1. India鈥檚 rise in the global supply chain: The supply chain and logistics sectors stand at an inflection point and is poised for exponential growth. This growth is driven by factors ranging from rising disposable incomes, government initiatives like “Make in India,” and the rise of emerging technologies.

• AI will be the foundation for supply chain resilience: In the coming year, the country will accelerate building autonomous, AI-enabled supply chains to enhance operational efficiency and responsiveness. As companies navigate more complex supply chains, AI-enabled programs will be essential for them to stay competitive and efficiently address issues as they happen. Organizations will use cutting-edge capabilities along with additional tools like digital twins to monitor asset wear and tear, enhance lead-time predictions, and investigate production problems more quickly. Businesses will be able to produce quantifiable business results even when disruption seems like a normal part of life if AI is integrated, relevant, and accountable.
• Anti-fragile supply chains will become the new normal: 鈥楢nti-fragile鈥� supply chains will be the defacto standard, as Indian businesses strive to future-proof their supply chains from incoming disruptions. Using data-driven technologies such as analytics and machine learning, organizations will be able to better predict risks, enhance business resilience, and optimize operations. For a diverse manufacturing ecosystem with a growing export potential such as India, anti-fragile supply chains will not only be a necessity but a strategic advantage enabling industries to stay competitive in increasingly dynamic market conditions.

2. India鈥檚 rise as the data powerhouse: India is rapidly transforming from an emerging market to a developed economy and digital technology with all its data sits at the center of this evolution. The government鈥檚 focus on fostering secure data privacy environment is an impetus to fostering conducive business climate and stakeholder confidence.

• Establishing trust in data will become the top priority for leaders.听In the AI era, data will be the cornerstone of resilience and creativity. Businesses will continue to find it difficult to employ emerging technologies like artificial intelligence (AI) or make well-informed decisions if they lack confidence in the data they possess and use. It will take more than just technology to establish this trust; leaders must increase data literacy and adopt a data strategy that prioritizes quality and capacity.
• A data fabric will become accepted as a pre-cursor to using AI at scale: Making sure AI is reliable, accountable, and pertinent is still a major concern as companies use it more and more to spur innovation. AI systems must be trained on actual, business-specific data rather than artificial or generic data to produce precise, useful insights. A growing number of enterprises will employ a data fabric as their data strategy to make this a reality because it offers the deep business context and semantics needed for AI to be applied in actual business applications.

3. AI will become a critical component of customer experience: In 2025, AI will be at the heart of all customer experiences, helping businesses understand and connect with their customers like never before. Companies will use AI to deliver hyper-personalized interactions, seamless automation, and predictive insights, making every interaction thoughtful, instant, and meaningful. From intelligent copilots handling complex inquiries to sentiment analysis enhancing emotional connections, AI will help businesses customize models for unique operational needs, and drive flexibility, competitive advantage, and innovation at scale, creating customer experiences that not only meet but exceed expectations.

4. With potential policy changes on the horizon, leaders must prioritize transparency to reduce risk and boost sustainability: In 2025, we will see companies focusing on their 鈥榞reen lines鈥� 鈥� measuring environmental impact 鈥攁longside the traditional top and bottom lines of revenue. Enhanced connectivity with everyone and everything in your ecosystem will increase transparency and traceability in supply chains. Leaders will prioritize visibility and transparency to gain real-time insights, enabling them to monitor operations and safeguard against unethical practices. As the coming year brings a shift in policy and governance priorities, technology solutions can help businesses track their compliance with constantly changing regulations to back up their sustainability claims. For instance, India is likely to see increased emphasis on local sourcing and production, prompting businesses to refine their tracking of materials at every stage, ensuring accountability and fostering sustainable practices throughout the supply chain. Enhanced visibility will also help manage risks and improve collaboration among supply chain partners.

By 2025, India will cement its position as a global economic powerhouse, driving innovation through AI and resilient supply chains. As we keep our focus on cutting-edge technologies, data trust, and sustainability, India is set to create a competitive edge in an increasingly interconnected global marketplace. These trends will enable India to rise as a global leader, poised for exponential growth in the digital era.

• The author is Manish Prasad, President and Managing Director, 麻豆原创 Indian Subcontinent.

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Fifty-year-old global technology company is helping start-ups, considered the next growth engine for the Indian economy, reach the next level. Given that all start-ups are cloud-native, 麻豆原创 believes its experience, technology depth, and reach in this area can help these new-age companies reach greater heights. 麻豆原创 has more than 230 million cloud users across the world with over 100 solutions covering all business functions.

