  {"id":3024,"date":"2022-08-03T06:55:08","date_gmt":"2022-08-03T06:55:08","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=3024"},"modified":"2026-04-03T02:43:28","modified_gmt":"2026-04-03T02:43:28","slug":"%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/","title":{"rendered":"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305"},"content":{"rendered":"<hr \/>\n<p style=\"padding-left: 40px\">\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c\u00a0<a title=\"\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \ud6a8\uacfc\uc801\uc778 \ud30c\uc778\ub9cc \ud559\uc2b5\ubc95\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%eb%94%94%ec%a7%80%ed%84%b8-%ec%8b%9c%eb%8c%80%ec%97%90%eb%8f%84-%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ed%8c%8c%ec%9d%b8%eb%a7%8c-%ed%95%99%ec%8a%b5%eb%b2%95\/\" rel=\"noopener\">\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4<\/a>\u00a0\uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d\u00a0<a title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-7%ea%b0%80%ec%a7%80-%ec%9b%90%ec%b9%99\/\" rel=\"noopener\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc774\uc8e0.<\/p>\n<hr \/>\n<p style=\"text-align: center\"><strong>\uae00\uc4f4\uc774: \ubc15\ubc94\uc21c(<a title=\"\uae00\uc4f4\uc774 \ubc15\ubc94\uc21c(Adam Park)\" href=\"https:\/\/news.sap.com\/korea\/tags\/adam-park\/\" rel=\"noopener\">Adam Park<\/a>)<\/strong><\/p>\n<p class=\"p5\"><span class=\"s2\">\ub9c8\ucf00\ud305 \uae30\uc220\uc774 \ub118\uccd0\ub098\ub294 \uc694\uc998\uc5d0\ub294 \ub354\uc6b1 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub4f1 \ud654\ub824\ud55c \ub9c8\ucf00\ud305 \uc2e0\uae30\uc220\uacfc \ud601\uc2e0 \uae30\uc220\uc5d0 \uc815\uc2e0\uc744 \ube8f\uae30\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc0c8\ub86d\uace0 \uba4b\uc9c4 \uac00\ub2a5\uc131\uc744 \ud64d\ubcf4\ud558\ub294 \ub098\ud314 \uc18c\ub9ac\uac00 \ub4e4\ub824\uc624\uba74 \ud56d\uc0c1 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb3c\uc5b4 \ubcf4\uc138\uc694. \u201c<strong>\uc815\ub9d0\ub85c \ubc14\ub010 \uac74 \ubb50\uace0 \ubcc0\ud568 \uc5c6\ub294 \uac74 \ubb34\uc5c7\uc778\uac00?<\/strong>\u201d<\/span><\/p>\n<h2 class=\"p6\"><span class=\"s2\"><b>\ub370\uc774\ud130 \uc911\uc2ec\uc758 \ube44\uc988\ub2c8\uc2a4\uc640 \uc720\uae30\uc801\uc778 \uacbd\ud5d8\uc758 \uc644\uc131<\/b><\/span><\/h2>\n<p class=\"p5\"><span class=\"s2\"><a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-digital-transformation.html\" target=\"_blank\" rel=\"noopener\">\ub514\uc9c0\ud138 \ubcc0\ud601<\/a>\uc744 \uc704\ud574\uc11c\ub294 \uc77c\ud558\ub294 \ubc29\uc2dd\uacfc \uc138\uc0c1\uc744 \ubcf4\ub294 \ubc29\uc2dd\uc744 \ubc14\uafd4\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc0ac\uc2e4\uc5d0 \uae30\ubc18\ud55c \uc811\uadfc\ubc95\uc744 \ud1b5\ud574 \ub2e4\uc74c\uc73c\ub85c \uc5b4\ub5a4 \uc870\uce58\ub97c \ucde8\ud560 \uc9c0 \uacb0\uc815\ud574\uc57c \ud558\uc8e0. \ub610\ud55c \ub0b4\ubd80 \uace0\uac1d\uc778 \uc9c1\uc6d0\uc744 \ube44\ub86f\ud574 \uace0\uac1d \ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c\uc5d0 \ub9de\ucdb0 \uc720\uae30\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uc5d0\uc11c \uc5bb\uc740 \ud1b5\ucc30\uc744 \uc801\uc6a9\ud574\uc57c \uac00\ub2a5\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\uacfc\uac70\uc758 \ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4\ub098 \ubd84\uc11d \ub3c4\uad6c\ub294 \uc774\ubbf8 \uc77c\uc5b4\ub09c \uc77c\uc774\ub098 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 \uc77c\uc5d0 \ub300\ud55c \uc2a4\ub0c5\uc0f7\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc0ac\uc5c5 \uc6b4\uc601\uc774 \ub9c8\uce58 \ubc31\ubbf8\ub7ec\ub97c \ubcf4\uace0 \uc6b4\uc804\ud558\ub294 \uaca9\uc774\uc8e0. \uc8fc\ubcc0\uc5d0\uc11c \uc77c\uc5b4\ub098\ub294 \ubaa8\ub4e0 \uc0ac\uac74 \uc911\uc5d0\uc11c \uc77c\ubd80 \uc0d8\ud50c\ub9c1\ud55c \uacb0\uacfc\ub9cc \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc0d8\ud50c\ub9c1\uc5d0\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \uadf8\ub9bc\uc744 \uc644\ubcbd\ud558\uac8c \ud30c\uc545\ud560 \uc218\uac00 \uc5c6\uc8e0.