{"id":2429,"date":"2022-01-07T08:30:51","date_gmt":"2022-01-07T08:30:51","guid":{"rendered":"https:\/\/news.sap.com\/korea\/?p=2429"},"modified":"2024-10-18T02:08:07","modified_gmt":"2024-10-18T02:08:07","slug":"%ea%b3%a0%ea%b0%9d-%ec%a4%91%ec%8b%ac%ec%9d%b4%eb%9d%bc%eb%8a%94-%eb%82%9c%ec%a0%9c-%ed%95%b4%ea%b2%b0","status":"publish","type":"post","link":"https:\/\/news.sap.com\/korea\/2022\/01\/%ea%b3%a0%ea%b0%9d-%ec%a4%91%ec%8b%ac%ec%9d%b4%eb%9d%bc%eb%8a%94-%eb%82%9c%ec%a0%9c-%ed%95%b4%ea%b2%b0\/","title":{"rendered":"\uace0\uac1d \uc911\uc2ec\uc774\ub77c\ub294 \ub09c\uc81c \ud574\uacb0"},"content":{"rendered":"
\n

\uc544\ub9c8\uc874, \ub137\ud50c\ub9ad\uc2a4, \uc2a4\ud0c0\ubc85\uc2a4 \ub4f1 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \ubcf4\uc720\ud55c \ud68c\uc0ac\uc758 \ube44\ubc00\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uace0\uac1d \uac00\uce58\ub97c \uc6b0\uc120\uc73c\ub85c \ud558\uba70 \uace0\uac1d\uc744 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc5d0 \ub450\uace0 \uc788\ub2e4\ub294 \uacf5\ud1b5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. 麻豆原创\uc758 \ucd5c\uadfc \uc5f0\uad6c \uacb0\uacfc\ub97c \ud1b5\ud574 \uace0\uac1d \uc911\uc2ec\uc131 \ud655\ubcf4\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \ud1b5\ucc30\uc744 \ud655\uc778\ud558\uc138\uc694.<\/p>\n

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\uae00\uc4f4\uc774: Nurdianah Md Nur<\/strong><\/p>\n

\uc544\ub9c8\uc874(Amazon), \ub137\ud50c\ub9ad\uc2a4(Netflix), \uc2a4\ud0c0\ubc85\uc2a4(Starbucks)<\/strong> – \ucda9\uc131\ub3c4\uac00 \ub9e4\uc6b0 \ub192\uc740 \uace0\uac1d\uc744 \ubcf4\uc720\ud55c \uc77c\ubd80 \ud68c\uc0ac\uc758 \uc608\uc2dc\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud68c\uc0ac\uc758 \ube44\ubc00\uc740 \ubb34\uc5c7\uc77c\uae4c\uc694? \uc774\ub4e4 \ud68c\uc0ac\ub294 \uace0\uac1d \uac00\uce58\ub97c \uc6b0\uc120\uc73c\ub85c \ub450\uba70, \uc774\ub294 \uace0\uac1d\uc744 \ube44\uc988\ub2c8\uc2a4\uc758 \uc911\uc2ec\uc5d0 \ub450\uace0 \uc788\uc74c\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc5c5\uc740 \uae4a\uace0 \uc624\ub798 \uc9c0\uc18d\ub418\ub294 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uc5ec \uace0\uac1d\uc744 \ube44\uc988\ub2c8\uc2a4\uc758 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc218\uc775\uc6d0\uc774 \ub418\ub294 \ud32c\uc774\ub098 \ube0c\ub79c\ub4dc \ud64d\ubcf4 \ub300\uc0ac\ub85c \ub9cc\ub4dc\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/p>\n

\"\uace0\uac1d
\uc190\uac00\ub77d\uc73c\ub85c \ud558\ud2b8\ub97c \uadf8\ub9ac\ub294 \uc138 \uba85\uc758 \uc11c\uc6b8 \uc5ec\uc131<\/figcaption><\/figure>\n

