{"id":2741,"date":"2022-07-29T06:56:45","date_gmt":"2022-07-29T06:56:45","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=2741"},"modified":"2023-09-22T20:04:58","modified_gmt":"2023-09-22T20:04:58","slug":"2022%eb%85%84-%ec%86%8c%eb%b9%84%ec%9e%ac-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ed%96%89%eb%b3%b5%ea%b3%bc-%ed%8e%b8%ec%95%88%ed%95%a8-%ec%a6%89%ec%8b%9c-%ec%a0%9c%ea%b3%b5","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/07\/2022%eb%85%84-%ec%86%8c%eb%b9%84%ec%9e%ac-%ed%8a%b8%eb%a0%8c%eb%93%9c-%ed%96%89%eb%b3%b5%ea%b3%bc-%ed%8e%b8%ec%95%88%ed%95%a8-%ec%a6%89%ec%8b%9c-%ec%a0%9c%ea%b3%b5\/","title":{"rendered":"2022\ub144 \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc: \ud589\ubcf5\uacfc \ud3b8\uc548\ud568 \uc989\uc2dc \uc81c\uacf5"},"content":{"rendered":"<blockquote><p>2022\ub144 \uc18c\ube44\uc7ac \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc5c5\uacc4 \ubd84\uc11d \uc804\ubb38\uac00\ub4e4\uc758 \uc608\uce21\uc744 \uba87 \uac00\uc9c0 \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uac00\ud2b8\ub108\uc640 IDC, \ud3ec\ub808\uc2a4\ud130 \ub4f1 \uc2dc\uc7a5\ubd84\uc11d \uc804\ubb38\uae30\uad00\uc774 \uc804\ub9dd\ud558\ub294 \uc9c0\ub2a5\ud615 \ub370\uc774\ud130 \uacf5\uc720\uc640 \ubcf4\ud638, \uace0\uac1d\uacbd\ud5d8 \uc911\uc2ec\uc758 \ub514\uc9c0\ud138\ud654, \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \ub4f1\uc5d0 \ub300\ud55c \ud22c\uc790 \ubc29\ud5a5\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p><\/blockquote>\n<p style=\"text-align: center\"><strong>\uae00\uc4f4\uc774: \uc218\uc804 \uac8c\uc77c\ub7ec(<a href=\"https:\/\/news.sap.com\/korea\/tags\/susan-galer\/\" target=\"_blank\" rel=\"noopener\">Susan Galer<\/a>)<\/strong><\/p>\n<h2>CPG \ube0c\ub79c\ub4dc\uc758 \uc138 \uac00\uc9c0 \ub3c4\uc804\uacfc\uc81c<\/h2>\n<p><a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-digital-transformation.html\" target=\"_blank\" rel=\"noopener\">\ub514\uc9c0\ud138 \uc804\ud658<\/a>\uc5d0 \uad00\ud55c \uc57c\uc2ec\ucc2c \ube44\uc804\uc744 \ub4e4\ucdb0\ubcf4\uba74 \ud3ec\uc7a5\uc18c\ube44\uc7ac(CPG) \ube0c\ub79c\ub4dc\ub294 \uc138 \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ub3c4\uc804\uacfc\uc81c\uc640 \uc528\ub984\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c(\ud0d1\ub77c\uc778)\uacfc \uc218\uc775(\ubc14\ud140\ub77c\uc778)\uc5d0 \ub300\ud55c \ube44\uc988\ub2c8\uc2a4\uc758 \uc694\uad6c\ub97c \ubbf8\ub798\ub85c \ub098\uc544\uac00\uae30 \uc704\ud55c <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-a-sustainable-supply-chain.html\" target=\"_blank\" rel=\"noopener\">\uc9c0\uc18d\uac00\ub2a5\ud55c \uad00\ud589<\/a>\uacfc \uade0\ud615\uc744 \ub9de\ucd9c \ubc29\uc548\uc744 \ucc3e\uae30 \uc704\ud574 \uc560\uc4f0\uace0 \uc788\uc8e0.