<\/span><\/p>\n<div class=\"panel\">\n<h3><a title=\"B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/b2b-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b2%a0%ec%8a%a4%ed%8a%b8-%ed%94%84%eb%9e%99%ed%8b%b0%ec%8a%a4\/\" rel=\"noopener\">B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4<\/a>\u00a0|\u00a0<a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>(1) \uace0\uac1d\uc774\ub098 \uac00\ub9dd\uace0\uac1d\uc774 \ucc3e\ub294 \ucf58\ud150\uce20, \uc989 \ubc29\ubb38\uac1d\uc744 \uc720\uc778\ud558\ub294 \ucf58\ud150\uce20; (2) \uace0\uac1d\uc5d0 \ucd08\uc810\uc744 \ub9de\ucdb0 \uc911\uc694\ud55c \uace0\uac1d \uc9c8\ubb38\uc5d0 \ub2f5\ud558\ub294 \ucf58\ud150\uce20; (3) \uace0\uac1d\uc774 \ucc3e\uae30 \uc26c\uc6b4 \ucf58\ud150\uce20 \ub4f1 \uc88b\uc740 \ucf58\ud150\uce20\ub97c \uafb8\uc900\ud788 \ubc1c\uac04\ud558\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc73c\ub85c \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc7a1\uc73c\uc138\uc694.<\/p>\n<\/div>\n<p class=\"p5\"><span class=\"s2\">\ucd08\uc5f0\uacb0 \uc2dc\ub300\uc758 \uc138\uc0c1\uc5d0\uc11c\ub294 \uc0ac\ubb3c\uacfc \uc11c\ube44\uc2a4, \uc815\ubcf4, \uc0ac\ub78c \ub4f1 \uac1c\ubcc4 \uc694\uc18c\uac00 \uc11c\ub85c \uc5f0\uacb0\ub418\uc5c8\uc744 \ub54c \uac00\uce58\uac00 \ub354 \ucee4\uc9d1\ub2c8\ub2e4. \uc11c\ub85c \uc5f0\uacb0\ub418\uc5c8\uc744 \ub54c \ube44\ub85c\uc18c <a title=\"4\ucc28 \uc0b0\uc5c5\ud601\uba85 3\ub300 \ud2b8\ub80c\ub4dc \u2013 \uac1c\uc778\ub9de\ucda4\ud654, \ucd08\uac1c\uc778\ud654, \uc815\ubc00\ud654\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/4%ec%b0%a8-%ec%82%b0%ec%97%85%ed%98%81%eb%aa%85-3%eb%8c%80-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ea%b0%9c%ec%9d%b8%eb%a7%9e%ec%b6%a4%ed%99%94-%ec%b4%88%ea%b0%9c%ec%9d%b8%ed%99%94-%ec%a0%95%eb%b0%80\/\" rel=\"noopener\">\uac1c\uc778 \ub9de\ucda4\ud654<\/a> \ub41c \ubc29\uc2dd\uc73c\ub85c \ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c\uc744 \uc81c\ub300\ub85c \ubaa8\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacfc\uac70\uc758 \uc2a4\ub0c5\uc0f7 \uc811\uadfc\ubc95 \ub300\uc2e0\uc5d0 \uc870\uc9c1 \ub0b4\ubd80\uc640 \uc678\ubd80\uc5d0\uc11c \ud758\ub7ec\ub4dc\ub294 \ubaa8\ub4e0 \ub370\uc774\ud130 \uc2a4\ud2b8\ub9bc\uc744 \uc885\ud569\ud574 \ud070 \uadf8\ub9bc\uc744 \uadf8\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\"><a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-big-data.html\" target=\"_blank\" rel=\"noopener\">\ube45\ub370\uc774\ud130<\/a>\uc640 <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-cloud-computing.html\" target=\"_blank\" rel=\"noopener\">\ud074\ub77c\uc6b0\ub4dc<\/a>, \ubaa8\ubc14\uc77c, \uc18c\uc15c, <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-iot-internet-of-things.html\" target=\"_blank\" rel=\"noopener\">\uc0ac\ubb3c\uc778\ud130\ub137<\/a> \ub4f1 \uc815\ubcf4\ub85c \uc5f0\uacb0\ub41c \uc0c8\ub85c\uc6b4 \uc138\uc0c1\uc5d0\uc11c\ub294 <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-analytics.html\" target=\"_blank\" rel=\"noopener\">\ubd84\uc11d<\/a>\uc744 \ud1b5\ud574 \uc5bb\ub294 \ud1b5\ucc30\uc740 \uc9e7\uc740 \ub3d9\uc601\uc0c1\uc774\ub098 CCTV\ub85c \ubcf4\ub294 \uc138\uc0c1\uacfc \ud761\uc0ac\ud569\ub2c8\ub2e4. \uc2dc\uac04\uacfc \uacf5\uac04\uc744 \uc774\ub3d9\ud558\ub294 \uc6c0\uc9c1\uc784\uc774\ub098 \ub3d9\ud5a5\uc744 \ud30c\uc545\ud558\uace0\uc790 \ud55c\ub2e4\uba74 \uc2a4\ub0c5\uc0f7\ubcf4\ub2e4 <a title=\"\uc601\ud654 \uc18d \uc778\uacf5\uc9c0\ub2a5\uacfc \uac00\uae4c\uc774 \ub2e4\uac00\uc628 \ubbf8\ub798\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%98%81%ed%99%94-%ec%86%8d-%ec%9d%b8%ea%b3%b5%ec%a7%80%eb%8a%a5%ea%b3%bc-%ea%b0%80%ea%b9%8c%ec%9d%b4-%eb%8b%a4%ea%b0%80%ec%98%a8-%eb%af%b8%eb%9e%98\/\" target=\"_blank\" rel=\"noopener\">\uc601\ud654<\/a>\uac00 \uc81c\uaca9\uc774\uc8e0. \ube45\ub370\uc774\ud130\uc640 \uc2e4\uc2dc\uac04 \ubd84\uc11d, <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-predictive-analytics.html\" target=\"_blank\" rel=\"noopener\">\uc608\uce21 \ubd84\uc11d<\/a>\uc73c\ub85c \ubc14\ub010 \uc138\uc0c1\uc740 \uc774\ucc98\ub7fc \uc9c0\uae08 \uc77c\uc5b4\ub098\uace0 \uc788\ub294 \uc77c\uc744 \uc601\uc0c1\ucc98\ub7fc \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/span><\/p>\n<h2 class=\"p6\"><span class=\"s2\"><b>\uadf8\ub798\uc11c, \uc815\ub9d0\ub85c \ub2ec\ub77c\uc9c4 \uac83\uc740 \ubb34\uc5c7\uc778\uac00?