{"id":3387,"date":"2022-08-06T03:57:21","date_gmt":"2022-08-06T03:57:21","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=3387"},"modified":"2023-09-22T19:41:15","modified_gmt":"2023-09-22T19:41:15","slug":"%ea%b2%bd%ed%97%98%ea%b2%bd%ec%a0%9c-xo%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-%ec%95%9e%ec%84%9c%ea%b0%80%eb%9d%bc","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/08\/%ea%b2%bd%ed%97%98%ea%b2%bd%ec%a0%9c-xo%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-%ec%95%9e%ec%84%9c%ea%b0%80%eb%9d%bc\/","title":{"rendered":"\uacbd\ud5d8\uacbd\uc81c, XO\ub370\uc774\ud130\ub85c \uc55e\uc11c\uac00\ub77c"},"content":{"rendered":"

\uae30\uc5b5\uc5d0 \ub0a8\uc744 \uac1c\uc778\ud654 \ub41c \uacbd\ud5d8\uc744 \ud588\ub2e4\uba74 \uadf8 \ube0c\ub79c\ub4dc\uc5d0 \ud22c\uc790\ud55c \uc2dc\uac04\uc740 \uace0\uac1d\uc5d0\uac8c \uc18c\uc911\ud558\uac8c \ub290\uaef4\uc9d1\ub2c8\ub2e4. \uacbd\ud5d8\uacbd\uc81c \uc2dc\ub300\uc5d0\ub294 \uc774\ucc98\ub7fc \uace0\uac1d\uc744 \uc81c\ub300\ub85c \uc54c\uace0 \uac1c\uc778\ud654, \ub9de\ucda4\ud654 \ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \uc131\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uacbd\ud5d8\ub370\uc774\ud130(X-Data)\uc640 \uc6b4\uc601\ub370\uc774\ud130(O-Data)\uc758 \uacb0\ud569\uc774 \uad00\uac74\uc785\ub2c8\ub2e4.<\/p><\/blockquote>\n

\uacbd\ud5d8\uacbd\uc81c\uc5d0<\/b> <\/b>\uc624\uc2e0<\/b> <\/b>\uac83\uc744<\/b> <\/b>\ud658\uc601\ud569\ub2c8\ub2e4<\/b><\/h2>\n

\uc9c0\uae08\uc73c\ub85c\ubd80\ud130 20\ub144 \uc804\uc778 1998\ub144. \ud558\ubc84\ub4dc\ube44\uc988\ub2c8\uc2a4\ub9ac\ubdf0(HBR)\uc5d0 \uc0c9\ub2e4\ub978 \uc81c\ubaa9\uc758 \uae30\uc0ac\uac00 \uc2e4\ub838\uc2b5\ub2c8\ub2e4. \u201c\uacbd\ud5d8\uacbd\uc81c\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4(Welcome to the Experience Economy).\u201d \uc774 \uae00\uc5d0\uc11c \ubbf8\uad6d\uc758 \uc800\uc790 \uc870 \ud30c\uc778(Joe Pine)\uc740 \uacbd\ud5d8\uacbd\uc81c\uac00 \uc11c\ube44\uc2a4\uacbd\uc81c\uc758 \ub2e4\uc74c \ub2e8\uacc4\ub77c\uace0 \uc5ed\uc124\ud569\ub2c8\ub2e4. \u00a0<\/span><\/p>\n

