{"id":26569,"date":"2025-12-24T09:00:56","date_gmt":"2025-12-24T00:00:56","guid":{"rendered":"https:\/\/news.sap.com\/japan\/?p=26569"},"modified":"2025-12-24T04:57:59","modified_gmt":"2025-12-23T19:57:59","slug":"1224_agentic-ai-retail-holiday-shopping-2025","status":"publish","type":"post","link":"https:\/\/news.sap.com\/japan\/2025\/12\/1224_agentic-ai-retail-holiday-shopping-2025\/","title":{"rendered":"2025 \u5e74\u3001\u691c\u7d22\u30d0\u30fc\u3092\u4f7f\u3063\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3059\u308b\u6700\u5f8c\u306e\u5e74\u306b"},"content":{"rendered":"<p style=\"text-align: center\">\uff08\u672c\u8a18\u4e8b\u306f\u300112\u67084\u65e5\u306b\u672c\u793e\u3067<a href=\"https:\/\/news.sap.com\/2025\/12\/agentic-ai-retail-holiday-shopping-2025\/\" target=\"_blank\" rel=\"noopener\">\u63b2\u8f09<\/a>\u3055\u308c\u305f\u3082\u306e\u3067\u3059\uff09<\/p>\n<p class=\"lead\">\u3053\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3001Z \u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e 58\uff05 \u304c\u3001\u4fa1\u683c\u6bd4\u8f03\u3084\u6700\u9069\u306a\u5546\u54c1\u306e\u63d0\u6848\u3092<a href=\"https:\/\/news.sap.com\/tags\/agentic-ai\/\" target=\"_blank\" rel=\"noopener\">AI \u30a8\u30fc\u30b8\u30a7\u30f3\u30c8<\/a>\u306b\u4efb\u305b\u305f\u3044\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u304a\u3051\u308b\u5927\u304d\u306a\u8ee2\u63db\u70b9\u3067\u3042\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u306f\u65b0\u3057\u3044\u5f62\u306e\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u304f\u3068\u3044\u3046\u8ab2\u984c\u306e\u59cb\u307e\u308a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5c0f\u58f2\u696d\u754c\u306b\u6fc0\u5909\u304c\u8a2a\u308c\u308b\u306e\u306f\u4eca\u56de\u304c\u521d\u3081\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u30021999 \u5e74\u306b\u306f e \u30b3\u30de\u30fc\u30b9\u306f\u307e\u3060\u8107\u5f79\u306b\u3059\u304e\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u30012000 \u5e74\u306b\u306f\u72b6\u6cc1\u304c\u4e00\u5909\u3057\u3001\u5c0f\u58f2\u696d\u8005\u306f\u4e00\u6589\u306b\u30c7\u30b8\u30bf\u30eb\u5316\u3078\u3068\u8235\u3092\u5207\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066 2025 \u5e74\u3002\u79c1\u305f\u3061\u306f\u518d\u3073\u6b74\u53f2\u7684\u306a\u5206\u5c90\u70b9\u306b\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u30bb\u30fc\u30eb\u60c5\u5831\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u6bd4\u8f03\u3057\u3001\u914d\u9001\u7de0\u5207\u306b\u9593\u306b\u5408\u308f\u305b\u3088\u3046\u3068\u6025\u3044\u3067\u6ce8\u6587\u3059\u308b\u2500\u3053\u3046\u3057\u305f\u99b4\u67d3\u307f\u306e\u5149\u666f\u306e\u88cf\u5074\u3067\u3001\u3055\u3089\u306b\u5927\u304d\u306a\u5909\u5316\u304c\u9032\u884c\u3057\u3066\u3044\u307e\u3059\u3002<strong>2025 \u5e74\u306f\u3001\u6d88\u8cbb\u8005\u304c\u4eca\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u6700\u5f8c\u306e\u5e74\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002<\/strong><em>\u00a0<\/em><\/p>\n<p>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b AI \u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3088\u308a\u901f\u304f\u3001\u8ce2\u304f\u3001\u305d\u3057\u3066\u624b\u9593\u306a\u304f\u884c\u3048\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30de\u30fc\u30b9\u305d\u306e\u3082\u306e\u3092\u518d\u69cb\u7bc9\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u63a2\u7d22\u306f\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u5206\u306e\u304a\u6c17\u306b\u5165\u308a\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u898b\u3066\u56de\u308b\u5f93\u6765\u306e\u30b9\u30bf\u30a4\u30eb\u304b\u3089\u3001AI \u306b\u3088\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3078\u3068\u79fb\u884c\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<br \/>\n\u76ee\u7684\u306b\u5408\u3046\u5546\u54c1\u3092\u63a2\u3059\u305f\u3081\u306b 10 \u500b\u3082\u306e\u30bf\u30d6\u3092\u958b\u304f\u4ee3\u308f\u308a\u306b\u3001\u8cb7\u3044\u7269\u5ba2\u306f\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306b\u3053\u3046\u983c\u3080\u3060\u3051\u3067\u3088\u304f\u306a\u308a\u307e\u3059\u3002\u300c<em>\u8a55\u4fa1\u304c\u6700\u3082\u9ad8\u3044\u9ed2\u306e\u9632\u5bd2\u30b3\u30fc\u30c8\u3067\u3001\u30b5\u30a4\u30ba<\/em><em> 10\u3001200 \u30c9\u30eb\u4ee5\u4e0b\u30012 \u65e5\u4ee5\u5185\u306b\u5c4a\u304f\u3082\u306e\u3092\u63a2\u3057\u3066!