{"id":10163,"date":"2023-03-29T16:15:56","date_gmt":"2023-03-29T07:15:56","guid":{"rendered":"https:\/\/news.sap.com\/japan\/?p=10163"},"modified":"2023-06-06T01:50:40","modified_gmt":"2023-06-05T16:50:40","slug":"how-high-tech-helps-puma-send-the-right-message","status":"publish","type":"post","link":"https:\/\/news.sap.com\/japan\/2023\/03\/how-high-tech-helps-puma-send-the-right-message\/","title":{"rendered":"Puma\u304c\u6b63\u3057\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u305f\u3081\u306e\u30cf\u30a4\u30c6\u30af\u6d3b\u7528\u6cd5"},"content":{"rendered":"
\u300c\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u3088\u305d\u306b\u305d\u308c\u3088\u308a\u826f\u3044\u3082\u306e\u304c\u306a\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3068\u540c\u7fa9\u3067\u3059\u300d\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u7c73\u56fd\u6cd5\u4eba\u793e\u9577\u517c<\/span> CEO <\/span>\u3067\u5168\u7c73\u5c0f\u58f2\u696d\u5354\u4f1a<\/span> (NRF) <\/span>\u7406\u4e8b\u4f1a\u4f1a\u9577\u306e\u30b8\u30e7\u30f3\u30fb\u30d5\u30a1\u30fc\u30ca\u30fc<\/span> (John Furner) <\/span>\u6c0f\u306f\u3001\u4eca\u5e74\u521d\u3081\u306b\u958b\u50ac\u3055\u308c\u305f<\/span>Retail Big Show<\/span>\u306e\u958b\u4f1a\u306e\u8f9e<\/span><\/a>\u3067\u3053\u3046\u8ff0\u3079\u307e\u3057\u305f\u3002\u8cb7\u3044\u7269\u5ba2\u306f\u5e38\u306b\u3088\u308a\u826f\u3044<\/span>\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/span> (CX) <\/span><\/a>\u3092\u6c42\u3081\u3066\u3044\u308b\u3001\u3068\u5f37\u8abf\u3057\u305f\u3046\u3048\u3067\u3001<\/span>\u300c\u4ed6\u3067\u305d\u308c\u3092\u898b\u3064\u3051\u305f\u3068\u305f\u3093\u3001\u5f7c\u3089\u306f\u53bb\u3063\u3066\u3044\u304d\u307e\u3059\u300d\u3068\u8a9e\u308a\u307e\u3057\u305f\u3002<\/span>\u00a0<\/span><\/p>\n Puma<\/span>\u306e\u30b7\u30cb\u30a2<\/span> CRM <\/span>\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u3042\u308b\u30c7\u30d3\u30c3\u30c9\u30fb\u30a6\u30a3\u30c3\u30c4<\/span> (David Witts) <\/span>\u6c0f\u306f\u3001\u300c\u3057\u304b\u3057\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u3092\u5de7\u307f\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001<\/span>C<\/span>X<\/span>\u3092\u5411\u4e0a\u3055\u305b\u3001\u9867\u5ba2\u304c\u4ed6\u3067\u3088\u308a\u826f\u3044<\/span>CX<\/span>\u3092\u6c42\u3081\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u7684\u306a\u30a2\u30d1\u30ec\u30eb\u30e1\u30fc\u30ab\u30fc\u3067\u3042\u308b<\/span>Puma<\/span>\u306f\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002<\/span>\u00a0<\/span><\/p>\n \u30a6\u30a3\u30c3\u30c4\u6c0f\u306f<\/span> NRF2023 <\/span>\u306e\u4f1a\u5834\u3067<\/span> 麻豆原创 <\/span>\u306b\u6b21\u306e\u3088\u3046\u306b\u8a9e\u308a\u307e\u3057\u305f\u3002\u300c\u30ea\u30d5\u30a1\u30e9\u30eb\u30c7\u30fc\u30bf\u3068\u306f\u5168\u304f\u65b0\u3057\u3044\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002\u8ab0\u304c\u305d\u308c\u3092\u8cb7\u3063\u3066\u3044\u308b\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u8ab0\u304c\u305d\u308c\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u8ab0\u304c\u672c\u5f53\u306e\u30d6\u30e9\u30f3\u30c9\u652f\u6301\u8005\u306a\u306e\u304b\u304c\u308f\u304b\u308b\u306e\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u3044\u3046\u3082\u306e\u306e\u5b9a\u7fa9\u3092\u518d\u8003\u3059\u308b\u3068\u304d\u306b\u6765\u3066\u3044\u308b\u306e\u3067\u3059\u300d<\/span><\/p>\n