\uc0b0\uc5c5\ud601\uba85 \uc774\uc804\uc758 \uacbd\uc81c\ub294 \ubbf8\uac00\uacf5 \ub18d\uc0b0\ubb3c \ub4f1 \uc0c1\ud488 \uc911\uc2ec\uc758 \uacbd\uc81c\uc600\uc2b5\ub2c8\ub2e4. \uadf8 \ud6c4 \uc81c\uc870\uc5c5\uc758 \ubc1c\uc804\uacfc \ud568\uaed8 \uacf5\uc7a5\uc5d0\uc11c \ub300\ub7c9\uc0dd\uc0b0 \ub418\uc5b4 \ub098\uc628 \uc81c\ud488 \uc911\uc2ec\uc758 \uacbd\uc81c\uc5d0 \uc790\ub9ac\ub97c \ub0b4\uc90d\ub2c8\ub2e4. \uc81c\ud488 \uacbd\uc81c \uc5ed\uc2dc \ucc28\ubcc4\ud654\uac00 \uc5b4\ub824\uc6cc \uc9c0\uba74\uc11c \uac00\uaca9\ub9cc\uc774 \uac70\uc758 \uc720\uc77c\ud55c \uad6c\ub9e4 \uae30\uc900\uc73c\ub85c \ub0a8\uac8c \ub418\uc8e0. \uacb0\uad6d \uc81c\ud488 \uacbd\uc81c\ub294 \uc11c\ube44\uc2a4 \uacbd\uc81c\uc5d0 \uc790\ub9ac\ub97c \ub0b4\ub193\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uacbd\uc81c\uc801 \ubd80\uac00\uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \ubc29\uc2dd\uc740 \uac00\uaca9 \uc911\uc2ec\uc758 \uc2dc\uc7a5\uc5d0\uc11c \ub9de\ucda4\ud654\ub85c \ucc28\ubcc4\ud654\ub97c \uaf80\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc11c\ube44\uc2a4 \uc5ed\uc2dc \uc27d\uace0 \ud3b8\ub9ac\ud558\uace0 \uacbd\uc81c\uc801\uc778 \ub300\uc548\uc774 \uac01\uad11\ubc1b\uac8c \ub418\uba74\uc11c \uc774\uc81c\ub294 \uc18c\ube44\uc790\uc758 \uae30\uc5b5\uc5d0 \uc624\ub798 \ub0a8\uc744 \uacbd\ud5d8\uc744 \uc911\uc2ec\uc73c\ub85c \ucc28\ubcc4\ud654\ud558\uace0 \uacbd\uc7c1\ud574\uc57c \ud558\ub294 \uacbd\ud5d8\uacbd\uc81c\ub85c \ub4e4\uc5b4\uc120 \uac70\uc8e0.\u00a0<\/span><\/p>\n

\"\uacbd\uc81c\uc801
\uacbd\uc81c\uc801 \uac00\uce58\uc758 \uc9c4\ud589 \ubc29\ud5a5 \u2013 \uc0c1\ud488\ud654\uc640 \ub9de\ucda4\ud654<\/figcaption><\/figure>\n

\ub2e4\ub978 \uce21\uba74\uc5d0\uc11c \ubcf4\uc790\uba74 \uacbd\ud5d8\uacbd\uc81c\ub294 \uc81c\ud488\uc744 \uc18c\ud488\uc73c\ub85c \uc0bc\uace0 \uc11c\ube44\uc2a4\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \ubb34\ub300 \uc0bc\uc544 \uac1c\uc778\uc758 \uae30\uc5b5\uc5d0 \uc624\ub798 \ub0a8\uc744 \uc18c\uc911\ud55c \uc2dc\uac04\uc744 \uc120\ubb3c\ud574 \uc78a\uc9c0 \ubabb\ud560 \uacbd\ud5d8\uc744 \ub9cc\ub4e4\uc5b4 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uac00\uce58\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc0b4\uace0 \uc788\ub294 4\ucc28 \uc0b0\uc5c5\ud601\uba85<\/a> \uc2dc\ub300 \uc5ed\uc2dc \uac1c\uc778\ud654, \ub9de\ucda4\ud654<\/a> \ub41c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4, \ub098\uc544\uac00 \uc4f8\uc218\ub85d \uc758\ubbf8 \uc788\ub294 \uacbd\ud5d8\uc774 \uc911\uc694\ud55c \uc2dc\ub300\uc785\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d<\/b>\u2013<\/b>\uc9c1\uc6d0<\/b>\u2013<\/b>\uc81c\ud488<\/b>\u2013<\/b>\ube0c\ub79c\ub4dc<\/b>: <\/b>\ub124<\/b> <\/b>\uac00\uc9c0<\/b> <\/b>\uacbd\ud5d8\uc774<\/b> <\/b>\uc911\uc694\ud558\ub2e4<\/b><\/h2>\n

\ube44\uc988\ub2c8\uc2a4 \uc785\uc7a5\uc5d0\uc11c \ubcf4\uba74 \uacbd\ud5d8\uc740 \ub124 \uac00\uc9c0 \ucc28\uc6d0\uc73c\ub85c \uc774\ub8e8\uc5b4 \uc9d1\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uace0\uac1d\uacbd\ud5d8(CX)<\/a>\uc5d0\uc11c \ucd9c\ubc1c\ud574, \uc790\uc2e0\uc758 \ucee4\ub9ac\uc5b4\ub97c \ubc1c\uc804\uc2dc\ucf1c \uac00\ub294 \uc9c1\uc6d0\uacbd\ud5d8<\/a>, \uc81c\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uae30\uc5c5\uc774\ub77c\uba74 \ube60\ud2b8\ub9b4 \uc218 \uc5c6\ub294 \uc81c\ud488\uacbd\ud5d8, \ub098\uc544\uac00 \uc774 \ubaa8\ub4e0 \uacbd\ud5d8\uc774 \ud558\ub098\ub85c \uc5b4\uc6b0\ub7ec\uc838 \uc644\uc131\ub418\ub294 \ube0c\ub79c\ub4dc\uacbd\ud5d8\uae4c\uc9c0.\u00a0<\/span><\/p>\n