\u300d<\/em><em>\u00a0<\/em><\/p>\n<p>\u6b8b\u308a\u306e\u51e6\u7406\u306f\u3059\u3079\u3066\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u62c5\u3044\u307e\u3059\u3002\u4f55\u5343\u3082\u306e\u9078\u629e\u80a2\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u691c\u8a3c\u3057\u3001\u914d\u9001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u78ba\u8a8d\u3057\u3001\u3055\u3089\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u7279\u5178\u307e\u3067\u52a0\u5473\u3057\u307e\u3059\u3002\u672a\u6765\u306f\u300c\u3044\u3064\u304b\u8a2a\u308c\u308b\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u3001\u3059\u3067\u306b\u59cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u6b21\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u307e\u3067\u306b\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u307b\u3068\u3093\u3069\u304c\u3001AI 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href=\"https:\/\/www.sap.com\/japan\/documents\/2025\/09\/3c6f4a4a-227f-0010-bca6-c68f7e60039b.html\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9\u3060\u3051\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u611f\u3058\u308b<\/a>\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b\u30b3\u30de\u30fc\u30b9\u306e\u6642\u4ee3\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7bc9\u304f\u306b\u306f\u3001\u6b21\u306e2\u3064\u306e\u91cd\u8981\u306a\u9818\u57df\u3092\u5236\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u767a\u898b\u53ef\u80fd\u6027\u306e\u6700\u9069\u5316\uff1a<\/strong>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u306f\u3001\u8cfc\u5165\u4f53\u9a13\u304c\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u7121\u99c4\u306e\u306a\u3044\u5c0f\u58f2\u696d\u8005\u3092\u512a\u5148\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u8cfc\u5165\u5f8c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91b8\u6210\uff1a<\/strong>\u767a\u898b\u30d7\u30ed\u30bb\u30b9\u304c AI 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AI \u8b70\u8ad6\u3092\u3001\u5177\u4f53\u7684\u3067\u5b9f\u8df5\u53ef\u80fd\u306a\u6226\u7565\u3078\u3068\u3069\u3046\u843d\u3068\u3057\u8fbc\u3081\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<strong>\u00a0<\/strong><\/p>\n<h2><strong>\u767a\u898b\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff1a\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u578b<\/strong><strong> AI \u306e\u6642\u4ee3\u3092\u52dd\u3061\u629c\u304f\u305f\u3081\u306b<\/strong><\/h2>\n<ul>\n<li><strong>\u30ab\u30bf\u30ed\u30b0\u3092\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u5bfe\u5fdc\u306b\u3059\u308b\uff1a<\/strong>AI \u3092\u65b0\u3057\u3044\u7a2e\u985e\u306e\u8cb7\u3044\u7269\u5ba2\u3068\u3057\u3066\u6271\u3044\u307e\u3059\u3002\u88fd\u54c1\u30d5\u30a3\u30fc\u30c9\u304c\u8c4a\u5bcc\u3067\u69cb\u9020\u5316\u3055\u308c\u3001\u6a5f\u68b0\u304c\u8aad\u307f\u53d6\u308c\u308b\u3088\u3046\u306b\u3057\u3001\u5c5e\u6027\u3001\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u4e3b\u5c0e\u306e\u8aac\u660e\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u4fa1\u683c\u8a2d\u5b9a\u3001\u6b63\u78ba\u306a\u5728\u5eab\u60c5\u5831\u3092\u5b8c\u5099\u3057\u307e\u3059\u3002\u30af\u30ea\u30fc\u30f3\u3067\u69cb\u9020\u5316\u3055\u308c\u305f\u88fd\u54c1\u30c7\u30fc\u30bf\u304c\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u306e\u57fa\u76e4\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u5358\u306a\u308b<\/strong><strong>SKU\u3067\u306f\u306a\u304f\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\uff1a<\/strong>AI \u4e3b\u5c0e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u4eca\u307e\u3067\u3068\u306f\u7570\u306a\u308b\u52d5\u4f5c\u3092\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30d0\u30f3\u30c9\u30eb\u3001\u30a2\u30c9\u30aa\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u30b9\u30bf\u30c3\u30af\u3092\u8a2d\u8a08\u3057\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u5358\u306a\u308b\u5546\u54c1\u30ea\u30b9\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306b\u6700\u9069\u306a\u6210\u679c\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u4fe1\u983c\u3067\u304d\u3001\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306a\u60c5\u5831\u3092\u69cb\u7bc9\u3059\u308b\uff1a<\/strong>\u4fe1\u983c\u3092\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u691c\u8a3c\u6e08\u307f\u30ec\u30d3\u30e5\u30fc\u3001\u900f\u660e\u6027\u306e\u3042\u308b\u4fa1\u683c\u8a2d\u5b9a\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u60c5\u5831\u3001\u660e\u78ba\u306a\u8fd4\u54c1\u30dd\u30ea\u30b7\u30fc\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3001\u30b9\u30af\u30ec\u30a4\u30d4\u30f3\u30b0\u3067\u306f\u306a\u304f\u3001\u9069\u5207\u306b\u69cb\u9020\u5316\u3055\u308c\u305f API \u3092\u901a\u3058\u3066\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u3068\u4eba\u9593\u304c\u540c\u3058\u4fe1\u983c\u3067\u304d\u308b\u771f\u5b9f\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u4e88\u6e2c\u306b\u57fa\u3065\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3068 AI \u3092\u7528\u3044\u3066\u3001\u9867\u5ba2\u304c\u884c\u52d5\u3059\u308b\u524d\u306b\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u4e88\u6e2c\u3057\u3001\u30e1\u30fc\u30eb\u3001SMS\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3001\u30a2\u30d7\u30ea\u5185\u901a\u77e5\u3001\u305d\u306e\u4ed6\u306e\u65b0\u8208\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u300c\u6b21\u5584\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08next-best-action\uff09\u300d\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<br \/>\n\u3053\u306e\u4e88\u6e2c\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u3088\u3063\u3066\u3001\u65ad\u7247\u5316\u3055\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c<a href=\"https:\/\/www.sap.com\/japan\/products\/crm\/emarsys.html\" target=\"_blank\" rel=\"noopener\">\u3064\u306a\u304c\u308a\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/a>\u3068\u5909\u308f\u308a\u3001\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u3059\u3079\u3066\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u7d50\u3073\u4ed8\u3051\u308b\uff1a<\/strong>\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3082\u306f\u3084\u5358\u306a\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u306a\u304f\u3001\u201c\u95a2\u4fc2\u6027\u201d\u3067\u3059\u3002\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u4e3b\u5c0e\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u3068\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u63a5\u70b9\u3092\u901a\u3058\u3066\u3001\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u3067\u4e00\u8cab\u6027\u3092\u6301\u3061\u3001\u9069\u5fdc\u30fb\u8a18\u61b6\u3057\u3001\u611f\u60c5\u4fa1\u5024\u3092\u751f\u3080\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3002\u305d\u306e\u3046\u3048\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9650\u5b9a\u7279\u5178\u3084\u512a\u9047\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u9867\u5ba2\u3068\u306e\u9ad8\u4fa1\u5024\u306a\u95a2\u4fc2\u3092\u80b2\u3066\u3066\u3044\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u7d04\u675f\u3092\u6bce\u56de\u78ba\u5b9f\u306b\u679c\u305f\u3059\uff1a<\/strong>\u9867\u5ba2\u306e 88\uff05 \u306f\u3001\u305f\u3063\u305f\u4e00\u5ea6\u306e\u60aa\u3044\u4f53\u9a13\u3067\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u96e2\u308c\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u696d\u52d9\u306e\u4fe1\u983c\u6027\u304c\u65b0\u3057\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306a\u308a\u307e\u3059\u3002\u6ce8\u6587\u3001\u5728\u5eab\u3001\u6c7a\u6e08\u3001\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u3092\u6574\u5408\u3055\u305b\u3001\u9867\u5ba2\u304c\u300c\u7d04\u675f\u3055\u308c\u305f\u3082\u306e\u300d\u3092\u300c\u7d04\u675f\u3055\u308c\u305f\u6642\u306b\u300d\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u3001\u3044\u307e\u3084\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u306e\u77ac\u9593\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<ul>\n<li><strong>\u65b0\u305f\u306a\u8fd4\u54c1\u7d4c\u6e08\u306b\u5099\u3048\u308b\uff1a<\/strong>\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u4e3b\u5c0e\u306e\u8cfc\u8cb7\u306f\u3001\u6d88\u8cbb\u8005\u304c\u307e\u305a\u8cfc\u5165\u3057\u3001\u5f8c\u3067\u5224\u65ad\u3059\u308b\u3053\u3068\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002\u5229\u76ca\u7387\u3092\u5b88\u308a\u3001\u8fd4\u54c1\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u6469\u64e6\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3001\u660e\u78ba\u306a\u5236\u9650\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8fd4\u54c1\u306f\u3001\u8cfc\u5165\u305d\u306e\u3082\u306e\u4ee5\u4e0a\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>麻豆原创 \u306f\u3059\u3067\u306b\u3001\u30b3\u30de\u30fc\u30b9\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001\u53d7\u6ce8\u7ba1\u7406\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5206\u91ce\u3067 AI \u3092\u6d3b\u7528\u3057\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u63d0\u4f9b\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u306e\u672a\u6765\u306b\u5099\u3048\u3089\u308c\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<strong>\u00a0<\/strong><\/p>\n<h2><strong>\u672a\u6765\u306b\u5411\u3051\u305f\u57fa\u76e4\u3092\u7bc9\u3044\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9<\/strong><\/h2>\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b<a href=\"https:\/\/emarsys.com\/press-release\/beyond-the-holidays-how-mizuno-turns-seasonal-shoppers-into-lifelong-loyalists\/\" target=\"_blank\" rel=\"noopener\">\u30df\u30ba\u30ce\u682a\u5f0f\u4f1a\u793e\u306f\u672a\u6765\u306e\u59ff\u3092\u57a3\u9593\u898b\u305b\u3066\u3044\u307e\u3059<\/a>\u3002\u304b\u3064\u3066\u5b63\u7bc0\u3054\u3068\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f9d\u5b58\u3057\u3066\u304d\u305f\u30df\u30ba\u30ce\u306f\u300110 \u306e\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u3068\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u591a\u69d8\u306a\u9867\u5ba2\u57fa\u76e4\u3068\u3001\u3088\u308a\u6301\u7d9a\u7684\u306b\u95a2\u308f\u308b\u65b9\u6cd5\u3092\u6c42\u3081\u3066\u3044\u307e\u3057\u305f\u3002\u540c\u793e\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001AI \u3092\u6d3b\u7528\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u767a\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3078\u3068\u5909\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d50\u679c\u306f\u6570\u5b57\u304c\u7269\u8a9e\u3063\u3066\u3044\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u30a2\u30af\u30c6\u30a3\u30d6\u9867\u5ba2\u306f\u524d\u5e74\u6bd4 52% \u5897\u52a0<\/li>\n<\/ul>\n<ul>\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u9867\u5ba2\u304b\u3089\u306e\u53ce\u76ca\u306f 62% \u5897\u52a0<\/li>\n<\/ul>\n<ul>\n<li>\u9867\u5ba2\u306e\u30a6\u30a3\u30f3\u30d0\u30c3\u30af\u306f 35% \u5897\u52a0<\/li>\n<\/ul>\n<ul>\n<li>\u53d7\u6ce8\u6570\u306f 33% \u5897\u52a0<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<h2><strong>麻豆原创\uff1a\u898f\u6a21\u3001\u5b89\u5b9a\u6027\u3001\u6210\u9577\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30d1\u30fc\u30c8\u30ca\u30fc<\/strong><\/h2>\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u304c\u9032\u5316\u3057\u3001<a