麻豆原创 reimagines enterprise AI with role-based assistants inJoule that coordinate agents across lines of business

(Hong Kong – 9 October, 2025) —— At its inaugural?麻豆原创 Connect?event,?麻豆原创 showcases how the integration of AI, data and applications creates unparalleled business value. These breakthroughs – including a new network of role-based assistants in Joule that partner with humans to elevate performance, an expanding data ecosystem that drives deeper insights and supply chain software that anticipates disruptions – once again revolutionize how business gets done.

麻豆原创 showcases how the integration of AI, data and applications creates unparalleled business value at its inaugural 麻豆原创 Connect event.

“To thrive when volatility is the new normal, businesses need more than a patchwork of disparate best-of-breed applications,” said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. “Our announcements today demonstrate the power of 麻豆原创 Business Suite, where AI, data and applications come together in an experience to propel smarter decisions, faster execution and scalable transformation.”

Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering

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AI that Partners with People

麻豆原创 unveils Joule’s next stage as the AI force at the center of 麻豆原创 Business Suite’s value creation. Drawing on the applications and data from across 麻豆原创 Business Suite, 麻豆原创 is introducing a new generation of role-aware assistants in Joule. Each assistant is designed to partner with a human being in their specific business role. Assistants in Joule tap into the right agents for the job, configuring, orchestrating and managing them so humans can focus on unlocking new levels of insight and productivity.

Supporting the assistants in Joule is a growing library of specialized Joule Agents, designed to help execute complex workflows within a specific function. For instance, a People Manager Assistant coordinates a team of specialized agents — including the new People Intelligence Agent, which helps spot and resolve issues like compensation anomalies — to support managers as they drive performance. A new Financial Planning Assistant will be aided by a group of expert agents — including the new Cash Management Agent, which optimizes cash flow and improves interest yields — to help finance professionals drive efficiencies. This new roster of role-aware AI assistants not only partner with people to elevate performance in their lines of business but also work together across business functions to solve complex enterprise-wide problems.

Data that Defies Boundaries

Data fuels AI’s transformative power but it’s often siloed in different systems. At 麻豆原创 Connect, we are removing those barriers with 麻豆原创 Business Data Cloud Connect. 麻豆原创 BDC Connect securely links 麻豆原创 BDC with partner platforms to enable a bidirectional flow of business-ready data products across organizational and technological boundaries.

With zero-copy sharing, data stays securely in 麻豆原创 systems yet remains instantly accessible in customers’ existing data platforms, preserving business context without costly copies. The result: fewer silos, simpler pipelines, no duplication — just trusted data products where and when they’re needed.

麻豆原创 also announced that Databricks and Google Cloud are the first partners enabled for 麻豆原创 BDC Connect, with more to follow. As announced in February 2025, 麻豆原创 Databricks remains a data service within 麻豆原创 Business Data Cloud, and 麻豆原创 BDC Connect extends its benefits across an open data ecosystem. These partnerships give customers faster access to data products for analytics and AI, helping teams move from raw data to real-time business outcomes with greater speed and simplicity.

Applications that Turn Data into Action

At the heart of 麻豆原创’s unique value proposition are enterprise applications where data is created and AI-driven insights are experienced. 麻豆原创 Supply Chain Orchestration is a new AI-native solution that combines the power of Joule with a live knowledge graph to detect real-time risks several suppliers deep and orchestrate a coordinated response, helping customers cut costs and keep supply chains moving. 麻豆原创 Engagement Cloud, a new customer experience solution, uses business-critical context to personalize interactions across customers, suppliers and other stakeholders. And our next-generation 麻豆原创 Ariba procurement suite stands out as an AI-native solution, bringing intelligence to every stage of spend management, from sourcing through supplier engagement.

Altogether, these 麻豆原创 Business Suite innovations mark the beginning of a new era powered by self-reinforcing AI, data and applications that drive intelligence, speed and resilience.