\uac01\uac01\uc758 \uacbd\ud5d8\uc744 \uc644\uc131\ud574 \uac00\ub294 \uc5ec\ub7ec \uae30\uc5c5\uc758 \uc774\uc57c\uae30\ub97c \uac04\ub7b5\ud558\uac8c \uc0b4\ud3b4 \ubcf4\uc2dc\uc8e0.<\/p>\n

\uc81c\ud2b8\ube14\ub8e8\uc758 \uace0\uac1d\uacbd\ud5d8<\/h3>\n

\uc9c0\ub09c 2007\ub144 \ubc38\ub7f0\ud0c0\uc778\ub370\uc774. \ubbf8\uad6d\uc5d0 \uc2ec\ud55c \ub208\ubcf4\ub77c\uac00 \ubab0\uc544\ucce4\uc2b5\ub2c8\ub2e4. \uacf5\ud56d\uc5d0\uc11c\ub294 \ud56d\uacf5\ud3b8\uc774 \ub300\uac70 \uacb0\ud56d, \uc0ac\uc0c1 \ucd5c\uc7a5\uc2dc\uac04 \uc5f0\ucc29\ub418\ub294 \uc0ac\ud0dc\uac00 \ubc1c\uc0dd\ud588\uc8e0. \ubc1c\uc774 \ubb36\uc778 \uc2b9\uac1d\ub4e4\uc740 \uc11c\ube44\uc2a4 \uc13c\ud130\uc5d0 \ubd88\ub9cc\uc744 \ud1a0\ub85c\ud569\ub2c8\ub2e4. \uc774 \uc0ac\uac74\uc744 \uacc4\uae30\ub85c \uc81c\ud2b8\ube14\ub8e8(JetBlue) \ud56d\uacf5\uc740 \uace0\uac1d \uad8c\ub9ac\uc7a5\uc804\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \ubb38\uc81c\uac00 \uc0dd\uacbc\uc744 \ub54c \uc18c\ube44\uc790\uc778 \ub098\uc758 \uad8c\ub9ac\ub294 \ubb34\uc5c7\uc778\uc9c0\ub97c \ubc14\ub85c \uc54c\uc544 \ubcfc \uc218 \uc788\uac8c \ud55c \uac70\uc8e0.\u00a0<\/span><\/p>\n

\"\uc911\uc694\ud55c
\uc911\uc694\ud55c \uace0\uac1d \ubc18\uc751\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\uc9c0 \ubc1b\ub294 \uc81c\ud2b8\ube14\ub8e8(JetBlue) \uc9c1\uc6d0<\/figcaption><\/figure>\n

