 \ud22c\uc790\ub97c \ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4<\/a>. \uc989 \uc758\uc2dd\uc8fc \uae30\ubc18\uc758 \uc0c1\ud488 \uacbd\uc81c\uc5d0\uc11c \uacbd\ud5d8\uc5d0 \uac00\uce58\ub97c \ub450\ub294 \uacbd\uc81c\ub85c \ubc14\ub00c\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uc62c \ud574 \ucd08 \ub2e4\ubcf4\uc2a4 \ud3ec\ub7fc\uc774 \ubc1c\ud45c\ud55c \ubcf4\uace0\uc11c<\/a>\uc5d0\uc11c\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uae09\uaca9\ud55c \ubd80\uc0c1\uacfc \uadf8\uc5d0 \ub530\ub978 \uc18c\ube44 \ud328\ud134\uc758 \ube60\ub978 \ubcc0\ud654, \uc989 \uacbd\ud5d8\uacbd\uc81c(Experience Economy)<\/strong>\ub85c\uc758 \uc804\ud658\uc774 \ud070 \uc774\uc288\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4<\/p>\n

\uacbd\ud5d8\uacbd\uc81c \uc2dc\ub300\uc758 \ubcf8\uaca9\ud654<\/h2>\n

\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 78%\ub294 \ubb3c\ud488 \uad6c\ub9e4\ubcf4\ub2e4\ub294 \uc6d0\ud558\ub294 \uacbd\ud5d8\uc5d0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc9c0\ucd9c\ud558\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc774\uba70, \uc774\ub294 \ub2e8\uc21c\ud788 \uc80a\uc740 \uc138\ub300\uac00 \uc544\ub2c8\ub77c \ubaa8\ub4e0 \uc138\ub300\uc5d0 \uac78\uccd0 \uc0ac\ud68c \uacbd\uc81c\uc801 \ud604\uc0c1\uc73c\ub85c \ud655\uc0b0\ub418\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n

\"\ubbf8\ub798\ud559\uc790
\ubbf8\ub798\ud559\uc790 \ud1a0\ub9c8\uc2a4 \ud504\ub808\uc774\uc758 \uc608\uce21, \uacbd\ud5d8 \uad6c\ub9e4 \uc2dc\ub300\uc758 \ub3c4\ub798<\/figcaption><\/figure>\n

\uc0dd\uc0b0\uc758 \uce21\uba74\uc5d0\uc11c\ub294 \ud55c\uacc4 \ube44\uc6a9\uc774 \uc81c\ub85c\uc5d0 \uac00\uae4c\uc6cc\uc9c4 \ub514\uc9c0\ud138\uacbd\uc81c(Digital Economy) \uc2dc\ub300\ub97c \uc0b4\uace0 \uc788\uc73c\uba70, \uc18c\ube44\uc758 \uce21\uba74\uc5d0\uc11c\ub294 \uacbd\ud5d8\uacbd\uc81c(Experience Economy)\uc758 \uc2dc\ub300\ub85c \uc811\uc5b4 \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p><\/blockquote>\n

\uc18c\ube44\uc790\uac00 \uae30\uc5c5\uc758 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \ub290\ub07c\ub294\uc9c0 \uc815\ud655\ud788 \ud30c\uc545\ud558\uc5ec \ub300\uc751\ud558\uc9c0 \ubabb\ud55c\ub2e4\uba74 \uae30\uc5c5\uc740 \uacbd\ud5d8 \uacbd\uc81c \uc2dc\ub300\uc5d0\uc11c \uc0dd\uc874\ud558\uae30 \uc5b4\ub824\uc6cc\uc9c4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc65c \uacbd\ud5d8 \uad00\ub9ac\uac00 \uc911\uc694\ud55c\uac00?<\/h2>\n

