When India began its digital journey in the 90s, we had limited bandwidth and dial-up connections that needed a prayer each time we logged in. Cut to 2022 鈥� There are 1.2 billion mobile connections with 110 million being added every year. With 61% of Indians on the internet, we are one of the top global economies in the number of mobile-first digital consumers. Put simply, we are witnessing technology transformation in the truest sense all around us.

Digital Transformation – Ushering a New Wave of Innovation

If anything, the pandemic accelerated the adopting of digital ways of working and revealed to us that we had the ability to go remote. It turned our assumptions about the workplace and transactions on its head. This digital thrust is being enabled by a slew of government initiatives that are making the digital first narrative a reality. We are looking at secure, presence-less, paper-less, and even card-less transactions in the future that will reinvent the ways that we know business works today.

There is no questioning that the past two years have been tough on us. But even in this landscape, we have seen start-ups and venture capitalists demonstrate success stories. Business models being disrupted by challengers that are forcing us to re-look at our long-held beliefs. In fact, we have seen changes in the way businesses work every month in the last 2 years. Young companies are questioning established norms and blending learnings from verticals to ring in a new order of business.

We sensed this shift, and in June 2020, we launched the . It was aimed at making Indian businesses more globally competitive. We brought them on to the Ariba platform to give them world-wide visibility and sure enough, right through December 2021, we saw a spike in engagements, driven by this digital initiative. To understand our customers better, we partnered with IDC to commission the to garner insights into the minds of small and medium business owners. It was our deep-dive to better understand our client base, as 80% of 麻豆原创 customers are from this segment. I will speak of two major insights that reaffirm our commitment.

India – Transitioning Into a Digital-First Nation

First, despite not having a great couple of years, 68% of businesses expressed a desire to increase IT spending in the coming year. If you think this bodes well for a digital-first nation, wait for the second insight: 74%, that is almost 3 in 4 of the businesses surveyed intend to move into the cloud in the coming year. This is a game-changing trend in my view, as it talks about innovation at an unprecedented scale. The high-technology innovation game used to be played mostly by the larger companies 鈥� now this is being democratized by innovation moving down to smaller companies as well. These insights opened our eyes to the way the mid-market segment sees digital technology as an enabler to their aspirations, and to fulfil India鈥檚 dreams of becoming an economic superpower!

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麻豆原创 Transformation Express – Empowering and Digitizing the Midmarket Sector

This gave birth to our flagship project of 2022 鈥� the . Since the majority of our client base wants cloud innovations, we took this technology to their doorsteps. Our mobile experience centre traversed the length of the country, clocking 7000kms while showcasing the power of data, cloud innovations and the pathway to building digital resilience. While business disruptions may happen, digital resilience allows your business to bounce back and even harness the change for good.

The Transformation Express experience offered an immersive and interactive showcase of role-based solutions along with a peek into the future with drones and virtual reality (VR). It opened up possibilities for solutions in the cloud, with sessions for college students with both industry experts and cloud practitioners. It partnered our clients and local chambers of commerce to script a new chapter in the digital narrative that is going to drive our nation鈥檚 growth. With this, we recommit to the transformation needs of corporate India, its business owners and to the aspirations of our youth. To offset its carbon footprint, we planted a tree for every kilometre the bus travels 鈥� that鈥檚 7000 trees planted.

The past 45 days have been a whirlwind with the Transformation Express anchoring 27 events for business leaders, experts, thought leaders and the government. We hosted over 150 speakers and panellists and engaged over 7500 businesses. Over 1500 students from 6 educational institutions joined the ride, as the bus visited 13 cities across 10 states in its epic 7000-kilometre journey.

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Thank you for helping to make this journey the incredible success it has been. For me personally, those words of wisdom came alive: it really is about the journey and not the destination.

about India鈥檚 digital journey with the Transformation Express.

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India spends a whopping Rs. 15 lakh crore on social welfare schemes 鈥� that is nearly 1.6 per cent of its GDP and yet, a walk down the road of any urban settlement or village shows telling evidences of poverty and deprivation. Estimates suggest that only 43 per cent of this spend reaches the right beneficiary.

India has aspirations of becoming a $5 trillion economic powerhouse by 2025 but it hinges a lot on inclusive development of all its citizens. The good news is that in the new digitally charged India of today tech driven distribution methods are enabling transparency and accountability. There is a lot more that can be done.