\uc81c\ud2b8\ube14\ub8e8\ub294 \uc774\uc81c \uc0ac\ud68c\uad00\uacc4\ub9dd \ub4f1\uc744 \ud1b5\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2b9\uac1d\ub4e4\uc758 \ubc18\uc751\uc744 \ubaa8\ub2c8\ud130\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uc77c\uae30\uc608\ubcf4 \ub4f1\uc744 \ud1a0\ub300\ub85c \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \ubc18\uc751\uc744 \ubcf4\uc77c\uc9c0 \ubbf8\ub9ac \uc608\uce21\ud574\uc11c \ub300\uc751\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\ub97c \ud569\ub2c8\ub2e4. \ub098\uc544\uac00 \uc2a4\ud3ec\uce20 \ud300\uc774 \ud0d1\uc2b9\ud560 \ub54c\ub294 \uadf8\uc5d0 \ub9de\ucd98 \ub354 \ud3b8\uc548\ud55c \uc88c\uc11d\uc744 \ubc30\uc815\ud558\uace0, \uc2e0\ud63c\ubd80\ubd80\uc5d0\uac8c\ub294 \uae30\uc5b5\uc5d0 \ub0a8\uc744 \uc5ec\ud589\uc744, \uc7a5\ub840\uc2dd\uc5d0 \uac00\ub294 \uc190\ub2d8\ub4e4\uc5d0\uac8c\ub294 \uadf8\uc5d0 \ub9de\ub294 \ubc30\ub824\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uc774\ucc98\ub7fc \uc804\uc0ac\uc801\uc778 \uace0\uac1d\uacbd\ud5d8\uad00\ub9ac \uc804\ub7b5\uc774 \uc788\uc5c8\uae30\uc5d0 12\ub144 \uc5f0\uc18d JD\ud30c\uc6cc\uc0c1\uc744 \uc218\uc0c1\ud558\ub294 \ucf8c\uac70\ub97c \uc774\ub918\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uacbd\ud5d8\uc744 \uad00\ub9ac\ud558\ub824\uba74 \uc815\ud655\ud788 \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ub290\ub07c\uace0 \uc788\ub294\uc9c0, \uc65c \uadf8\ub7f0 \ud589\ub3d9\uc744 \ud558\ub294\uc9c0 \ub4f1\uc744 \ud30c\uc545\ud558\ub294 \uac83\uc774 \uba3c\uc800\uc785\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc774 \uae00\ub85c \uc368\ub193\uc740 \ud14d\uc2a4\ud2b8 \uc548\uc5d0\uc11c \uc758\ubbf8\uc640 \ub290\ub08c\uc744 \ubf51\uc544\ub0b4\ub294 \uac10\uc131 \ubd84\uc11d \ub4f1\uc774 \uc911\uc694\ud55c \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n

\uad6c\uae00\uc758 \uc9c1\uc6d0\uacbd\ud5d8<\/h3>\n

\uc9c1\uc6d0\uc744 \uc22b\uc790\ub85c\ub9cc \ubcf4\ub294 \uae30\uc5c5\uc740 \uc624\ub798\uac00\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uacb0\uad6d \uace0\uac1d\ub3c4 \uc22b\uc790\ub85c\ub9cc \ubcf4\uae30 \ub9c8\ub828\uc774\uace0, \uc0ac\ub78c\ub2e4\uc6b4 \ubaa8\uc2b5\uc744 \ucc3e\uc544 \ubcf4\uae30 \ud798\ub4e0 \uae30\uc5c5\ubb38\ud654\ub9cc \ub0a8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc22b\uc790 \ub108\uba38\uc5d0 \uc788\ub294 \uc0ac\ub78c\uc744 \ubcf4\uace0, \uc0ac\ub78c\uc744 \uc0ac\ub78c\ub2f5\uac8c \ub300\ud560 \ub54c \uc9c4\uc815\ud55c \uac00\uce58\ub97c \uc804\ub2ec\ud558\ub294 \ube44\uc988\ub2c8\uc2a4, \uc138\uc0c1\uc5d0 \uc758\ubbf8 \uc788\ub294 \ubcc0\ud654\ub97c \ub9cc\ub4dc\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uad6c\uae00\uc740 \uacf5\uc9dc \uad6c\ub0b4 \uc2dd\ub2f9\uacfc \uc6b4\ub3d9 \uc2dc\uc124 \ub4f1 \uc9c1\uc6d0 \ubcf5\uc9c0 \ud61c\ud0dd \ub4f1\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc774\ub7ec\ud55c \ud68c\uc0ac\uc758 \ub178\ub825\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ubcf4\ub2e4 \ub354 \uc911\uc694\ud55c \uc0ac\uc2e4\uc740 \uc774 \ud68c\uc0ac\uac00 \uc9c1\uc6d0\uc744 \uac00\uc871\uc774 \uc788\uace0 \uadf8 \ub9cc\ud07c \uac1c\uc778 \uc0ac\uc815\ub3c4 \uc788\uace0 \uc5b4\ub5a4 \uc774\ub294 \uc544\uce68\ud615 \uc778\uac04\uc774\uace0, \ub610 \uc800\ub141\ud615 \uc778\uac04\ub3c4 \uc788\ub2e4\ub294 \ub2e4\uc591\uc131\uacfc \uc778\uac04\uc131\uc744 \uc874\uc911\ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uc785\uc0ac \uacfc\uc815\uc740 \ubb3c\ub860 \ud1f4\uc0ac \uacfc\uc815\uc5d0\uc11c\ub3c4 \uc778\uc0ac(HR)<\/a>\ubd80\uc11c\ub294 \ud574\ub2f9 \uc9c1\uc6d0\uacfc \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc774 \ub0b4\uc6a9\uc744 \ucea1\ucc98\ud574 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud1b5\ucc30\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\uba74 \ub354 \ub098\uc740 \ucc44\uc6a9 \uacb0\uc815\uc740 \ubb3c\ub860, \uc9c1\uc6d0\uc758 \ucee4\ub9ac\uc5b4 \uad00\uc810\uc5d0\uc11c \uc721\uc131\uacfc \uad50\uc721 \ub4f1\uc758 \ud504\ub85c\uadf8\ub7a8\uc744 \uac1c\uc778\ud654, \ub9de\ucda4\ud654\ud558\ub294 \uc9c1\uc6d0\uacbd\ud5d8\uc774 \uac00\ub2a5\ud574 \uc9d1\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc5d0\ub3c4 \ub514\uc9c0\ud138 \uae30\uc220\uc774 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc8e0.\u00a0<\/span><\/p>\n