\uc9c0\ub09c \uc5f0\uc7ac\ub97c \ud1b5\ud574 \uc9c0\ub2a5\ud615\uae30\uc5c5(Intelligent Enterprise)<\/a>\uc774 \uc6b4\uc601\uc758 \uc911\uc2ec\uc5d0 \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc744 \ub450\uace0 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ubd84\uc11d\uacfc \ud559\uc2b5\uc744 \ud1b5\ud574 \ucd5c\uc801\uc758 \uc758\uc0ac \uacb0\uc815\uc744 \ud558\ub294 \uc0ac\ub840\ub97c \ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\uae30\uc5d0 \ub367\ubd99\uc5ec \uae30\uc5c5\uc774 \uad00\uacc4\ub97c \ub9fa\ub294 \uace0\uac1d, \ud30c\ud2b8\ub108, \uc9c1\uc6d0 \ub4f1 \ub2e4\uc591\ud55c \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc758 \uacbd\ud5d8\uc744 \uc218\uc9d1\ud558\uc5ec \uc81c\ud488\uacfc \uc11c\ube44\uc2a4, \ud68c\uc0ac\uc758 \uc6b4\uc601\uc5d0 \ubc18\uc601\ud55c\ub2e4\uba74 \ucd5c\uc120\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc774 \ud2b9\uc815 \uacbd\uc601 \uc0c1\ud669\uc5d0 \uc9c1\uba74\ud588\uc744 \ub54c \ubb34\uc2a8 \uc77c\ub4e4\uc774 \ubc1c\uc0dd\ud588\ub294\uc9c0\ub294 \uc0dd\uc0b0, \ud310\ub9e4, \uc2e4\uc801 \ub4f1\uc758 \uc6b4\uc601\ub370\uc774\ud130(O-Data)\ub97c \ud655\uc778\ud558\uba74 \ub418\uc9c0\ub9cc \uc65c \uadf8\ub7f0 \uacb0\uacfc\uac00 \ubc1c\uc0dd\ud588\ub294\uc9c0\ub97c \uc54c\uae30 \uc704\ud574\uc11c\ub294 \uc774\ud574 \uad00\uacc4\uc790\ub4e4\uc758 \ud53c\ub4dc\ubc31, \uc989 \uacbd\ud5d8\ub370\uc774\ud130(X-Data)\ub97c \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"\uacbd\ud5d8\ub370\uc774\ud130(X-data)\uc640
\uacbd\ud5d8\ub370\uc774\ud130(X-data)\uc640 \uc6b4\uc601\ub370\uc774\ud130(O-data)\uc758 \uc0c1\uad00\uad00\uacc4<\/figcaption><\/figure>\n

\uc62c \ud574 \ub2e4\ubcf4\uc2a4 \ud3ec\ub7fc\uc774 \uc8fc\ubaa9\ud55c \uacbd\ud5d8 \uacbd\uc81c(Experience Economy) \ubcf4\uace0\uc11c<\/a>\ub97c \ubcf4\uba74 \u201c\uacbd\ud5d8\uc774 \uc0c1\ud488\uacfc \uc11c\ube44\uc2a4\ubcf4\ub2e4 \ud070 \uac00\uce58\ub97c \ucc3d\ucd9c\ud55c\ub2e4\u201d\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc73c\uba70, \uacbd\ud5d8 \ub370\uc774\ud130\uc758 \uc218\uc9d1\uacfc \uc774\ud574, \uadf8\uc5d0 \ub530\ub978 \ub300\uc751\uc774 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacbd\ud5d8\uad00\ub9ac\ub85c 9\uc870\uc6d0\uc758 \ucc3d\uc5c5 \uc2e0\ud654\ub97c \uc4f4 \uccad\ub144, \ub77c\uc774\uc5b8<\/h2>\n

\uacbd\ud5d8 \uad00\ub9ac\ub85c 9\uc870\uc6d0\uc758 \ucc3d\uc5c5 \uc2e0\ud654\ub97c \uc4f4 \ud55c \uccad\ub144\uc758 \uc774\uc57c\uae30\uc785\ub2c8\ub2e4.<\/p>\n