<\/b><\/span><\/h2>\n<p class=\"p5\"><span class=\"s2\">\ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub85c\uc11c \uc6b0\ub9ac\ub294 \ub9c8\ucf00\ud305\uc758 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uce21\uba74\uc744 \uac08\ub9dd\ud558\uace4 \ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ubcc0\ud601\uc744 \uac70\uce58\uba74\uc11c \uc55e\uc73c\ub85c\ub294 \ubaa9\ud45c\ub85c \uc0bc\uc740 \uc0ac\ub78c\uc5d0\uac8c \uac00\uc7a5 \ud6a8\uacfc\uac00 \uc788\uc744 \ub9cc\ud55c <a title=\"B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/b2b-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b2%a0%ec%8a%a4%ed%8a%b8-%ed%94%84%eb%9e%99%ed%8b%b0%ec%8a%a4\/\" rel=\"noopener\">\ucf58\ud150\uce20<\/a>\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \uad00\ud574 \ucd5c\uc801\uc758 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uac8c \ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\ubcc0\ud568 \uc5c6\ub294 \uc0ac\uc2e4\uc740 \uc0ac\ub78c\uacfc \ud1b5\ud574\uc57c \uc5f0\uacb0\uc774 \ub418\uace0 \uc124\ub4dd\ud560 \uc218 \uc788\ub2e4\ub294 \uac70\uc8e0. \uc5f0\uacb0\ud558\uace0 \uc124\ub4dd\ud574\uc57c \uac00\uc2b4\uc744 \uc5f4\uace0 \ub9c8\uc74c\uc744 \uc5f4\uace0 \uc9c0\uac11\uc744 \uc5f4\ud14c\ub2c8\uae4c\uc694. \uc774\ub294 \ud2b9\ud788 <a title=\"B2B \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/b2b-%ec%bd%98%ed%85%90%ec%b8%a0-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%b2%a0%ec%8a%a4%ed%8a%b8-%ed%94%84%eb%9e%99%ed%8b%b0%ec%8a%a4\/\" rel=\"noopener\">B2B \ub9c8\ucf00\ud305<\/a>\uc5d0\uc11c\ub294 \ub354\uc6b1 \uc911\uc694\ud569\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub97c \uc0b4\ud3b4 \ubcfc\uae4c\uc694?<\/span><\/p>\n<div class=\"panel\">\n<h3><a title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84%ed%95%9c-7%ea%b0%80%ec%a7%80-%ec%9b%90%ec%b9%99\/\" target=\"_blank\" rel=\"noopener\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uc131\uacf5\uc744 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59<\/a> | <a href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" target=\"_blank\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p>\uc5b4\ub9b0 \uc2dc\uc808 \uc774\uc57c\uae30\ub97c \uc88b\uc544\ud558\ub358 \uc6b0\ub9ac\ub294 \uc5b4\ub978\uc774 \ub418\uc5b4\uc11c\ub3c4 \uc774\uc57c\uae30\uc5d0 \ub300\ud55c \uac08\ub9dd\uc774 \uc5ec\uc804\ud569\ub2c8\ub2e4. \ud504\ub808\uc820\ud14c\uc774\uc158\uacfc \ube44\uc988\ub2c8\uc2a4 \ud68c\uc758\uc5d0\uc11c\u00a0<a title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 | 麻豆原创 \ub274\uc2a4\uc13c\ud130 \ud2b9\uc9d1\uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/tags\/%EC%8A%A4%ED%86%A0%EB%A6%AC%ED%85%94%EB%A7%81\/\" rel=\"noopener\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc73c\ub85c \uc131\uacf5\ud558\uae30 \uc704\ud55c 7\uac00\uc9c0 \uc6d0\uce59\uc744 \uc2a4\ud0e0\ud3ec\ub4dc \uacbd\uc601\ub300\ud559\uc6d0 \uc81c\uc774\ub514 \uc288\ub78c(JD Schramm) \uad50\uc218\uac00 \uc54c\ub824 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<\/div>\n<h2 class=\"p7\"><span class=\"s2\"><b>B2B \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc5d0 \uac10\uc815\uc801\uc778 \uc560\ucc29\uc744 \ub290\uaef4<\/b><\/span><\/h2>\n<p class=\"p5\"><span class=\"s2\">\uc9c0\ub09c 2013\ub144 3,000\uba85\uc758 B2B \uad6c\ub9e4\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c CEB\ucef4\ud37c\ub2c8(\uac00\ud2b8\ub108\uc5d0 \uc778\uc218\ub428) \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \u201cB2C \ube0c\ub79c\ub4dc \uc18c\ube44\uc790\uc5d0 \ube44\ud574 \uc790\uc2e0\uc774 \uad6c\ub9e4\ud55c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uac10\uc815\uc801 \uc560\ucc29\uc744 \ub290\ub07c\ub294 B2B \uace0\uac1d\uc774 \ud6e8\uc52c \ub354 \ub9ce\ub2e4\u201d\uace0 \ud569\ub2c8\ub2e4. \ubb34\ucc99 \ub180\ub77c\uc6b4 \uc77c\uc774\uc8e0. \ud558\uc9c0\ub9cc \uc880 \ub354 \uae4a\uc774 \uc0b4\ud3b4\ubcf4\uba74 \u201cB2B \uad6c\ub9e4\ub294 \uac1c\uc778 \ucc28\uc6d0\uc758 \ub9ac\uc2a4\ud06c\ub97c \uc218\ubc18\ud569\ub2c8\ub2e4.\u201d \uc2dc\uac04\uacfc \uc2e0\ub8b0\ub3c4, \uc2ec\uc9c0\uc5b4 \uc77c\uc790\ub9ac\uae4c\uc9c0 \uc783\uc744 \uc218 \uc788\uc8e0. (\uc544\ub798 \uadf8\ub9bc \ucc38\uc870)<\/span><\/p>\n<figure id=\"attachment_3026\" aria-describedby=\"caption-attachment-3026\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3026\" title=\"\uac10\uc131\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \uc560\ucc29\uc744 \ub290\ub07c\ub294 \uace0\uac1d\uc758 \ube44\uc911\" src=\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/emotionally-connected-to-brands-300x232.jpeg\" alt=\"\uac10\uc131\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \uc560\ucc29\uc744 \ub290\ub07c\ub294 \uace0\uac1d\uc758 \ube44\uc911\" width=\"640\" height=\"495\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/emotionally-connected-to-brands-300x232.jpeg 