\uc57c\ub9c8\ud558\uc758 \uc81c\ud488\uacbd\ud5d8<\/h3>\n

\uc804\uc138\uacc4 \uc545\uae30 4\ub300 \uc911 1\ub300\ub294 \ubc14\ub85c \uc57c\ub9c8\ud558\uac00 \ub9cc\ub4ed\ub2c8\ub2e4. \ud2b9\ud788 \uc218\ub9cc \uad00\uc911 \uc55e\uc5d0\uc11c \uacf5\uc5f0\uc744 \ud558\ub294 \ubba4\uc9c0\uc158\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \uc545\uae30\ub3c4 \ub9ce\uc774 \ub9cc\ub4e4\uc8e0. \uc774\ub7f0 \uacf5\uc5f0\uc5d0\uc11c\ub294 \uc545\uae30\uc758 \uc544\uc8fc \ubbf8\uc138\ud55c \ub514\ud14c\uc77c \ud558\ub098\uae4c\uc9c0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uacf5\uc5f0\uc758 \uc131\ud328\ub97c \uac00\ub97c \uc218 \uc788\uae30 \ub54c\ubb38\uc774\uc8e0.\u00a0<\/span><\/p>\n

\"\uc57c\ub9c8\ud558
\ubba4\uc9c0\uc158\ub4e4\uc758 \ud53c\ub4dc\ubc31\uc744 \uc2e0\uc81c\ud488 \uac1c\ubc1c\uc5d0 \uace7\ubc14\ub85c \ubc18\uc601\ud574 \uc131\uacf5\ud55c \ubabd\ud0c0\uc96c \uc804\uc790 \ud0a4\ubcf4\ub4dc<\/figcaption><\/figure>\n

\uba87\ub144 \uc804 \ubabd\ud0c0\uc96c\ub77c\ub294 \uc804\uc790 \ud0a4\ubcf4\ub4dc\ub97c \ub9cc\ub4e4 \ub54c\uc758 \uc77c\uc785\ub2c8\ub2e4. \ubba4\uc9c0\uc158\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc0ac\uc6b4\ub4dc \uc870\uc815 \ub4f1\uc5d0 \ud544\uc694\ud55c \ub3c4\uad6c\ub97c \uc88c\uc6b0\ub85c \ub3cc\ub9ac\ub294 \ud615\ud0dc\ub85c \ud560\uc9c0, \uc544\ub2c8\uba74 \uc5ec\ub7ec \uac1c\uc758 \ud0a4\ub97c \uc62c\ub9ac\uace0 \ub0b4\ub9ac\ub294 \ubc29\uc2dd\uc774 \ud398\uc774\ub354\ub85c \ud560\uc9c0\ub97c \uc870\uc0ac\ud588\uc8e0. \uc870\uc0ac \uacb0\uacfc \ud398\uc774\ub354\uac00 \uc555\ub3c4\uc801\uc73c\ub85c \uc6b0\uc138\ud588\uc8e0. \ubc14\ub85c \uadf8 \uacb0\uacfc\ub97c \uc81c\ud488 \uac1c\ubc1c, \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ud300\uc5d0 \ub118\uaca8 \uc2e0\uc81c\ud488\uc744 \uc644\uc131\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uacf5\uc5f0\uc744 \ud558\ub294 \ubba4\uc9c0\uc158\uc758 \uc131\uacf5\uc774 \uace7 \uc57c\ub9c8\ud558\uc758 \uc131\uacf5\uc744 \uacb0\uc815\ud569\ub2c8\ub2e4. \uadf8\ub9cc\ud07c \ucd5c\uc0c1\uc758 \uc5f0\uc8fc \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc545\uae30\ub97c \ub9cc\ub4e4\uc5b4\uc57c \uace0\uac1d\uc5d0\uac8c \uc0ac\ub791 \ubc1b\ub294 \uae30\uc5c5\uc774 \ub420 \uc218 \uc788\uc8e0. \uc57c\ub9c8\ud558\ub294 \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \uc2dc\uc7a5\uc870\uc0ac\uac00 \uace7\ubc14\ub85c \uc81c\ud488 \uac1c\ubc1c\uc5d0 \ubc18\uc601\ub418\ub3c4\ub85d \ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uacbd\uacc4\ub97c \ud5c8\ubb34\ub294 \ube0c\ub79c\ub4dc\uacbd\ud5d8<\/h3>\n

