{"id":2618,"date":"2022-07-22T07:30:51","date_gmt":"2022-07-22T07:30:51","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=2618"},"modified":"2023-09-22T20:01:48","modified_gmt":"2023-09-22T20:01:48","slug":"%ec%95%84%eb%94%94%eb%8b%a4%ec%8a%a4-%ec%8a%a4%ed%8f%ac%ec%b8%a0-%ed%96%a5%ed%95%9c-%ec%97%b4%ec%a0%95%ea%b3%bc-%ec%a7%80%ec%86%8d%ea%b0%80%eb%8a%a5%ed%95%9c-%ec%84%b8%ec%83%81","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/07\/%ec%95%84%eb%94%94%eb%8b%a4%ec%8a%a4-%ec%8a%a4%ed%8f%ac%ec%b8%a0-%ed%96%a5%ed%95%9c-%ec%97%b4%ec%a0%95%ea%b3%bc-%ec%a7%80%ec%86%8d%ea%b0%80%eb%8a%a5%ed%95%9c-%ec%84%b8%ec%83%81\/","title":{"rendered":"\uc544\ub514\ub2e4\uc2a4: \uc2a4\ud3ec\uce20 \ud5a5\ud55c \uc5f4\uc815\uacfc \uc9c0\uc18d\uac00\ub2a5\ud55c \uc138\uc0c1"},"content":{"rendered":"

\uc0ac\ub78c\ub4e4\uc774 \uacc4\uc18d \uc544\ub514\ub2e4\uc2a4\uc640 \ud568\uaed8\ud558\ub294 \uc774\uc720\ub294 \uc2a4\ud3ec\uce20\ub97c \ud5a5\ud55c \uc5f4\uc815\uc744 \ud0a4\uc6b0\uace0 \ub2e4\uc74c \uc138\ub300\ub97c \uc704\ud574 \ub354 \ub098\uc740 \uc138\uc0c1\uc744 \ub9cc\ub4dc\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc800\ud76c\uc758 \ud575\uc2ec \ubaa9\uc801\uc758\uc2dd\uc740 \uc2a4\ud3ec\uce20\ub97c \ud1b5\ud574 \uc0b6\uc744 \ubc14\uafc0 \ud798\uc774 \uc788\ub2e4\ub294 \ubbff\uc74c\uc774\uba70 \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \ud65c\ub3d9\uc5d0 \uc788\uc5b4 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4.<\/p><\/blockquote>\n

\uae00\uc4f4\uc774: \uc218\uc804 \uac8c\uc77c\ub7ec(Susan Galer<\/a>)<\/strong><\/p>\n