In an interaction with YourStory, Sanket Deodhar, VP – Unicorns & Digital Natives, 麻豆原创 India, says, 鈥溌槎乖� plays a key role in providing them (start-ups) with a solid foundation on the cloud platform and enables their products to become enterprise-grade level.鈥� Being enterprise-grade level shows that the start-up鈥檚 product or service ticks all checkboxes鈥攕uch as security, customer experience, or handling workload without any disruptions.

According to Sanket, start-ups do not reach out to 麻豆原创 to seek disruptive technology but desire a strong foundation to get a 360 degree of how their organisations are functioning. 鈥淭here is data coming from all sides for a growth-driven start-up and 麻豆原创 can provide that single source of truth,鈥� remarks Sanket.

This could mean how start-ups can monitor their supply chain functions, reach out to customers, understand finances, and employee engagement, and importantly, be compliant with the regulatory requirements. 鈥淪tart-ups rely on us to provide that simplicity and remove complexities which can fuel their growth aspirations as well as innovation cycle,鈥� Sanket says.

麻豆原创 already runs global accelerator programmes, such as 麻豆原创.IO Foundries, to connect with the start-up ecosystem. Around 400 tech start-ups have so far taken part in the programme. Sanket says the key focus of its engagement is to see how innovative solutions built by these start-ups help the customers of 麻豆原创. 鈥淲e pitch this story to our customers and tell them how the solutions of the start-ups will add more value to them,鈥� he adds.

As for sectors, 麻豆原创 works with start-ups across edtech, healthtech, fintech and more. Start-ups such as Credable, Talview, Koinearth, and Worxogo have been a part of the technology company’s accelerator programme. According to Sanket, each of these segments have different requirements.

A fintech start-up, for example, will have to adhere to the regulatory norms while an edtech start-up will have to capture the experience of teachers and students and healthtech start-ups have the need to reach out to locations outside of metros.

Sanket says the expertise of 麻豆原创 in all these sectors enables them to provide smoother experiences for start-ups.

In this journey, Sanket also sees new requirements coming from the start-ups as they expand their reach from the metro locations and go deeper into Bharat. He says the requirements of Bharat users will be different and start-ups would require the guidance of 麻豆原创 in addressing the needs of this market. As part of its future for its engagement with start-ups, Sanket says it is working with the government to understand new policies and their implications on the start-up ecosystem. An example here would be the new regulations proposed around personal data.

The article was originally published on Yourstory on 23^rd November 2022.

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Over the last two decades, the two companies have worked together to optimize business processes and drive digital transformation for Amul, using 麻豆原创鈥檚 digital core ERP and supply chain solutions. The community outreach, is therefore, a natural extension of the companies鈥� long-standing partnership and commitment to innovation and creation of a long-term, scalable, and greener world.

Speaking on the collaboration, RS Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd,聽(Amul) said, 鈥淥ver 66 percent of India’s population lives in rural areas. Most of the rural population lives in India depends on agriculture, animal husbandry and dairying for their livelihood. Over the years, we have observed that various Government has tried their best to give them better access to education, transportation, financial services, and internet connectivity. With an objective of inclusive and sustainable community development, Amul and 麻豆原创 has joined for the project. Under the project, quality digital literacy and skill interventions training imparted to school going children ate teachers.

Sodhi has also said that 鈥渙ur collaboration with 麻豆原创 is a step forward in bringing these rural communities into mainstream by empowering them to hone essential future skills and turn their dreams into a reality. Our hope is that it will go a long way in nation building and creating an Atmanirbhar India.

To drive literacy and inclusion at the grassroots, 麻豆原创 and Amul have collaboratively created a digitally inclusive ecosystem that will deliver technical education and professional support in the areas of coding, English skills, and socio-economic opportunities.

Key pillars of the initiative include:

• Coding and 21^st Century Skills: To power India’s 5 trillion-dollar economy, we need to develop digitally savvy communities. This will be done by imparting digital literacy, coding, problem solving and English skills for citizens in remote villages, thus enabling adoption of New Education Policy imperatives.
• School to Workforce transition: Will build a STEM-focused learning environment to help students in marginalised regions make a smoother transition to the workforce and enhance job opportunities. It will also reduce school dropouts, improve learning, and create an employable talent pool by encouraging critical reasoning and analytical thinking.
• Women empowerment and entrepreneurship: Women in rural areas are finding more entrepreneurial opportunities thanks to the growing digital world. Over 20,000 young women will be taught in digital-financing skills and functional communications as part of “Employable 21st Century Skills,” with the goal of strengthening support for the social business sector and achieving gender equality.
• Support Farmer Livelihoods: The outreach will help scale community ownership & participation under Build, Operate, Transfer Model of sustainable development. By planting fruit-bearing saplings, the companies will help improve biodiversity, reduce soil erosion, and increase green cover, thus enhancing support to the livelihood of farmers and their families.