\uc2f1\uac00\ud3ec\ub974<\/a>\uc758 \uae30\uc5c5\uc740 \uace0\uac1d \uc911\uc2ec\uc774 \ub418\uae30 \uc704\ud574 \ub354 \ud070 \ub178\ub825\uc744 \uae30\uc6b8\uc5ec\uc57c \ud569\ub2c8\ub2e4. \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac 麻豆原创<\/strong><\/a>\uc758 \ud575\uc2ec \ubb38\uc81c \uc5f0\uad6c(Heart Matters<\/em>\u00a0study)\uc5d0 \ub530\ub974\uba74 \ud604\uc7ac \uace0\uac1d \uc911\uc2ec \uc6b4\uc601\uacfc \uad00\ub828\ud558\uc5ec \uc18c\ube44\uc790 \uae30\ub300\uce58\ubcf4\ub2e4 28% \ubd80\uc871\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974 \uace0\uac1d\uc758 \uae30\ub300\uce58\uc640 \uc2e4\uc81c \uacbd\ud5d8\uc744 \ube44\uad50\ud55c \uacb0\uacfc, \uace0\uac1d \uc9c8\uc758\uc5d0 \ub300\ud55c 24\uc2dc\uac04 \uc774\ub0b4 \uc751\ub2f5(78% \ub300 51%), \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uac1c\uc120\uc744 \uc704\ud55c \uace0\uac1d \ud53c\ub4dc\ubc31\uc5d0 \ub300\ud55c \uc870\uce58(84 % \ub300 58%), \uace0\uac1d \uad00\uc2ec\uc0ac\uc5d0 \ub9de\ub294 \ubcf4\uc0c1 \ud504\ub85c\uadf8\ub7a8 \uc81c\uacf5(81% \ub300 54%)\uc774 \ud604\uc9c0 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ubd80\uc871\ud55c \uc601\uc5ed\uc73c\ub85c \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \uacbd\ud5d8\uc740 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uad81\uadf9\uc801\uc73c\ub85c \ub9e4\ucd9c\uc5d0 \uc788\uc5b4 \uac00\uaca9\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc911\uc694\ud55c \ud575\uc2ec \ub3d9\uc778\uc774\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uaca9\ucc28\ub294 \uc6b0\ub824\uc758 \uc6d0\uc778\uc774 \ub429\ub2c8\ub2e4. Pareto \ud68c\uc7a5\uc740 \ud68c\uc0ac \ub9e4\ucd9c\uc758 \ud5a5\ud6c4 80%\ub294 \uc77c\ubc18\uc801\uc73c\ub85c 20%\uc758 \uae30\uc874 \uace0\uac1d\uc73c\ub85c\ubd80\ud130 \ucc3d\ucd9c\ub41c\ub2e4\uace0 \ud569\ub2c8\ub2e4. “\uc18c\ube44\uc790\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0, \uac1c\uc778\uc801\uc778 \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638 \uc0ac\ud56d\uc744 \uc774\ud574\ud558\uba70, \uad6c\ub9e4 \uc804\ubc18\uc5d0\uc11c \uae30\ub300\uce58\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub294 \ud68c\uc0ac\uc640 \uad50\ub958\ud558\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n

\n

AI\ub85c \uace0\uac1d\uacbd\ud5d8 \ubb38\uc81c \ud574\uacb0\uc744 \ub3d5\ub294 \ubc29\ubc95<\/a> | \ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

\ub54c\ub85c\ub294 \uc778\uacf5\uc9c0\ub2a5(AI)<\/a>\uc744 \uc774\uc6a9\ud574 \uace0\uac1d\uacbd\ud5d8\uc744 \uc804\ub2ec\ud558\uace0 \ub54c\ub85c\ub294 \uc9c1\uc6d0\uc774 \ub2f4\ub2f9\ud558\uc8e0. \uc544\uc8fc \uc624\ub798\ub41c \uc61b\ub0a0 \uae30\uc220\uc744 \uc801\uc6a9\ud560 \ub54c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uc810\uc740 \ubc14\ub85c \ud0c1\uc6d4\ud55c \uacbd\ud5d8\uc758 \uc804\ub2ec\uc785\ub2c8\ub2e4. \ubb34\uc2a8 \uc77c\uc744 \ud558\uac74 \uac04\uc5d0 AI\uac00 \ubaa8\ub4e0 \uc77c\uc744 \ub3c4\ub9e1\uc544 \ud574 \uc904 \uac83\uc73c\ub85c \uae30\ub300\ud558\uc9c0\ub294 \ub9c8\uc138\uc694.<\/p>\n<\/div>\n

[\uc785\uc99d\ud560 \uc218 \uc788\ub294 \ud68c\uc0ac] \ub4f1 \uace0\uac1d\uc744 \ud575\uc2ec\uc5d0 \ub450\ub294 \ud68c\uc0ac\ub294 \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uc744 \uc218 \uc788\uace0, \uacb0\uacfc\uc801\uc73c\ub85c \uc7ac\uad6c\ub9e4\uc640 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uac00 \ud5a5\uc0c1\ud558\uc5ec \uc7a5\uae30\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4\uac00 \uc131\uc7a5\ud560 \uac83”\uc774\ub77c\uace0 \uace0\uac1d\uacbd\ud5d8(麻豆原创 Customer Experience)<\/a> \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc77c\ubcf8 \uc9c0\uc5ed \ucd1d\uad04 \uc774\uc0ac \uacb8 \uc218\uc11d \ubd80\uc0ac\uc7a5\uc778 \ud398\uae30 \ub80c\ub354\uc2a4(Peggy Renders)\ub294 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