\uc9c0\uc5ed\ub9c8\ub2e4 \ubc1c\uc74c\uc740 \uc870\uae08\uc529 \ub2e4\ub978 \uc544\ub514\ub2e4\uc2a4(adidas)<\/a>\uc758 CIO \uc548\ub4dc\ub808\uc544\uc2a4 \ud6c4\ubc84\ud2b8(Andreas Hubert)\ub294 \uc5ec\ub7ec\ubd84\uc774 \uaf2d \uc774 \uc0ac\uc2e4\uc744 \uc544\uc168\uc73c\uba74 \ud569\ub2c8\ub2e4. \ub9e4\ub144 \uc2ed\uc5b5 \uac1c \uc81c\ud488\uc744 \uc9c0\uc18d\uac00\ub2a5\ud558\uac8c<\/a> \ub9cc\ub4e4\uc5b4 \ubc30\uc1a1\ud560 \uc218 \uc788\uc744 \ubfd0 \uc544\ub2c8\ub77c \uc138\uc0c1\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub3c4 \uae30\ud558\uae09\uc218\uc801\uc73c\ub85c \uac15\ud654\ud560 \uc218 \uc788\ub2e4\ub294 \uc0ac\uc2e4 \ub9d0\uc774\uc8e0. \ucd5c\uadfc \uc5f4\ub9b0 麻豆原创 \uc0ac\ud30c\uc774\uc5b4 \uc62c\ub79c\ub3c4<\/a> \ud589\uc0ac\uc5d0\uc11c \uc2dc\uadf8\ub108\ucc98 \uc544\ub514\ub2e4\uc2a4 \ud2b8\ub799 \uc218\ud2b8\uc640 \uccad\uc911\uc774 \ub208\ub3c5\uc744 \ub4e4\uc778 \uc138\ub828\ub41c 100% \uc7ac\ud65c\uc6a9 \uc2a4\ub2c8\ucee4\ub97c \uc2e0\uace0 \ubb34\ub300 \uc704\ub97c \ub204\ube48 \ud6c4\ubc84\ud2b8 CIO\ub294 \uc544\ub514\ub2e4\uc2a4\uc758 2025\ub144 \ub514\uc9c0\ud138 \ud2b8\ub79c\uc2a4\ud3ec\uba54\uc774\uc158 \uc804\ub7b5<\/strong>\uc778 \u201c\uc624\uc6b4\ub354\uac8c\uc784(Own the Game)<\/strong>\u201c\uc744 \uc18c\uac1c\ud558\uba70 \uadf8 \uc911\uc2ec\uc5d0\ub294 \uc9c0\uc18d\uac00\ub2a5\uc131\uc5d0 \ub300\ud55c \uc885\ud569\uc801\uc778 \uc811\uadfc\ubc95\uc774 \uc788\ub2e4\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ud558\uc774\ud30c\uc774\ube0c
\uc2a4\ud3ec\uce20\ub97c \ud5a5\ud55c \uc5f4\uc815\uacfc \uc9c0\uc18d\uac00\ub2a5\uc131\uc774 \ud558\ub098\ub85c \ud1b5\uc77c\ub41c \uc544\ub514\ub2e4\uc2a4\uc758 \uc815\uc2e0\uc740 \uc774 \ud68c\uc0ac\uc758 \uc2dc\uadf8\ub108\ucc98 100% \uc7ac\ud65c\uc6a9 \uc6b4\ub3d9\ud654\uc5d0 \ubc18\uc601\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. (\uc774\ubbf8\uc9c0: GETTY)<\/figcaption><\/figure>\n

\u201c\uc544\ub514\ub2e4\uc2a4\ub294 \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \uc6b4\uc601\uc758 \uc77c\ubd80\ub85c \ud3ec\ud568\uc2dc\ucf1c\uc628 \uae34 \uc5ed\uc0ac\uac00 \uc788\ub2e4\u201d\uace0 \ud6c4\ubc84\ud2b8\ub294 \ubc1d\ud799\ub2c8\ub2e4. \u201c\uc6b0\ub9ac\uac00 \ub9cc\ub4dc\ub294 \uc81c\ud488 \uc5f4 \uac1c \uc911 \uc544\ud649\uc740 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc18c\uc7ac\ub97c \ud3ec\ud568\ud558\ub3c4\ub85d \ud55c\ub2e4\ub294 \uc57c\uc2ec\ucc2c ESG \ubaa9\ud45c\ub97c \uc138\uc6e0\uc2b5\ub2c8\ub2e4. \uc774 \ubaa9\ud45c\ub294 \uc870\uc9c1 \uc804\ubc18\uc73c\ub85c \ud655\uc0b0\ub429\ub2c8\ub2e4. \uc0dd\uc0b0 \uacf5\uc815\uc5d0 \uc7ac\ud65c\uc6a9 \ud3f4\ub9ac\uc5d0\uc2a4\ud130\uc640 \ub354 \ub098\uc740 \ucf54\ud2bc(\uba74), \uc2e0\uc7ac\uc0dd \uc5d0\ub108\uc9c0\ub97c \uc0ac\uc6a9\ud558\uace0 \ud50c\ub77c\uc2a4\ud2f1 \ud3d0\uae30\ubb3c\uc744 \uc5c6\uc564\ub2e4\ub294 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub4f1 \ubaa8\ub4e0 \uad00\uacc4\uc790\uac00 \uae30\uc5ec\ud558\ub3c4\ub85d \ub9cc\uc804\uc744 \uae30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n

\"\uc544\ub514\ub2e4\uc2a4\uc758<\/p>\n

\uc18c\ube44\uc790 \uc8fc\ub3c4\uc758 \uc9c0\uc18d\uac00\ub2a5\ud55c \uacf5\uae09\ub9dd<\/strong><\/h2>\n