href=\"https:\/\/news.sap.com\/topics\/artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> \u304c\u53ef\u80fd\u306a\u3053\u3068\u306e\u5f62\u3092\u5909\u3048\u3066\u3044\u304f\u4e2d\u3067\u3082\u3001\u5909\u308f\u3089\u306a\u3044\u3082\u306e\u304c\u3072\u3068\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u5404\u793e\u304c\u6700\u5927\u306e\u5546\u6a5f\u3092\u52dd\u3061\u53d6\u308c\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3068\u3044\u3046 麻豆原创 \u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3067\u3059\u3002\u4eca\u5e74\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u7d50\u679c\u306f\u3001\u305d\u306e\u3053\u3068\u3092\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u306b\u5411\u3051\u3066\u8a08\u753b\u3092\u7acb\u3066\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u9ad8\u3044\u7cbe\u5ea6\u3001\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3001\u305d\u3057\u3066\u81ea\u4fe1\u3092\u3082\u3063\u3066\u305d\u308c\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9001\u4fe1\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u7dcf\u6570\u304c\u524d\u5e74\u6bd4\u3067\u7d04 20% \u5897\u52a0\u3057\u305f\u3053\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30d6\u30e9\u30f3\u30c9\u304c\u5927\u898f\u6a21\u914d\u4fe1\u306b\u304a\u3044\u3066 麻豆原创\u00ae Emarsys \u306b\u5bc4\u305b\u3066\u3044\u308b\u4fe1\u983c\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30c1\u30e3\u30cd\u30eb\u3068\u65b0\u8208\u30c1\u30e3\u30cd\u30eb\u304c\u6025\u4f38\u3057\u3001\u30a4\u30f3\u30a2\u30d7\u30ea\uff08+61%\uff09\u3001SMS\uff08+32%\uff09\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\uff08+27%\uff09\u3001\u30a4\u30f3\u30dc\u30c3\u30af\u30b9\uff08+91%\uff09\u306f\u3044\u305a\u308c\u3082\u524d\u5e74\u6bd4\u3067\u5927\u304d\u306a\u5897\u52a0\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u9867\u5ba2\u304c\u95b2\u89a7\u3057\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u307e\u3055\u306b\u305d\u306e\u5834\u6240\u3067\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u305f\u305f\u3081\u3067\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u6210\u719f\u304c\u52a0\u901f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3088\u308a\u8c4a\u5bcc\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u6d3b\u7528\u3057\u3066\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u3001\u3064\u306a\u304c\u308a\u306e\u3042\u308b\u9ad8\u4fa1\u5024\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001100\uff05 \u306e\u7a3c\u50cd\u7387\u3068\u5b8c\u5168\u306a\u4fe1\u983c\u6027\u306b\u3088\u3063\u3066\u3001\u30c1\u30fc\u30e0\u306f\u6700\u3082\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u9ad8\u3044\u77ac\u9593\u3067\u3055\u3048\u3001\u72ec\u7acb\u3057\u3066\u81ea\u4fe1\u3092\u3082\u3063\u3066\u696d\u52d9\u3092\u9042\u884c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u9ad8\u3044\u30b3\u30de\u30fc\u30b9\u5b9f\u7e3e\u3068\u3068\u3082\u306b\u3001\u3053\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3044\u3063\u305d\u3046\u8aac\u5f97\u529b\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3088\u308a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30c8\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3057\u3066\u8cb7\u3044\u7269\u5ba2\u3092\u3088\u308a\u9ad8\u984d\u306a\u8cfc\u5165\uff08\u5e73\u5747\u6ce8\u6587\u984d\u306f\u524d\u5e74\u6bd4 +18%\uff09\u3078\u3068\u5c0e\u304d\u3001\u6700\u7d42\u7684\u306b\u5927\u5e45\u306a\u524d\u5e74\u6bd4\u53ce\u76ca\u6210\u9577\uff08\u6d41\u901a\u53d6\u5f15\u7dcf\u984d\u306f +40%\uff09\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u3059\u3079\u3066\u3092\u652f\u3048\u305f\u306e\u306f\u3001\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u306e\u8cb7\u3044\u7269\u30e9\u30c3\u30b7\u30e5\u671f\u9593\u4e2d\u3082 100% \u306e\u7a3c\u50cd\u7387\u3067\u4e2d\u65ad\u306e\u306a\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u77ac\u9593\u306b\u9867\u5ba2\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u78ba\u4fdd\u3057\u305f <a href=\"https:\/\/www.sap.com\/japan\/products\/crm.html\" target=\"_blank\" rel=\"noopener\">CX \u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa<\/a>\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u304c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u59ff\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7ba1\u7406\u3067\u306f\u306a\u304f\u3001\u5353\u8d8a\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5275\u51fa\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u3001\u6c42\u3081\u3089\u308c\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u4fe1\u983c\u6027\u3092\u63d0\u4f9b\u3057\u3001\u9069\u3057\u305f\u898f\u6a21\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<strong>\u00a0<\/strong><\/p>\n<h2><strong>\u4eca\u5f8c\u306e\u5c55\u671b<\/strong><\/h2>\n<p>2025 \u5e74\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u305d\u306e\u3082\u306e\u304c\u5168\u4f53\u7684\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3088\u308a\u91cd\u8996\u3055\u308c\u305f\u3001\u6700\u5f8c\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3068\u3057\u3066\u8a18\u61b6\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4eca\u5e74\u306e<a href=\"https:\/\/www.sap.com\/documents\/2025\/06\/74cf27bc-0d7f-0010-bca6-c68f7e60039b.html\" target=\"_blank\" rel=\"noopener\">\u8cb7\u3044\u7269\u5ba2\u306e 39% \u304c\u3001AI \u304c\u5c0f\u58f2\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3068\u56de\u7b54<\/a>\u3057\u300148%\u304c\u3001\u8cfc\u8cb7\u4f53\u9a13\u306b AI \u3092\u3055\u3089\u306b\u5c0e\u5165\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u6301\u3059\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002AI \u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u95a2\u9023\u6027\u3001\u4fe1\u983c\u6027\u3001\u5373\u6642\u6027\u3092\u63d0\u4f9b\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u3001\u30b9\u30de\u30fc\u30c8\u306b\u3001\u305d\u3057\u3066\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u3082\u306e\u306b\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u30012026 \u5e74\u306e\u6210\u9577\u306b\u5411\u3051\u305f\u821e\u53f0\u304c\u6574\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u81ea\u5df1\u5ba3\u4f1d\u306e\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u304c\u52dd\u3066\u308b\u6642\u4ee3\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u3002麻豆原创 \u3092\u3054\u5229\u7528\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u304b\u3089\u767a\u898b\u3055\u308c\u3084\u3059\u304f\u3001\u4fe1\u983c\u3055\u308c\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u30d6\u30e9\u30f3\u30c9\u3053\u305d\u304c\u3001\u52dd\u3064\u30d6\u30e9\u30f3\u30c9\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>AI \u306f\u30cb\u30fc\u30ba\u3092\u4e88\u6e2c\u3057\u3001\u3088\u308a\u826f\u304f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u3067\u3001e \u30b3\u30de\u30fc\u30b9\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d 麻豆原创 \u306b\u304a\u4efb\u305b\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u672a\u6765\u3092\u5b9f\u73fe\u3057\u3088\u3046\u3068\u3055\u308c\u308b\u304a\u5ba2\u69d8\u3092\u5168\u529b\u3067\u3054\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<hr \/>\n<h5>\u30d0\u30e9\u30b8\u30fb\u30d0\u30e9\u30b5\u30d6\u30e9\u30de\u30cb\u30a2\u30f3 (Balaji Balasubramanian) \u306f\u3001麻豆原创 Customer Experience \u62c5\u5f53\u30d7\u30ec\u30b8\u30c7\u30f3\u30c8\u517c\u6700\u9ad8\u88fd\u54c1\u8cac\u4efb\u8005\u3067\u3059\u3002<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u30db\u30ea\u30c7\u30fc\u30b7\u30fc\u30ba\u30f3\u3001Z \u4e16\u4ee3\u3068\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e 58\uff05 \u304c\u3001\u4fa1\u683c\u6bd4\u8f03\u3084\u6700\u9069\u306a\u5546\u54c1\u306e\u63d0\u6848\u3092AI 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