<\/p>\n<figure id=\"attachment_2743\" aria-describedby=\"caption-attachment-2743\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2743\" src=\"https:\/\/news.sap.com\/korea\/files\/2022\/07\/29\/superior-customer-experience-300x276.jpeg\" alt=\"\uc6c3\uace0 \uc788\ub294 \ud589\ubcf5\ud55c \uc5ec\uc131 \uace0\uac1d\" width=\"500\" height=\"460\" srcset=\"https:\/\/news.sap.com\/korea\/files\/2022\/07\/29\/superior-customer-experience-300x276.jpeg 300w, https:\/\/news.sap.com\/korea\/files\/2022\/07\/29\/superior-customer-experience-768x706.jpeg 768w, https:\/\/news.sap.com\/korea\/files\/2022\/07\/29\/superior-customer-experience.jpeg 959w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-2743\" class=\"wp-caption-text\">\uc120\ub3c4\uc801\uc778 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc\ub294 \ud0c1\uc6d4\ud55c \uace0\uac1d \uacbd\ud5d8\uc5d0 \uae30\uc220 \ud601\uc2e0\uacfc \uc9c0\uc18d\uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc744 \ud55c \ub370 \ubb36\uc5b4 \uc0b0\uc5c5 \ud601\uc2e0\uc5d0 \ub098\uc11c\uace0 \uc788\uc2b5\ub2c8\ub2e4. (\uc774\ubbf8\uc9c0: GETTY)<\/figcaption><\/figure>\n<p>\u201cCPG \uae30\uc5c5\uc740 \uc2dc\uc2a4\ud15c\uc744 \ud074\ub77c\uc6b0\ub4dc\ub85c \uc62e\uaca8 \uc804\uc0ac\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc870\uce58\uc640 \uc5f0\uacb0\ud574 \ube44\uc988\ub2c8\uc2a4 \ubbfc\ucca9\uc131\uc744 \ud655\ubcf4\ud558\uace0\uc790 \ud55c\ub2e4\u201d\uace0 麻豆原创\uc758 \uc2a4\ud29c\uc5b4\ud2b8 \uc70c\ud0a8\uc2a8(Stuart Wilkinson) CPG \ubc0f <a title=\"\uc0dd\uba85\uacfc\ud559 \ud638\ud669\uc758 \ube44\uacb0\uc740 \ub514\uc9c0\ud138 \ud601\uc2e0\" href=\"https:\/\/news.sap.com\/korea\/2022\/09\/%ec%83%9d%eb%aa%85%ea%b3%bc%ed%95%99-%ed%98%b8%ed%99%a9%ec%9d%98-%eb%b9%84%ea%b2%b0%ec%9d%80-%eb%94%94%ec%a7%80%ed%84%b8-%ed%98%81%ec%8b%a0\/\" target=\"_blank\" rel=\"noopener\">\uc0dd\uba85\uacfc\ud559 \uc0b0\uc5c5<\/a> \ub514\ub809\ud130\ub294 \uc804\ud569\ub2c8\ub2e4. \u201c\uc774\ub4e4 \uae30\uc5c5\uc740 \uc120\uc9c4\uc0ac\ub840\ub85c \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4 \ud45c\uc900\ud654\ub97c \uc774\ub8e8\uace0\uc790 \ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \uc6b4\uc601 \ud6a8\uc728\ud654\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uace0 \ud6a8\uc728\uc131 \uc81c\uace0\uc640 \ube44\uc6a9 \uc808\uac10\uc774 \uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc774\uc8e0. \ub370\uc774\ud130 \uac00\uc2dc\uc131\uc758 \uc911\uc559 \uc9d1\uc911\ud654\ub85c \uc18c\uc2f1\uc5d0\uc11c \uc720\ud1b5, \uadf8 \uc774\ud6c4\uae4c\uc9c0 \uc790\uc0ac <a href=\"https:\/\/www.sap.com\/korea\/insights\/what-is-supply-chain-management-scm.html\" target=\"_blank\" rel=\"noopener\">\uc81c\ud488 \uacf5\uae09\ub9dd<\/a>\uc758 \ud658\uacbd \uc601\ud56d\uc744 \uce21\uc815, \uac10\uc2dc, \uac10\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n<p>2022\ub144 \uc0c8\ud574\ub97c \ub9de\uc544 \uc18c\ube44\uc7ac \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc5c5\uacc4 \ubd84\uc11d \uc804\ubb38\uac00 \uc608\uce21\uc744 \uba87 \uac00\uc9c0 \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc9c0\ub2a5\ud615 \ub370\uc774\ud130 \uacf5\uc720\uc640 \ubcf4\ud638<\/strong><\/h2>\n<p>\uace0\uac1d \ud589\ubcf5\uc744 \ubaa9\ud45c\ub85c\ud558\ub294 \uc18c\ube44\uc7ac \uae30\uc5c5\uc5d0 \uc788\uc5b4 \uac1c\uc778\ud654\ub294 \ud45c\uc5b4\ucc98\ub7fc \uc790\ub9ac\ud560 \uc9c0 \ubaa8\ub974\uc9c0\ub9cc \uc9c0\ub8b0\ucc98\ub7fc \uc704\ud5d8 \uc694\uc778\uc774 \uacf3\uacf3\uc5d0 \ub3c4\uc0ac\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ucee8\ub300 <a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48297321\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48297321\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US48297321\" aria-label=\"IDC\">IDC<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \uc624\ub294 2024\ub144\uae4c\uc9c0 \ube0c\ub79c\ub4dc\uc758 35%\uac00 \ud604\uae08 \ubcf4\uc0c1, \uc11c\ube44\uc2a4, \ud2b9\ubcc4\ud55c \uacbd\ud5d8\uc5d0 \ub300\ud55c \ub300\uac00\ub85c \uc18c\ube44\uc790\ub85c \ud558\uc5ec\uae08 \uac1c\uc778\uc815\ubcf4\ub97c \uacf5\uc720\ud558\ub3c4\ub85d \uacf5\uac1c\uc801\uc778 \uc778\uc13c\ud2f0\ube0c\ub97c \ub0b4\uc138\uc6b8 \uac83\uc73c\ub85c \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub7f0\ub370 <a class=\"color-link\" title=\"https:\/\/www.gartner.com\/en\/articles\/you-ll-be-breaking-up-with-bad-customers-and-9-other-predictions-for-2022-and-beyond\" href=\"https:\/\/www.gartner.com\/en\/articles\/you-ll-be-breaking-up-with-bad-customers-and-9-other-predictions-for-2022-and-beyond\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/en\/articles\/you-ll-be-breaking-up-with-bad-customers-and-9-other-predictions-for-2022-and-beyond\" aria-label=\"Gartner\">\uac00\ud2b8\ub108(Gartner)<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 \uc18c\ube44\uc790\uc758 40%\uac00 \uc790\uc2e0\ub4e4\uc5d0 \uad00\ud574 \uc218\uc9d1\ub418\ub294 \uac1c\uc778\uc815\ubcf4\uc758 \uac00\uce58\ub97c \ub5a8\uc5b4\ub728\ub824 \ud65c\uc6a9\ud558\uae30 \uc5b4\ub835\ub3c4\ub85d \uc758\ub3c4\uc801\uc73c\ub85c \ud589\ub3d9 \ucd94\uc801 \uc9c0\ud45c\ub97c \uc18d\uc77c \uac83\uc73c\ub85c \uc608\uce21\ud569\ub2c8\ub2e4. \uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \uae30\uc5c5\uc740 \uc790\uc0ac\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc774\ub2c8\uc154\ud2f0\ube0c\uac00 \uaddc\uc81c\uc900\uc218 \uc694\uac74\uc744 \ub118\uc5b4\uc11c\ub3c4\ub85d \ud655\uc7a5\ud560 \uac83\uc73c\ub85c <a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48300021\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48300021\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US48300021\" aria-label=\"IDC\">IDC<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc774 \uc608\uce21\ud55c\ub2e4\ub294 \uc810\uc740 \ub180\ub784 \uc77c\ub3c4 \uc544\ub2c8\uc8e0. \uae30\uc5c5\uc758 60%\uac00 \ub370\uc774\ud130\uc758 \uc724\ub9ac\uc801 \uc774\uc6a9\uc5d0 \uad00\ud55c \uc5ec\ub7ec \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)\ub97c 2023\ub144\uae4c\uc9c0 \ud655\ub9bd\ud560 \uac83\uc73c\ub85c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac00\uce58\uc0ac\uc2ac\uc758 \uc5b4\ub514\uc5d0 \uc704\uce58\ud558\uac74 \uac04\uc5d0 \uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \uae30\uc5c5\uc5d0 \uc788\uc5b4 \uc774\ub294 \uc911\uc694\ud55c \ub2f9\uba74\uacfc\uc81c\uc785\ub2c8\ub2e4. <a class=\"color-link\" title=\"https:\/\/cache.webcasts.com\/content\/citr003\/1494846\/content\/fc92275950c5a6a53c52ee6105409576a5a0a524\/pdf\/secured\/IDC_Future_of_Digital_Innovation_Futurescape_2022_Draft2.pdf\" href=\"https:\/\/cache.webcasts.com\/content\/citr003\/1494846\/content\/fc92275950c5a6a53c52ee6105409576a5a0a524\/pdf\/secured\/IDC_Future_of_Digital_Innovation_Futurescape_2022_Draft2.