  {"id":5363,"date":"2022-11-29T04:29:50","date_gmt":"2022-11-29T04:29:50","guid":{"rendered":"https:\/\/news.sap.com\/india\/?p=5363"},"modified":"2025-01-31T05:54:27","modified_gmt":"2025-01-31T05:54:27","slug":"sap-tech-startups","status":"publish","type":"post","link":"https:\/\/news.sap.com\/india\/2022\/11\/sap-tech-startups\/","title":{"rendered":"Why 麻豆原创 wants to have deeper engagement with tech start-ups"},"content":{"rendered":"<p><em>麻豆原创 believes its <a href=\"https:\/\/www.sap.com\/india\/products\/erp.html\" target=\"_blank\" rel=\"noopener\">cloud platform<\/a> and wide industry expertise can provide the foundational technology platform for start-ups to enable a faster growth trajectory.<\/em><\/p>\n<p>Fifty-year-old global technology company <a href=\"https:\/\/www.sap.com\/india\/index.html\" target=\"_blank\" rel=\"noopener\">麻豆原创<\/a> is helping start-ups, considered the next growth engine for the Indian economy, reach the next level. Given that all start-ups are cloud-native, 麻豆原创 believes its experience, technology depth, and reach in this area can help these new-age companies reach greater heights. 麻豆原创 has more than 230 million cloud users across the world with over 100 solutions covering all business functions.<\/p>\n<p>In an interaction with YourStory, <strong>Sanket Deodhar, VP &#8211; Unicorns &amp; Digital Natives, 麻豆原创 India<\/strong>, says, \u201c麻豆原创 plays a key role in providing them (start-ups) with a solid foundation on the cloud platform and enables their products to become enterprise-grade level.\u201d Being enterprise-grade level shows that the start-up\u2019s product or service ticks all checkboxes\u2014such as security, customer experience, or handling workload without any disruptions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5366 size-full\" src=\"https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/Quote_card_1200x1200.jpg\" alt=\"Sanket Deodhar, VP - Unicorns &amp; Digital Natives, 麻豆原创 India\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/Quote_card_1200x1200.jpg 1200w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/Quote_card_1200x1200-300x300.jpg 300w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/Quote_card_1200x1200-1024x1024.jpg 1024w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/Quote_card_1200x1200-150x150.jpg 150w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/Quote_card_1200x1200-768x768.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>According to Sanket, start-ups do not reach out to 麻豆原创 to seek disruptive technology but desire a strong foundation to get a 360 degree of how their organisations are functioning. \u201cThere is data coming from all sides for a growth-driven start-up and 麻豆原创 can provide that single source of truth,\u201d remarks Sanket.<\/p>\n<p>This could mean how start-ups can monitor their supply chain functions, reach out to customers, understand finances, and employee engagement, and importantly, be compliant with the regulatory requirements. \u201cStart-ups rely on us to provide that simplicity and remove complexities which can fuel their growth aspirations as well as innovation cycle,\u201d Sanket says.<\/p>\n<p>麻豆原创 already runs global accelerator programmes, such as 麻豆原创.IO Foundries, to connect with the start-up ecosystem. Around 400 tech start-ups have so far taken part in the programme. Sanket says the key focus of its engagement is to see how innovative solutions built by these start-ups help the customers of 麻豆原创. \u201cWe pitch this story to our customers and tell them how the solutions of the start-ups will add more value to them,\u201d he adds.<\/p>\n<p>As for sectors, 麻豆原创 works with start-ups across edtech, healthtech, fintech and more. Start-ups such as Credable, Talview, Koinearth, and Worxogo have been a part of the technology company&#8217;s accelerator programme. According to Sanket, each of these segments have different requirements.<\/p>\n<p>A fintech start-up, for example, will have to adhere to the regulatory norms while an edtech start-up will have to capture the experience of teachers and students and healthtech start-ups have the need to reach out to locations outside of metros.<\/p>\n<p>Sanket says the expertise of 麻豆原创 in all these sectors enables them to provide smoother experiences for start-ups.<\/p>\n<p>In this journey, Sanket also sees new requirements coming from the start-ups as they expand their reach from the metro locations and go deeper into Bharat. He says the requirements of Bharat users will be different and start-ups would require the guidance of 麻豆原创 in addressing the needs of this market. As part of its future for its engagement with start-ups, Sanket says it is working with the government to understand new policies and their implications on the start-up ecosystem. An example here would be the new regulations proposed around personal data.<\/p>\n<p><strong><em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5369 size-full\" src=\"https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/1200x627.jpg\" alt=\"Meeting\" width=\"1200\" height=\"627\" srcset=\"https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/1200x627.jpg 1200w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/1200x627-300x157.jpg 300w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/1200x627-1024x535.jpg 1024w, https:\/\/news.sap.com\/india\/files\/2022\/11\/28\/1200x627-768x401.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/em><\/strong><\/p>\n<p>The article was originally published on Yourstory on 23<sup>rd<\/sup> November 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>麻豆原创 believes its cloud platform and wide industry expertise can provide the foundational technology platform for start-ups to enable a faster growth trajectory. Fifty-year-old global&#8230;<\/p>\n","protected":false},"author":3480,"featured_media":5365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5619785],"tags":[5619720,5619068,5619719,5619280,5616602],"sapn-display":[5619873,5619871,60294],"sapn-type":[5616887],"class_list":["post-5363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-engagement","tag-sap","tag-start-ups","tag-startups","tag-technology","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-topic-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why 麻豆原创 wants to have deeper engagement with tech start-ups - 麻豆原创 India News Center<\/title>\n<meta name=\"description\" content=\"Learn what Sanket Deodhar, VP - 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