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About 麻豆原创

As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创) stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit

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(Hong Kong – June 13, 2025) – 麻豆原创 Hong Kong today hosted its annual flagship event, 麻豆原创 NOW AI Tour 2025. The summit gathered hundreds of enterprise users, industry experts, and partners to explore how 麻豆原创 deeply integrates enterprise applications, data, and Business AI to unlock synergistic growth. This enables organizations to harness the “flywheel effect,” boosting performance, enabling agile operations, and fueling sustainable growth amid uncertainty. Live demonstrations of cutting-edge innovations—from intelligent content generation to financial forecasting, role redesign to scenario-based AI applications—vividly illustrated the blueprint for the “Intelligent Enterprise.”

George Chen, Global Vice President, Managing Director of 麻豆原创 Taiwan, Hong Kong and Macau, stated: “In the era of AI-driven intelligent operations, competitive advantage hinges on real-time conversion of data into insights and actions. With 麻豆原创 Business Suite, we enable end-to-end process integration, creating a virtuous cycle where ‘applications generate data, data trains AI, and AI optimizes applications.’ Leveraging this flywheel effect, 麻豆原创 helps Hong Kong enterprises evolve from siloed efficiency gains toward holistic resilience across supply chains, compliance ecosystems, and market networks. This transformation is critical to navigating today’s uncertainties and building an intelligent future.”

Flywheel-Driven: Synergy of “Applications, Data, and AI” Empowers Intelligent Transformation

This year’s summit focuses on how 麻豆原创 deeply integrates its robust application portfolio, rich business data, and advanced AI technologies to establish a trinity “Applications, Data, AI” flywheel effect. Through the 麻豆原创 Business Suite, 麻豆原创 empowers enterprises to navigate uncertainty with confidence, continuously create value, enhance resilience, and drive intelligent transformation alongside long-term sustainable growth.

Leveraging its extensive application portfolio, 麻豆原创 comprehensively covers end-to-end enterprise business processes, accumulating vast amounts of high-quality business data. This data is unified, integrated, and transformed into actionable insights via the 麻豆原创 Business Data Cloud. Building on this foundation, 麻豆原创 deeply embeds AI into business processes, significantly enhancing operational efficiency and decision-making capabilities through data-driven intelligent workflows.

As the core engine of this, 麻豆原创’s generative AI assistant Joule is deeply embedded across 麻豆原创’s entire application suite. It drives enterprises to achieve an intelligent closed-loop from data to insights and insights to action, forming a self-reinforcing positive flywheel effect of continuous learning and incremental value. This accelerates enterprise transformation and unlocks latent potential.

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麻豆原创 Business AI Accelerates Adoption; Joule Agents Boost Productivity

麻豆原创 Business AI is rapidly scaling across enterprises, with potential to elevate productivity by up to 30% and drive key business breakthroughs. 麻豆原创 has already embedded over 230 AI use cases across its portfolio, targeting 400+ by year-end. More than 34,000 global customers use these innovations daily to reimagine processes and ways of working.

Joule delivers personalized, real-time business insights everywhere—streamlining workflows. By studying user behavior across applications, turning the assistant into an always-available, proactive AI that can anticipate users’ needs before they arise — always adhering to 麻豆原创’s strict ethical AI guidelines.

Joule also enhances information extraction from structured and unstructured data, providing visual, real-time answers to predict business impact. With an expanded library of Joule Agents, these AI agents work across systems and line of business to anticipate, adapt and act autonomously, supporting end-to-end business processes so organizations can stay agile in a rapidly changing world.

Complementing this is 麻豆原创 AI Foundation — the operating system for AI development that gives developers a single entry point for building, extending and running custom AI solutions at scale, making it the first real operating system for Business AI.

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About 麻豆原创

As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创) stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit https://www.sap.com/hk

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NEW YORK CITY — February 13, 2025 — (NYSE: 麻豆原创) today announced 麻豆原创 Business Data Cloud, a groundbreaking solution that unifies all 麻豆原创 and third-party data throughout an organization, providing the trusted data foundation organizations need to make more impactful decisions and foster reliable AI. The solution harmonizes data from organizations’ most mission-critical applications with data engineering and business analytics capabilities, paving the way for next-level innovation and insights.