300w, https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/emotionally-connected-to-brands.jpeg 639w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3026\" class=\"wp-caption-text\">\uac10\uc131\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \uc560\ucc29\uc744 \ub290\ub07c\ub294 \uace0\uac1d\uc758 \ube44\uc911<\/figcaption><\/figure>\n<p class=\"p5\"><span class=\"s2\">\uc624\ub298\ub0a0 \ub300\ub2e4\uc218 B2B \uc870\uc9c1\uc740 \uc790\uc0ac\uc758 \uc194\ub8e8\uc158\uc774 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uc81c\uacf5\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. \ub300\ub2e4\uc218 \ubca4\ub354\uac00, \ud2b9\ud788 \uc0c1\uc704 3\ub300 \uae30\uc5c5\uc740, \uc81c\uacf5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58 \uce21\uba74\uc5d0\uc11c \ud558\ub294 \uc598\uae30\uac00 \uac70\uc758 \uac19\uc2b5\ub2c8\ub2e4. \uc815\ub9d0\ub85c \ucc28\ubcc4\ud654\ud558\ub294 \uc694\uc778\uc740 \ubc14\ub85c \uad6c\ub9e4\uc790\uc758 \uac1c\uc778\uc801\uc778 \uac00\uce58\uc785\ub2c8\ub2e4.<\/span><\/p>\n<h2 class=\"p7\"><span class=\"s2\"><b>\uac1c\uc778 \ucc28\uc6d0\uc758 \uac00\uce58\uac00 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub97c \uc55e\uc11c<\/b><\/span><\/h2>\n<p class=\"p5\"><span class=\"s2\">\uac1c\uc778\uc801\uc778 \uac00\uce58\ub294 \ud2b9\uc815 \ube0c\ub79c\ub4dc\uc758 \uad6c\ub9e4\ub97c \ud1b5\ud574 \uc5bb\uc744 \uc218 \uc788\ub294 \ud504\ub85c\ud398\uc154\ub110 \ud6a8\uacfc\uc640 \uc18c\uc15c \ud6a8\uacfc, \uac10\uc815\uc801 \ud6a8\uacfc, \uc790\uae30 \uc774\ubbf8\uc9c0 \ud6a8\uacfc \ub4f1\uc785\ub2c8\ub2e4.<\/span><\/p>\n<div class=\"panel\">\n<ul class=\"ul1\">\n<li class=\"li5\"><span class=\"s2\"><strong>\ud504\ub85c\ud398\uc154\ub110 \ud6a8\uacfc<\/strong> \u2013 \ub354 \ub098\uc740 \ub9ac\ub354 \ub418\uae30, \ub0b4 \uc0b6\uc744 \uac04\ud3b8\ud558\uac8c \ud558\uae30<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\"><strong>\uc18c\uc15c \ud6a8\uacfc<\/strong> \u2013 \ub3d9\ub8cc\ub4e4\uacfc \uc798 \uc5b4\uc6b8\ub9ac\uae30, \ud0c0\uc778\uc758 \ub3d9\uacbd\uc744 \ubc1b\uae30<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\"><strong>\uac10\uc815\uc801 \ud6a8\uacfc<\/strong> \u2013 \uc790\uc2e0\uac10, \ud765\ubd84, \ud589\ubcf5\uac10<\/span><\/li>\n<li class=\"li5\"><span class=\"s2\"><strong>\uc790\uae30 \uc774\ubbf8\uc9c0 \ud6a8\uacfc<\/strong> \u2013 \uc0ac\ud68c\ub97c \uc704\ud55c \uc120\ud589, \uc131\ucde8\uac10<\/span><\/li>\n<\/ul>\n<\/div>\n<p class=\"p5\"><span class=\"s2\">CEB\uc758 \uac19\uc740 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \u201c\uad11\ubc94\uc704\ud55c \uce21\uba74\uc5d0\uc11c <strong>\uac1c\uc778\uc801 \uac00\uce58\uac00 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ubcf4\ub2e4 \ub450 \ubc30 \ub354 \ud070 \uc601\ud5a5\ub825<\/strong>\uc744 \ud589\uc0ac\ud569\ub2c8\ub2e4.\u201d<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\uac1c\uc778\uc801 \uac00\uce58\ub97c \uc81c\ub300\ub85c \ud30c\uc545\ud558\ub824\uba74 \uadf8 \ub9cc\ud07c \ub354 B2B \uad6c\ub9e4\uc790\ub97c \ub354 \uc81c\ub300\ub85c \uc774\ud574\ud574\uc57c \ud558\uc8e0. \uadf8\ub798\uc57c \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc774\uc57c\uae30\ub97c \ud558\uace0 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \uac1c\uc778\uc801\uc778 \uac00\uce58\ub97c \uc5bb\uc744 \uc218 \uc788\ub294\uc9c0 \ubcf4\uc5ec\uc918\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7f0 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud574\uc11c \uc9c0\uae08 \ubc14\ub85c \uc5b4\ub5a4 \uc77c\uc744 \ud558\uba74 \ub418\ub294\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \ud589\ub3d9\uc5d0 \uc62e\uae38 \uc218 \uc788\uac8c \ub3c4\uc640\uc57c \ud558\uc8e0.<\/span><\/p>\n<h2 class=\"p6\"><span class=\"s2\"><b>\uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc740 \uc0ac\ub78c\uc744 \ub9c8\ucf00\ud305\uc758 \uc911\uc2ec\uc5d0 \ub450\ub294 \ud65c\ub3d9<\/b><\/span><\/h2>\n<p class=\"p5\"><span class=\"s2\">\uc0c8\ub85c\uc6b4 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uae30\uc220\uacfc \ud50c\ub7ab\ud3fc\uc740 \uccad\uc911\uc744 \ubcf4\ub2e4 \uc798 \uc774\ud574\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc544\uc8fc \uac1c\uc778\uc801\uc778 \ucc28\uc6d0\uae4c\uc9c0 \uc774\ud574\ud558\ub3c4\ub85d \ub9d0\uc774\uc8e0. \uc774\ub7f0 \uc9c0\uc2dd\uacfc \uc774\ud574\ub85c \ubb34\uc7a5\ud55c \ub9c8\ucf00\ud130\ub294 \uc0ac\ub78c\uc758 \uac00\uc2b4\uc5d0 \uc640\ub2ff\ub294 \ub354 \ub098\uc740 \uc774\uc57c\uae30\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc2b4\uc774, \ub9c8\uc74c\uc774 \ud1b5\ud558\uace0 \uc6c0\uc9c1\uc5ec\uc57c \uc5ec\ub7ec\ubd84 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub354 \uc54c\uace0 \uc2f6\uc5b4\ud560\ud14c\ub2c8\uae4c\uc694.