“\uace0\uac1d\uc740 \ud310\ub9e4 \uc911\uc2ec\uc801\uc778 \uae30\ud68c\uc8fc\uc758\uc801\uc778 \ube0c\ub79c\ub4dc \ub300\uc2e0\uc5d0, \uace0\uac1d \uc790\uc2e0\uc744 \uc774\ud574\ud574\uc8fc\ub294 \ube0c\ub79c\ub4dc\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc9c4\uc815\uc131\uacfc \uacf5\uac10\uc744 \uc81c\uacf5\ud55c\ub2e4\uba74 \uace0\uac1d\uacfc \ub354 \uc9c4\uc2e4\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uace0\uac1d\uc744 \uc0dd\uac01\ud558\ub294 \ud68c\uc0ac\ub77c\ub294 \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ubcf4\uc5ec\uc904 \uc218 \uc788\ub2e4”\uace0 \uace0\uac1d \uc218\uba85\uc8fc\uae30 \uad00\ub9ac \ubc0f \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uacf5\uae09\uc5c5\uccb4 \ud074\ub808\ubc84\ud0ed(CleverTap)<\/a>\uc758 \uc218\uc11d \ub9c8\ucf00\ud305 \uc774\uc0ac\uc778 \ub370\uc774\ube0c \ub370\ubc84(Dave Dabbah)\ub294 \uc124\uba85\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0c8\ub85c\uc6b4 \uace0\uac1d \uacbd\ud5d8 \uaddc\uce59<\/h2>\n

\ud32c\ub370\ubbf9\uc740 \uc18c\ube44\uc790 \ud589\ub3d9\uacfc \uae30\ub300\uce58\uc5d0 \ub9ce\uc740 \ubcc0\ud654\ub97c \ubd88\ub7ec\uc654\uc2b5\ub2c8\ub2e4. \ub80c\ub354\uc2a4\ub294 \ub514\uc5e3\uc9c0(The Edge Singapore)<\/em>\uc5d0 \uae30\uc5c5\uc774 \uc8fc\ubaa9\ud574\uc57c \ud560 \uc0c8\ub85c\uc6b4 \uace0\uac1d \uacbd\ud5d8 \ucd94\uc138\uc5d0 \ub300\ud55c \uc758\uacac\uc744 \ubc1d\ud614\uc2b5\ub2c8\ub2e4.<\/p>\n

\uba3c\uc800 \uc18c\ube44\uc790\ub294 \ud32c\ub370\ubbf9\uc73c\ub85c \uc778\ud574 \uac1c\uc778\uc758 \uc0b6\uc5d0\uc11c \ubcf4\ub2e4 \uc2ec\uce35\uc801\uc778 \ubaa9\uc801\uacfc \uc758\ubbf8\ub97c \ucc3e\uac8c \ub428\uc5d0 \ub530\ub77c \uae30\uc5c5\uc774 \uc758\ubbf8 \uc788\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. “\uae30\uc5c5\uc740 \uae30\uc5c5\uc758 \uc8fc\uc548\uc810\uc744 \uc77c\uc0c1\uc801\uc778 \uac83\uc5d0\uc11c \ud0c1\uc6d4\ud55c \uac83\uc73c\ub85c \uc804\ud658\ud558\uc5ec \uc774\ub7ec\ud55c \uae30\ub300\ub97c \ucda9\uc871\ud558\uace0 \uc81c\ud488\uacfc \uc194\ub8e8\uc158 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc758\ubbf8 \uc788\ub294 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc774 \ud544\uc694\ub85c \ud558\uace0 \uc6d0\ud558\ub294 \uac83\uc774 \ubb34\uc5c7\uc778\uc9c0 \uae4a\uc774 \uc774\ud574\ud558\uae30 \uc704\ud574 \uace0\uac1d \ub370\uc774\ud130 \uc778\uc0ac\uc774\ud2b8\uac00 \ud544\uc694\ud558\ub2e4\u201d\uace0 \ub80c\ub354\uc2a4\uac00 \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\n

\ucd08\uac1c\uc778\ud654 \uc2dc\ub300, \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud55c 3\ub300 \uc804\ub7b5<\/a> | \ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