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/cache.webcasts.com\/content\/citr003\/1494846\/content\/fc92275950c5a6a53c52ee6105409576a5a0a524\/pdf\/secured\/IDC_Future_of_Digital_Innovation_Futurescape_2022_Draft2.pdf\" aria-label=\"IDC\">IDC<\/a> \uc5f0\uad6c\uc6d0\ub4e4\uc740 \uace0\uac1d \ub9cc\uc871\uacfc \uc81c\ud488 \uac1c\ubc1c \uac1c\uc120\uc744 \uc704\ud574 \uc77c\ubd80 \uc5c5\uc885\uc758 \ube44\uc988\ub2c8\uc2a4 20%\uc5d0\uc11c \uae30\uc220\uc744 \ud65c\uc6a9\ud574 \uace0\uac1d\uacfc\uc758 \uc9c1\uac70\ub798\uc5d0 \ub098\uc11c\uba74\uc11c \ube60\ub974\uba74 \ub0b4\ub144\ubd80\ud130 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5 \ubaa8\ub378\uc774 \ubb34\uc9c8 \uac83\uc73c\ub85c \uc608\uce21\ud569\ub2c8\ub2e4.<\/p>\n<p>\u201c\uc18c\ube44\uc7ac \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\uc640 \ud310\ub9e4\ub294 CPG \uae30\uc5c5\uc5d0 \uc788\uc5b4 \ube44\uc804\ud1b5\uc801\uc778 \uc601\uc5ed\u201d\uc774\ub77c\uace0 \uc70c\ud0a8\uc2a8\uc740 \ubc1d\ud799\ub2c8\ub2e4. \u201c\uc870\uc9c1\ub4e4\uc740 \uc55e\ub2e4\ud22c\uc5b4 \uc778\ub825\ub09c\uc774 \uc2ec\uac01\ud55c \uac00\uc6b4\ub370 B2C \uc2a4\ud0ac\uc774 \uc788\ub294 \uc9c1\uc6d0 \uc720\uce58\uc5d0 \ub098\uc11c\uace0 \uc788\uc5b4 \uc2e0\uae30\uc220\uacfc \ud568\uaed8 \ubb38\ud654 \uc774\ub3d9\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uae30\ud68c\ub97c \ud3ec\ucc29\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.\u201d<\/p>\n<p>\uc2e4\uc81c\ub85c <a class=\"color-link\" title=\"https:\/\/www.gartner.com\/en\/webinars\/4007946\/the-future-of-cloud-prepare-for-2025\" href=\"https:\/\/www.gartner.com\/en\/webinars\/4007946\/the-future-of-cloud-prepare-for-2025\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/en\/webinars\/4007946\/the-future-of-cloud-prepare-for-2025\" aria-label=\"Gartner\">\uac00\ud2b8\ub108<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \uc804 \uc0b0\uc5c5\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4 \ud601\uc2e0\uc758 \ud575\uc2ec \uc6d0\ub3d9\ub825\uc73c\ub85c \ud074\ub77c\uc6b0\ub4dc\ub97c \uaf3d\uc2b5\ub2c8\ub2e4. \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud50c\ub7ab\ud3fc\uc774 \uc815\uc11d\uc73c\ub85c \uc790\ub9ac\ud558\uba74\uc11c \ubaa8\ub4e0 \ubd80\ubb38\uc5d0\uc11c \uc0b0\uc5c5 \ub124\ud2b8\uc6cc\ud06c\ub294 \uc911\ucd94\uc801\uc778 \uc5ed\ud560\uc744 \ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4. <a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US47219421\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US47219421\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US47219421\" aria-label=\"IDC\">IDC<\/a>\ub294 2024\ub144\uae4c\uc9c0 \uc81c\uc870\uc5c5\uccb4\uc758 