Kulmeet Bawa, President, and Managing Director, 麻豆原创 Indian Subcontinent, said, 鈥淭echnology can act as a catalyst in shaping India鈥檚 journey to an inclusive and sustainable economy. While urban development projects such as smart cities and futuristic mobility are reflective of this potential, true progress of India lies in the development of her villages. Our work with Amul is an expansion of this vision and will provide citizens with the information and tools they need to succeed. As India continues to lead global action on sustainability, collaboration like ours will also provide the critical foundation for an inclusive and resilient future in which no one is left behind.鈥�

Pratham Infotech Foundation, an NGO organization that works to close the digital divide in India, will lead Amul and 麻豆原创 India’s collaborative outreach.

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition.

We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

About Amul

The Gujarat Cooperative Milk Marketing Federation Ltd, Anand (Amul) is the largest food product organisation of India with annual group turnover of 鈧� 63,000 crores (USD 8.4 billion dollar) during 2021-22. It is the apex organization of the Dairy Cooperatives of Gujarat. This State has been a pioneer in organizing dairy cooperatives and our success has not only been emulated in India but serves as a model for rest of the World.

Over the last 75 years, Dairy Cooperatives in Gujarat have created an economic network that links more than 3.6 million village milk producers with millions of consumers in India and abroad through a cooperative system that includes 18,565 Village Dairy Cooperative Societies (VDCS) at the village level, affiliated to 18 District Cooperative Milk Producers鈥� Unions at the District level and GCMMF at the State level. These cooperatives collect on an average 267 Lakhs Litres of milk per day (26.7 million litre per day) from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes.听 Gujarat Co-operative Milk Marketing Federation Ltd., markets milk and milk products under brand of 鈥淎mul鈥�. It markets the products, produced by the district milk unions in 96 dairy plants. The combined processing capacity of these plants is 41 million litres per day, with six dairy plants having processing capacity in excess of 1 million Litres per day.

GCMMF and its member unions ensure that around 80-85% of consumer rupee goes back to milk producer members.

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As operations and movement of goods came to a halt, suppliers could not fulfill orders. The consequent demand-supply mismatch and falling inventory levels became a challenge. With a high percentage of the workforce not being able to report to work, overall productivity was impacted, as many processes were still manual. The quality of products/services was also affected, and regulatory and compliance issues loomed large.

础苍听聽aims to understand the state of the mid-market segment in the aftermath of the second wave of COVID-19.听

Covering six different industries, the study was comprehensive in representing the importance of technology for an industry. The study covered over 350 mid-market enterprises – across chemicals, industrial manufacturing, life sciences (including pharma and pharma manufacturing), professional services (including IT/IT-enabled Services), retail and consumer packaged goods and EC&O (engineering, construction, and operations) industries. These enterprises reported annual revenues in the range of INR 500 crore鈥揑NR 2,000 crore. Among the respondents, more than half were C-level executives; the remaining occupy roles such as Director and above in their organization.听

Companies that had pivoted on technology were able to cope with disruptive forces. Indeed, successive waves of COVID-19 have brought the importance of technology in businesses to the fore, as lockdown measures across the world disrupted supply chains.听

Those ahead in the technology adoption curve raced to build digital resiliency鈥攖he ability to adapt rapidly to business disruptions by leveraging existing digital capabilities to restore business operations as well as capitalize on the changed conditions.

The study provided interesting insights into digital resiliency and its components, including business and IT priorities of Indian mid-market enterprises, such as:聽

• Providing smoother customer journeys in the virtual space became a priority after the pandemic. Now, 40% of mid-market enterprises are taking an end-to-end approach to manage and customize user journeys across departments. During the pandemic, employee retention was a top challenge for human resources teams at these mid-market enterprises. Half of these enterprises are now adopting organization-wide technology initiatives to enhance employee engagement.
• Hopes of revival hold as three-fourths of all enterprises studied expect their operations to return to pre-pandemic levels by the end of 2021.听

For mid-market enterprises, business revival and digital resiliency are intertwined goals to work towards. Almost 83% of the enterprises studied said they were focusing on resiliency objectives like business continuity, to ensure operations remain unaffected due to disruptions in the future. To build operational resiliency, these enterprises brought in process automation to improve their operations and serve customers. An important step: focus on the management and improvement of customer journeys.

As the mid-market segment innovates and improvises, notwithstanding their limited resources, the pertinent question is about their business and technology priorities in the future.

What are the business and technology priorities of mid-market enterprises for 2022 and beyond?

With the need for digital transformation becoming evident, mid-market enterprises have truly embraced the power of digital to create agility, flexibility, and scalability. Optimistic about revival, 74% of enterprises in India will increase or retain their spend on IT security, governance, and risk management in 2022.

