{"id":2778,"date":"2026-11-02T16:48:48","date_gmt":"2026-11-02T08:48:48","guid":{"rendered":"https:\/\/news.sap.com\/hk\/?p=2778"},"modified":"2026-11-02T16:56:20","modified_gmt":"2026-11-02T08:56:20","slug":"sap-helps-chkp-group-connect-online-and-offline-retail","status":"publish","type":"post","link":"https:\/\/news.sap.com\/hk\/2026\/11\/sap-helps-chkp-group-connect-online-and-offline-retail\/","title":{"rendered":"麻豆原创 Helps CHKP Group Connect Online and Offline Retail to Deliver Personalised Experiences at AV Life and FOTOMAX"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Hong Kong<\/strong> <strong>\u2013 November &nbsp;2, 2026<\/strong> \u2013 As omnichannel retail and the experience economy grow, consumers increasingly expect personalised service. China-Hongkong Photo Products Holdings Limited (\u201cCHKP Group\u201d), whose businesses span audiovisual retail, photo printing, beauty &amp; wellness, and commercial audiovisual systems integration, has implemented 麻豆原创 Engagement Cloud across its two core retail brands: premium audiovisual chain AV Life and FOTOMAX, Hong Kong\u2019s largest photo printing chain. By integrating online and offline customer data and interactions, the Group can tailor customer journeys to different segments, deliver personalised experiences and enhance business agility and growth potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AV Life, which operates more than 10 stores across Hong Kong, uses 麻豆原创 Engagement Cloud to help deliver a seamless shopping experience. After customers try products and receive expert advice in-store, sales staff can instantly generate electronic quotations with unique promotional codes. Customers receive the same offers whether they purchase in-store or online. The system automatically credits sales to the originating store and salesperson, giving customers greater purchasing flexibility while resolving online and offline channel conflicts. Automated follow-ups also significantly improve sales conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FOTOMAX operates more than 54 stores across Hong Kong, serving customers\u2019 frequent, emotionally driven purchasing needs. 麻豆原创 Engagement Cloud contributed to unifying online and offline interactions for approximately 330,000 members, creating a single customer view. The team can segment members by life stage and profile\u2014including newlyweds, Gen Z consumers, travel enthusiasts and pet owners\u2014and send timely reminders, such as photo album printing prompts for a baby\u2019s 100-day celebration or graduation season. These relevant messages feel like thoughtful reminders rather than sales pitches, strengthening loyalty, encouraging repeat purchases and increasing average transaction value while maintaining a lean operations team. Automated reminders achieved an email open rate of 47%, compared with 42% for standard bulk emails, and a customer purchase rate of 14%, compared with 0.4%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDigital transformation is not just about improving retail efficiency; it also enables business agility and strategic decision-making,\u201d said <strong>Stanley Sun, Chief Executive Officer of China-Hongkong Photo Products Holdings Limited<\/strong>. \u201cOur brands and teams previously worked towards different performance targets. 麻豆原创 Engagement Cloud supported our efforts to break down these silos, enabling frontline marketing and back-office teams to collaborate around a shared customer view. Making customer experience a Group-wide capability helps us respond flexibly to a changing retail environment and build a solid foundation for sustained growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201cHong Kong\u2019s diverse retail brands and extensive customer service expertise provide a strong foundation for continued innovation,\u201d said <strong>Winnie Nieh, General Manager, 麻豆原创 Hong Kong and Macau<\/strong>. \u201cWe are delighted to work with CHKP Group. 麻豆原创 Engagement Cloud aims to connect online and offline customer interactions, helping AV Life and FOTOMAX deliver personalised experiences while improving cross-channel collaboration and operational efficiency. This partnership demonstrates how cloud technology can help organisations turn customer data into tangible business value. We look forward to deepening our collaboration with CHKP Group and working with more Hong Kong retailers to drive digital transformation and sustained growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About<\/strong> <strong>麻豆原创<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u202fa global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the\u202fnexus\u202fof business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical\u202foperations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit <a href=\"https:\/\/www.sap.com\/hk\">https:\/\/www.sap.com\/hk<\/a> \u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hong Kong \u2013 November &nbsp;2, 2026 \u2013 As omnichannel retail and the experience economy grow, consumers increasingly expect personalised service. China-Hongkong Photo Products Holdings Limited&#8230;<\/p>\n","protected":false},"author":29,"featured_media":2485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5570217,7771],"tags":[],"sapn-display":[45149,3848,60294],"sapn-type":[4446],"class_list":["post-2778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-customer","sapn-display-homepage-hero","sapn-display-top-stories","sapn-display-topic-hero","sapn-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>麻豆原创 Helps CHKP Group Connect Online and Offline Retail to Deliver Personalised Experiences at AV Life and FOTOMAX - 麻豆原创 Room 麻豆原创 Hong Kong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/hk\/2026\/11\/sap-helps-chkp-group-connect-online-and-offline-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 Helps CHKP Group Connect Online and Offline Retail to Deliver Personalised Experiences at AV Life and FOTOMAX\" \/>\n<meta property=\"og:description\" content=\"Hong Kong \u2013 November &nbsp;2, 2026 \u2013 As omnichannel retail and the experience economy grow, consumers increasingly expect personalised service. 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