40%\uac00 \uc790\uc0ac \uc5d0\ucf54\uc2dc\uc2a4\ud15c(\ud30c\ud2b8\ub108, \uace0\uac1d, \uacf5\uae09\uc5c5\uccb4)\uacfc \ub370\uc774\ud130\ub97c \uacf5\uc720\ud574 \uc790\uc0ac \uacf5\uc7a5 \uc6b4\uc601\uc758 <a title=\"\ub514\uc9c0\ud138 \uacf5\uae09\ub9dd\uad00\ub9ac, \u2018\ube44\uc988\ub2c8\uc2a4 \ubc14\ub514\u2019 \uac74\uac15\ube44\uacb0\" href=\"https:\/\/news.sap.com\/korea\/2022\/08\/%eb%94%94%ec%a7%80%ed%84%b8-%ea%b3%b5%ea%b8%89%eb%a7%9d%ea%b4%80%eb%a6%ac-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4-%eb%b0%94%eb%94%94-%ea%b1%b4%ea%b0%95%eb%b9%84%ea%b2%b0\/\" target=\"_blank\" rel=\"noopener\">\uc124\ube44\uc885\ud569\ud6a8\uc728(OEE)<\/a>\uc744 \ud3c9\uade0 10% \uac1c\uc120\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd05\ub2c8\ub2e4.<\/p>\n<h2><strong><a href=\"https:\/\/www.sap.com\/korea\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">\uace0\uac1d\uacbd\ud5d8(CX)<\/a>\uc73c\ub85c \ub514\uc9c0\ud138\ud654 \ub098\uc11c: \ubcc0\uba85\uc740 \uadf8\ub9cc<\/strong><\/h2>\n<p>\uba87\uba87 \uc560\ub110\ub9ac\uc2a4\ud2b8\uc5d0 \ub530\ub974\uba74 \uace0\uac1d\uc740 \uc2a4\ud2b8\ub808\uc2a4\ub97c \uc904\uc5ec\uc8fc\ub294 \ube0c\ub79c\ub4dc\uc5d0 \ubcf4\uc0c1\uc744 \uc904 \uc804\ub9dd\uc785\ub2c8\ub2e4. <a class=\"color-link\" title=\"https:\/\/www.forrester.com\/blogs\/predictions-2022-consumer-behavior\/\" href=\"https:\/\/www.forrester.com\/blogs\/predictions-2022-consumer-behavior\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.forrester.com\/blogs\/predictions-2022-consumer-behavior\/\" aria-label=\"Forrester\">\ud3ec\ub808\uc2a4\ud130(Forrester)<\/a> \uc5f0\uad6c\uc6d0\ub4e4\uc740 \u201c2022\ub144 \uc18c\ube44\uc790\ub294 \uacc4\uc18d\ub418\ub294 \ubd88\ud655\uc2e4\uc131\uc758 \ud53c\ub85c\ub97c \uc7a0\uc2dc \uc78a\ub3c4\ub85d \uae30\uc6b4\uc744 \ubd81\ub3cb\uc544\uc8fc\uace0 \uae30\uc068\uc744 \uc8fc\ub294 \uc81c\ud488\uacfc \uacbd\ud5d8\uc5d0 \ub208\uc744 \ub3cc\ub9b4 \uac83\u201d\uc73c\ub85c \uc608\uce21\ud569\ub2c8\ub2e4. \uc774\ub4e4 \uc560\ub110\ub9ac\uc2a4\ud2b8\uac00 \ub9de\ub2e4\uba74 \u201c\ucef4\ud3ec\ud2b8 \ud478\ub4dc\ubd80\ud130 \uac00\uc815\uc6a9 \uc2a4\ud30c \ud0a4\ud2b8\uae4c\uc9c0 \uae30\uc068\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\ub294 \ubb3c\ub9ac\uc801 \uc0c1\ud488\u201d\uc740 \ubb3c\ub860 \u201c\ud37c\uc2a4\ub110 \ucf00\uc5b4\ub97c \uc704\ud55c \uc2dc\uac04\uc774\ub098 \uac00\uc871, \uce5c\uad6c\ub4e4\uacfc \ud604\uc2e4\uc5d0\uc11c \uc9c1\uc811 \ub9cc\ub098\ub294 \uc2dc\uac04\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\ub294 \ub4f1 \uacbd\ud5d8 \uc18c\ube44\u201d \ubd84\uc57c\uc5d0 \ud76c\uc18c\uc2dd\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc18c\ube44\uc790\ub294 \ubd84\uba85 \ud0c1\uc6d4\ud55c \uacbd\ud5d8\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uadf8 \uc5b4\ub5a4 \uac83\uc5d0\ub3c4 \uc778\ub0b4\ud560 \uc758\ud5a5\uc774 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4. <a