<\/span><\/p>\n<blockquote>\n<p class=\"p8\"><span class=\"s2\">\u201c\uba3c\uc800 \uac00\uc2b4(heart)\uc744 \uc5bb\uace0 \ub098\uc11c \uba38\ub9ac(head)\ub97c \uc5bb\uace0 \uc190(hand)\uc744 \uc5bb\uc73c\uc138\uc694. \ub9c8\ucf00\ud130\uac00 \ud574\uc57c \ud560 \uc77c\uc758 \uc21c\uc11c\uc785\ub2c8\ub2e4.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s2\">\uc774\uc81c B2B \uad6c\ub9e4\uc790\uac00 \uc5ec\ub7ec\ubd84 \ube0c\ub79c\ub4dc\uc5d0 \ub354 \uac10\uc815\uc801\uc73c\ub85c \uc560\ucc29\uc744 \uac16\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc544\uc168\uc8e0? \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc5b4\ub5a4 \uac1c\uc778\uc801\uc778 \uac00\uce58\uac00 \uac78\ub824 \uc788\ub294\uc9c0\ub3c4 \uc5b4\ub290 \uc815\ub3c4 \ud30c\uc545\ud588\ub2e4\uba74 \uc880 \ub354 \uac1c\uc778\ud654 \ub41c \uba54\uc2dc\uc9c0\ub97c \ud1b5\ud574 \uc548\uc2ec\ud558\uace0 \uad6c\ub9e4\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\uc138\uc694.<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\uad6c\ub9e4\uc790\uc758 \uc5ec\uc815\uc774 \ubaa9\uc801\uc9c0\uc5d0 \uac00\uae4c\uc6cc\uc9c8\uc218\ub85d \uc5ec\ub7ec\ubd84\uc740 \uccad\uc911\uacfc \ubcf4\ub2e4 \uac1c\uc778\uc801\uc778 \ucc28\uc6d0\uc5d0\uc11c \uc751\ub300\ud574\uc57c \ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \uc720\uc9c0\ud558\ub3c4\ub85d \ubcf4\ub2e4 \uc790\uc8fc \uc5c5\ub370\uc774\ud2b8\ub97c \uacf5\uc720\ud558\uace0 \ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5bb\uac8c \ub354 \ub098\uc740 \uc138\uc0c1\uc744 \ub9cc\ub4dc\ub294\uc9c0 \uc774\uc57c\uae30\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0<\/span><\/p>\n<div class=\"panel\">\n<h3><a title=\"AI, \uc124\uba85\ud558\uc9c0 \ub9d0\uace0 \uc774\uc57c\uae30\ud558\ub77c\" href=\"https:\/\/news.sap.com\/korea\/2026\/04\/ai-%ec%84%a4%eb%aa%85%ed%95%98%ec%a7%80-%eb%a7%90%ea%b3%a0-%ec%9d%b4%ec%95%bc%ea%b8%b0%ed%95%98%eb%9d%bc\/\" rel=\"noopener\">AI, \uc124\uba85\ud558\uc9c0 \ub9d0\uace0 \uc774\uc57c\uae30\ud558\ub77c<\/a>\u00a0|\u00a0<a title=\"\ud2b9\uc9d1 \uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/type\/feature\/\" rel=\"noopener\">\ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n<p><a title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 | 麻豆原创 \ub274\uc2a4\uc13c\ud130 \ud2b9\uc9d1\uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/tags\/%EC%8A%A4%ED%86%A0%EB%A6%AC%ED%85%94%EB%A7%81\/\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc740 AI\uc640 \uac19\uc740 \ubcf5\uc7a1\ud55c \uc8fc\uc81c\ub97c \uc778\uac04\uc758 \uacbd\ud5d8\uc73c\ub85c \ud574\uc11d\ud574 \ub354 \ub113\uc740 \uc0ac\ud68c\uc801 \ub300\ud654\ub97c \uc774\ub04c\uc5b4 \ub0b4\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \ub2f5\uc744 \uc81c\uc2dc\ud558\ub294 \ub300\uc2e0 \uc9c8\ubb38\uc744 \ub358\uc9c0\ub294 \uc11c\uc0ac\ub97c \ud1b5\ud574 \ub300\uc911\uc774 AI\uc758 \ubbf8\ub798\ub97c \ud568\uaed8 \uace0\ubbfc\ud558\ub294 \ub2a5\ub3d9\uc801 \ucc38\uc5ec\uc790\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \uc774\ub04c\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<p class=\"p5\"><span class=\"s2\"><a title=\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1 | 麻豆原创 \ub274\uc2a4\uc13c\ud130 \ud2b9\uc9d1\uae30\uc0ac\" href=\"https:\/\/news.sap.com\/korea\/tags\/%EC%8A%A4%ED%86%A0%EB%A6%AC%ED%85%94%EB%A7%81\/\" rel=\"noopener\">\uc2a4\ud1a0\ub9ac\ud154\ub9c1<\/a>\uc740 \uccad\uc911\uc5d0 \ub300\ud55c \uae4a\uc774 \uc788\ub294 \uc774\ud574\uc5d0\uc11c \ucd9c\ubc1c\ud569\ub2c8\ub2e4. \uccad\uc911\uc774 \ub204\uad6c\uc778\uc9c0 \uc54c\uace0 \uc57c\ub9dd\uacfc \uafc8, \uac71\uc815\uacfc \uc6b0\ub824\uac00 \ubb34\uc5c7\uc778\uc9c0, \uc5b4\ub5a4 \uc911\uc694\ud55c \ud6a8\uacfc\uac00 \uac78\ub824 \uc788\ub294\uc9c0 \ub4f1\uc744 \uc548\ub2e4\uba74 \ub354 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uc774\uc57c\uae30\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uccad\uc911\uc758 \uac1c\uc778\uc801\uc778 \uac00\uce58\ub97c \ubcf4\uc5ec\uc8fc\uace0 \uccad\uc911\uacfc \uc5ec\ub7ec\ubd84\uc774 \ud568\uaed8 \ub9cc\ub4e4\uc5b4 \uac08 \ub354 \ub098\uc740 \ubbf8\ub798\uc5d0 \ub300\ud55c \ube44\uc804\uc744 \uc81c\uc2dc\ud558\ub294 \uac70\uc8e0.