1997\ub144 \ubbf8\uad6d \uc720\ud0c0\uc8fc \ube0c\ub9ac\uac80\uc601\ub300\ud559\uc758 \ub9c8\ucf00\ud305\ud559 \uad50\uc218 \uc2a4\ucf67\uc740 \uadf8\uc758 \ub17c\ubb38 \ub9ac\uc11c\uce58\uc5d0 \uc885\uc774\uc640 \uc5f0\ud544\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \ubc1b\ub294\uac8c \uc544\ub2c8\ub77c \uc628\ub77c\uc778\uc744 \ud65c\uc6a9\ud558\ub294 \uc544\uc774\ub514\uc5b4\ub97c \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ub9ac\uc11c\uce58 \uc870\uc0ac\ub294 \ud604\uc7a5\uc5d0 \ub098\uac00 \uc124\ubb38\uc9c0\ub97c \ubc30\ud3ec, \uc218\uc9d1, \uc790\ub8cc\ud654 \ud558\uc5ec \uacb0\uacfc \ubd84\uc11d\uae4c\uc9c0 \ucd5c\uc18c \uba87 \ub2ec\uc774 \uac78\ub9ac\ub294 \uc791\uc5c5\uc774\uc9c0\ub9cc, \uc628\ub77c\uc778\uc744 \ud1b5\ud558\uba74 48\uc2dc\uac04\uc548\uc5d0 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \uacb0\uacfc \ubd84\uc11d\uae4c\uc9c0 \uac00\ub2a5\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uccab \uc5f0\uad6c\uc870\uc0ac\uc5d0\uc11c \ud070 \uac00\ub2a5\uc131\uc744 \ubc1c\uacac\ud558\uace0 \uc628\ub77c\uc778 \ub9ac\uc11c\uce58\uc5d0 \uafb8\uc900\ud55c \uc5f0\uad6c\ub97c \ud558\ub358 \uc2a4\ucf67\uad50\uc218\ub294 2001\ub144 \uc554 \ud22c\ubcd1\uc744 \uacc4\uae30\ub85c \ub300\ud559\uc744 \uadf8\ub9cc\ub450\uac8c \ub429\ub2c8\ub2e4. \uc774\ub54c \uadf8\uc758 \uc544\ub4e4, \uccad\ub144 \ub77c\uc774\uc5b8\uc740 \uc778\ud134 \uc911\uc774\ub358 HP\ub97c \uadf8\ub9cc\ub450\uace0 \ub3cc\uc544\uc640 \uc544\ubc84\uc9c0\ub97c \ub3cc\ubcf4\uba70 \uadf8\uc758 \uc5f0\uad6c\ub97c \ub3d5\uae30 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n

\uc544\ubc84\uc9c0\uc758 \uc5f0\uad6c\uac00 \ub2e8\uc21c\ud55c \uc774\ub860\uc774 \uc544\ub2c8\ub77c \ucda9\ubd84\ud788 \uc0ac\uc5c5\uc131 \uc788\ub294 \uc544\uc774\ub514\uc5b4\ub77c\uace0 \uc0dd\uac01\ud55c 20\ub300 \uccad\ub144\uc740 \uc544\ubc84\uc9c0\uc758 \uc9c0\ud558\uc2e4\uc744 \ube4c\ub824 \ucc3d\uc5c5\uc744 \ud569\ub2c8\ub2e4. Quality\uc640 Metrics\ub97c \uc870\ud569\ud558\uc5ec \ud004\ud2b8\ub9ad\uc2a4(Qualtrics)\ub77c\ub294 \uc0ac\uba85\uc744 \uc9d6\uace0, 2002\ub144 \uc628\ub77c\uc778 \uc124\ubb38\uc870\uc0ac \ud234\ub85c \uc2dc\uc791\ub41c \uc774 \ud68c\uc0ac\ub294 10\ub144\ud6c4\uc778 2012\ub144 7\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ud22c\uc790 \uc720\uce58\uc5d0 \uc131\uacf5\ud558\uba70 \ub77c\uc774\uc5b8\uc740 \uc131\uacf5\ud55c \uccad\ub144 \uae30\uc5c5\uac00\ub85c \uc54c\ub824\uc9d1\ub2c8\ub2e4.<\/p>\n

