Mumbai, May 24, 2022: 麻豆原创, the world leader of enterprise application software and cloud solutions, today announced that VAHDAM庐 India, a digitally native, leading Indian wellness brand for the world, runs better with 麻豆原创鈥檚 curated portfolio of solutions for digital natives to further its ambitious growth plans and nurture better business outcomes that deliver superior 鈥淐ustomer Experiences鈥�.

All VAHDAM庐 India teas, herbs and spices are sourced directly from plantations, farmers and cooperatives, packaged garden fresh at their BRC Certified state-of-the-art facility and shipped directly to their global ful铿乴lment centers in various parts of the world. Their range of Turmeric, Green and Immunity-boosting teas are among the most sought-after products.

With its primary market in the US, VAHDAM庐 India soon plans to expand its reach to other geographies and go deeper in the existing ones. Suite will provide VAHDAM庐 with a single integrated platform to vertically streamline all business processes, including procurement, finance, and sales. Using 麻豆原创鈥檚 cutting-edge cloud technology, the company will be able to define processes, communications, and transactions with its partners, thus scaling operations globally.

Commenting on the announcement, Bala Sarda, Founder & CEO, VAHDAM庐 India, said, “We are excited to partner with 麻豆原创 on our journey to use superior technology across critical functions like manufacturing, and finance to make a high-quality product available, increase efficiency and build an intelligent tech-led enterprise for the long term. We strive to take India鈥檚 finest tea, spices & herbs to the world and the 麻豆原创 suite will help us do this in a more effective manner.鈥�

Leveraging 麻豆原创鈥檚 Intelligent Enterprise solutions, VAHDAM庐 India will further accelerate its growth by managing the nuances of their production and packaging processes in a more straightforward and intuitive manner. The solutions would not only support corporate processes with real-time data, but would also help manage local statutory, financial reporting, and decision-making with embedded analytics.

“Innovation and agility have emerged as key drivers of growth and transformation across start-up communities. Due to the rapid transition from the digital age to the intelligence era, 麻豆原创 India has been engaging with digital natives and other new-generation internet-led businesses that are mushrooming in the country,” said Sanket Deodhar, VP, TATA Group, Unicorn & Digital Natives. “VAHDAM庐 India is truly putting India on the global stage, and we are honored to help VAHDAM庐 India solidify its foundation as an intelligent, sustainable company,” he added.听

About VAHDAM庐 India:

VAHDAM庐 India is a digitally native, global wellness brand taking India鈥檚 finest teas, spices and superfoods to consumers across the world under an ethical and sustainable home-grown brand. It is one of India鈥檚 fastest growing consumer brands and has raised over 290 crores in Venture Funding from India’s Top Consumer Investors. Founded in 2015 by then 23-year old Bala Sarda, VAHDAM庐 has been endorsed by global icons like Oprah Winfrey, Ellen DeGeneres, Mariah Carey, and Martha Stewart amongst others. It is also a certified Climate Neutral & Plastic Neutral Brand and directs 1% of their revenue towards the education of the tea growers鈥� children under their social initiative,鈥楾EAch Me鈥�.

About 麻豆原创:

麻豆原创鈥檚 strategy is to help every business run as a sustainable intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world鈥檚 total global commerce touches an 麻豆原创庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into sustainable intelligent enterprises. 麻豆原创 helps give people and organizations deep business insights and fosters collaboration, ensuring they stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables businesses and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improves people鈥檚 lives. For more information, visit

For further information please contact:

麻豆原创 India

Deepika Gumaste

Global Corporate Affairs

deepika.gumaste@sap.com

VAHDAM庐 India
Nupur Sarda
Head of Global PR & Communications
nupur@vahdamteas.com

The post 麻豆原创 Supports VAHDAM庐 – Redefining Digital Transformation appeared first on 麻豆原创 India News Center.

When India began its digital journey in the 90s, we had limited bandwidth and dial-up connections that needed a prayer each time we logged in. Cut to 2022 鈥� There are 1.2 billion mobile connections with 110 million being added every year. With 61% of Indians on the internet, we are one of the top global economies in the number of mobile-first digital consumers. Put simply, we are witnessing technology transformation in the truest sense all around us.

Digital Transformation – Ushering a New Wave of Innovation

If anything, the pandemic accelerated the adopting of digital ways of working and revealed to us that we had the ability to go remote. It turned our assumptions about the workplace and transactions on its head. This digital thrust is being enabled by a slew of government initiatives that are making the digital first narrative a reality. We are looking at secure, presence-less, paper-less, and even card-less transactions in the future that will reinvent the ways that we know business works today.