<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\uc18c\uc15c \uac10\uc131 \ubd84\uc11d, \uc2e4\uc2dc\uac04 \ubd84\uc11d, \uc608\uce21 \ubd84\uc11d \ub4f1 \ubab0\ub824\ub4dc\ub294 \uc0c8\ub85c\uc6b4 \ub3c4\uad6c\ub85c \ub9c8\ucf00\ud130 \uc5ec\ub7ec\ubd84\uc740 \uccad\uc911\uc744 \ub354 \uc81c\ub300\ub85c \uae4a\uc774 \uc788\uac8c \uc774\ud574\ud560 \uc218 \uc788\uac8c \ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4. \uadf8\uac8c \ubc14\ub85c \ub2ec\ub77c\uc9c4 \uc810\uc774\uc8e0.<\/span><\/p>\n<p class=\"p5\"><span class=\"s2\">\ubcc0\ud568 \uc5c6\ub294 \uc0ac\uc2e4\uc740 \uc6b0\ub9ac\uac00 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub85c\uc11c \ud558\ub294 \uc77c\uc758 \uc9c4\uc815\ud55c \uac00\uce58\uc785\ub2c8\ub2e4. <strong>\ub9c8\ucf00\ud130\ub294 \ub354 \ub098\uc740 \ubbf8\ub798\uc5d0 \ub300\ud55c \uc544\uc774\ub514\uc5b4\ub97c \ud31d\ub2c8\ub2e4.<\/strong> \uccad\uc911\uc758 \uac00\uc2b4\uacfc \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uba54\uc2dc\uc9c0\ub97c \ub2f4\uc740 \uc774\uc57c\uae30\ub97c \uc804\ud558\uc8e0. \uc774\uc57c\uae30\ub97c \ub4e3\uace0 \ub09c \uccad\uc911\uc740 \uc138\uc0c1\uc744 \ubcf4\ub294 \ub208\uc774 \ubc14\ub00c\uace0 \ud589\ub3d9\uc5d0 \uc62e\uae38 \ud798\uc744 \uc5bb\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/span><\/p>\n<ul>\n<li class=\"p9\">\uc6d0\ubb38 \ucd9c\ucc98 \u2013 <a href=\"https:\/\/www.linkedin.com\/in\/adampark\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adam Park<\/a>, <a href=\"https:\/\/www.linkedin.com\/pulse\/people-heart-marketing-adam-park\/\" target=\"_blank\" rel=\"noopener noreferrer\">[Putting] People at the Heart of Marketing<\/a>, LinkedIn Pulse<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c\u00a0\ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4\u00a0\uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294&#8230;<\/p>\n","protected":false},"author":931,"featured_media":3025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,4598206],"tags":[5563985,5562843,5564035,5564034,5563194,5564036,5562981,5563100,5562754,5563060,5562899,5562356,5562541,4606765,5562942,5564033,5564750,5563102,4606796,5563421,4606758,5564038,5562945,5563670,5563646,5564039,5563422,5564037],"sapn-display":[4596681,5564732,5564734],"sapn-type":[5564737],"class_list":{"0":"post-3024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-cx","8":"category-technology","9":"tag-adam-park","10":"tag-b2b","11":"tag-b2b-","14":"tag-ceb","15":"tag-5562981","16":"tag-5563100","17":"tag-5562754","18":"tag-5563060","19":"tag-5562899","20":"tag-5562356","21":"tag-5562541","22":"tag-4606765","23":"tag-5562942","24":"tag-5564033","25":"tag-marketing","26":"tag-5563102","27":"tag-4606796","28":"tag-5563421","29":"tag-4606758","30":"tag-5564038","31":"tag-5562945","32":"tag-5563670","33":"tag-5563646","34":"tag-5564039","35":"tag-5563422","36":"tag-5564037","37":"sapn-display-topic-hero","38":"sapn-display-feature-spotlight","39":"sapn-display-feature-hero","40":"sapn-type-feature"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"description\" content=\"\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\uc8e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/\uc0ac\ub78c\uc744-\uc911\uc2ec\uc5d0-\ub450\ub294-b2b-\uc2a4\ud1a0\ub9ac\ud154\ub9c1-\ub9c8\ucf00\ud305\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305\" \/>\n<meta property=\"og:description\" content=\"\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\uc8e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/korea\/2022\/08\/\uc0ac\ub78c\uc744-\uc911\uc2ec\uc5d0-\ub450\ub294-b2b-\uc2a4\ud1a0\ub9ac\ud154\ub9c1-\ub9c8\ucf00\ud305\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-03T06:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T02:43:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Park\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lovelyauer\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Park\" \/>\n\t<meta name=\"twitter:label2\" content=\"\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04\" \/>\n\t<meta name=\"twitter:data2\" content=\"6\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/\"},\"author\":{\"name\":\"Adam Park\",\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803\"},\"headline\":\"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305\",\"datePublished\":\"2022-08-03T06:55:08+00:00\",\"dateModified\":\"2026-04-03T02:43:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/\"},\"wordCount\":55,\"image\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg\",\"keywords\":[\"Adam