N\uc7a1\ub7ec<\/strong>\uc640\u00a0\ubd80\uce90<\/strong>\uc758 \uc2dc\ub300. \uc6b0\ub9ac\ub294\u00a0\uc2dc\uac04<\/strong>\uacfc\u00a0\uc7a5\uc18c<\/strong>,\u00a0\uc0c1\ud669<\/strong>\uc5d0 \ub530\ub77c\u00a0\ub2e4\uc591\ud55c \uc790\uc544<\/strong>\ub85c \uc0b4\uc544\uac11\ub2c8\ub2e4. \ubd80\uce90\uc758\u00a0\ub2c8\uc988<\/strong>\uc640\u00a0\uc120\ud638\ub3c4<\/strong>,\u00a0\uad00\uc2ec\uc0ac<\/strong>\ub97c \uc774\ud574\ud558\uace0\u00a0\uac1c\uc778\ud654\ub41c \uacbd\ud5d8<\/strong>\uacfc\u00a0\ucd94\ucc9c<\/strong>,\u00a0\uc0c1\ud638\uc791\uc6a9<\/strong>\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud55c \uae30\uc5c5\uc758\u00a0\ucd08\uac1c\uc778\ud654 \uc131\uacf5 \uc804\ub7b5<\/strong>.\u00a0\uc6d4\uac04 \uc778\uc0ac\uc774\ud2b8<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uc138\uc694.<\/p>\n<\/div>\n

\ub450 \ubc88\uc9f8\ub85c \uc18c\ube44\uc790\ub294 \uae30\uc5c5\uc774 \ubaa9\uc801 \uc911\uc2ec\uc801\uc774\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uc810\uc810 \ub354 \ube0c\ub79c\ub4dc\uc5d0 \ucc38\uc5ec\ud558\uace0 \ubcf8\uc778\uc758 \uac00\uce58\ub97c \ubc18\uc601\ud558\ub294 \uc81c\ud488\uc744 \uad6c\ub9e4\ud569\ub2c8\ub2e4. 麻豆原创 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc2f1\uac00\ud3ec\ub974 \uc18c\ube44\uc790\ub294 \uc0ac\ub78c, \ud658\uacbd, \ubc88\uc601\uc5d0 \ub300\ud55c \uae30\ub300 \uc218\uc900\uc774 \ub192\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uadfc\ub85c\uc790\uc758 \uad8c\ub9ac\uc640 \ubcf5\uc9c0 \uc874\uc911, \uc131\ubcc4 \ubc0f \uc778\uc885 \ubd88\ud3c9\ub4f1 \uac10\uc18c, \uacf5\uae09\uc5c5\uccb4\ub97c \uc724\ub9ac\uc801\uc73c\ub85c \ub300\ud558\ub294 \uc790\uc138, \ud0c4\uc18c \ubc30\ucd9c\ub7c9\uc744 \uc904\uc774\uace0 \ubcf4\uace0\ud558\uae30 \uc704\ud55c \ud2b9\uc815 \uc815\ucc45 \ub9c8\ub828, \uc81c\ud488 \uc18c\uc2f1 \ubc0f \ud310\ub9e4 \uc2dc \uc9c0\uc18d\uac00\ub2a5\uacbd\uc601 \ubc0f \uc724\ub9ac\uc5d0 \ub300\ud55c \uc911\uc810\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\ub80c\ub354\uc2a4\ub294 \uc2f1\uac00\ud3ec\ub974 \uae30\uc5c5\uc774 “\ube0c\ub79c\ub4dc \ubaa9\uc801\uc744 \uad6c\ucd95\ud558\uace0 \ub354 \ub9ce\uc740 \uc0ac\ud68c\uc801 \uad00\uc2ec\uacfc \uc601\ud5a5\uc744 \uac00\uc2dc\uc801\uc73c\ub85c \uc785\uc99d\ud558\ub294 \uae0d\uc815\uc801\uc778 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\ub2e4”\uace0 \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc911\uc810 \uc0ac\ud56d \uc99d\ub300\ub294 “\uc218\uc775 \uac1c\uc120\uc5d0 \ud6a8\uacfc\uac00 \uc5c6\ub294 \uacbd\uc6b0 \ub300\ubd80\ubd84\uc758 \uae30\uc5c5\uc5d0\uc11c \ube0c\ub79c\ub4dc \ubaa9\uc801 \uac15\ud654\uc758 \uc911\uc694\uc131\uc774\ub098 \uacb0\uacfc\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \uacbd\ud5d8\ud558\uc9c0 \ubabb\ud558\uae30 \ub54c\ubb38\uc5d0” \uc870\uc9c1\uc758 \ubaa8\ub4e0 \uacc4\uce35\uc73c\ub85c \uc804\ud30c\ub418\uae30\uae4c\uc9c0 \uc624\ub798 \uac78\ub9bd\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub80c\ub354\uc2a4\ub294 \uc9c1\uc6d0\uc5d0\uac8c \ube0c\ub79c\ub4dc \ubaa9\uc801\uacfc \uc0ac\ud68c\uc801 \ucc45\uc784\uc744 \ud655\ub9bd\ud558\ub294 \ub370 \uc788\uc5b4 \uc9c1\uc6d0\uc758 \uc5ed\ud560\uc744 \uad50\uc721\ud558\uc5ec \uc774\ub7ec\ud55c \ud65c\ub3d9\uc774 \ube0c\ub79c\ub529 \ud65c\ub3d9\uc774 \uc544\ub2cc, \uc870\uc9c1\uc758 \ubaa9\uc801\uacfc \uac00\uce58\ub97c \uc0c1\uae30\ud558\ub294 \uae30\ud68c\uac00 \ub418\uc5b4\uc57c \ud55c\ub2e4\uace0 \uae30\uc5c5\uc5d0 \uc870\uc5b8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc138 \ubc88\uc9f8\ub85c \uc18c\ube44\uc790\ub294 \uae30\uc5ec\uc790\ub85c\uc11c \ud575\uc2ec \uc704\uce58\uc5d0 \uc788\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \ud5a5\uc0c1\ub41c \uc81c\ud488\uacfc \ubcf4\ub2e4 \ub9de\ucda4\ud615 \uc11c\ube44\uc2a4\ub97c \ubc1b\uae30 \uc704\ud574 \uc758\uacac\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc801\uadf9\uc801\uc785\ub2c8\ub2e4. \uc2e0\uc81c\ud488 \ub514\uc790\uc778\uc774\ub098 \uc81c\uc548\uc5d0 \ub300\ud574 \uace0\uac1d\uc758 \uc758\uacac\uc744 \uc218\uc9d1\ud558\uace0 \uc774\uc5d0 \ub530\ub77c \ud589\ub3d9\ud560 \uc218 \uc788\ub294 \uae30\uc5c5\uc740 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub354 \uc720\ub9ac\ud55c \uc704\uce58\ub97c \ucc28\uc9c0\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n