\uc774 \ud68c\uc0ac\uc758 \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601\uc758 \ubfcc\ub9ac\ub294 \uaddc\uc81c\uc900\uc218\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc2ed \ub144 \uc804\uc5d0 \uc5ec\ub7ec \ud611\ub825\uc5c5\uccb4 \uacf5\uc7a5\uc758 \uac74\uac15\ud558\uace0 \uc548\uc804\ud55c \uadfc\ubb34 \ud658\uacbd\uc744 \uc870\uc131\ud558\uaca0\ub2e4\ub294 \uc57d\uc18d\uc5d0\uc11c \uc2dc\uc791\ud588\uc8e0. \ud604\uc7ac \uc544\ub514\ub2e4\uc2a4\ub294 \ubc29\ub300\ud55c \uacf5\uae09\ub9dd<\/a> \uc804\ubc18\uc5d0\uc11c \ubc31\ub9cc \uba85\uc5d0 \uc774\ub974\ub294 \uc778\ub825\uc744 \uac04\uc811 \uace0\uc6a9\ud558\uace0 \uc788\uace0, \uc0dd\uc0b0\ubd80\ud130 \uc18c\uc7ac, \uc6b4\uc1a1, \uc81c\ud488 \uc7ac\ud65c\uc6a9, \ud3d0\uae30\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc120\uad6c\uc801\uc778 \uc9c0\uc18d\uac00\ub2a5 \uad00\ud589\uc744 \ubc1c\uc804\uc2dc\ucf1c \uc654\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uc81c\uc870\uc5c5 \ub9ac\ub354\uc640 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc544\ub514\ub2e4\uc2a4\ub294 \uac08\uc218\ub85d \uc18c\ube44\uc790 \uc9c1\uac70\ub798(D2C: direct-to-consumer)<\/strong> \ube44\uc911\uc744 \ub298\ub824 \uc654\uc73c\uba70 \uc774\ub294 \uc911\ub300\ud55c \uc0ac\uc5c5 \uae30\ud68c\ub77c\uace0 \ud6c4\ubc84\ud2b8 CIO\ub294 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/p>\n

\u201c\uc9c0\uc18d\uac00\ub2a5\uc131\uc740 \uc18c\ube44\uc790\uc758 \uc885\ud569\uc801\uc778 \uad6c\ub9e4 \uacb0\uc815 \uae30\uc900 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \uc800\ud76c \uc18c\ube44\uc790\uc758 80% \uac00\ub7c9\uc774 \uc800\ud76c\uac19\uc740 \ud68c\uc0ac\uac00 \ub300\uaddc\ubaa8\ub85c \uc9c0\uc18d\uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc744 \uc81c\uc2dc\ud558\ub3c4\ub85d \uae30\ub300\ud569\ub2c8\ub2e4. \uaddc\ubaa8\uac00 \ud6a8\uacfc\ub97c \ub0b3\uc8e0. \uc18c\ube44\uc790\uc5d0\uac8c \uc81c\ud488\uc744 \uc804\ub2ec\ud558\ub294 \ubc29\uc2dd\uc744 \ub418\ub3cc\uc544\ubcf4\uace0 \uc5ed\ubb3c\ub958 \uce21\uba74\ub3c4 \uc0b4\ud3b4 \uc7ac\uc0ac\uc6a9\uacfc \uc7ac\ud65c\uc6a9\uc744 \ub298\ub824\uc57c \ud55c\ub2e4\u201d\uace0 \ud6c4\ubc84\ud2b8\ub294 \uc804\ud569\ub2c8\ub2e4.<\/p>\n

\u201c\ub9e4\ub144 10\uc5b5\uba85\uc774 \uc800\ud76c \ub9e4\uc7a5\uc744 \ucc3e\uc2b5\ub2c8\ub2e4. \uc800\ud76c \uc18c\ube44\uc790\ub97c \uc5f0\uacb0\ud558\uace0 \uc601\uac10\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0a4\uace0 \uad50\uc721\ud560 \uc218 \uc788\ub2e4\uba74 \uadf8 \uc5ec\ud30c\uac00 \uc5bc\ub9c8\ub098 \ud074 \uc9c0 \uc0c1\uc0c1\ud574 \ubcf4\uc138\uc694. \ubcf4\ub2e4 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc138\uc0c1\uc5d0 \uc18c\ube44\uc790\uac00 \uae30\uc5ec\ud560 \ubc29\uc548\uc744 \uc774\ud574\ud558\ub3c4\ub85d \ub3d5\ub294\ub2e4\uba74 \ub9d0\uc774\uc8e0.\u201d<\/p><\/blockquote>\n