\u201c\ube0c\ub79c\ub4dc\ub294 \ub354 \uc774\uc0c1 \ud68c\uc0ac\uac00 \uc18c\ube44\uc790\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \uba54\uc2dc\uc9c0\uac00 \uc544\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \uc8fc\uc704\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc804\ub2ec\ud558\ub294 \uc774\uc57c\uae30\uac00 \uace7 \ube0c\ub79c\ub4dc\ub2e4.\u201d \uae00\ub85c\ubc8c \uc18c\ube44\uc7ac \uae30\uc5c5 \ud504\ub85d\ud130\uc564\uac2c\ube14(P&G)\uc758 \uc2a4\ucf67 \ucfe1(Scott Cook)\uc774 \ud55c \ub9d0\uc785\ub2c8\ub2e4. \ub354 \uc774\uc0c1 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ud68c\uc0ac \ub9c8\uc74c\ub300\ub85c \ud1b5\uc81c\ud560 \uc218 \uc5c6\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\ube0c\ub79c\ub4dc\ub294 \uace0\uac1d\uc774 \uacbd\ud5d8\ud558\uace0 \ub290\ub07c\uace0 \uc0dd\uac01\ud558\ub294 \ub300\ub85c \uae30\uc5b5\uc5d0 \ub0a8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uacbd\ud5d8\uc740 \uadf8\ub9cc\ud07c \ud3ec\uad04\uc801\uc774\uace0 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc640 \uad00\ub828\ud574 \ucde8\ud558\ub294 \ubaa8\ub4e0 \ud589\ub3d9(action)-\uc0c1\ud638\uc791\uc6a9(interaction)-\uac70\ub798(transaction)<\/strong>\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \ub2e4\uc2dc \ub9d0\ud574 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uc811\ud560 \uc218 \uc788\ub294 \ubaa8\ub4e0 \uc811\uc810\uc5d0 \uac78\uccd0 \uace0\uac1d\uc744 \uc774\ud574\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \ub9de\ucd98 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uc774\ub97c \uc704\ud574\uc11c\ub294 \ubd80\uc11c\ub098 \uc2dc\uc2a4\ud15c, \ub370\uc774\ud130 \ub4f1\uc758 \uc7a5\ubcbd\uc744 \uc81c\uac70\ud558\uace0 \uc81c\ub300\ub85c \uace0\uac1d\uc744 \uc774\ud574\ud558\uba70 \uac1c\uc778\ud654 \ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5b4\uc57c \ud558\uc8e0. \ub370\uc774\ud130\uac00 \ub118\uccd0\ub098\ub294 \ub514\uc9c0\ud138 \uc138\uc0c1<\/a>, \ube45\ub370\uc774\ud130<\/a> \uc138\uc0c1\uc5d0\uc11c\ub294 \uae30\uc220\uc758 \ub3c4\uc6c0 \uc5c6\uc774 \uacbd\uacc4\ub97c \ud5c8\ubb34\ub294 \ube0c\ub79c\ub4dc\uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30\uac00 \ubb34\ucc99 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub124<\/b> <\/b>\uac00\uc9c0<\/b> <\/b>\uacbd\ud5d8\uc744<\/b> <\/b>\ud1b5\ud569<\/b> <\/b>\uad00\ub9ac\ud558\ub294<\/b> QUALTRICS<\/b>\uc758<\/b> XM <\/b>\ud50c\ub7ab\ud3fc<\/b><\/h2>\n