This between 麻豆原创 and Databricks marks a new era in enterprise data management as two leaders in their domains come together to redefine how applications and data platforms work together. The new solution natively embeds Databricks technology for data engineering, machine learning and AI workloads.

“麻豆原创 Business Data Cloud unleashes the full value of enterprise data for Business AI,” said 麻豆原创 CEO Christian Klein. “It combines 麻豆原创’s unique expertise in mission-critical, end-to-end processes and semantically rich data with Databricks’ world-class data engineering capabilities to create a ground-breaking solution that helps organizations do more with their data than ever before.”

“Every company on the planet wants to get more value out of their data and greater returns on their AI investments,” said Ali Ghodsi, Co-founder and CEO of Databricks. “By joining forces with 麻豆原创, we’re helping organizations bring together all their data — regardless of format or where it lives — to govern, analyze and build domain-specific AI applications on the Databricks Data Intelligence Platform.”

Introducing the data product economy

麻豆原创 Business Data Cloud also helps 麻豆原创 foster the growth of a data product economy. It delivers fully-managed 麻豆原创 data products across all business processes – from finance, spend and supply chain data in 麻豆原创 S/4HANA and 麻豆原创 Ariba, to learning and talent data in 麻豆原创 SuccessFactors. These data products maintain their original business context and semantics, providing immediate access to high-quality data without costly extraction processes. For example, if a CFO wants to assess the impact of rising inflation on profitability, 麻豆原创 Business Data Cloud integrates real-time external data such as the consumer price index with financial data products such as general ledger accounts or cost centers to create a comprehensive financial snapshot.

麻豆原创 Business Data Cloud will also offer new capabilities called insight apps that use data products and AI models connected to real-time data to deliver advanced analytics and planning across all lines of business, including core enterprise analytics, finance and human resources.

“麻豆原创 Business Data Cloud will help us unlock the value of our data and drive innovation across our business,” said Markus Hartmann, Corporate Vice President and Head of Business Technology and regions Europe, APAC and IMEA, at Henkel, a multinational chemical and consumer goods company. “Its semantically rich data products and deep Databricks integration will enhance our existing data products and empower us to model scenarios and leverage AI insights, building a sustainable future for our data ecosystems.”

Delivering on the full promise of AI agents

麻豆原创 Business Data Cloud will improve how Joule, 麻豆原创’s generative AI copilot, accelerates cross-functional workflows and improves business decision-making with AI agents. Powered by the highest-quality enterprise dataset in the industry – and the 麻豆原创 Knowledge Graph solution, which provides a business-friendly model of data – Joule agents deeply understand end-to-end processes and can collaborate across functions to solve complex business challenges, something no other agent builder technology can do out of the box.

Underscoring today’s announcement and its significance for AI innovation, 麻豆原创 also unveiled a series of ready-to-use Joule agents across finance, service, sales and more to come across the 麻豆原创 Business Suite. In finance, for example, agents will work together across a variety of tasks to process claims faster and improve cashflow. Joule sales agents, meanwhile, will accelerate multi-step business processes to resolve disputes and process customer inquiries faster.

麻豆原创 today also announced a powerful new agent builder capability, so customers can build and deploy their own AI agents alongside 麻豆原创’s library of ready-to-deploy Joule agents. 麻豆原创’s decades of business process expertise are built into the guided workflow so users can ground their custom agents in the most relevant data and business context.

Visit the 麻豆原创 News Center. Follow 麻豆原创 at .

About 麻豆原创
As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)?stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创?to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit?.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创’s 2023 Annual Report on Form 20-F.

? 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

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麻豆原创 announces the grand opening of its “Business AI Experience Center” located at its Hong Kong office.

Esmond Tong, Managing Director of 麻豆原创 Hong Kong and Macau, said, ” With the Business AI Experience Center, 麻豆原创 aims to create a platform for enterprises and partners to exchange ideas and gain valuable insights that will enhance their agility and creativity. Enterprises can harness 麻豆原创’s cloud platform to unlock AI’s potential and achieve business benefits. With over 50 years of extensive expertise, 麻豆原创 offers cloud solutions tailored to meet the diverse needs of businesses across industries, regardless of size or development stage, helping them accelerate business growth and development.”