\ub370\uc774\ud130\ub97c \uc801\uc6a9\ud574 \ud0c4\uc18c \ubc30\ucd9c\ub7c9 \uc800\uac10<\/strong><\/h2>\n

\ud6c4\ubc84\ud2b8 CIO\ub294 \uc5f0\uacb0\ub41c \ub370\uc774\ud130\uac00 \uc788\uc5b4\uc57c \ube44\ub85c\uc18c \uc81c\ud488\uc774 \ud658\uacbd\uc5d0 \ubbf8\uce58\ub294 \ubaa8\ub4e0 \uc601\ud5a5\uc744 \ucd94\uc801 \uad00\ub9ac\ud558\uace0 \uce21\uc815\ud560 \uc218 \uc788\ub2e4\uace0 \ubd05\ub2c8\ub2e4. \uc774\ub97c \ud1a0\ub300\ub85c \uc870\uc9c1\uc740 \ud0c4\uc18c \ubc1c\uc790\uad6d\uc744 \uc904\uc77c \uc218 \uc788\uc8e0. \uc2e4\uc81c \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc5d0 \ub300\ud55c \uac00\uc2dc\uc131\uc744 \ud655\ub300\ud558\uba74 \uacf5\uae09\ub9dd \uad00\uacc4\uc790 \ubaa8\ub450\uac00 \ubca4\uce58\ub9c8\ud06c \uc124\uc815, \uc5d0\ub108\uc9c0 \uc18c\ube44\ub7c9 \ubaa8\ub2c8\ud130\ub9c1, \ud3d0\uae30\ubb3c \uac10\ucd95, \ud6a8\uc728\uc131 \uac15\ud654 \ub4f1\uc744 \ud1b5\ud574 \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \ubaa9\ud45c \ub2ec\uc131\uc5d0 \uae30\uc5ec\ud560 \uc218 \uc788\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n

\u201c\uba87 \uc548\ub418\ub294 \uc81c\ud488\uc758 \uc6d0\uc0b0\uc9c0\ub098 \ud0c4\uc18c \ubc1c\uc790\uad6d\ub9cc \uc54c\uc544\uc11c\ub294 \uba40\ub9ac \ubabb\uac04\ub2e4\u201d\uace0 \ud6c4\ubc84\ud2b8\ub294 \uc804\ud569\ub2c8\ub2e4. \u201c\uae30\uc220\uc744 \uc801\uc6a9\ud574\uc57c \ub370\uc774\ud130 \uc218\uc9d1 \uaddc\ubaa8\ub97c \ud655\ub300\ud558\uace0 \uc5ec\ub7ec \ud30c\ud2b8\ub108\ub85c \ubd84\uc0b0\ub41c \ub2e4\ub2e8\uacc4 \uacf5\uae09\ub9dd\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc57c \ud3f4\ub9ac\uc5d0\uc2a4\ud130\ub098 \uace0\ubb34, \uba74 \ub4f1 \ub2e4\uc591\ud55c \uc18c\uc7ac\uc758 \ud658\uacbd \uc601\ud5a5\uc5d0 \ub300\ud574 \ud22c\uba85\uc131\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\uac70\ub4e0\uc694. \uc774\ub97c \ud1a0\ub300\ub85c \uc800\ud76c \uc81c\ud488 \uac1c\ubc1c\uc790\ub294 \ucc3d\uc870 \uacfc\uc815\uc5d0\uc11c \uc758\uc2dd\uc801\uc778 \uc120\ud0dd\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc0dd\uc0b0\uc5d0 \ub3cc\uc785\ud558\uba74 \ubaa8\ub4e0 \uc790\uc7ac\uc758 \uc6d0\uc0b0\uc9c0\ub97c \uc54c\uace0 \uc2f6\uc5b4\ud558\uc8e0. \uadf8\ub807\uac8c \ubaa8\ub4e0 \uc694\uc18c\ub97c \uac10\ub9ac, \uce21\uc815 \uac00\ub2a5\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.\u201d<\/p>\n