\uc5bc\ub9c8 \uc804 \uae00\ub85c\ubc8c \ube44\uc988\ub2c8\uc2a4 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uac15\uc790 \uc5d0\uc2a4\uc5d0\uc774\ud53c(麻豆原创)<\/a>\ub294 \ud68c\uc0ac \uc5ed\uc0ac\uc0c1 \ub450 \ubc88\uc9f8\ub85c \ud070 \uc778\uc218\ub97c \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. IPO\ub97c \uc55e\ub450\uace0 \uc788\ub358 \ud004\ud2b8\ub9ad\uc2a4(Qualtrics)<\/a>\ub97c \uc6b0\ub9ac \ub3c8\uc73c\ub85c 9\uc870\uc6d0\uc774 \ub118\ub294 \ud604\uae08 80\uc5b5 \ub2ec\ub7ec\ub97c \uc8fc\uace0 \uc778\uc218\ud55c \uac70\uc8e0. \uc2dc\uc7a5 \uc870\uc0ac\uc640 \ud1b5\uacc4 \ubd84\uc11d\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \uc774 \ud68c\uc0ac\ub294 \ucd5c\uadfc \uacbd\ud5d8\uad00\ub9ac(XM)\ub77c\ub294 \uc0c8\ub85c\uc6b4 \uce74\ud14c\uace0\ub9ac\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

麻豆原创\ub294 \uc8fc\ub85c \uc6b4\uc601\ub370\uc774\ud130(O-Data)\ub97c \uad00\ub9ac\ud558\uba74\uc11c \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub098\uace0 \uc788\ub294\uc9c0\ub97c \uc54c\ub824 \uc90d\ub2c8\ub2e4. \ud004\ud2b8\ub9ad\uc2a4(Qualtrics)\ub294 \uacbd\ud5d8\ub370\uc774\ud130(X-Data)\ub97c \ud1b5\ud574 \uc65c \uadf8\ub7f0 \uc77c\uc774 \uc0dd\uae30\ub294\uc9c0 \uc54c\ub824\uc8fc\uc8e0. \uc774 \ub450 \ub370\uc774\ud130\ub97c \ud55c \ub370 \ubaa8\uc73c\uba74 \ube44\ub85c\uc18c \uace0\uac1d, \uc9c1\uc6d0, \ud30c\ud2b8\ub108 \ub4f1\uc774 \uc5b4\ub5bb\uac8c \ub290\ub07c\uace0 \uacbd\ud5d8\ud558\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub984\ud558\uc5ec \uc5d1\uc18c\ub370\uc774\ud130(XO-Data)!<\/p>\n

\"\uacbd\ud5d8\ub370\uc774\ud130(X-Data)\uc640
\uacbd\ud5d8\ub370\uc774\ud130(X-Data)\uc640 \uc6b4\uc601\ub370\uc774\ud130(O-Data)\uc758 \uacb0\ud569\uc73c\ub85c \uacbd\ud5d8\uad00\ub9ac\ub97c \uc644\uc131\ud558\ub294 \ud004\ud2b8\ub9ad\uc2a4\uc640 麻豆原创<\/figcaption><\/figure>\n

\uc55e\uc11c \uc608\ub85c\ub4e0 \uc774\uc57c\uae30\ub294 \ubaa8\ub450 \ud004\ud2b8\ub9ad\uc2a4(Qualtrics)\uc758 \uace0\uac1d \uc0ac\ub840\uc785\ub2c8\ub2e4. \uc2b9\uac1d\uc744 \uc774\ud574\ud558\uace0 \uc2b9\uac1d\uc758 \uc0c1\ud669\uc5d0 \ub9de\uac8c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc608\uce21, \ub300\uc751\ud558\ub294 \uc81c\ud2b8\ube14\ub8e8. \uc9c1\uc6d0 \uac1c\uac1c\uc778\uc758 \uac00\uc871 \uc0c1\ud669\uc774\ub098 \uc5ec\uac74 \ub4f1\uae4c\uc9c0 \uace0\ub824\ud574 \uc628\uc804\ud55c \ud55c \uc0ac\ub78c\uc73c\ub85c \ub300\ud558\ub294 \uad6c\uae00\uacfc \ubaa8\ub4e0 \uc9c1\uc6d0\uc758 \ubcc0\uc2e0 \uae30\ud68c\ub97c \uc81c\uacf5\ud558\ub294 \ub9c1\ud06c\ub4dc\uc778. \ubba4\uc9c0\uc158\ub4e4\uc774 \uc6d0\ud558\ub294 \ubc14\ub97c \uba74\ubc00\ud788 \ud30c\uc545\ud574 \uc2e0\uc81c\ud488\uc5d0 \ubc14\ub85c \ubc18\uc601\ud574 \uc131\uacf5\uc801\uc778 \uacf5\uc5f0\uc744 \ub3d5\ub294 \uc57c\ub9c8\ud558.\u00a0<\/span><\/p>\n