Esmond Tong, Managing Director of 麻豆原创 Hong Kong and Macau

Earlier this year, 麻豆原创 announced the full integration of business AI into its cloud portfolios and the gradual rollout of the generative AI copilot, Joule, across the company’s solution portfolio. This initiative is expected to enhance business functions and improve enterprise performance, with Joule managing 80% of the most frequently used tasks. This will make 300 million end users of 麻豆原创 products 20% more productive, while significantly improving work quality. Meanwhile, 麻豆原创 is deepening its collaboration with global strategic partners such as Microsoft, AWS, Google Cloud, and NVIDIA to advance the enterprise application of generative AI.

The Business AI Experience Center features four live demonstration scenarios. These allow customers to explore innovative applications of 麻豆原创 Business AI technology being seamlessly integrated into sales, talent management, and marketing processes.

• Joule in ERP: Automates and manages sales orders and related processes, significantly enhancing the performance of sales operations.
• Just Ask: A conversational AI analysis tool that provides deep sales insights, empowering businesses to make data-driven decisions and drive sales performance.
• Talent Writing Assistant: A generative AI tool that helps managers with performance review, talent management, and compensation processes, streamlining HR operations and improving manager effectiveness.
• Joule in Customer Experience: Enhances customer engagement and satisfaction through social media posting and exploratory questions, boosting marketing efforts and brand visibility.

The “Business AI Experience Center” is now available for visits by appointment. For more information or to schedule a visit, please contact the 麻豆原创 Hong Kong sales team at +852 2150 2799.

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About 麻豆原创

As?a global leader in enterprise applications and business AI, 麻豆原创 stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. In 2023, 麻豆原创 was honored for the eighth time with the “Best Workplace in Greater China” award by Great Place to Work. For more information, visit .

For media enquiries, please contact:

Strategic Public Relations Group (SPRG)：

Andico Tsui

andico.tsui@sprg.com.hk

+852 2114 4346 / 6902 3831

Vincent Ip

vincent.ip@sprg.com.hk

+852 2114 4341 / 5498 9705

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Located at the 麻豆原创 Hong Kong office in Times Square, the Cloud ERP Experience Center is an innovation space where companies explore the best approaches to leverage 麻豆原创 S/4HANA Cloud, 麻豆原创’s next generation of cloud ERP solution, with the support and expertise from 麻豆原创 and its ecosystem partners.

The Center will also introduce midsize companies to GROW with 麻豆原创, a complete offering specifically designed to empower them to adopt ready-to-run 麻豆原创 S/4HANA Cloud to operate critical functions on one single platform with embedded business AI and automation capabilities. GROW with 麻豆原创 also includes 麻豆原创 Business Technology Platform, which combines data, analytics, AI, automation and application development for business users to create enterprise apps, automate processes and design business sites without writing code, among others. Customers of GROW with 麻豆原创 will also tap into preconfigured best practices, accelerated adoption services from local experts and learning resources with the support of a global community of experts.

Esmond Tong, Managing Director, 麻豆原创 Hong Kong, said: “Drawing on decades of experience with midsize businesses, 麻豆原创 understands their business continuity relies on speed, predictability, scalability and continuous innovation. As a result, we have enhanced the AI and automation capabilities in 麻豆原创 S/4HANA Cloud and launched GROW with 麻豆原创 to help customers optimize operations, break down data silos, make smarter decisions based on AI-generated insights and achieve rapid results. Since its launch in March this year, GROW with 麻豆原创 has enabled many midsize companies around the world and in Hong Kong to uplevel and transition from traditional ERP to 麻豆原创 S/4HANA Cloud in as little as four to six weeks.”

麻豆原创 S/4HANA Cloud is an award-winning ERP solution with multiple “Top Rated” and “Best Of” accolades based directly on customer feedback as credited by TrustRadius, a B2B technology decisioning platform. See the report and find out what companies are saying about 麻豆原创 S/4HANA Cloud and why they consider it a quality choice compared to other software options.