\uc21c\ud658\uacbd\uc81c\ub294 \ubaa9\uc801\uc758\uc2dd\uc5d0 \uc785\uac01\ud55c \uc120\ud0dd<\/strong><\/h2>\n

\ucc38, \ud6c4\ubc84\ud2b8\uac00 \uc2e0\uace0 \ubb34\ub300\uc5d0 \uc130\ub358 \uc6b4\ub3d9\ud654 \ub9d0\uc778\ub370\uc694. \uc6b8\ud2b8\ub77c\ubd80\uc2a4\ud2b8(Ultraboost) \u201cMade To Be Remade\u201d \uc2e0\ubc1c\uc740 100% \uc7ac\ud65c\uc6a9 \uac00\ub2a5\ud558\ub2e4\uace0 \uc790\ub791\uc2a4\ub7fd\uac8c \uc124\uba85\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uac00 \ub354 \uc774\uc0c1 \uc2e0\uc9c0 \uc54a\ub294 \uc2e0\ubc1c\uc744 \uc544\ub514\ub2e4\uc2a4\uc5d0 \ubc18\ub0a9\ud558\uba74 \ubaa8\ub4e0 \uc18c\uc7ac\ub97c \ud30c\uc1c4\ud558\uace0 \uc5f0\ub9c8\ud55c \ub2e4\uc74c \uc804\ubb38\uac00\uc758 \uc190\uae38\uc744 \uac70\uccd0 \ucc28\uae30 \ud601\uc2e0 \uc6b4\ub3d9\ud654 \ub514\uc790\uc778\uc73c\ub85c \uc81c\uc791\ud569\ub2c8\ub2e4. \uc9c0\uc5ed\ub9c8\ub2e4 \uc544\ub514\ub2e4\uc2a4\ub97c \ubc1c\uc74c\ud558\ub294 \ubc29\uc2dd\uc740 \ub2ec\ub77c\ub3c4 \uc544\ub514\ub2e4\uc2a4\uc5d0\uc11c\ub294 \uc2a4\ud3ec\uce20\uc640 \uc9c0\uc18d\uac00\ub2a5\uc131\uc774 \uc644\ubcbd\ud558\uac8c \ud1b5\uc77c\ub418\uc5b4 \uc788\ub2e4\uace0 \ud6c4\ubc84\ud2b8\ub294 \ubc1d\ud799\ub2c8\ub2e4.<\/p>\n

\u201c\uc0ac\ub78c\ub4e4\uc774 \uacc4\uc18d\ud574\uc11c \uc544\ub514\ub2e4\uc2a4\uc640 \ud568\uaed8\ud558\ub294 \uc774\uc720\ub294 \uc2a4\ud3ec\uce20\ub97c \ud5a5\ud55c \uc5f4\uc815\uc744 \ud0a4\uc6b0\uace0 \uc6b0\ub9ac\uc640 \ub2e4\uc74c \uc138\ub300\ub97c \uc704\ud574 \ub354 \ub098\uc740 \uc138\uc0c1\uc744 \ub9cc\ub4dc\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc800\ud76c\uc758 \ud575\uc2ec \ubaa9\uc801\uc758\uc2dd\uc740 \uc2a4\ud3ec\uce20\ub97c \ud1b5\ud574 \uc0b6\uc744 \ubc14\uafc0 \ud798\uc774 \uc788\ub2e4\ub294 \ubbff\uc74c\uc774\uba70 \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \ud65c\ub3d9\uc5d0 \uc788\uc5b4 \ud2b9\ud788 \uadf8\ub807\uc2b5\ub2c8\ub2e4.\u201d<\/p><\/blockquote>\n

\uc5ec\ub7ec\ubd84\uc758 \uacf5\uae09\ub9dd \uc804\ubc18\uc5d0 \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \uad00\ud589\uc744 \ub0b4\uc7a5\ud560 \ubc29\uc548\uc5d0 \uad00\ud574 \uc790\uc138\ud788 \uc54c\ud558\ubcf4\uc138\uc694.<\/a><\/p>\n