Exact priorities depend upon the perceived importance of technology in an industry. Highly regulated industries, for instance, are driving adoption of data management and security technologies. These sectors include banking and financial services, healthcare and pharma, and professional services. However, better customer service through touchless solutions, uninterrupted operations through automation, and seamless user experience through self-service options are also important. In other words, top business and technology priorities are centered on employee and customer engagement, security, and modernization to improve operations.

The IDC InfoBrief commissioned by 麻豆原创, ‘The State of Midmarket Enterprises in India: A Perspective on Digital Resiliency’, identified the following as the top business priorities of the mid-market enterprises for 2021鈥�22:

• Increase customer engagement and satisfaction
• Increase employee engagement, productivity, and skills
• Create new products and services using technology and data
• Secure business and data by improving security posture

Even in the face of a business disruption, a digitally resilient organization鈥檚 workforce remains not only secure but also productive, engaged, agile and adaptive. Having understood this, mid-market enterprises are now prioritizing strategic initiatives for better employee engagement. These include:

• Upgraded network connectivity for better productivity and security
• Cloud-based collaboration solutions
• Simplifying and automating employee/HR related activities
• Frequently used applications enabled or configured on mobile

Retaining existing customers and acquiring new customers is another area of prime focus. For this, enterprise investment is focused on end-to-end seamless customer lifecycle management. Priorities include customer engagement platforms, mobile enablement, social media management platforms or capabilities, and customer analytics platforms.

To help achieve employee and customer-centric business objectives, the top technology priorities for 2021鈥�22 are: 聽

• Support work from home: productivity without disruptions
• Gain insights into business operations, products, and services
• Customer experience programs like loyalty programs, personalization, etc.
• Application upgrades, workload migration to cloud (Software as a Service)

Modernization and cloud will be key imperatives in the Digital Resiliency narrative. And the top drivers behind application modernization initiatives:

• Cognitive capabilities to integrate AI and analytic capabilities
• Enterprise digital transformation agenda to increase business agility, innovation and deliver enhanced experiences
• Gaining competitive edge
• Improving time to market
• Talent shortage
• Better security聽

Enterprises are looking to boost their IT investments in cloud, cybersecurity, analytics, and business intelligence, as well as productivity applications, to stay competitive. Some of the key initiatives include migrating on-premises applications to cloud, securing data and systems, automating operations, and digitalizing the entire customer journey.

While almost 74% of the mid-market enterprises intend to migrate more applications to cloud, many other enterprises (46%) are looking to craft a hybrid cloud strategy. Agility, performance, and availability were the key drivers for adoption of hybrid cloud platforms. Here, identifying the right deployment model for the right workload and having a single pane of control to manage hybrid cloud environments is critical.听

So, what does this mean for you?

While mid-market enterprises realize the role of technology in their business to build digital resilience, most of them are working towards stabilizing operations and bringing them to normalcy. If you are the leader of a mid-market organization that is on the same path, you must power your engines to propel through the journey so that you can shift your sight to focus on elements of digital resiliency.听

罢丑别听four fundamental implications聽for a mid-market enterprise like yours include:

1. Leverage automation and analytics: Mid-market enterprises struggled during the pandemic from lack of automation in their operations. There is a need to increase the level of automation and data-driven analytics to withstand any turbulence in the digital-first future we are stepping into.
2. Contain cost with cloud: Like most mid-market enterprises, if you intend to reduce your IT spending for on-premises business applications, invest in cloud-based business applications to reduce capital investments as well as increase business agility.
3. Optimize customer and employee engagement: Employee and customer engagement need more IT investments. Specially to attract and retain customers, you need to build systems that enable multi-channel engagement and manage your customer journeys end-to-end.
4. Put risk safeguards in place:聽As more enterprises move towards a hybrid cloud model, the need for a secure architecture will be paramount. You should look at solutions that help scale and perform with no security glitches. With the ever-expanding threat landscape, you must prioritize risk management services in the future.

In conclusion

The mid-market segment has immense potential to unlock India鈥檚 growth story, especially in the smaller towns and cities. And this can be fast tracked by increasing the role of technology in business. However, before mid-market enterprises look at building Digital Resiliency, they must get their operations back to pre-pandemic levels. By utilizing the power of cloud, mid-market enterprises can actualize their potential and gain access to process efficiencies demonstrated by bigger players. To find out how to accelerate your journey to becoming digitally resilient and setting yourself up for success in the long run,聽聽on 鈥楽tate of Mid-Market Enterprises in India, a Perspective on Digital Resiliency鈥�.

All of the above data points are derived from ‘IDC InfoBrief commissioned by 麻豆原创, The State of Midmarket Enterprises in India, A Perspective on Digital Resiliency, December 2021, Doc.#AP241284IB

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