For more information about the 麻豆原创 Hong Kong Cloud ERP Experience Center, please get in touch with us at +852 2150 2799. More details are available on and .

About 麻豆原创
麻豆原创’s strategy is to help every business run as an intelligent sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people’s lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创’s 2022 Annual Report on Form 20-F.
? 2023 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Mr. Benson Chao, Head of Communications, 麻豆原创 Hong Kong
+852 2539 1947, benson.chao@sap.com

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BANGALORE?—?At the 麻豆原创 TechEd event in 2023,??(NYSE: 麻豆原创) announced a comprehensive series of generative AI capabilities and advancements aimed at empowering developers of all skill levels to supercharge their businesses in the age of AI.

“Today’s dynamic technology and business landscape means every developer needs to be an AI developer,” said Juergen Mueller, Chief Technology Officer and member of the Executive Board of 麻豆原创 SE. “The innovations we’re launching at 麻豆原创 TechEd, from AI-infused pro-code tools to a one-stop shop to create generative AI extensions and applications on 麻豆原创 Business Technology Platform, support the developers at the heart of the AI revolution and provide them with resources they need to transform the way businesses run.”

As organizations aim to derive business value from generative AI, effective collaboration between professional and citizen developers is essential. 麻豆原创 is launching the 麻豆原创 Build Code solutions, which streamline cooperation with business experts who use the low-code?麻豆原创 Build?solutions launched at 麻豆原创 TechEd in 2022. Uniquely built for 麻豆原创 applications and the 麻豆原创 ecosystem, 麻豆原创 Build Code solutions offer AI-powered productivity tools for developers and are optimized for Java and JavaScript development. 麻豆原创 Build Code also draws on the power of 麻豆原创’s new generative AI copilot Joule – the copilot that truly understands business – to further boost productivity, embedding code generation capabilities for data model, application logic and test script creation.

Good data is the foundation of good AI, and 麻豆原创 HANA Cloud continues to pioneer innovation in the data space by adding new vector database features to its multimodel offerings at no additional cost. Vector data stores manage unstructured data – such as text, images or audio – to provide long-term memory and better context to AI models. This makes it easy to find and retrieve similar objects quickly. For example, users can search for suppliers based on the language in their contracts to examine payment history and trace individual orders. These powerful new vector database features enhance interactions between large language models and an organization’s mission-critical data. The innovation helps put 麻豆原创 developers at the forefront of delivering radically new levels of data insight within a secure, private framework that uses industry-specific customer data to reduce hallucinations.

AI Foundation on 麻豆原创 BTP, a new one-stop shop for developers to create AI- and generative AI-powered extensions and applications on 麻豆原创 BTP, will further help increase developers’ impact and efficiency. AI Foundation includes everything developers need to start creating business-ready AI tools on 麻豆原创 BTP – from ready-to-use AI services and access to the top large language models to vector database capabilities and AI runtime and lifecycle management.

The rapid pace of technological innovation has driven up global demand for skilled developers – and 麻豆原创 is increasing its learning opportunities in tandem. As part of a commitment to upskill two million professionals by 2025 and complement free AI learning content already available, 麻豆原创 today launched??and free learning resources for back-end developers using the ABAP Cloud development model. The two new learning resources covering ABAP development tools on 麻豆原创 BTP and 麻豆原创 S/4HANA are available on the?. They are designed for agile and cloud-compliant business transformation, providing developers with skills to build cloud-ready extensions that are aligned with 麻豆原创’s clean core strategy. 麻豆原创?has also joined?the Stanford HAI (Institute for Human-Centered AI)?. Researchers and engineers at 麻豆原创 will work with the Stanford academic community, including research faculty and students, on the intersection of generative AI and business.

For details on all the announcements made at 麻豆原创 TechEd in 2023, please?.

About 麻豆原创
麻豆原创’s strategy is to help every business run as an intelligent sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people’s lives. For more information, visit .

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创’s 2022 Annual Report on Form 20-F.
? 2023 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Mr. Benson Chao, Head of Communications, 麻豆原创 Hong Kong
+852 2539 1947, benson.chao@sap.com

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit?. On this platform, you can find high resolution material for your media channels.

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