Established in 1978, Sa Sa is a market leader that has continuously evolved with the changing needs of its customers. In recent years, it has built infrastructure and processes to bring customers a seamless OMO experience across a network of physical stores in Hong Kong and Macau; and global online platforms (excluding Mainland China, Hong Kong and Macau).

麻豆原创 Emarsys e-Commerce enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimizes both acquisition and retention. The solution allows Sa Sa to collect and analyze data from its various consumer demographics and gain real-time visibility into their shopping and buying preferences. These consumer insights enable Sa Sa to curate appropriate online product portfolios and offer the right mix of loyalty programs, such as rewards points and cash-back incentives geared to different customer groups. In addition, the solution helps Sa Sa build strong activation programs, utilizing marketing automation and real-time personalization to create sophisticated insights-driven campaigns that drive real business outcomes.

Sa Sa leverages three key 麻豆原创 Emarsys e-Commerce modules:

• Smart Insight: With Emarsys Smart Insight, Sa Sa is able to harness its data to systemically segment customers for intelligent retention marketing. This solution gives Sa Sa detailed insights into a customer鈥檚 purchase preferences and lifecycle journey, allowing it to automatically offer relevant product promotions at the right time. Thus, Sa Sa can monitor how it is engaging with different segments and ensure it is delivering value to customers and the business.
• Web Extend: The Emarsys Web Extend data collection solution tracks interactions on sasa.com and email campaign results. This data is integrated with validated product and sales information so as to optimize customer engagement in accordance with Sa Sa鈥檚 privacy policy.
• Email Recommender: Emarsys Email Recommender enhances Sa Sa鈥檚 email marketing campaigns by adding relevant product images and information to automated messages at scale. Driving customer engagement and response, these recommendations are dynamic. They are rendered in real-time to ensure customers get the most up-to-date, personalized product recommendations 鈥� prompting a re-purchase, following up on an abandoned cart, or suggesting best sellers and special offers to tempt browsers to purchase.

鈥淭he 麻豆原创 Emarsys e-Commerce solutions elevate Sa Sa鈥檚 customer engagement to the next level by offering intuitive and relevant online experiences to our customers,鈥� said Hong Li, Director of eCommerce of Sa Sa International Holdings Limited. 鈥淪a Sa thrives on staying close to what our customers expect and thus it is important to have real-time panoramic visibility of customer data at every point in the customer lifecycle journey. With Emarsys, our data analysis capabilities are continuously improving so we can discover the best way to engage, retain and expand our customer base, with data-driven customer programs.鈥�

Esmond Tong, Managing Director, 麻豆原创 Hong Kong, said: 鈥淭oday鈥檚 retail environment is complex and competitive, shaped by new technologies and fast-evolving customer behavior and preferences. 麻豆原创 Emarsys presents a single, integrated platform where customer-centric market leaders like Sa Sa can build, execute and scale real-time marketing campaigns. With Emarsys, Sa Sa is growing its customer lifetime value through omnichannel interactions that are personalized, intelligent and compelling.鈥�

Learn more about 麻豆原创 Emarsys Customer Engagement or talk with us at +852 2150 2799.

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About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

About Sa Sa

Sa Sa is a leading beauty product retailing group in Asia. Embracing the proven concept of 鈥渙ne-stop beauty product specialty platform鈥�, Sa Sa provides diverse quality products under more than 600 brands ranging from skincare, fragrance, make-up, hair care and body care products, health & fitness products as well as beauty gadgets. Through operating more than 180 retail stores in Hong Kong and Macau SARs, Mainland China and Malaysia, as well as multiple online platforms, Sa Sa offers a customer-centric omni-channel shopping experience for consumers.

Listed on the Hong Kong Stock Exchange in 1997, the Group is included in the FTSE Index Series, MSCI Index Series and S&P Index Series.

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2022 Annual Report on Form 20-F.

漏 2023 麻豆原创 SE. All rights reserved.

麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:

Mr. Benson Chao, Head of Communications, 麻豆原创 Hong Kong

+852 2539 1947 聽聽聽聽聽聽聽聽聽聽 benson.chao@sap.com

Ms. Kitty Cheung, Assistant Corporate Communications Manager, Sa Sa International Holdings Limited

+852 2965 7563 聽聽聽聽聽聽聽聽聽聽 kitty_cheung@sasa.com

The post Sa Sa Elevates Personalized Omnichannel Experience with 麻豆原创 Emarsys Solutions appeared first on 麻豆原创 Room 麻豆原创 Hong Kong.

RISE with 麻豆原创 offers customers the opportunity to simplify business transformation without high upfront investments. It empowers them to manage service-level agreements (SLA), operations, and issue management in a single contract with 麻豆原创 and save up to a 20% in total cost ownership (TCO) over five years for 麻豆原创 S/4HANA Cloud, private edition as compared to a traditional ERP deployment. More than just a technical migration, it is a subscription-based service that guides companies through business transformation, regardless of the starting point or complexity. RISE with 麻豆原创 offers a well-defined roadmap, with 麻豆原创 taking sole responsibility for service-level agreements, operations and support.

The recent 麻豆原创-commissioned survey, titled , garners insights from more than 100 senior executives from a range of industries including retail, consumer products and services, manufacturing and wholesale as well as property management, engineering and construction, about their challenges and investment foresights. The survey identifies senior executives鈥� top challenges as macroeconomic uncertainty (46%), talent management (41%) and customer engagement (33%). These crystalize their operational priorities in their post-pandemic digitalization efforts.