\uacbd\ud5d8\uad00\ub9ac(XM: experience management)\ub97c \uc704\ud574\uc11c\ub294 \uc774\ucc98\ub7fc \uc6b4\uc601\ub370\uc774\ud130(O-Data)\ub97c \ud1b5\ud574 \ubb34\uc2a8 \uc77c\uc774 \uc77c\uc5b4\ub0ac\ub294\uc9c0\ub97c \uc544\ub294 \uac83\ub3c4 \uc911\uc694\ud558\uc9c0\ub9cc, \ud55c \uac78\uc74c \ub354 \ub098\uc544\uac00 \uacbd\ud5d8\ub370\uc774\ud130(X-Data)\ub97c \uc870\ud569\ud574 \uc65c \uadf8\ub7f0 \uc77c\uc774 \uc0dd\uacbc\ub294\uc9c0, \uc65c \uace0\uac1d\uc774 \uadf8\ub7f0 \uacb0\uc815\uc744 \ub0b4\ub838\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uc77c\uc774 \ubb34\uc5c7\ubcf4\ub2e4 \uc911\uc694\ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c\uc5d0\uac8c \uc758\ubbf8 \uc788\uace0 \uae30\uc5b5\uc5d0 \ub0a8\uc744 \uc2dc\uac04\uacfc \uacbd\ud5d8\uc744 \uc120\uc0ac\ud574\uc57c \uc131\uacf5\ud558\ub294 \uacbd\ud5d8\uacbd\uc81c. \uc774 \uc2dc\ub300\uc5d0\ub294 \uacbd\ud5d8\ub370\uc774\ud130\uc640 \uc6b4\uc601\ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud55c XO\ub370\uc774\ud130<\/a>\ub97c \ud1b5\ud574 \ud559\uc2b5\ud558\uace0 \uc870\uc9c1\uc774\ub098 \uc2dc\uc2a4\ud15c\uc758 \uacbd\uacc4\ub97c \ub6f0\uc5b4 \ub118\ub294 \ud1b5\ucc30\uc744 \uc5bb\uc5b4 \uac1c\uc778\ud654, \ub9de\ucda4\ud654 \ub41c \uacbd\ud5d8\uc73c\ub85c \ucc28\ubcc4\ud654\ub97c \uc774\ub8f0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/span><\/p>\n

\uc774\uc81c \ud004\ud2b8\ub9ad\uc2a4(Qualtrics) + 麻豆原创\uc640 \ud568\uaed8 \uacbd\ud5d8\uacbd\uc81c\ub97c \uc120\ub3c4\ud558\uc138\uc694.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\uae30\uc5b5\uc5d0 \ub0a8\uc744 \uac1c\uc778\ud654 \ub41c \uacbd\ud5d8\uc744 \ud588\ub2e4\uba74 \uadf8 \ube0c\ub79c\ub4dc\uc5d0 \ud22c\uc790\ud55c \uc2dc\uac04\uc740 \uace0\uac1d\uc5d0\uac8c \uc18c\uc911\ud558\uac8c \ub290\uaef4\uc9d1\ub2c8\ub2e4. \uacbd\ud5d8\uacbd\uc81c \uc2dc\ub300\uc5d0\ub294 \uc774\ucc98\ub7fc \uace0\uac1d\uc744 \uc81c\ub300\ub85c \uc54c\uace0 \uac1c\uc778\ud654, \ub9de\ucda4\ud654 \ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \uc131\uacf5\ud569\ub2c8\ub2e4….<\/p>\n","protected":false},"author":931,"featured_media":3388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4597838,5563078],"tags":[4607383,5563697,5563694,4607570,5562155,5563640,4607569,5562154,5563696,4607566,5562153,4607567,4604019,4606774,5563081,5563695,4607568,5563693,5563082,5562840,5562156],"sapn-display":[4596681,5564732,5564734],"sapn-type":[5564737],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer","category-cx","tag-4-","tag-hbr","tag-jetblue","tag-o-data","tag-qualtrics","tag-sap","tag-x-data","tag-xm","tag-xo-data","tag-4607566","tag-5562153","tag-4607567","tag-4604019","tag-4606774","tag-5563081","tag-5563695","tag-4607568","tag-5563693","tag-5563082","tag-5562840","tag-5562156","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-type-feature"],"yoast_head":"\n\uacbd\ud5d8\uacbd\uc81c, 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