\uccad\ub144 \ub77c\uc774\uc5b8\uc758 \ub3c4\uc804\uc774 \ucc98\uc6c0\ubd80\ud130 \uc27d\uc9c0\ub294 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucc3d\uc5c5 \ud6c4 5\ub144 \ub3d9\uc548 \uc9c0\ud558\uc2e4 \uc0dd\ud65c\uc744 \uacc4\uc18d\ud574\uc57c \ud588\uc73c\uba70, \uac1c\ubc1c\ub41c \uc2dc\uc81c\ud488\ub3c4 \uba87 \ubc88\uc774\ub098 \ub4a4\uc9d1\uc5b4 \uc5ce\uc5b4\uc57c \ud588\uc9c0\ub9cc \uac00\uc7a5 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uc0ac\uac74\uc740 \ub530\ub85c \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucc3d\uc5c5 \ud6c4 \ub9e4\ucd9c\uc774 \uc2dc\uae09\ud588\ub358 \ub54c\uc5d0 \ubbf8\uad6d \ub300\ud615 \ud56d\uacf5\uc0ac\ub97c \ub300\uc0c1\uc73c\ub85c \uace0\uac1d\uc758 \uc18c\ub9ac\ub97c \uc628\ub77c\uc778\uc73c\ub85c \ube60\ub974\uac8c \ubd84\uc11d\ud574\uc57c \ud55c\ub2e4\ub294 \uc81c\uc548\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub3cc\uc544\uc628 \ub2f5\uc740 \uac04\ub2e8\ud588\uc2b5\ub2c8\ub2e4. \u201c\uc11c\ube44\uc2a4\uc5d0 \ubd88\ub9cc\uc774 \uc788\ub294 \uace0\uac1d\uc740 \ud56d\uacf5\uc0ac\uc5d0 \ubc14\ub85c \uc804\ud654\ub97c \ud569\ub2c8\ub2e4. \uc628\ub77c\uc778 \ubd84\uc11d\uc774 \uc65c \ub530\ub85c \ud544\uc694\ud55c\uc9c0 \ubaa8\ub974\uaca0\ub124\uc694\u201d\ub77c\ub294 \ubc18\uc751\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\ub300\ud588\ub358 \uc774 \ud56d\uacf5\uc0ac\ub85c\ubd80\ud130 \uc81c\uc548\uc774 \uae68\ub05d\uc774 \uac70\uc808\ub418\uc5c8\uace0, \uc774\ud6c4 \ubaa8\uad50\uc778 \ube0c\ub9c1\uac80 \uc601 \ub300\ud559\uc744 \ud3ec\ud568, \ub300\ud559\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc601\uc5c5\uc774 \ud65c\uc131\ud654\ub429\ub2c8\ub2e4. \uc774\ud6c4 \uc0ac\uc5c5\uc740 \uae08\uc735, \uc720\ud1b5, \ud5ec\uc2a4\ucf00\uc5b4 \ub4f1 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0 \uac78\uccd0 1\ub9cc\uac1c\uac00 \ub118\ub294 \uae30\uc5c5\uace0\uac1d\uc73c\ub85c \ube60\ub974\uac8c \ucee4\uc838\uac14\uace0, \uc774\uc81c \ubbf8\uad6d \ub300\ud615 \ud56d\uacf5\uc0ac\uc758 \ud558\ub098\uc778 \uc81c\ud2b8\ube14\ub8e8(JetBlue)\ub3c4 \uc8fc\uc694 \uace0\uac1d\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

JetBlue \uc131\uc7a5\uacfc \ud601\uc2e0\uc758 \uc911\uc2ec, \uacbd\ud5d8\uad00\ub9ac<\/h2>\n