Five factors plague India鈥檚 welfare schemes

• Absence of detailed data analysis: Many schemes suffer from poor beneficiary identification, incorrect fund allocation and lack of measurement of impact at both design stage and post disbursement. Hence, underutilization of the schemes.
• Complex application process: Applying for a welfare scheme is cumbersome and cumbersome for applicants to track status.
• Lack of awareness: The big schemes are advertised well, but there are several small schemes targeting specific groups that are not understood well.
• Information Asymmetry: Although a lot of IT interventions have been done, and schemes are on portals, due to multiplicity of platforms, citizens are not able to navigate through the schemes.
• Fraud: Many of the schemes targeted at people below the poverty line end up into the accounts of income tax payees and undeserving beneficiaries.

Towards a Progressive and Sustainable Welfare System

Many of the flagship programs of Government of India and State Governments are successful in ensuring that the benefits reach the intended beneficiary. But the risks of failure are evident because of the challenges related to identification of eligible, verified and needy beneficiaries.

We are yet to solve the pre Direct Benefit Transfer (DBT) issue that impacts majority of the social welfare programs in India. Hence, there is an urgent need for us to build technology enabled welfare ecosystem to improve last-mile delivery and accountability.

, Founder of added, “The Government welfare should be transformed from program centric to family centric. The objective of welfare should be to understand the unique need of each family and support them with minimum health, housing, education and food need. The success of welfare interventions should be measured as the number of families pushed outside the welfare net by providing them livelihood interventions”.

The long-term solution does not lie in continuously increasing welfare expenditures. Instead it lies in building a 鈥�Progressive and Sustainable Welfare System鈥� which aims at making citizens self-reliant and less dependent on state welfare.

The 4Ds to Improve the Welfare System

麻豆原创 and approach to welfare aims at transforming welfare to progressive, proactive and family centric 鈥� through a unified platform. Data, design, discovery and delivery are the four Ds or pillars on which the welfare system rests.

Data

Demographic and economic data can help in identify target group, short term and long term benefits, potential coverage and expected impact. This will lead to better utilization of welfare budgets towards the goal of ‘Outcome based welfare’.

Design

Currently most welfare systems focus on individuals rather than families. Shifting the focus to the family as a unit may open up better possibilities to provide a holistic socio-economic growth for all. Using data analytics and AI, it is possible to customize welfare benefits keeping in mind their location, economic and social needs, and access to natural resources towards the goal of “Family Before Me”.

Discovery

On the discovery front platforms like & built-for-purpose one can address the issue. It allows citizens to quickly navigate through the hundreds of welfare schemes available and choose one that suits their needs.

Delivery

From application to approval to disbursement, the 麻豆原创 EasyGov technology allows for an intuitive, easy to use seamless process that is device agnostic. Not only can citizens quickly apply but at the other end, thanks to the rule based processing system, the welfare officer can approve without the involvement of line departments and typical red tape.

Thus, 麻豆原创 & Easy Gov approach this transformation by re-engineering the systems through the 鈥淒ata-Design-Discovery-Delivery鈥� process.

What’s in it for citizens

• Improved visibility & access to most relevant schemes
• Ease & convenient application process
• Reduced cost & time to apply for schemes
• Greater transparency into the schemes and tracking of application status
• Timely delivery of welfare support
• Global standards for data protection and privacy

What’s in it for Governments

• Effective Decision Making, Policy Interventions & Fund Utilization
  • Real time decision making
  • Better allocation of funds
• Optimize time & resources and drive massive transformation
  • Reduce time for roll out
  • Completely agile with data driven insights
  • Engage larger number of partners
• Enhance Visibility & Control
  • 360 degree view of any program
  • Enhanced level of alignment with the legislation priorities

India has aspirations to become a $5 trillion dollar economy in the next couple of years with eyes on the $10 trillion figure to rank among the progressive nations. It鈥檚 imperative that wastages and leakages in government expenditure be plugged, and inclusive development achieved at a fraction of current expenditure to meet these ambitious targets.

About EasyGov

EasyGov is an award-winning startup, a subsidiary of Reliance Jio Platforms focused on transformation of the welfare delivery models. In the past five years EasyGov has worked with State Governments of Haryana, Karnataka, Bihar, Tripura, Ministry of Electronics and Information Technology, Government of India, and NITI Aayog. Easy Gov is committed to help citizens in assessing the eligibility for welfare schemes, and has the ability to provide end to end service delivery. EasyGov also supports the Government in scheme design based on socio-economic profiles of families, data backed trends and preference analysis.

About the Author

Rajeev Singh is the Vice President & Business Head and recognized as the “APJ Distinguished Leader of the Year 2020”. He drives the growth for the Cloud & License Business in one of the largest segments – Oil & Gas, Utilities, Natural Resources & Public Sector.

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