{"id":2855,"date":"2022-08-02T05:19:50","date_gmt":"2022-08-02T05:19:50","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=2855"},"modified":"2023-09-22T20:07:23","modified_gmt":"2023-09-22T20:07:23","slug":"ai-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%96%89%eb%8f%99-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-ai-%eb%b0%8f-%ec%9a%b4%ec%98%81-%ed%9a%a8%ea%b3%bc-%ea%b0%9c%ec%84%a0","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/08\/ai-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%96%89%eb%8f%99-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-ai-%eb%b0%8f-%ec%9a%b4%ec%98%81-%ed%9a%a8%ea%b3%bc-%ea%b0%9c%ec%84%a0\/","title":{"rendered":"AI \ub9c8\ucf00\ud305, \ud589\ub3d9 \ub370\uc774\ud130\ub85c AI \ubc0f \uc6b4\uc601 \ud6a8\uacfc \uac1c\uc120"},"content":{"rendered":"<p><a href=\"https:\/\/sapstoryhub.co.kr\/machinelearning\/\" target=\"_blank\" rel=\"noopener\">\uc778\uacf5\uc9c0\ub2a5(AI)<\/a>\uc740 \ud604\ub300 \ub9c8\ucf00\ud305\uc758 \ub9e4\uc6b0 \uadc0\uc911\ud55c \uce21\uba74\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc870\uc9c1\uc774 AI \uc801\uc6a9 \uc194\ub8e8\uc158\uc73c\ub85c \ubcf4\ub2e4 \uc591\uc9c8\uc758 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ub354 \ub098\uc740 \uad6c\ub9e4\uc790 \uacbd\ud5d8 \uc81c\uacf5 \ub4f1\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2857\" title=\"\uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305\uc744 \ub098\ud0c0\ub0b4\ub294 \uc774\ubbf8\uc9c0\" src=\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/02\/Demand-Gen-Report_AI-powered-marketing-300x191.jpg\" alt=\"\uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305\uc744 \ub098\ud0c0\ub0b4\ub294 \uc774\ubbf8\uc9c0\" width=\"500\" height=\"318\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/02\/Demand-Gen-Report_AI-powered-marketing-300x191.jpg 300w, https:\/\/news.sap.com\/korea\/files\/2022\/08\/02\/Demand-Gen-Report_AI-powered-marketing-1024x650.jpg 1024w, https:\/\/news.sap.com\/korea\/files\/2022\/08\/02\/Demand-Gen-Report_AI-powered-marketing-768x488.jpg 768w, https:\/\/news.sap.com\/korea\/files\/2022\/08\/02\/Demand-Gen-Report_AI-powered-marketing.jpg 1280w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p data-reader-unique-id=\"1\">\uc5ec\ub7ec \ub370\uc774\ud130 \uc138\ud2b8 \uc911 \ud558\ub098\uac00 \ud589\ub3d9 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. B2B \uc870\uc9c1\uc73c\ub85c \ud558\uc5ec\uae08 \uad6c\ub9e4\uc790 \uc120\ud638\uc0ac\ud56d\uacfc \uad6c\ub9e4 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0, \uad6c\ub9e4 \uc758\ud5a5\uc740 \ubb34\uc5c7\uc778\uc9c0 \ub4f1\uc744 \ud30c\uc545\ud558\uace0 \uc811\ucd09, \uad00\uc5ec, \uac70\ub798 \uccb4\uacb0 \ub4f1\uc744 \ucd5c\uc801\ud654 \ud569\ub2c8\ub2e4. \uc790\uc5f0\ud788 B2B \uc870\uc9c1\uc740 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 AI \uc801\uc6a9 \uc194\ub8e8\uc158\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<blockquote data-reader-unique-id=\"2\">\n<p data-reader-unique-id=\"3\">\u201c\ud589\ub3d9 \ub370\uc774\ud130\uac00 \ubb34\uc5c7\uc774\uace0 \uc5b4\ub5bb\uac8c \uc774\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \uad00\ud55c \uc778\uc2dd\uc774 \ud655\uc0b0\ub418\uc5c8\ub2e4\u201d\uace0 <a href=\"https:\/\/go.forrester.com\/\" target=\"_blank\" rel=\"noopener\" data-reader-unique-id=\"4\">\ud3ec\ub808\uc2a4\ud130(Forrester)<\/a>\uc758 \uc2a4\ud2f0\ube10 \ucf00\uc774\uc2dc \ucd5c\uace0 \ubd84\uc11d\uac00\uac00 \ucd5c\uadfc \uc778\ud130\ubdf0\uc5d0\uc11c \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \u201c\uc774\ub7f0 \uc885\ub958\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \ube44\uad50\uc801 \uac04\ub2e8\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba74\uc11c \ub9c8\ud14c\ud06c(martech)\uc758 \ubc1c\uc804\uc5d0 \ube44\uc57d\uc801\uc778 \ubcc0\ud654\uac00 \uc0dd\uacbc\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc194\ub8e8\uc158\uc5d0\uc11c \ud55c\ucc38 \ub3d9\uc548 AI\ub97c \ud65c\uc6a9\ud574 \ub9c8\ucf00\ud130\uc640 \uc601\uc5c5\ub300\ud45c\ub97c \uc704\ud55c \uc81c\uc548\uc744 \ud574 \uc654\ub294\ub370 \ud589\ub3d9 \ub370\uc774\ud130\ub294 \uc774 \ubd80\ubd84\uc744 \ud55c\uce35 \uac15\ud654\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4.\u201d<\/p>\n<\/blockquote>\n<p data-reader-unique-id=\"6\">\ud3ec\ub808\uc2a4\ud130\uc758\u00a0<a href=\"https:\/\/www.forrester.com\/report\/Cast+A+Wide+Behavioral+Data+Net+To+Fuel+AIPowered+B2B+Marketing\/-\/E-RES151315\" target=\"_blank\" rel=\"noopener\" data-reader-unique-id=\"7\">\ucd5c\uadfc \ubcf4\uace0\uc11c<\/a>\uc5d0\uc11c \ucf00\uc774\uc2dc \ucd5c\uace0 \ubd84\uc11d\uac00\ub294 AI \uc801\uc6a9 \uc194\ub8e8\uc158\uacfc \ud589\ub3d9 \ub370\uc774\ud130\uc758 \ubd80\uc0c1\uc774 \ub9de\ubb3c\ub9ac\uba74\uc11c \ub9c8\ucf00\ud305 \ud658\uacbd\uc774 \ubcc0\ud654\ud558\uace0 \uc788\ub2e4\uba74\uc11c \uc5b4\ub5bb\uac8c \uc0c8\ub85c\uc6b4 \ud615\ud0dc\uc758 AI \uc801\uc6a9 B2B \ub9c8\ucf00\ud305\uc5d0 \uc790\ub9ac\ub97c \ub0b4\uc8fc\uace0 \uc788\ub294\uc9c0 \uc9d1\uc911\uc870\uba85\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubcf4\uace0\uc11c\ub294 \ub610 \ub370\uc774\ud130 \uad00\ub9ac\uc758 \uc911\uc694\uc131\uc744 \ubc1d\ud788\uace0 \ud0c4\ud0c4\ud55c \ub370\uc774\ud130 \uc138\ud2b8\uac00 \uc870\uc9c1\uc758 AI \ub3c4\uad6c\uc758 \uc6b4\uc601 \ud6a8\uc728\uc744 \uac1c\uc120\ud558\uace0 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \uc804\ub7b5\uc758 \uc815\ub82c\uc744 \ub3c4\uc6b8 \ubc29\uc548\uc744 \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/p>\n<h2 data-reader-unique-id=\"8\"><b data-reader-unique-id=\"9\">AI\ub85c \uad00\ub9ac\ud558\ub294 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130\ub85c \uc6b4\uc601 \ud6a8\uacfc \uac1c\uc120<\/b><\/h2>\n<p>\uc774 