class=\"color-link\" title=\"https:\/\/www.forrester.com\/predictions\/\" href=\"https:\/\/www.forrester.com\/predictions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.forrester.com\/predictions\/\" aria-label=\"Forrester\">\ud3ec\ub808\uc2a4\ud130<\/a>\uc758 \uc5f0\uad6c \uacb0\uacfc \ubbf8\uad6d\uacfc \uc601\uad6d \uc18c\ube44\uc790 10\uba85 \uc911 \uc5ec\uc12f \uc815\ub3c4\ub294 \uae30\uc5c5\ub4e4\uc774 \u201c\uc9c0\uae08\ucbe4\uc774\uba74 \ud32c\ub370\ubbf9 \uad00\ub828 \uc911\ub2e8 \uc0ac\ud0dc\ub97c \ucc98\ub9ac\ud560 \ubc29\uc548\uc744 \ucc3e\uc544\uc57c \uc633\ub2e4\u201d\uace0 \ubcf4\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub4e4 <a class=\"color-link\" title=\"https:\/\/www.forrester.com\/predictions\/\" href=\"https:\/\/www.forrester.com\/predictions\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.forrester.com\/predictions\/\" aria-label=\"analysts\">\uc560\ub110\ub9ac\uc2a4\ud2b8<\/a>\ub294 \u201c\uacbd\ud5d8 \uc544\ud0a4\ud14d\ucc98\uc758 \ucee4\uba38\uc2a4 \uad6c\uc131\uc694\uc18c\uc778 \uc8fc\ubb38\uad00\ub9ac, \uacb0\uc81c, \uc7ac\uace0\uad00\ub9ac \ub4f1\uc774 \ubaa8\ub4e0 \uc811\uc810\uc744 \uc1fc\ud551 \uac00\ub2a5\ud55c \uc21c\uac04\uc73c\ub85c \ubc14\uafb8\uba70, \ubab0\uc785\ud615 \uacbd\ud5d8\uc5d0 \ud22c\uc790\ud558\uba74 \ud6d1\uc5b4\ubcf4\ub358 \uc218\uc900\uc5d0\uc11c \uac00\uc0c1\uc73c\ub85c \uac70\uc8fc\ud558\ub294 \uacbd\uc9c0\ub85c \ubc1c\uc804\ud558\uace0, \uad6c\ub3c5 \uacfc\uae08\uc73c\ub85c \ucda9\uc131\ub3c4\uac00 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc758 \uc804\ud658\uc810 \uc5ed\ud560\uc744 \ud558\ub3c4\ub85d\u201d \ube0c\ub79c\ub4dc\ub4e4\uc774 \ud22c\uc790\ud558\uace0 \uc788\ub2e4\uace0 \ubc1d\ud799\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uacb0\ub41c \ub370\uc774\ud130\ub85c \ud1b5\ucc30\uc744 \ud655\ubcf4\ud560 \uacbd\uc6b0 \uac00\uc7a5 \ud070 \ube44\uc988\ub2c8\uc2a4 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. 2024\ub144\uae4c\uc9c0 <a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48297321\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48297321\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US48297321\" aria-label=\"IDC\">IDC<\/a>\ub294 \ud3ec\ucd98 2000\ub300 \uae30\uc5c5\uc758 30%\uac00 \uc634\ub2c8\ucc44\ub110 \ud658\uacbd \uc804\ubc18\uc5d0 \ucc28\uc120\ucc45\uc744 \uc801\uc6a9\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubcf4\uba70, \uace0\uac1d \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uacfc \uc634\ub2c8\ucc44\ub110 \uad00\ub9ac, \uace0\uac1d \uc11c\ube44\uc2a4 \uc194\ub8e8\uc158 \ub4f1\uc5d0 \ub300\ud55c \uc218\uc694\ub97c \ucd09\uc9c4\ud560 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc9c0\uc18d\uac00\ub2a5\uacbd\uc601\uc774 \uc6b0\uc120\uc21c\uc704<\/strong><\/h2>\n<p>\uace0\uac1d\uacbd\ud5d8\uacfc \uae30\uc220\ud601\uc2e0, <a href=\"https:\/\/www.sap.com\/korea\/sustainability.html\" target=\"_blank\" rel=\"noopener\">\uc9c0\uc18d\uac00\ub2a5\uacbd\uc601<\/a>\uc740 \uc11c\ub85c \uc5bd\ud788\uace0 \uc125\ud600 \ud2b9\ud788 \uacf5\uae09\ub9dd\uc5d0 \uad00\ud574\uc11c\ub294 \uc11c\ub85c \ub5bc\uc5b4\ub0b4\uae30\uac00 \ubd88\uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<p><a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" aria-label=\"IDC\">IDC<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 2023\ub144\uae4c\uc9c0 \ubaa8\ub4e0 \uacf5\uae09\ub9dd \uc608\uce21\uc758 50%\uac00 AI\ub97c \ud1b5\ud574 \uc790\ub3d9\ud654 \ub418\uc5b4 \uc815\ud655\ub3c4\ub97c 5%p \uac1c\uc120\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud569\ub2c8\ub2e4. <a class=\"color-link\" title=\"https:\/\/www.gartner.com\/en\/articles\/gartner-predicts-the-future-of-supply-chain-technology\" href=\"https:\/\/www.gartner.com\/en\/articles\/gartner-predicts-the-future-of-supply-chain-technology\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.gartner.com\/en\/articles\/gartner-predicts-the-future-of-supply-chain-technology\" aria-label=\"Gartner\">\uac00\ud2b8\ub108<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 \uae00\ub85c\ubc8c \uc81c\ud488 \uc911\uc2ec \uae30\uc5c5\uc758 50%\uac00 2023\ub144\uae4c\uc9c0 \uc2e4\uc2dc\uac04 \uc6b4\uc1a1 \uac00\uc2dc\uc131 \ud50c\ub7ab\ud3fc\uc5d0 \ud22c\uc790\ud560 \uac83\uc73c\ub85c \ub0b4\ub2e4\ubd24\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\ub4ec\ud574\uae4c\uc9c0 IDC \uc5f0\uad6c\uc6d0\ub4e4\uc740 \uae00\ub85c\ubc8c \uacf5\uae09\ub9dd \ub0b4\uc758 \uc81c\uc870\uc5c5\uccb4 70%\uac00 \uc9c0\uc18d\uac00\ub2a5\uc131\uacfc \uc21c\ud658\uacbd\uc81c \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc744 \uc9c0\uc6d0\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub3c4\uad6c\uc5d0 \ud22c\uc790\ud574 \uc7a5\uae30\uc801\uc778 \uacf5\uae09\ub9dd \uc218\uc775\uc131 \uac1c\uc120\uc744 \ub2ec\uc131\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>B2B \ubc0f B2C \uace0\uac1d\uc744 \uc704\ud55c \ubc30\uc1a1 \uc18d\ub3c4\uc640 \ubbfc\ucca9\uc131, \uac00\uc2dc\uc131 \uac1c\uc120\uc744 \uc704\ud574 <a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" aria-label=\"IDC\">IDC<\/a> \uc560\ub110\ub9ac\uc2a4\ud2b8\ub4e4\uc740 2024\ub144\uae4c\uc9c0 \uc81c\uc870\uc5c5\uccb4\uc758 35%\uac00 \uc8fc\ubb38\uad00\ub9ac \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \ud22c\uc790\ud574 \uc8fc\ubb38 \ud488\ubaa9 \ubaa8\ub450\ub97c \uc815\uc2dc \ub0a9\ud488\ud558\ub294 OTIF (on-time, in-full) \uc8fc\ubb38\uc774\ud589\ub960 25% \uac1c\uc120\uc744 \uc774\ub8f0 \uac83\uc774\ub77c\uace0 \ubc1d\ud799\ub2c8\ub2e4. 2025\ub144\uae4c\uc9c0 <a class=\"color-link\" title=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=US48298220\" aria-label=\"IDC\">IDC<\/a> \uc5f0\uad6c\uc6d0\ub4e4\uc740 \uae00\ub85c\ubc8c 2000\ub300 \uae30\uc5c5\uc758 40%\uac00 \uacf5\uae09\ub9dd \uc2dc\uc2a4\ud15c\uc5d0 \ud22c\uc790\ud574 \uc815\ubcf4\uc640 \uc7ac\uace0 \uc18d\ub3c4\ub97c \ub192\uc774\uace0 \ub77c\uc2a4\ud2b8 \ub9c8\uc77c \ubc30\uc1a1 \ud6a8\uc728 \uac1c\uc120\uacfc \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc744 \uc774\ub8f0 \uac83\uc73c\ub85c \uc804\ub9dd\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\uc0c1\uc758 \uc608\uce21\uc5d0\uc11c \ub180\ub77c\uc6b4 \uc810\uc740 \ubd88\uacfc \uba87 \ub144 \uc774\ub0b4\uc5d0 CPG \uc0b0\uc5c5\uc744 \uadfc\ubcf8\uc801\uc73c\ub85c \ubcc0\ud654\uc2dc\ud0ac \uac83\uc73c\ub85c \uc608\uce21\ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ubbf8\ub798\uac00 \uc9c0\uae08\ucc98\ub7fc \ud601\uc2e0\uc801\uc774\uc5c8\ub358 \uc801\uc740 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc6d0\ubb38: <a href=\"https:\/\/www.forbes.com\/sites\/sap\/2022\/01\/11\/consumer-products-trends-2022-can-your-brand-deliver-instant-happiness-and-comfort\/?sh=5d57ec25421b\" target=\"_blank\" rel=\"noopener\">Consumer Products Trends 2022: Can Your Brand Deliver Instant Happiness And Comfort?<\/a>, 麻豆原创 BrandVoice, Forbes.com<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2022\ub144 \uc18c\ube44\uc7ac \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc5c5\uacc4 \ubd84\uc11d \uc804\ubb38\uac00\ub4e4\uc758 \uc608\uce21\uc744 \uba87 \uac00\uc9c0 \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uac00\ud2b8\ub108\uc640 IDC, \ud3ec\ub808\uc2a4\ud130 \ub4f1 \uc2dc\uc7a5\ubd84\uc11d \uc804\ubb38\uae30\uad00\uc774 \uc804\ub9dd\ud558\ub294 \uc9c0\ub2a5\ud615 \ub370\uc774\ud130 \uacf5\uc720\uc640 \ubcf4\ud638, \uace0\uac1d\uacbd\ud5d8&#8230;<\/p>\n","protected":false},"author":931,"featured_media":2742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563078,5562997,4599923,5562842],"tags":[5562843,5563084,5563085,5562751,5562979,5562177,5563620,5562981,5562755,5563060,5562895,5562844,5563086,5562541,5562917,5562747,5562921,5562816,5562763,5562756,5563087,5562543,5563088],"sapn-display":[4596681,5564732,5564734],"sapn-type":[5564737],"class_list":["post-2741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","category-supply-chain","category-industry","category-sustainability","tag-b2b","tag-b2c","tag-cpg","tag-cx","tag-idc","tag-kpi","tag-susan-galer","tag-5562981","tag-5562755","tag-5563060","tag-5562895","tag-5562844","tag-5563086","tag-5562541","tag-5562917","tag-5562747","tag-5562921","tag-5562816","tag-5562763","tag-5562756","tag-5563087","tag-5562543","tag-5563088","sapn-display-topic-hero","sapn-display-feature-spotlight","sapn-display-feature-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2022\ub144 \uc18c\ube44\uc7ac \ud2b8\ub80c\ub4dc: \ud589\ubcf5\uacfc \ud3b8\uc548\ud568 \uc989\uc2dc \uc81c\uacf5 - 麻豆原创 Korea \ub274\uc2a4\uc13c\ud130<\/title>\n<meta name=\"description\" content=\"2022\ub144 \uc18c\ube44\uc7ac \uc0b0\uc5c5\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc5c5\uacc4 \ubd84\uc11d \uc804\ubb38\uac00\ub4e4\uc758 \uc608\uce21\uc744 \uba87 \uac00\uc9c0 \uc815\ub9ac\ud574 \ub4dc\ub9bd\ub2c8\ub2e4. \uac00\ud2b8\ub108\uc640 IDC, \ud3ec\ub808\uc2a4\ud130 \ub4f1 \uc2dc\uc7a5\ubd84\uc11d \uc804\ubb38\uae30\uad00\uc774 \uc804\ub9dd\ud558\ub294 \uc9c0\ub2a5\ud615 \ub370\uc774\ud130 \uacf5\uc720\uc640 \ubcf4\ud638, \uace0\uac1d\uacbd\ud5d8 \uc911\uc2ec\uc758 \ub514\uc9c0\ud138\ud654, \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \ub4f1\uc5d0 \ub300\ud55c \ud22c\uc790 \ubc29\ud5a5\uc744 \ud655\uc778\ud558\uc138\uc694.\" \/>\n<meta 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