JetBlue\ub294 \ub77c\uc774\uc5b8\uc758 \uc81c\uc548\uc744 \ubc1b\uc544\ub4e4\uc600\uace0, \uace0\uac1d\uc758 \uc18c\ub9ac\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud558\uc5ec \ubcf4\ub2e4 \ub098\uc740 \uc11c\ube44\uc2a4\uac00 \uc81c\uacf5\ub418\ub3c4\ub85d \uc5c5\ubb34 \ud601\uc2e0\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud55c \uc608\ub85c \ud544\ub77c\ub378\ud53c\uc544 \uacf5\ud56d\uc758 \uacbd\uc6b0 \uc774\ub978 \uc544\uce68\uc5d0 \ubb38\uc744 \uc5ec\ub294 \uce74\ud398\uac00 \uc5c6\uc5b4 \uace0\uac1d\uc774 \ubd88\ud3b8\ud574\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc628\ub77c\uc778 \uc870\uc0ac\ub97c \ud1b5\ud574 \ud655\uc778\ud558\uace0 \ub2e4\uc74c \ub0a0 \uac8c\uc774\ud2b8\uc55e\uc5d0\uc11c \ucee4\ud53c\uc640 \uc8fc\uc2a4\ub97c \uc11c\ube44\uc2a4\ud569\ub2c8\ub2e4. \uc774 \uc791\uc740 \uc11c\ube44\uc2a4\uc5d0 \uac10\ub3d9\ud55c \uba87 \uba87 \uace0\uac1d\uc740 \uac00\uc871\uacfc \uce5c\uad6c\ub4e4\uc5d0\uac8c JetBlue\ub97c \uc801\uadf9 \ucd94\ucc9c\uc744 \ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ucc98\ub7fc \uc791\uc740 \uc11c\ube44\uc2a4 \uac1c\uc120\uc774 \ubaa8\uc5ec \uace0\uac1d\uc774 \ub2e4\ub978 \uc9c0\uc778\ub4e4\uc5d0\uac8c JetBlue\ub97c \uac15\ub825\ud788 \ucd94\ucc9c\ud558\uc600\uace0, JetBlue\uc758 \uace0\uac1d \ucd94\ucc9c \uc9c0\uc218(NPS: Net Promotion Score)\uac00 12%\ub098 \uc624\ub974\uac8c \ub418\ub294 \uacb0\uacfc\ub97c \uac00\uc838\uc635\ub2c8\ub2e4.<\/p>\n

JetBlue\uc758 \uc7ac\ubb34 \ud1b5\uacc4\uc0c1, \uace0\uac1d\uc758 \uc21c\ucd94\ucc9c\uc9c0\uc218(NPS)\uac00 1% \uc624\ub97c \ub54c\ub9c8\ub2e4 \uc5f0\uac04 \ub9e4\ucd9c\uc774 8\ubc31\ub9cc \ub2ec\ub7ec\uc529 \uc0c1\uc2b9\ud558\ub294 \uc810\uc744 \uac10\uc548\ud558\uba74, \uc5f0\uac04 \ub9e4\ucd9c\uc774 1\uc5b5\ub2ec\ub7ec \uac00\uae4c\uc774 \uc624\ub974\ub294 \uc5c4\uccad\ub09c \ud601\uc2e0\uc778 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c J.D. Power\uc5d0\uc11c \uc120\uc815\ud558\ub294 \u2018\ucd5c\uc6b0\uc218 \uace0\uac1d\ub9cc\uc871\uc0c1\u2019\uc744 \uc9c0\ub09c 12\ub144\uac04 \uc5f0\uc18d\uc73c\ub85c \ubc1b\uac8c \ub428\uc73c\ub85c \ube0c\ub79c\ub4dc \uac00\uce58 \ub610\ud55c \ud06c\uac8c \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc131\uacfc\ub97c
\uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uacbd\ud5d8\uad00\ub9ac, JetBlue\uc758 \uc131\uacf5\uc774\uc57c\uae30<\/figcaption><\/figure>\n