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 \uc131\uacf5\uc801\uc778 \ud589\ub3d9 \ub370\uc774\ud130\uc640 AI\uc758 \uc2dc\ub108\uc9c0 \ud6a8\uacfc\ub97c \uc5bb\uae30 \uc704\ud574\uc11c\ub294 \uc870\uc9c1\uc758 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc774 \uad00\uac74\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ce\uc740 \uc870\uc9c1\uc5d0\uc11c \uc5ec\uc804\ud788 AI\uc5d0 \uc801\uc808\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud574 \ucd5c\uc801\ud654 \ud558\ub294 \ub370 \uc560\ub97c \uba39\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c \ub9c8\ucf00\ud130\uc758 32%\uac00 \uc545\uc131 \ub370\uc774\ud130\uac00 \ud6a8\uacfc \ub2ec\uc131\uc758 \uac78\ub9bc\ub3cc\uc774\ub77c\uace0 \uc9c0\ubaa9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-reader-unique-id=\"17\">\u201c\uc0ac\ub78c\ub4e4\uc774 \ubd80\ub52a\uce58\ub294 \uc804\ud615\uc801\uc778 \ubb38\uc81c\ub294 \ub370\uc774\ud130 \uad00\ub9ac\u201d\ub77c\uace0 \ucf00\uc774\uc2dc\ub294 \uc124\uba85\ud569\ub2c8\ub2e4. \u201c\ub108\ubb34 \ub9ce\uc740 \uc18c\uc2a4\uc640 \ub108\ubb34 \ub9ce\uc740 \uc545\uc131 \ub370\uc774\ud130\ub97c \uc548\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uae68\ub057\ud558\uc9c0\ub3c4 \uc54a\uace0 \ud1b5\uc77c\ub418\uc5b4 \uc788\uc9c0\ub3c4 \uc54a\uc8e0. \ub370\uc774\ud130\ub97c \uc815\uc81c\ud558\uae30 \uc804\uae4c\uc9c0\ub294 \uadc0\uc0ac\uc758 AI\uc5d0\ub294 \ubd88\ub7c9 \uc5f0\ub8cc\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.\u201d<\/p>\n<p data-reader-unique-id=\"18\">\uc774 \ubcf4\uace0\uc11c\uc5d0\uc11c\ub294 \uc870\uc9c1\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc804\uba74 \uac1c\ud3b8\ud558\uae30 \uc704\ud574\uc11c \uc9d1\uc911\ud574\uc57c \ud560 \uba87\uba87 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc9d1\uc911\uc870\uba85\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uce21\uba74\uc5d0\uc11c \ud300\uc758 \ud6a8\uacfc\ub97c \uac1c\uc120\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n<ul data-reader-unique-id=\"19\">\n<li data-reader-unique-id=\"20\"><b data-reader-unique-id=\"21\">\ud560\ub2f9 \ub370\uc774\ud130(Assigned data) <\/b>\u2013 AI\uc5d0 \ud68c\uc0ac\uc640 \uac1c\uc778 \ud1b5\uacc4 \uc790\ub8cc \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uae30\ub85d\ud558\ub3c4\ub85d \ud560\ub2f9\ud558\uba74 \uc870\uc9c1\uc740 \uad6c\ub9e4\uc790 \uc120\ud638\uc0ac\ud56d\uacfc \ub2c8\uc988, \ubaa9\ud45c \ub4f1\uc744 \ud30c\uc545\ud558\uace0 \ubcf4\ub2e4 \uac1c\uc778\ud654\ub41c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li data-reader-unique-id=\"22\"><b data-reader-unique-id=\"23\">\uad00\ucc30 \ub370\uc774\ud130(Observed data) <\/b>\u2013 \ud574\ub2f9 \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\uc640 \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud398\uc774\uc9c0 \ub4f1\uc5d0\uc11c \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ub3d9\uc548 \uad6c\uccb4\uc801\uc778 \uad6c\ub9e4\uc790 \uc9c4\uc220\uacfc \ud589\ub3d9\uc744 \uae30\ub85d\ud558\uba74 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ud6a8\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. AI\uac00 \uc8fc\uc694 \uc815\ubcf4\ub97c \uae30\ub85d\ud558\uace0 \uc131\uacf5\uc801\uc778 \uad6c\ub9e4\uc790 \uc0c1\ud638\uc791\uc6a9\uc744 \uc704\ud55c \uc81c\uc548\uc744 \ud558\uae30 \ub54c\ubb38\uc774\uc8e0.<\/li>\n<li data-reader-unique-id=\"24\"><b data-reader-unique-id=\"25\">\ucd94\ub860(\uc758\ud5a5) \ub370\uc774\ud130(Inferred (intent) data) <\/b>\u2013 \uc608\uce21 \uae30\ubc18\uc758 \uc774 \ub370\uc774\ud130 \uc138\ud2b8\ub294 \ud560\ub2f9 \ub370\uc774\ud130\uc640 \uad00\ucc30 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc790\ub3d9\uc73c\ub85c \uc608\uce21\uacfc \ucd94\ucc9c \ud589\ub3d9\uc744 \uc81c\uc548\ud558\uae30 \ub54c\ubb38\uc5d0 \uc870\uc9c1\uc740 \uad6c\ub9e4 \uc758\ud5a5\uc744 \uacb0\uc815\ud558\uace0 \uc804\ub7b5\uc801\uc778 \uc758\uc0ac\uacb0\uc815\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p data-reader-unique-id=\"26\">\u201cAI \uc801\uc6a9 \ub9c8\ucf00\ud305\uc740 \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ud65c\uc6a9\ud574 \ud06c\uac8c \ubc1c\uc804\ud55c\ub2e4\u201d\uace0 \ucf00\uc774\uc2dc\ub294 \uc804\ud569\ub2c8\ub2e4. \u201c\uc774\ub4e4 \ub370\uc774\ud130\ub294 \ud589\ub3d9\uc744 \ubcf4\uc5ec\uc8fc\uace0 \ud2b9\uc815 \uc5b4\uce74\uc6b4\ud2b8\uc758 \uc9c1\uc6d0\ub4e4\uc774 \uc5b4\ub5a4 \uc77c\uc744 \ud588\ub294\uc9c0, \uc544\ub2c8\uba74 \ud2b9\uc815 \uc5b4\uce74\uc6b4\ud2b8\ub098 \ud68c\uc0ac\uac00 \ubb34\uc2a8 \uc77c\uc744 \ud588\ub294\uc9c0\ub97c \ubcf4\uace0 \uadf8\uc5d0 \ub300\uc751\ud558\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub85c \u2018\uc88b\uc544, \uc774\uc81c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc218\uc9d1 \uc911\uc774\uace0, \ub355\ubd84\uc5d0 \uad6c\ub9e4\uc790\uc758 \uc9c4\uc9dc \uc758\ud5a5\uc744 \ud6e8\uc52c \uc81c\ub300\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc5b4\u2019\ub77c\uace0 \ub9d0\ud560 \uc218 \uc788\uc8e0.\u201d<\/p>\n<h2 data-reader-unique-id=\"27\"><b data-reader-unique-id=\"28\">AI \uc801\uc6a9 \ud504\ub85c\uc81d\ud2b8\ub97c \uc704\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130 \uc138\ud2b8 \ud655\uc7a5<\/b><\/h2>\n<p data-reader-unique-id=\"29\">\uc11c\ub4dc\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130\ub3c4 AI \uc801\uc6a9 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc870\uc9c1\uc73c\ub85c \ud558\uc5ec\uae08 \uc885\ud569\uc801\uc778 \ub370\uc774\ud130 \uc804\ub7b5\uc744 \ubc14\ud0d5\uc73c\ub85c \uad6c\ub9e4\uc790 \uad00\uc5ec\uc5d0 \ub098\uc11c\ub3c4\ub85d \uc9c0\uc6d0\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p data-reader-unique-id=\"30\">AI \uc801\uc6a9 \ub9c8\ucf00\ud305\uc744 \uc704\ud574 \uc11c\ub4dc\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud655\ucda9\ud560 \ub54c AI \uc194\ub8e8\uc158\uc774 \uac00\ub2a5\ud55c \ud55c \ub113\uac8c \uadf8\ubb3c\uc744 \ub358\uc9c0\ub3c4\ub85d \ud558\ub294 \uac8c \uc911\uc694\ud558\ub2e4\uace0 \ucf00\uc774\uc2dc \ucd5c\uace0 \ubd84\uc11d\uac00\ub294 \uc124\uba85\ud569\ub2c8\ub2e4. \uc774 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c\ub294 \uacf5\uac1c \ucf58\ud150\uce20\uc640 \ub9ac\ubdf0 \uc6f9\uc0ac\uc774\ud2b8 \ub4f1 \uace0\uc720\ud55c \ud589\ub3d9 \ub370\uc774\ud130 \uc2e0\ud638\ub97c AI\uac00 \uc5b4\ub5bb\uac8c \ucd94\uc801\ud560 \uc218 \uc788\ub294\uc9c0\uc5d0 \uc9d1\uc911\ud558\uba74\uc11c, \uc774\uba54\uc77c \ucea0\ud398\uc778\uacfc ABM \ud65c\ub3d9, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \ub4f1\uc5d0 \ubc14\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uafb8\uc900\ud788 \uc5c5\ub370\uc774\ud2b8\ub418\ub294 \uc678\ubd80 \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \ub9c8\ucf00\ud305 \ubc0f \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc81c\uacf5\ud560 \uc218 \uc788\ub2e4\ub294 \ub370 \uc8fc\ubaa9\ud569\ub2c8\ub2e4.<\/p>\n<p data-reader-unique-id=\"31\">AI \uc801\uc6a9 \ub9c8\ucf00\ud305\uc740 \ub610 \uc870\uc9c1\uc73c\ub85c \ud558\uc5ec\uae08 \uc11c\ub4dc\ud30c\ud2f0 \uc18c\uc2a4\ub97c \uc870\uc0ac\ud574 AI \uc801\uc6a9 \uc804\ub7b5\uc774 \uc790\uc0ac\uc758 \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8\uc640 \uad00\ub828\uc131\uc774 \ub192\uace0 \uc815\ud655\ud55c \ucd5c\uc2e0 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc774\uc6a9\ud558\ub3c4\ub85d \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n<blockquote data-reader-unique-id=\"32\">\n<p data-reader-unique-id=\"33\">\u201c\ub9c8\ucf00\ud130\ub4e4\uc774 \uace0\uac1d\uc5d0 \uad00\ud574 \uc218\uc9d1\ud558\ub294 \ubaa8\ub4e0 \ub370\uc774\ud130\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \ud3ed \ub113\uac8c \ud3ec\uad04\uc801\uc73c\ub85c \uc0dd\uac01\ud560 \uae30\ud68c\u201d\ub77c\uace0 \ucf00\uc774\uc2dc\ub294 \ubc1d\ud799\ub2c8\ub2e4. \u201c\uc11c\ub4dc\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\ub294 \ub370\ub294 \uc815\ub9d0 \ub9ce\uc740 \ub2e4\uc591\ud55c \ud504\ub85c\uc138\uc2a4\uc640 \ubc29\ubc95\ub860\uc774 \uc788\uc8e0. \ud558\uc9c0\ub9cc \ud575\uc2ec\uc740 \uad6c\ub9e4\uc790\uc640 \ucd5c\uc0c1\uc758 \uc751\ub300\ub97c \ud560 \uc218 \uc788\ub3c4\ub85d \ub098\ub97c \ub458\ub7ec\uc2fc \ud658\uacbd\uc5d0\uc11c \uc5b4\ub5a4 \uc810\uc744 \ubc30\uc6b8 \uc218 \uc788\uc744\uae4c \uc0dd\uac01\ud558\ub294 \uc0ac\uace0\ubc29\uc2dd\uc785\ub2c8\ub2e4.