There is no questioning that the past two years have been tough on us. But even in this landscape, we have seen start-ups and venture capitalists demonstrate success stories. Business models being disrupted by challengers that are forcing us to re-look at our long-held beliefs. In fact, we have seen changes in the way businesses work every month in the last 2 years. Young companies are questioning established norms and blending learnings from verticals to ring in a new order of business.

We sensed this shift, and in June 2020, we launched the . It was aimed at making Indian businesses more globally competitive. We brought them on to the Ariba platform to give them world-wide visibility and sure enough, right through December 2021, we saw a spike in engagements, driven by this digital initiative. To understand our customers better, we partnered with IDC to commission the to garner insights into the minds of small and medium business owners. It was our deep-dive to better understand our client base, as 80% of 麻豆原创 customers are from this segment. I will speak of two major insights that reaffirm our commitment.

India – Transitioning Into a Digital-First Nation

First, despite not having a great couple of years, 68% of businesses expressed a desire to increase IT spending in the coming year. If you think this bodes well for a digital-first nation, wait for the second insight: 74%, that is almost 3 in 4 of the businesses surveyed intend to move into the cloud in the coming year. This is a game-changing trend in my view, as it talks about innovation at an unprecedented scale. The high-technology innovation game used to be played mostly by the larger companies 鈥� now this is being democratized by innovation moving down to smaller companies as well. These insights opened our eyes to the way the mid-market segment sees digital technology as an enabler to their aspirations, and to fulfil India鈥檚 dreams of becoming an economic superpower!

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麻豆原创 Transformation Express – Empowering and Digitizing the Midmarket Sector

This gave birth to our flagship project of 2022 鈥� the . Since the majority of our client base wants cloud innovations, we took this technology to their doorsteps. Our mobile experience centre traversed the length of the country, clocking 7000kms while showcasing the power of data, cloud innovations and the pathway to building digital resilience. While business disruptions may happen, digital resilience allows your business to bounce back and even harness the change for good.

The Transformation Express experience offered an immersive and interactive showcase of role-based solutions along with a peek into the future with drones and virtual reality (VR). It opened up possibilities for solutions in the cloud, with sessions for college students with both industry experts and cloud practitioners. It partnered our clients and local chambers of commerce to script a new chapter in the digital narrative that is going to drive our nation鈥檚 growth. With this, we recommit to the transformation needs of corporate India, its business owners and to the aspirations of our youth. To offset its carbon footprint, we planted a tree for every kilometre the bus travels 鈥� that鈥檚 7000 trees planted.

The past 45 days have been a whirlwind with the Transformation Express anchoring 27 events for business leaders, experts, thought leaders and the government. We hosted over 150 speakers and panellists and engaged over 7500 businesses. Over 1500 students from 6 educational institutions joined the ride, as the bus visited 13 cities across 10 states in its epic 7000-kilometre journey.

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Thank you for helping to make this journey the incredible success it has been. For me personally, those words of wisdom came alive: it really is about the journey and not the destination.

about India鈥檚 digital journey with the Transformation Express.

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Earlier this year, I had the honour of joining NK Singh, chairman of the 15th Finance Commission of India, on a panel discussion during the launch of our Dare2Dream Awards and Mentors of Global Bharat Programme. And his perspective on the importance of digitalisation in relation to India鈥檚 economic future resonated with me, especially when it comes to MSMEs growth.

鈥淢SMEs are central to becoming a global player, and there is a big role for technology,鈥� remarked Mr. Singh. 鈥淲e need to enable the highest level of access to technology, reduce the cost of this access, and consider the degree which enables their linkages to other technologies. These require active support to inoculate the innovation culture in MSMEs.鈥�

In line with Mr. Singh鈥檚 thoughts, 鈥溾�� needs to be empowered to help fulfil such national ambitions. While more than 6.3 crore MSMEs contribute about听听to the GDP, 600 large companies add approximately 48%. This means that at least 10,000 small and midsize companies need to become either midsize or large enterprises by 2030 to achieve such globally competitive dynamism 鈥� and this rapid scale can only be achieved with technology.

Global Competitiveness Begins with Innovation

SMEs are increasing their awareness of the power of technology as they digitalise their operations to optimise the benefits of government and industry measures. As a result, they are becoming self-reliant, future-ready, and bold in their global ambitions across three crucial aspects of their business.

1. Empower MSMEs to enter new Marketplaces

The pandemic has underscored how deeply interconnected businesses are 鈥� and this realisation couldn鈥檛 have happened at a better time. According to听, 62% of midsize organisations are looking to steadily grow by competing in new markets.