\uc2dc\uc2a4\ud15c \ud1b5\ud569\uc73c\ub85c \uace0\uac1d \uc911\uc2ec \uc2e4\ud604<\/h2>\n

\uace0\uac1d \uc911\uc2ec\uc744 \uc2e4\ud604\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc9c4\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud574\uc57c \ud558\uace0, \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud53c\uc0c1\uc801\uc778 \ubcc0\ud654\ub97c \uc8fc\ub294 \uac83 \uc774\uc0c1\uc758 \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc2f1\uac00\ud3ec\ub974 \uae30\uc5c5\uc740 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud0c1\uc6d4\ud558\uace0 \uc990\uac70\uc6b4 \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc6b4\uc601 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud55c \ud55c \uac00\uc9c0 \ubc29\ubc95\uc740 \uc5f0\uacb0\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n

\ub9c8\ubc95\uac19\uc740 \uace0\uac1d \uacbd\ud5d8\uacfc \ubaa8\uc5d4\uc758 \ub514\uc9c0\ud138 \uc804\ub7b5<\/a> | \ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

\uc601\uc5c5 \ud300\uacfc \ucee8\ud0dd \uc13c\ud130, \ub9c8\ucf00\ud305 \ub4f1 \uad00\ub828 \ubd80\uc11c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc911\uc559 \uc9d1\uc911\uc2dd \ud50c\ub7ab\ud3fc\uc73c\ub85c \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud574 \ub9e4\ucd9c \uc99d\ub300, \uc804\ud658\uc728 \uc81c\uace0, \uace0\uac1d \uc11c\ube44\uc2a4 \ubc18\uc751 \uc18d\ub3c4 \ubc0f \ud574\uacb0 \uc18d\ub3c4 \uc99d\ub300, \ube0c\ub79c\ub4dc \uacbd\uc7c1\uc6b0\uc704 \uc81c\uace0 \ub4f1\uc758 \ud6a8\uacfc\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n