\u201d<\/p>\n<\/blockquote>\n<h2 data-reader-unique-id=\"34\"><b data-reader-unique-id=\"35\">AI\uc640 \ud589\ub3d9 \ub370\uc774\ud130 \uc804\ub7b5\uc73c\ub85c \ub0b4\ubd80 \uc815\ub82c \ucd09\uc9c4<\/b><\/h2>\n<p data-reader-unique-id=\"36\">\ucf00\uc774\uc2dc \ucd5c\uace0 \ubd84\uc11d\uac00\ub294 \uad6c\uccb4\uc801\uc778 \ud300\ub4e4\uc744 \uc704\ud55c AI\uc640 \ud589\ub3d9 \ub370\uc774\ud130\uc758 \uc2dc\ub108\uc9c0\uac00 \uc788\uc5b4\uc57c AI \uc801\uc6a9 \uc804\ub7b5\uc774 \uc131\uacf5\ud560 \uc218 \uc788\ub2e4\uace0 \ud53c\ub825\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5, \uace0\uac1d \uacbd\ud5d8 \ud300 \ub4f1\uc774 \uad81\uadf9\uc801\uc73c\ub85c \ub370\uc774\ud130\uc640 \uc194\ub8e8\uc158\uc744 \uacf5\uc720\ud558\uace0 \uad6c\ud604\ud558\uac8c \ub418\uae30 \ub54c\ubb38\uc774\uc8e0.<\/p>\n<p data-reader-unique-id=\"37\">\ub2e4\uc591\ud55c \ud300\uc774 \ub3d9\ub8cc\ub4e4\uacfc AI\ub97c \uc774\uc6a9\ud574 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc194\ub8e8\uc158\uc740 \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5, \uace0\uac1d \uc11c\ube44\uc2a4 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud574 \uc81c\uc57d \uc5c6\ub294 \ub3d9\uc77c\ud55c \ud1b5\ucc30\uc744 \uc804\ub2ec\ud560 \uc218 \uc788\uc8e0. AI\uac00 \uc218\uc9d1\ud55c \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubc0f \uc11c\ub4dc\ud30c\ud2f0 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uba74 \ud300\ub4e4\uc740 \uad6c\ub9e4\uc790\uc5d0 \ub300\ud574 \ud558\ub098\uc758 \uc9c4\uc2e4\uc744 \ub9cc\ub4e4 \uc218 \uc788\uace0 \ucea0\ud398\uc778\uacfc \uc601\uc5c5 \ub51c\uc5d0 \uad00\ud574 \ud611\uc5c5\ud558\uba70 \uc6cc\ud06c\ud50c\ub85c\ub97c \ucd5c\uc801\ud654\ud558\uace0 \uc9c1\uc6d0 \ucc28\uc6d0\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p data-reader-unique-id=\"38\">\u201cAI\ub97c \uc774\uc6a9\ud574 \ucd94\ucc9c\ud558\uace0 \uc601\uc5c5\uc744 \uc704\ud55c \ud1b5\ucc30\uc744 \uc81c\uc2dc\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305\uc740 \uc704\uc0c1\uc744 \ub192\uc774\uace0 \uacfc\uac70\uc758 \ud589\ub3d9\ubc29\uc2dd\uc744 \uadf9\ubcf5\ud560 \uc218 \uc788\ub2e4\u201d\uace0 \ucf00\uc774\uc2dc\ub294 \uc124\uba85\ud569\ub2c8\ub2e4. \u201c\uad00\ucc30 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uace0 AI\ub97c \uc774\uc6a9\ud574 \ub354 \ud48d\ubd80\ud55c \ud1b5\ucc30\uc744 \uc218\uc9d1\ud558\uba74 \ud300\ub4e4\uc740 \uc720\uc0ac\ud55c \uc0c1\ud669\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uba74\uc11c AI\uac00 \ubc30\uc6b4 \ub0b4\uc6a9\uc744 \ud1a0\ub300\ub85c \ucd94\ucc9c\uacfc \uc81c\uc548\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.\u201d<\/p>\n<p data-reader-unique-id=\"39\">\uad81\uadf9\uc801\uc73c\ub85c AI \uc801\uc6a9 \ub9c8\ucf00\ud305\uc740 \uc870\uc9c1\uc774 \uc774\uc6a9\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uc5d0 \uc88c\uc6b0\ub429\ub2c8\ub2e4. AI \uc194\ub8e8\uc158\uc740 \ub9c8\ucf00\ud130\ub098 \ub300\uc548\uc785\ub2c8\ub2e4. \uc601\uc5c5 \ub300\ud45c\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc815\ud655\ud55c \ub370\uc774\ud130\uc5d0 \uc758\uc874\ud574 \uc6b4\uc601\uc744 \uc9c0\uc6d0\ud558\uae30 \ub54c\ubb38\uc774\uc8e0. \ud589\ub3d9 \ub370\uc774\ud130\ub294 AI\uc758 \uc5f0\uad6c \uc5ed\ub7c9\uc5d0 \ud798\uc744 \uc2e4\uc5b4\uc904 \ud765\ubbf8\ub86d\uace0 \ud6a8\uacfc\uc801\uc778 \ub300\uc548\uc774\uba70 B2B \uc870\uc9c1\uc73c\ub85c \ud558\uc5ec\uae08 \ub0b4\ubd80 \ubc0f \uc678\ubd80 \uc2e0\ud638\ub97c \ud1a0\ub300\ub85c \ub0b4\ubd80 \uc6b4\uc601\uc744 \uac1c\uc120\ud558\uace0 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ud5a5\uc0c1\ud558\ub3c4\ub85d \ub3c4\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<blockquote data-reader-unique-id=\"40\">\n<p data-reader-unique-id=\"41\">\u201c\ud589\ub3d9 \ub370\uc774\ud130\uc640 AI\ub97c \uc774\uc6a9\ud574 \uc5ec\ub7ec\ubd84\uc758 \ud300\uc744 \uc131\uacf5\uc73c\ub85c \uc774\ub04c \uc218 \uc788\ub2e4\u201d\uace0 \ucf00\uc774\uc2dc\ub294 \uc804\ud569\ub2c8\ub2e4. \u201c\uc5ec\ub7ec \ud300\uc5d0 \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc77c\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \uc54c\ub824\uc8fc\uace0 \uc5ec\ub7ec\ubd84\uacfc \ub2e4\ub978 \ud300\ub4e4\uc774 \uc778\uc9c0\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\uc57c\ub9d0\ub85c AI \uc801\uc6a9 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ucd5c\uc885 \ubaa9\ud45c\uc785\ub2c8\ub2e4. \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ubc0f \uc11c\ub4dc\ud30c\ud2f0 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uad6c\ub9e4\uc790 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc720\uad00 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud130\uc5d0\uac8c AI \ud30c\ud2b8\ub108\ub97c \ubd99\uc5ec\uc8fc\ub294 \uc148\uc785\ub2c8\ub2e4.\u201d<\/p>\n<\/blockquote>\n<ul>\n<li data-reader-unique-id=\"41\">\uc6d0\ubb38: <a href=\"https:\/\/www.demandgenreport.com\/features\/industry-insights\/ai-powered-marketing-leveraging-first-third-party-behavioral-data-to-improve-ai-organizational-effectiveness\/\" target=\"_blank\" rel=\"noopener\">AI-Powered Marketing: Leveraging First- &amp; Third-Party Behavioral Data To Improve AI &amp; Organizational Effectiveness<\/a>, Michael Rodriguez, April 21, 2021, Demand Gen Report<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \ud604\ub300 \ub9c8\ucf00\ud305\uc758 \ub9e4\uc6b0 \uadc0\uc911\ud55c \uce21\uba74\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc870\uc9c1\uc774 AI \uc801\uc6a9 \uc194\ub8e8\uc158\uc73c\ub85c \ubcf4\ub2e4 \uc591\uc9c8\uc758 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ub354 \ub098\uc740 \uad6c\ub9e4\uc790 \uacbd\ud5d8 \uc81c\uacf5 \ub4f1\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ub370\uc774\ud130&#8230;<\/p>\n","protected":false},"author":931,"featured_media":2856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,4598206],"tags":[1494787,5563276,5563277,5562843,5563194,5563278,5563279,5563280,5563281,5563282,5563283,5562942,5563284,5563285,4607381,5563286,5563287],"sapn-display":[4596681,5564732,5564734],"sapn-type":[5564737],"class_list":{"0":"post-2855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