鈥淐urrent challenges have made transformation a business imperative,鈥� said Fabian Padilla Crisol, Managing Director, 麻豆原创 Hong Kong. 鈥淐ompanies in Hong Kong are inherently enterprising and we are seeing them now rapidly reassessing their business models, recalibrating their operations and accelerating their transformation journeys. To that end, RISE with 麻豆原创 offers Hong Kong companies a holistic approach to thriving amid change. It is specifically designed to deliver fast time-to-value and flexibility to help every enterprise navigate uncertainty and increase resilience.鈥�

Combining the strengths of 麻豆原创 and its strong partner ecosystem, RISE with 麻豆原创 will support Hong Kong companies to:

Demystify uncertainties with intelligent technologies

While 46% of Hong Kong business leaders in the CXO Outlook Survey are more worried about lingering macroeconomic uncertainty than any other challenge, and 40% intend to invest in enhancing their analytical capabilities for better insights and forecasting in the coming year. This reveals an opportunity for companies that can find a cost-effective way to use business intelligence to navigate uncertainty and increase resilience.

RISE with 麻豆原创 is bundled with 麻豆原创 Business Technology Platform, a portfolio of intelligent solutions and database management platforms, to enable companies to demystify uncertainties with data-driven insights and see better business outcomes. It is the foundation on which the intelligent enterprise is built, equipping leaders to use high-quality data for analytics, planning and AI scenarios and continuously unlock new ways of running their business in the cloud.

It provides access to over 2,200 APIs to help ensure integration to on-premise, cloud and non-麻豆原创 systems and easily deploy other 麻豆原创, partner and third-party solutions. Enterprises can also take advantage of low-code or no-code solutions to extend 麻豆原创 solutions, drive automation with intelligent RPA, and deploy a world-class workflow service to change processes on the fly.

Fortify customer and employee engagement

After over a year of business disruption, many Hong Kong companies (57%) will focus their digital priority on enhancing customer engagement through digital channels and tools to overcome constraints of social distancing. Apart from RISE with 麻豆原创, companies can leverage to effectively manage customer relationships with integrated cloud solutions that offer a 360-degree view of customers. It offers advanced customer experiences, allowing businesses to personalize engagement and deliver a consistent customer experience across every channel to bolster customer satisfaction.

In addition, 67% of surveyed executives indicate they will seek to enable new and more flexible work arrangements for their Hong Kong teams this year. helps HR professionals harness cloud technology to make more confident data-based decisions, empower employees for remote work and reskilling opportunities, and provide a more engaging employee experience.

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

# # #

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

漏 2021 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Benson Chao, 麻豆原创 Hong Kong Director of Corporate Communications, +852 2539 1947, benson.chao@sap.com

The post RISE with 麻豆原创 Helps Hong Kong Companies Navigate Future Uncertainties appeared first on 麻豆原创 Room 麻豆原创 Hong Kong.

“People movement around Hong Kong and foot traffic to shopping hubs have slowed down significantly since the outbreak of COVID-19,鈥� said Fabian Padilla Crisol, Managing Director, 麻豆原创 Hong Kong. 鈥淚t has quickly become essential for companies to optimize and expand online retail operations through e-commerce channels. 麻豆原创 Commerce Cloud is a complete solution that supports companies to tackle business and operational challenges. Its flexibility and scalability help them launch and improve online business, and fast deployment makes our customers well-positioned to capture opportunities.鈥�

麻豆原创 has supported major retailers in Hong Kong to engage customers with its e-commerce solutions, by creating a meaningful and consistent shopping experience. Companies that have implemented commerce solutions from 麻豆原创 include:

, Asia鈥檚 leading travel and lifestyle rewards program, offers its members a smarter and more rewarding online shopping experience with the enhanced , powered by 麻豆原创 Commerce Cloud. With the enhanced and user-friendly platform, Asia Miles members can now make the best use of their Miles to redeem lifestyle products and experiences with greater flexibility, in the way they prefer.

the largest 24-hour online shopping mall in Hong Kong, provides thousands of its customers a comprehensive online shopping experience with the support of 麻豆原创鈥檚 commerce solution. The solution connects and integrates HKTVmall鈥檚 commercial channels, handling content, catalogs, and orders; provides customer-facing search functionality, and integrates with HKTVmall鈥檚 backend ordering and transaction systems.

, Hong Kong鈥檚 first top online supermarket that specializes in healthy and quality food, wines, vegetables and basic necessities, has strengthened its citywide seven-store operations through an e-commerce platform powered by 麻豆原创. Foodwise now provides a personalized digital experience, integrating digital and physical customer touchpoints onto a single platform, which powers an omnichannel storefront with search and navigation, recommendations, shopping cart, wish list and checkout functions, as well as product content management.

To learn more about how 麻豆原创 Commerce Cloud can support business, please visit us .

About 麻豆原创

As the Experience Company powered by the Intelligent Enterprise, 麻豆原创 is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

# # #

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

For more information, press only:
Mr. Benson Chao, 麻豆原创 Hong Kong Director of Corporate Communications, +852 2539 1947, benson.chao@sap.com

The post Hong Kong Companies Boost Online Commerce with 麻豆原创 Customer Experience Solutions appeared first on 麻豆原创 Room 麻豆原创 Hong Kong.