\uc624\ub298\ub0a0\uc758 \uace0\uac1d \uc5ec\uc815\uc740 \uc120\ud615\uc801\uc774\uba70 \uac04\ub2e8\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae30\uc874 \ucc44\ub110\uacfc \ub514\uc9c0\ud138 \ucc44\ub110\uc774 \ub04a\uc784\uc5c6\uc774 \uc804\ud658\ub418\uace0 \uc774\ub7ec\ud55c \ud604\uc0c1\uc740 \uace0\uac1d \uc720\ud615\uc5d0 \ub530\ub77c \ub2e4\ub97c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \ub80c\ub354\uc2a4\uac00 \ub2e4\uc591\ud55c \uace0\uac1d \uc811\uc810\uc744 ‘\uc18c\ube44\uc790\uc5d0\uac8c \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ud558\ub098\uc758 \uc751\uc9d1\ub825 \uc788\ub294 \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \ub9ac\ub4dc\uc0dd\uc131-\ud604\uae08\ud68c\uc218(Lead-to-Cash) \ud504\ub85c\uc138\uc2a4’\ub85c \uc5f0\uacb0\ud558\ub3c4\ub85d \uae30\uc5c5\uc5d0 \uad8c\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5\uc740 \uace0\uac1d\uc774 \uc815\ud655\ud558\uace0 \uac1c\uc778\ud654\ub41c \uc751\ub300\ub97c \uc5b8\uc81c \uc5b4\ub514\uc11c \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9(\ubc0f \uc81c\uacf5)\ud560 \uac83\uc778\uc9c0 \uc790\uc720\ub86d\uac8c \uc120\ud0dd\ud560 \uc218 \uc788\ub3c4\ub85d \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 \uc9c0\uc6d0\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc5d0\uc2a4\uc5d0\uc774\ud53c(麻豆原创)<\/strong><\/a>\uc758 \ud398\uae30 \ub80c\ub354\uc2a4(Peggy Renders)<\/strong><\/p><\/blockquote>\n

\uae30\uc5c5\uc740 \ub610\ud55c \uc5ec\ub7ec \uc811\uc810\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\uc5ec \uc2e4\ud589 \uac00\ub2a5\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Renders\ub294 \ub370\uc774\ud130 \uc0ac\uc77c\ub85c\ub97c \uc81c\uac70\ud558\uba74 \uae30\uc5c5\uc758 \uc758\uc0ac\uacb0\uc815\uc790\uac00 “\uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uc874\uc7ac\ud558\ub294 \uc0c1\ud638 \uad00\uacc4\ub97c \ub354 \uc798 \uc774\ud574\ud558\uc5ec \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub418\uace0 \uc6d0\ud65c\ud55c \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub2e4”\uace0 \uc124\uba85\ud569\ub2c8\ub2e4. \uae30\uc5c5\uc740 \ub04a\uc784\uc5c6\uc774 \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc758 \uc694\uad6c \uc0ac\ud56d\uacfc \uc120\ud638 \uc0ac\ud56d\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\ub294 \uacfc\uc815\uc744 \ud1b5\ud574 \uace0\uac1d\uacfc \uc7a5\uae30\uc801\uc778 \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub7ec\ube0c, \ubcf4\ub2c8\ud1a0(Love, Bonito)<\/a>\uc758 \uacbd\uc6b0\ub97c \uc608\ub85c \ub4e4\uc5b4 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d0 \uc774 \uc2f1\uac00\ud3ec\ub974 \uc628\ub77c\uc778 \ud328\uc158 \uc720\ud1b5\uc5c5\uccb4\ub294 \uc0ac\uc6a9 \uc911\uc778 IT \ud234\uc774 \uac01\uae30 \ub2ec\ub77c \uace0\uac1d \uc218\uba85\uc8fc\uae30\uc758 \uac01 \ub2e8\uacc4\uc5d0\uc11c \ub514\uc9c0\ud138 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac1c\uc778 \ub9de\ucda4\ud654\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \ub7ec\ube0c, \ubcf4\ub2c8\ud1a0(Love, Bonito)\ub294 \uc774\ub9c8\uc2dc\uc2a4 \uace0\uac1d\uc751\ub300(麻豆原创 Emarsys Customer Engagement) \ud50c\ub7ab\ud3fc<\/a>\uc744 \uad6c\ud604\ud558\uc5ec \uc870\uc9c1\uc758 \uc0ac\uc77c\ub85c\ub97c \uc81c\uac70\ud568\uc73c\ub85c\uc368 \uc804\uc790\uba54\uc77c, \ud604\uc7a5 \ub0b4, \uc720\ub8cc \ucc44\ub110 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc790\ub3d9\ud654\ub418\uace0 \uac1c\uc778 \ub9de\ucda4\ud654\ub41c \uace0\uac1d \uc5ec\uc815\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uccab \uad6c\ub9e4\uc790 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\ub294 \ub9ac\ub4dc\uac00 67% \uc99d\uac00\ud558\uace0, \ud65c\uc131 \uace0\uac1d\uc758 \uc9c0\ucd9c\uc774 5\ubc30 \uc99d\uac00\ud588\uc73c\uba70, \ud3c9\uade0 \uc8fc\ubb38 \uac00\uce58\uac00 32% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa8\ubc14\uc77c \uc571\uc744 \ud1b5\ud55c \uace0\uac1d \ucda9\uc131\ub3c4 \ud5a5\uc0c1<\/h2>\n