-cx","8":"category-technology","9":"tag-ai","10":"tag-ai-","11":"tag-ai--","12":"tag-b2b","13":"tag-b2b-","15":"tag-martech","16":"tag-5563280","17":"tag-5563281","18":"tag-5563282","19":"tag-5563283","20":"tag-5562942","21":"tag-5563284","22":"tag-5563285","23":"tag-4607381","24":"tag-5563286","25":"tag-5563287","26":"sapn-display-topic-hero","27":"sapn-display-feature-spotlight","28":"sapn-display-feature-hero","29":"sapn-type-feature"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI \ub9c8\ucf00\ud305, \ud589\ub3d9 \ub370\uc774\ud130\ub85c AI \ubc0f \uc6b4\uc601 \ud6a8\uacfc \uac1c\uc120 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"description\" content=\"\ub9ce\uc740 \uc870\uc9c1\uc774 AI \uc801\uc6a9 \uc194\ub8e8\uc158\uc73c\ub85c \ubcf4\ub2e4 \uc591\uc9c8\uc758 \ub370\uc774\ud130 \uc218\uc9d1\uacfc \ub354 \ub098\uc740 \uad6c\ub9e4\uc790 \uacbd\ud5d8 \uc81c\uacf5 \ub4f1\uc744 \ub3d5\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ub370\uc774\ud130 \uc138\ud2b8 \uc911\uc5d0\uc11c B2B \uc870\uc9c1\uc5d0 \ud070 \ub3c4\uc6c0\uc744 \uc8fc\ub294 \ud56d\ubaa9\uc774 \ud589\ub3d9 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ud65c\ub3d9\uc744 \ub3d5\ub294 \ud589\ub3d9 \ub370\uc774\ud130 \uc774\uc57c\uae30, \uc9c0\uae08 \ub9cc\ub098\ubcf4\uc138\uc694.\" \/>\n<meta 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\ud56d\ubaa9\uc774 \ud589\ub3d9 \ub370\uc774\ud130\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uacfc \uc601\uc5c5 \ud65c\ub3d9\uc744 \ub3d5\ub294 \ud589\ub3d9 \ub370\uc774\ud130 \uc774\uc57c\uae30, \uc9c0\uae08 \ub9cc\ub098\ubcf4\uc138\uc694.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/korea\/2022\/08\/ai-\ub9c8\ucf00\ud305-\ud589\ub3d9-\ub370\uc774\ud130\ub85c-ai-\ubc0f-\uc6b4\uc601-\ud6a8\uacfc-\uac1c\uc120\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Korea \ub274\uc2a4\uc13c\ud130\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-02T05:19:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-22T20:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/korea\/files\/2022\/08\/02\/287281_iStock-1164863397.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adam Park\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lovelyauer\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Park\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/ai-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%96%89%eb%8f%99-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-ai-%eb%b0%8f-%ec%9a%b4%ec%98%81-%ed%9a%a8%ea%b3%bc-%ea%b0%9c%ec%84%a0\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/korea\/2022\/08\/ai-%eb%a7%88%ec%bc%80%ed%8c%85-%ed%96%89%eb%8f%99-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a1%9c-ai-%eb%b0%8f-%ec%9a%b4%ec%98%81-%ed%9a%a8%ea%b3%bc-%ea%b0%9c%ec%84%a0\/\"},\"author\":{\"name\":\"Adam 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