Park\",\"B2B\",\"B2B \uace0\uac1d\",\"B2B \uad6c\ub9e4\uc790\",\"B2B \ub9c8\ucf00\ud305\",\"CEB\ucef4\ud37c\ub2c8\",\"\uac00\ud2b8\ub108\",\"\uac10\uc815\",\"\uac1c\uc778 \ub9de\ucda4\ud654\",\"\uac1c\uc778\ud654\",\"\ub514\uc9c0\ud138\",\"\ub514\uc9c0\ud138 \ubcc0\ud601\",\"\ub514\uc9c0\ud138 \uc804\ud658\",\"\ub514\uc9c0\ud138 \ud601\uc2e0\",\"\ub9c8\ucf00\ud305\",\"\ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc\",\"\ub9c8\ucf00\ud305\uacfc \uc2a4\ud1a0\ub9ac\ud154\ub9c1\",\"\ubd84\uc11d\",\"\ube45\ub370\uc774\ud130\",\"\uc0ac\ub78c \uc911\uc2ec\",\"\uc0ac\ubb3c\uc778\ud130\ub137\",\"\uc18c\uc15c\",\"\uc2a4\ud1a0\ub9ac\ud154\ub9c1\",\"\uc2e4\uc2dc\uac04 \ubd84\uc11d\",\"\uc608\uce21 \ubd84\uc11d\",\"\uc774\ubbf8\uc9c0\",\"\ucd08\uc5f0\uacb0\",\"\ud504\ub85c\ud398\uc154\ub110\"],\"articleSection\":[\"\uace0\uac1d\uacbd\ud5d8 \uc774\uc57c\uae30\",\"\uae30\uc220 \ud601\uc2e0 \uc774\uc57c\uae30\"],\"inLanguage\":\"ko-KR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/\",\"url\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/\",\"name\":\"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/korea\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg\",\"datePublished\":\"2022-08-03T06:55:08+00:00\",\"dateModified\":\"2026-04-03T02:43:28+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803\"},\"description\":\"\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\uc8e0.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#breadcrumb\"},\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg\",\"width\":1400,\"height\":786,\"caption\":\"\uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \ucf54\ub07c\ub9ac(\uac10\uc131)\uc640 \ubab0\uc774\uafbc(\uc774\uc131)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/korea\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/korea\/#website\",\"url\":\"https:\/\/news.sap.com\/korea\/\",\"name\":\"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\",\"description\":\"麻豆原创 \ucf54\ub9ac\uc544\uc5d0 \ub300\ud55c \ub274\uc2a4\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/korea\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ko-KR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803\",\"name\":\"Adam Park\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ko-KR\",\"@id\":\"https:\/\/news.sap.com\/korea\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png\",\"contentUrl\":\"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png\",\"caption\":\"Adam Park\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/adampark\/\",\"https:\/\/x.com\/lovelyauer\"],\"url\":\"https:\/\/news.sap.com\/korea\/author\/adampark\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","description":"\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\uc8e0.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/korea\/2022\/08\/\uc0ac\ub78c\uc744-\uc911\uc2ec\uc5d0-\ub450\ub294-b2b-\uc2a4\ud1a0\ub9ac\ud154\ub9c1-\ub9c8\ucf00\ud305\/","og_locale":"ko_KR","og_type":"article","og_title":"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305","og_description":"\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\uc8e0.","og_url":"https:\/\/news.sap.com\/korea\/2022\/08\/\uc0ac\ub78c\uc744-\uc911\uc2ec\uc5d0-\ub450\ub294-b2b-\uc2a4\ud1a0\ub9ac\ud154\ub9c1-\ub9c8\ucf00\ud305\/","og_site_name":"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","article_published_time":"2022-08-03T06:55:08+00:00","article_modified_time":"2026-04-03T02:43:28+00:00","og_image":[{"width":1400,"height":786,"url":"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg","type":"image\/jpeg"}],"author":"Adam Park","twitter_card":"summary_large_image","twitter_creator":"@lovelyauer","twitter_misc":{"\uae00\uc4f4\uc774":"Adam Park","\uc608\uc0c1 \ub418\ub294 \ud310\ub3c5 \uc2dc\uac04":"6\ubd84"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/"},"author":{"name":"Adam Park","@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803"},"headline":"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305","datePublished":"2022-08-03T06:55:08+00:00","dateModified":"2026-04-03T02:43:28+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/"},"wordCount":55,"image":{"@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg","keywords":["Adam Park","B2B","B2B \uace0\uac1d","B2B \uad6c\ub9e4\uc790","B2B \ub9c8\ucf00\ud305","CEB\ucef4\ud37c\ub2c8","\uac00\ud2b8\ub108","\uac10\uc815","\uac1c\uc778 \ub9de\ucda4\ud654","\uac1c\uc778\ud654","\ub514\uc9c0\ud138","\ub514\uc9c0\ud138 \ubcc0\ud601","\ub514\uc9c0\ud138 \uc804\ud658","\ub514\uc9c0\ud138 \ud601\uc2e0","\ub9c8\ucf00\ud305","\ub9c8\ucf00\ud305 \ud50c\ub7ab\ud3fc","\ub9c8\ucf00\ud305\uacfc \uc2a4\ud1a0\ub9ac\ud154\ub9c1","\ubd84\uc11d","\ube45\ub370\uc774\ud130","\uc0ac\ub78c \uc911\uc2ec","\uc0ac\ubb3c\uc778\ud130\ub137","\uc18c\uc15c","\uc2a4\ud1a0\ub9ac\ud154\ub9c1","\uc2e4\uc2dc\uac04 \ubd84\uc11d","\uc608\uce21 \ubd84\uc11d","\uc774\ubbf8\uc9c0","\ucd08\uc5f0\uacb0","\ud504\ub85c\ud398\uc154\ub110"],"articleSection":["\uace0\uac1d\uacbd\ud5d8 \uc774\uc57c\uae30","\uae30\uc220 \ud601\uc2e0 \uc774\uc57c\uae30"],"inLanguage":"ko-KR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/","url":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/","name":"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","isPartOf":{"@id":"https:\/\/news.sap.com\/korea\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg","datePublished":"2022-08-03T06:55:08+00:00","dateModified":"2026-04-03T02:43:28+00:00","author":{"@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803"},"description":"\ucf54\ub07c\ub9ac\uc640 \ubab0\uc774\uafbc. B2B \uad6c\ub9e4\uc758 \uc138\uacc4\uc5d0\uc11c \ubab0\uc774\uafbc\uc740 \ud569\ub9ac\uc801\uc778 \uacb0\uc815\uc744 \ub0b4\ub9ac\ub824\uace0 \ub178\ub825\ud558\ub294 \uad6c\ub9e4\uc790\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc758\uc2dd\ud558\uac74 \uc54a\uac74 \uac04\uc5d0 \uc885\uc885 \uc9c1\uac10\uacfc \uac10\uc815\uc774\ub77c\ub294 \ucf54\ub07c\ub9ac\uc5d0 \uc601\ud5a5\uc744 \ubc1b\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub514\uc9c0\ud138 \uc2dc\ub300\uc5d0\ub3c4 \uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \uac74 \uacb0\uad6d \uc2a4\ud1a0\ub9ac\ud154\ub9c1\uc774\uc8e0.","breadcrumb":{"@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/"]}]},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#primaryimage","url":"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg","contentUrl":"https:\/\/news.sap.com\/korea\/files\/2022\/08\/03\/elephant-and-rider-b2b-buyer.jpg","width":1400,"height":786,"caption":"\uc0ac\ub78c\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc774\ub294 \ucf54\ub07c\ub9ac(\uac10\uc131)\uc640 \ubab0\uc774\uafbc(\uc774\uc131)"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/korea\/2022\/08\/%ec%82%ac%eb%9e%8c%ec%9d%84-%ec%a4%91%ec%8b%ac%ec%97%90-%eb%91%90%eb%8a%94-b2b-%ec%8a%a4%ed%86%a0%eb%a6%ac%ed%85%94%eb%a7%81-%eb%a7%88%ec%bc%80%ed%8c%85\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/korea\/"},{"@type":"ListItem","position":2,"name":"\uc0ac\ub78c\uc744 \uc911\uc2ec\uc5d0 \ub450\ub294 B2B \uc2a4\ud1a0\ub9ac\ud154\ub9c1 \ub9c8\ucf00\ud305"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/korea\/#website","url":"https:\/\/news.sap.com\/korea\/","name":"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130","description":"麻豆原创 \ucf54\ub9ac\uc544\uc5d0 \ub300\ud55c \ub274\uc2a4","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/korea\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/4c928d7f607a6fc8e22ef6bb884c9803","name":"Adam Park","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/news.sap.com\/korea\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png","contentUrl":"https:\/\/news.sap.com\/korea\/files\/2019\/05\/avatar_user_931_1557372869-96x96.png","caption":"Adam Park"},"sameAs":["https:\/\/www.linkedin.com\/in\/adampark\/","https:\/\/x.com\/lovelyauer"],"url":"https:\/\/news.sap.com\/korea\/author\/adampark\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts\/3024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/users\/931"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/comments?post=3024"}],"version-history":[{"count":2,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts\/3024\/revisions"}],"predecessor-version":[{"id":8477,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/posts\/3024\/revisions\/8477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/media\/3025"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/media?parent=3024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/categories?post=3024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/tags?post=3024"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/sapn-display?post=3024"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/korea\/wp-json\/wp\/v2\/sapn-type?post=3024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}