With increased focus on the SME and start-up segments in India, German software maker 麻豆原创鈥檚 investments in the country are rising as it transitions to becoming a 鈥榯rue cloud鈥� company, said a senior company executive.

鈥淚ndia continues to remain one of our fastest-growing markets globally,鈥� said Kulmeet Bawa, President and MD, 麻豆原创, Indian Subcontinent.

鈥淚t has always been very very important because of a variety of reasons… scale, demographic dividend, abundant opportunities, a cloud-first mindset. What is happening in the start-up ecosystem… we are extremely fascinated,鈥� added Mr. Bawa.

Economic transition

鈥淚 think, clearly the transformation of the Indian economy is underway. It is a market that requires a lot of patience and perseverance, but from an 麻豆原创 perspective, we are very clear that we will continue to invest in India, especially in this experience era and as we are seeing organisations change their way of working.鈥� While Mr. Bawa, who joined 麻豆原创 almost nearly three months ago back, did not share any investment numbers. He said the company was now 鈥榙iving deeper鈥� into the SME segment as well as the start-up ecosystem to build an innovation hub in India so 鈥榦verall investments are going up.鈥�

On its strategy for SMEs, which account for almost 80% of 麻豆原创鈥檚 customer base of 12,000 in India and which have been among the worst-hit by the pandemic, he said, 鈥淪MEs have really got impacted but we have not changed our strategy.鈥�

鈥淚n fact, we are doubling down into that space because SMEs in India today account for about 29-30% of our GDP. A lot of India鈥檚 future today is banking on MSMEs. We are… helping them embrace digitisation, focusing on upskilling their workforce and enhancing overall business value.鈥�

Faster digitisation

Stating that his top two priorities were customer success and the shift to becoming a 鈥榯rue cloud company,鈥� Mr. Bawa said organisations were turning digital faster than ever before, especially so in the past six months, but that it was important for them to hop on to the digital bandwagon with agility, and nimbleness and that that was possible only on the cloud.

鈥淐loud technologies are very, very critical when we are processing big data, when we are developing new business models and given India…the demographic advantage, the advantage in terms of technology resources…we have a huge potential to leapfrog when I look at the whole cloud business.鈥�

He added that with work-from-home and education-from-home, there was a 鈥榟uge鈥� sense of urgency among Indian firms to embark on or to culminate the digital transformation journeys even faster. 鈥淭here is an increase in demand for commerce solutions that we have, for example or the supply chain solutions.鈥�

This article first appeared on聽.

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