This rising trend is an exceptional opportunity for Indian MSMEs to expand, even during times of demand volatility. They can leverage better options for sourcing supplies, increasing manufacturing capacity, and addressing warehousing and logistics needs on a global scale. Furthermore, active participation in digital business networks allows them to introduce unique products, services, and connections to enterprises worldwide.

Mentorship and recognition programmes also play a key role as the Indian government encourages MSMEs to actively contribute to the global marketplace. Even our听听and听听empower Indian businesses to nurture a self-actualisation model of professional and personal success 鈥� at the global stage.

2. Skilling the workforce on digital literacy

The skills of every employee are critical to a company鈥檚 success, no matter the industry. From automotive and manufacturing to high tech and customer services, organisations that fared best during this pandemic have addressed gaps in their workforce鈥檚 digital literacy as part of their overall business performance strategy.

To compete globally, MSMEs need a听听in digitally skilled workers by 2025. Such competencies include data analysis, cross-network collaboration, on-demand learning, and real-time response to operational change.

Considering half the population is below the age of 25, government agencies and industries understand the opportunity to nurture in-demand skills. For example, 麻豆原创 India and Microsoft have a joint initiative, the听TechSaksham听programme, to offer training and learning opportunities to young women from underserved communities, so they can build careers in technology.

3. Transforming businesses digitally and moving to the cloud

When Indian society reopens, businesses across all industries will need to quickly pivot from surviving to thriving in an increasingly digital world. And it seems that MSMEs are getting the message:听听reported that 82% of businesses with annual revenue less than 鈧� 300 crore have digitalised their daily operations, reducing costs and enhancing competitiveness.

Perhaps more interesting is that India is adopting cloud-based ERP solutions at a higher rate than the rest of the Asia-Pacific and Japan. All this activity builds the foundation MSMEs need to help achieve India鈥檚 aspiration to become a global leader in terms of GDP contribution and employment generation. A听听suggests that SMEs can contribute up to 30% of the cloud market by 2025 and drive 25%鈥�30% higher productivity and 15%鈥�20% lower operational costs to the country鈥檚 GDP.

An Ecosystem for Globally Competitive Businesses

India鈥檚 economic policy of Atmanirbhar Bharat听inspires MSMEs to be globally competitive by creating an ecosystem that unites policy makers, industries, and technologies. With the continuous support of a forward-looking government administration, companies can affordably access the听听necessary to move forward.

With their contribution to the economy and employment they create, MSMEs are becoming a bedrock for the Indian economy, which is an immense opportunity for empowering our nation as a globally competitive player.

Ready to renew your sense of resilience? Read the IDC paper, 鈥�,鈥� sponsored by 麻豆原创, for additional insights on the road ahead.

Source:

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The awards received over 150 project nominations competing across major categories with a distinct focus on Customer Experience, Manufacturing, Finance, Sustainability, and Community. Further, emphasising on Industry recognitions where听 听mining and steel sector received most of the accolades along with power and utilities, and infrastructure.

鈥�2021 witnessed Indian enterprises adopting radical innovations and embracing sustainability to ensure business continuity. The 鈥樎槎乖� ACE Awards 2021鈥� winners have demonstrated the resilience of the highest order and have emerged stronger and more relevant than ever before. Heartiest congratulations to all winners as they continue to make strides towards their evolution and contribute to the transformation of our country鈥�, said Kulmeet Bawa, President and Managing Director, 麻豆原创 India Subcontinent.

As part of the methodical process, all the front running nominees were assessed by an eminent jury nominated by the management board of 麻豆原创 India User Group ().

麻豆原创 ACE Award Winners 2021

About 麻豆原创 ACE Awards

Since its inception in 2006, 麻豆原创 ACE Awards have kept pace with the evolving market and technology landscapes and is today, considered as of one the most coveted recognitions in the industry.听The 2021 edition of 麻豆原创 ACE features new Award categories aligned to the current business environments and also features a much easier to use, online interface, making your experience of filing nominations simple and efficient. However, 麻豆原创 ACE continues to retain its stringent three-level evaluation process, with an eminent jury deciding on the final winners.

Presented by INDUS, the 麻豆原创 India User Group, 麻豆原创 ACE 2021 will feature multiple recognitions for technology-led innovations across four segments 鈥� The Game Changer, The Disruptor, The Community Catalyst and The Sustainability Champion.

About 麻豆原创

As the Experience Company powered by the Intelligent Enterprise, 麻豆原创 is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

For further information please contact:

Chaya Arora –听chaya.arora@sap.com

Shristi Mahnot –听shristi.mahnot@genesis-bcw.com

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