\uc2f1\uac00\ud3ec\ub974 \uc131\uc778\uc758 90% \uc774\uc0c1\uc774 \uc2a4\ub9c8\ud2b8\ud3f0\uc744 \uc18c\uc720\ud558\uace0 \uc788\uc73c\ubbc0\ub85c \ubaa8\ubc14\uc77c \uc571\uc740 \uace0\uac1d \ucc38\uc5ec\uc640 \ucda9\uc131\ub3c4\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ubaa8\ubc14\uc77c \uc571\uc744 \ud65c\uc6a9\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \uba3c\uc800 \uc0ac\uc6a9\uc790\uac00 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\ub294 \ubc29\ubc95, \uc7a5\uc18c, \uc2dc\uae30\uc640 \uac19\uc740 \uc0ac\uc6a9\uc790 \uc5ec\uc815\uc744 \uc774\ud574\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

“\uae54\ub54c\uae30 \ubd84\uc11d\uacfc \uac19\uc740 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc5ec\uc815 \uc911 \ub300\uc0c1\uc744 \uc9c0\uc815\ud558\uc5ec \ud574\uacb0\ud574\uc57c \ud558\ub294 \ub9c8\ucc30 \uc9c0\uc810\uc744 \ud30c\uc545\ud574\uc57c \ud569\ub2c8\ub2e4.”<\/p>\n

\ud074\ub808\ubc84\ud0ed(CleverTap)<\/strong><\/a>\uc758 \ub370\uc774\ube0c \ub300\ubc14(Dave Dabbah)<\/strong><\/p><\/blockquote>\n

\ub2e4\uc74c\uc73c\ub85c \uae30\uc5c5\uc740 \uc0ac\uc6a9\ud558\uae30 \uc26c\uc6b4 \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\uc640 \uc778\uc13c\ud2f0\ube0c \uc81c\uacf5\uc744 \ud1b5\ud574 \ubaa8\ubc14\uc77c \uc571\uc758 \uace0\uac1d \uc628\ubcf4\ub529 \ud504\ub85c\uc138\uc2a4\ub97c \uac1c\uc120\ud568\uc73c\ub85c\uc368 \ucc98\uc74c \ubc29\ubb38\ud55c \uace0\uac1d\uc774 \uc88b\uc740 \uc778\uc0c1\uc744 \ubc1b\uace0 \uc571\uc744 \uc790\uc8fc \uc0ac\uc6a9\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \ub370\ubc84\ub294 \u201c\uc131\uacf5\uc801\uc778 \uc628\ubcf4\ub529\uc758 \ud575\uc2ec\uc740 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\uac00 \uc571\uc758 \uace0\uc720\ud55c \uac00\uce58\ub97c \ucd5c\ub300\ud55c \ube68\ub9ac \uacbd\ud5d8\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ucd08\uae30 \uacbd\ud5d8\uc774 \uc778\uc0c1\uc801\uc774\uc9c0 \uc54a\uc73c\uba74 \uc0ac\uc6a9\uc790\ub294 \uc571\uc744 \ub354 \uc774\uc0c1 \ud0d0\uc0c9\ud558\uc9c0 \uc54a\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\n

\uace0\uac1d \uc9c0\ud5a5\uc5d0 \uc9c4\uc2ec\uc778 4\uac1c \uae30\uc5c5<\/a> | \ud2b9\uc9d1 \uae30\uc0ac<\/a><\/h3>\n

\uc2f1\uac00\ud3ec\ub974 \ud56d\uacf5, \uc544\ub9c8\uc874, \uc2a4\uc704\uae30(Swiggy), 麻豆原创 \uac19\uc740 \uae30\uc5c5\uc740 \uace0\uac1d \uc9c0\ud5a5\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uace0\uac1d \ub9cc\uc871\uc744 \uadf9\ub300\ud654\ud569\ub2c8\ub2e4. \uc774\ub4e4 \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \ud3b8\uc758\uc640 \ub9cc\uc871\uc744 \uc6b0\uc120\uc2dc\ud558\uba70, \ubb38\uc81c \ubc1c\uc0dd \uc2dc\uc5d0\ub3c4 \uc2e0\uc18d\ud558\uace0 \uac04\uc18c\ud654\ub41c \uc11c\ube44\uc2a4\ub85c \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n

\uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc0ac\uc6a9\uc790\uc758 1\/3 \uc774\uc0c1\uc774 \uc571\uc744 \ub2e8 \ud55c \ubc88 \uc0ac\uc6a9\ud55c \ud6c4 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub370\ubc84\ub294 \uae30\uc5c5\uc774 \uc0ac\uc6a9\uc790 \uc2b5\uad00\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc9d1\uc911\ud558\ub3c4\ub85d \ucda9\uace0\ud588\uc2b5\ub2c8\ub2e4. “\uc0ac\uc6a9\uc790\uc758 \uccab \uc571 \uacbd\ud5d8\uc774 \uc544\ubb34\ub9ac \ud765\ubbf8\ub85c\uc6cc\ub3c4 \ucc38\uc2e0\ud568\uc740 \uacb0\uad6d \uc0ac\ub77c\uc9d1\ub2c8\ub2e4. [\uc774\uac83\uc774 \ubc14\ub85c \uae30\uc5c5\uc774] \uc571 \uc0ac\uc6a9\uc744 \uc704\ud55c \uc54c\ub9bc\uc774 \ub354 \uc774\uc0c1 \ud544\uc694\ud558\uc9c0 \uc54a\uc744 \ub54c\uae4c\uc9c0 \uc0ac\uc6a9\uc790\uac00 \uc571\uc5d0 \ub300\ud55c \uc0c8\ub85c\uc6b4 \uc2b5\uad00\uc744 \ub9cc\ub4e4\uace0 \uc2a4\uc2a4\ub85c \uc571\uc744 \uacc4\uc18d \ucc3e\ub3c4\ub85d \ud574\uc57c \ud558\ub294 \uc774\uc720”\ub77c\uace0 \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n

\uc774\uc640 \ud568\uaed8 \uae30\uc5c5\uc774 “\uc0ac\uc6a9\uc790\uac00 \ud574\ub2f9 \uc571\uc744 \uc77c\uc0c1 \uc0dd\ud65c\uc758 \ud544\uc218\ud488\uc73c\ub85c \uc778\uc2dd\ud558\ub3c4\ub85d \uacc4\uc18d \ud658\uae30\ud574\uc57c \ud55c\ub2e4”\uace0 \uc870\uc5b8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud658\uae30\ub294 \uace0\uac1d \ud53c\ub4dc\ubc31\uc744 \uc694\uccad\ud558\uace0, \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uac00\ud558\uace0, \uc0ac\uc6a9\uc790 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uac1c\uc120\ud558\uace0, \ubaa8\ub4e0 \uace0\uac1d \uc0c1\ud638 \uc791\uc6a9\uc744 \uac1c\uc778 \ub9de\ucda4\ud654\ud558\ub294 \uc791\uc5c5\uc744 \ud1b5\ud574 \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc911\uc2ec\uc774 \ub418\uae30 \uc704\ud574\uc11c\ub294 \uace0\uac1d\uc744 \uc911\uc2ec\uc5d0 \ub450\uba74\uc11c\ub3c4 \ube0c\ub79c\ub4dc \ubaa9\uc801\uc5d0 \ubd80\ud569\ud574\uc57c \ud558\uba70, \uace0\uac1d\uc758 \ub9c8\uc74c\uacfc \uc9c0\uac11\uc744 \uc5f4\uae30 \uc704\ud55c \uc6b4\uc601\uc758 \ubcc0\ud654\uc640 \uc9c0\uc18d\uc801\uc778 \ud601\uc2e0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub178\ub825\uc740 \uacb0\ucf54 \uc26c\uc6b4 \uc77c\uc774 \uc544\ub2c8\uc9c0\ub9cc \uc774\ub97c \uc2e4\ucc9c\ud560 \uc218 \uc788\ub294 \uc2f1\uac00\ud3ec\ub974 \uae30\uc5c5\uc740 \ubd88\ud655\uc2e4\uc131\uc73c\ub85c \uac00\ub4dd \ucc2c \ubbf8\ub798\uc5d0\ub3c4 \uacc4\uc18d \ub3c4\uc57d\ud558\ub294 \ud0dc\uc138\ub97c \uac16\ucd94\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \uae30\uc0ac\ub294\u00a0\ub514\uc5e3\uc9c0(The Edge)<\/a>\uc5d0 \ucc98\uc74c \uac8c\uc7ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

#\uace0\uac1d \uacbd\ud5d8 <\/a>\u00a0#\uace0\uac1d \ucda9\uc131\ub3c4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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