\uc774 \ubaa8\ub4e0 \uac83\uc758 \uc2dc\uc791\uc774 \u2018\uace0\uac1d \uacbd\ud5d8\u2019\uc744 \uc2e4\uc2dc\uac04 \uacbd\uc601\uc5d0 \ubc18\uc601\ud558\ub824\ub294 \ub178\ub825\uc5d0\uc11c \ube44\ub86f\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uccad\ub144 \ub77c\uc774\uc5b8\uc758 \uc81c\uc548\uc740 \uacb0\ub860\uc801\uc73c\ub85c JetBlue\uc758 \ud070 \uc7ac\ubb34 \uc131\uacfc\ub97c \ubd88\ub7ec\uc654\uc73c\uba70, Qualtrics\ub294 \uc774\ud6c4\ub85c\ub3c4 \uc131\uacfc\ub97c \ub0b4\ub294 \uacbd\ud5d8\uad00\ub9ac \uae30\uc5c5\uc73c\ub85c \uc131\uc7a5\ud558\uc5ec 2018\ub144 9\uc870\uc6d0\uc774\ub77c\ub294 \ucc9c\ubb38\ud559\uc801 \uac00\uce58\ub85c 麻豆原创\uc5d0 \uc778\uc218\ub429\ub2c8\ub2e4.<\/p>\n

\ub9cc\uc57d \uace0\uac1d \ub9cc\uc871 \uc870\uc0ac\uc5d0 \uac24\ub7fd \ub4f1\uc758 \uc124\ubb38 \ud68c\uc0ac\ub97c \uc774\uc6a9\ud588\ub2e4\uba74 \ucd5c\uc18c 2 ~ 3\ub2ec\uc740 \uac78\ub824\uc11c \uc11c\ube44\uc2a4 \uac1c\uc120\uc774 \uac00\ub2a5\ud588\uc744 \uac83\uc774\uace0, \ub77c\uc774\uc5b8\uc5d0\uac8c \uccab \uace0\ubc30\ub97c \ub9c8\uc2dc\uac8c \ud55c \uadf8 \ud56d\uacf5\uc0ac\uc600\ub2e4\uba74 \uace0\uac1d\uc774 \ubd88\ub9cc \uc804\ud654\ub97c \ud558\uae30\uc804\uae4c\uc9c0\ub294 \uc804\ud600 \uc54c\uc544 \ucc28\ub9b4 \uc218 \uc5c6\ub294 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\ub610 \ub2e4\ub978 \ud55c \uc870\uc0ac\ubcf4\uace0\uc11c<\/a>\ub97c \ubcf4\uba74 \uc9c1\uc6d0\uc758 \uc5c5\ubb34 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \ud68c\uc0ac\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740 \ud68c\uc0ac\ubcf4\ub2e4 122%\uc758 \ub192\uc740 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\ub97c, \uadf8\ub9ac\uace0 21%\ub098 \ub354 \ub192\uc740 \uc218\uc775\uc744 \ub0b8\ub2e4\ub294 \ud1b5\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d\uacfc \uc9c1\uc6d0\uc758 \uacbd\ud5d8\uc744 \uc2e4\uc2dc\uac04 \uacbd\uc601\uc5d0 \ubc18\uc601\ud55c\ub2e4\ub294 \uac83\uc740 \uc774\uc81c \ub2e8\uc21c\ud788 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uc9c1\uc6d0 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc744 \ub118\uc5b4 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc9c1\uacb0\ub418\ub294(Outcome-based) \uc911\uc694\ud55c \ucc99\ub3c4\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacbd\ud5d8\uad00\ub9ac\ub85c \uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc9c0\ub2a5\ud615 \uae30\uc5c5<\/h2>\n

\ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc \uae30\ubc18\uc758 \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc744 \uc120\ub3c4\ud588\ub358 麻豆原创\uac00 9\uc870\uc6d0 \uc774\ub77c\ub294 \ub9c9\ub300\ud55c \ud22c\uc790\ub97c \ud1b5\ud574 \u2018\uacbd\ud5d8 \uad00\ub9ac\u2019\ub97c \uc2e4\uc2dc\uac04 \uacbd\uc601\uc5d0 \ubc18\uc601\ud1a0\ub85d \ud55c \uac83\uc740 \uc774\uc810\uc744 \uace0\ub824\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\"\uacbd\ud5d8\uad00\ub9ac\ub85c
\uacbd\ud5d8\uad00\ub9ac\ub85c \uc131\uacfc\ub97c \ub9cc\ub4dc\ub294 \uc9c0\ub2a5\ud615 \uae30\uc5c5<\/figcaption><\/figure>\n

\ud604\uc7ac \ub9ce\uc740 \uae30\uc5c5\uc740 \uc5c5\ubb34\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654, \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc6b4\uc601 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud558\uba70 \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uacbd\ud5d8 \uad00\ub9ac\ub97c \uc2e4\uc2dc\uac04 \ubc18\uc601\ud558\ub294 \uae30\uc5c5\uc740 \uc190\uc5d0 \uaf3d\uc744 \uc815\ub3c4\ub85c \uc2dc\uc791 \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n

\uc810\ucc28 \uacbd\ud5d8 \uad00\ub9ac \uc790\ub3d9\ud654\uac00 \ud655\uc0b0\ub418\uc5b4 \uae30\uc5c5\uc774 \uacbd\ud5d8 \ub370\uc774\ud130\uc640 \uc6b4\uc601 \ub370\uc774\ud130\ub97c \ucd5c\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc2e4\uc81c \uc131\uacfc\ub97c \uac00\uc838 \uc62c \uc218 \uc788\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc6b4\uc601 \ub370\uc774\ud130 \ubd80\ubd84\uc758 \ucd5c\uace0\ub97c \ub2ec\ub824\uc628 麻豆原创\uac00 \uacbd\ud5d8 \ub370\uc774\ud130\uc758 \uae38\uc744 \uc81c\uc2dc\ud55c Qualtrics\ub97c \ub9cc\ub098 \uc131\uacfc \uc911\uc2ec\uc758 \uc9c0\ub2a5\ud615 \uae30\uc5c5 \ube44\uc804\uc744 \uc81c\uc2dc\ud568\uc73c\ub85c 麻豆原创\uc758 \uc2dc\uac00 \ucd1d\uc561\uc740 \uc5f0\ucd08 \ub300\ube44 33%\uc774\uc0c1 \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uacbd\ud5d8\uacbd\uc81c\uc758
\uacbd\ud5d8\uacbd\uc81c\uc758 \ube44\uc804\uc744 \uc81c\uc2dc\ud55c 麻豆原创\uc758 \uc131\uc7a5<\/figcaption><\/figure>\n

2019\ub144 5\uc6d4, 麻豆原创\uc758 \uae30\uc5c5\uc6b4\uc601 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc5d0 Qualtrics\uc758 \uacbd\ud5d8 \uad00\ub9ac \ud0d1\uc7ac\uac00 \uacf5\uc2dd \ubc1c\ud45c<\/a>\ub428\uc73c\ub85c \uae30\uc5c5\uc740 \uc55e\uc73c\ub85c \uc6b4\uc601\uacfc \uacbd\ud5d8\uc744 \ubaa8\ub450 \ubc18\uc601\ud55c \uc131\uacfc \uae30\ubc18\uc758 \uc2e4\uc2dc\uac04 \uacbd\uc601\uc774 \uac00\ub2a5\ud574\uc84c\uc2b5\ub2c8\ub2e4<\/p>\n

(\uacbd\ud5d8\ub370\uc774\ud130\uc640 \uc6b4\uc601\ub370\uc774\ud130\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \uc0ac\ud56d\uc740 \uacbd\ud5d8\uacbd\uc81c, XO\ub370\uc774\ud130\ub85c \uc55e\uc11c\uac00\ub77c<\/a>\ub97c \ud655\uc778\ud574\ubcf4\uc138\uc694)<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\ub9ce\uc740 \uae30\uc5c5\uc774 \uc5c5\ubb34\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654, \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc6b4\uc601 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud558\uba70 \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uacbd\ud5d8 \uad00\ub9ac\ub97c \uc2e4\uc2dc\uac04 \ubc18\uc601\ud558\ub294 \uae30\uc5c5\uc740 \uc190\uc5d0 \uaf3d\uc744 \uc815\ub3c4\uc785\ub2c8\ub2e4. \uacbd\ud5d8\uad00\ub9ac \uc790\ub3d9\ud654\ub97c \ud655\ub300\ud574…<\/p>\n","protected":false},"author":29,"featured_media":3845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4597838,5563078,4598557],"tags":[5563904,5563694,5562155,5563640,5562154,4607566,5562153,4604019,5563937,5562899,5563064,5562917,4606765,5563693,4607675,5562156,5563936,4606754],"sapn-display":[4596681,5564732,5564734],"sapn-type":[5564737],"class_list":["post-3838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","category-cx","category-company","tag-jackie-jeong","tag-jetblue","tag-qualtrics","tag-sap","tag-xm","tag-4607566","tag-5562153","tag-4604019","tag-5563937","tag-5562899","tag-5563064","tag-5562917","tag-4606765","tag-5563693","tag-4607675","tag-5562156","tag-5563936","tag-4606754","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-type-feature"],"yoast_head":"\n\uacbd\ud5d8 \uad00\ub9ac\ub85c \uc131\uacfc \ub9cc\ub4dc\ub294 \uc9c0\ub2a5\ud615 \uae30\uc5c5 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"description\" content=\"\ub9ce\uc740 \uae30\uc5c5\uc774 \uc5c5\ubb34\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654, \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc6b4\uc601 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud558\uba70 \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uacbd\ud5d8 \uad00\ub9ac\ub97c \uc2e4\uc2dc\uac04 \ubc18\uc601\ud558\ub294 \uae30\uc5c5\uc740 \uc190\uc5d0 \uaf3d\uc744 \uc815\ub3c4\uc785\ub2c8\ub2e4. \uacbd\ud5d8\uad00\ub9ac \uc790\ub3d9\ud654\ub97c \ud655\ub300\ud574 \uc2e4\uc81c \uc131\uacfc\ub97c \uac00\uc838 \uc62c \uc218 \uc788\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \ud574\uc57c \ud569\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/\uacbd\ud5d8-\uad00\ub9ac\ub85c-\uc131\uacfc-\ub9cc\ub4dc\ub294-\uc9c0\ub2a5\ud615-\uae30\uc5c5\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uacbd\ud5d8 \uad00\ub9ac\ub85c \uc131\uacfc \ub9cc\ub4dc\ub294 \uc9c0\ub2a5\ud615 \uae30\uc5c5\" \/>\n<meta property=\"og:description\" content=\"\ub9ce\uc740 \uae30\uc5c5\uc774 \uc5c5\ubb34\ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654, \ub514\uc9c0\ud138 \ud601\uc2e0\uc744 \ud1b5\ud574 \uc6b4\uc601 \ucd5c\uc801\ud654\ub97c \ub2ec\uc131\ud558\uba70 \uc9c0\ub2a5\ud615 \uae30\uc5c5\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc9c0\ub9cc \uacbd\ud5d8 \uad00\ub9ac\ub97c \uc2e4\uc2dc\uac04 \ubc18\uc601\ud558\ub294 \uae30\uc5c5\uc740 \uc190\uc5d0 \uaf3d\uc744 \uc815\ub3c4\uc785\ub2c8\ub2e4. \uacbd\ud5d8\uad00\ub9ac \uc790\ub3d9\ud654\ub97c \ud655\ub300\ud574 \uc2e4\uc81c \uc131\uacfc\ub97c \uac00\uc838 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