Hong Kong, China — November 5, 2025 — At 麻豆原创 TechEd 2025, (NYSE: 麻豆原创) brings AI deep into the development process to level up how developers build. New AI-driven capabilities in the 麻豆原创 Build solution, an expanding data ecosystem and powerful Joule Agents empower developers to move from idea to impact with unprecedented speed and confidence. As AI transforms the nature of professional work, 麻豆原创 also pledges to equip 12 million people worldwide with AI-ready skills by 2030.

“麻豆原创’s announcements today give developers the tools they need to deliver at the speed of AI,” said Muhammad Alam, member of the Executive Board of 麻豆原创 SE. “Innovations across 麻豆原创’s unique flywheel of applications, data and AI put developers in the drivers’ seat – where they belong.”

Opening the Developer Ecosystem

麻豆原创 Build, the company’s flagship solution for enterprise application development and automation, now gives developers more freedom to build, extend, and automate using the tools they love most.

For instance, developers who prefer agentic development solutions like Cursor, Claude Code, Cline, and Windsurf can now use 麻豆原创 development frameworks with new 麻豆原创 Build local Model Context Protocol Servers. Visual Studio Code users will be able to access 麻豆原创 Build capabilities directly in their development environment with a new 麻豆原创 Build extension. This extension will also be made available later on Open VSX Registry for other development environments. 麻豆原创 and n8n also announced plans for an integration so Joule Studio agents and n8n agents can work together.

And with new agent building capabilities in Joule Studio, developers have the tools they need to extend 麻豆原创’s ready-to-use agents and build new agents grounded in 麻豆原创 business data and context that can act autonomously based on changing business conditions.

Putting Data to Work

Every intelligent application starts with trusted data. 麻豆原创 is giving developers more ways to put that data to work through 麻豆原创 Business Data Cloud.

The solution now connects with more of the data and AI platforms developers use every day. A new 麻豆原创 Snowflake solution extension for 麻豆原创 Business Data Cloud brings Snowflake’s fully managed data and AI capabilities directly to 麻豆原创 customers, giving them the flexibility to choose the right compute and storage for each data and AI workload, while maintaining governance, interoperability and business context. 麻豆原创 also announced a new 麻豆原创 Business Data Cloud Connect partnership with Snowflake. This complements existing integrations with Databricks and Google Cloud, giving developers more freedom to choose how they work with 麻豆原创 data.

With a new data product studio capability in 麻豆原创 Business Data Cloud, developers can turn raw data into ready-to-use assets known as data products that support analytics, AI and application development.

An expanded capability in the 麻豆原创 HANA Cloud knowledge graph engine can automatically generate knowledge graphs. This capability maps relationships across 麻豆原创 database tables, columns, and data models, revealing how data fits together and why it matters. Developers will be able to see how their data connects across systems and uncover underlying business insights.

Bringing AI Autonomy to Life

麻豆原创 is evolving its AI portfolio to give developers the intelligence and orchestration power they need to take AI from insight to action.

麻豆原创 introduced its first enterprise relational foundation model, a new class of AI that predicts business outcomes rather than the next word in a sentence. 麻豆原创-RPT-1, or the first-generation Relational Pre-trained Transformer, can make fast and accurate predictions for common business scenarios like delivery delays, payment risk, or sales order completion. 麻豆原创 launched a free playground environment for developers today.

New AI assistants in Joule coordinate multiple agents across workflows, departments, and applications, bringing automation and autonomy to life. These assistants plan, initiate, and complete complex tasks spanning finance, supply chain, HR, and beyond. Today, 麻豆原创 introduces new agents built for technical users. For example, an agent for business process analysis will help teams understand how processes run, identify inefficiencies, and uncover opportunities to optimize workflows and drive measurable improvements.

Lastly, as AI changes the nature of work for everyone, 麻豆原创 is pledging to equip 12 million people worldwide with AI-ready skills by 2030. Through its partnership with online learning platform Coursera, 麻豆原创 will expand hands-on training and certification programs that integrate practical AI tools, making AI more accessible to people everywhere.

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About 麻豆原创
As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)?stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创?to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit?.

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麻豆原创 reimagines enterprise AI with role-based assistants inJoule that coordinate agents across lines of business

(Hong Kong – 9 October, 2025) —— At its inaugural?麻豆原创 Connect?event,?麻豆原创 showcases how the integration of AI, data and applications creates unparalleled business value. These breakthroughs – including a new network of role-based assistants in Joule that partner with humans to elevate performance, an expanding data ecosystem that drives deeper insights and supply chain software that anticipates disruptions – once again revolutionize how business gets done.

麻豆原创 showcases how the integration of AI, data and applications creates unparalleled business value at its inaugural 麻豆原创 Connect event.

“To thrive when volatility is the new normal, businesses need more than a patchwork of disparate best-of-breed applications,” said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. “Our announcements today demonstrate the power of 麻豆原创 Business Suite, where AI, data and applications come together in an experience to propel smarter decisions, faster execution and scalable transformation.”

Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering

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AI that Partners with People

麻豆原创 unveils Joule’s next stage as the AI force at the center of 麻豆原创 Business Suite’s value creation. Drawing on the applications and data from across 麻豆原创 Business Suite, 麻豆原创 is introducing a new generation of role-aware assistants in Joule. Each assistant is designed to partner with a human being in their specific business role. Assistants in Joule tap into the right agents for the job, configuring, orchestrating and managing them so humans can focus on unlocking new levels of insight and productivity.

Supporting the assistants in Joule is a growing library of specialized Joule Agents, designed to help execute complex workflows within a specific function. For instance, a People Manager Assistant coordinates a team of specialized agents — including the new People Intelligence Agent, which helps spot and resolve issues like compensation anomalies — to support managers as they drive performance. A new Financial Planning Assistant will be aided by a group of expert agents — including the new Cash Management Agent, which optimizes cash flow and improves interest yields — to help finance professionals drive efficiencies. This new roster of role-aware AI assistants not only partner with people to elevate performance in their lines of business but also work together across business functions to solve complex enterprise-wide problems.

Data that Defies Boundaries

Data fuels AI’s transformative power but it’s often siloed in different systems. At 麻豆原创 Connect, we are removing those barriers with 麻豆原创 Business Data Cloud Connect. 麻豆原创 BDC Connect securely links 麻豆原创 BDC with partner platforms to enable a bidirectional flow of business-ready data products across organizational and technological boundaries.

With zero-copy sharing, data stays securely in 麻豆原创 systems yet remains instantly accessible in customers’ existing data platforms, preserving business context without costly copies. The result: fewer silos, simpler pipelines, no duplication — just trusted data products where and when they’re needed.

麻豆原创 also announced that Databricks and Google Cloud are the first partners enabled for 麻豆原创 BDC Connect, with more to follow. As announced in February 2025, 麻豆原创 Databricks remains a data service within 麻豆原创 Business Data Cloud, and 麻豆原创 BDC Connect extends its benefits across an open data ecosystem. These partnerships give customers faster access to data products for analytics and AI, helping teams move from raw data to real-time business outcomes with greater speed and simplicity.

Applications that Turn Data into Action

At the heart of 麻豆原创’s unique value proposition are enterprise applications where data is created and AI-driven insights are experienced. 麻豆原创 Supply Chain Orchestration is a new AI-native solution that combines the power of Joule with a live knowledge graph to detect real-time risks several suppliers deep and orchestrate a coordinated response, helping customers cut costs and keep supply chains moving. 麻豆原创 Engagement Cloud, a new customer experience solution, uses business-critical context to personalize interactions across customers, suppliers and other stakeholders. And our next-generation 麻豆原创 Ariba procurement suite stands out as an AI-native solution, bringing intelligence to every stage of spend management, from sourcing through supplier engagement.

Altogether, these 麻豆原创 Business Suite innovations mark the beginning of a new era powered by self-reinforcing AI, data and applications that drive intelligence, speed and resilience.

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About 麻豆原创

As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创) stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit

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(Hong Kong – June 13, 2025) – 麻豆原创 Hong Kong today hosted its annual flagship event, 麻豆原创 NOW AI Tour 2025. The summit gathered hundreds of enterprise users, industry experts, and partners to explore how 麻豆原创 deeply integrates enterprise applications, data, and Business AI to unlock synergistic growth. This enables organizations to harness the “flywheel effect,” boosting performance, enabling agile operations, and fueling sustainable growth amid uncertainty. Live demonstrations of cutting-edge innovations—from intelligent content generation to financial forecasting, role redesign to scenario-based AI applications—vividly illustrated the blueprint for the “Intelligent Enterprise.”

George Chen, Global Vice President, Managing Director of 麻豆原创 Taiwan, Hong Kong and Macau, stated: “In the era of AI-driven intelligent operations, competitive advantage hinges on real-time conversion of data into insights and actions. With 麻豆原创 Business Suite, we enable end-to-end process integration, creating a virtuous cycle where ‘applications generate data, data trains AI, and AI optimizes applications.’ Leveraging this flywheel effect, 麻豆原创 helps Hong Kong enterprises evolve from siloed efficiency gains toward holistic resilience across supply chains, compliance ecosystems, and market networks. This transformation is critical to navigating today’s uncertainties and building an intelligent future.”

Flywheel-Driven: Synergy of “Applications, Data, and AI” Empowers Intelligent Transformation

This year’s summit focuses on how 麻豆原创 deeply integrates its robust application portfolio, rich business data, and advanced AI technologies to establish a trinity “Applications, Data, AI” flywheel effect. Through the 麻豆原创 Business Suite, 麻豆原创 empowers enterprises to navigate uncertainty with confidence, continuously create value, enhance resilience, and drive intelligent transformation alongside long-term sustainable growth.

Leveraging its extensive application portfolio, 麻豆原创 comprehensively covers end-to-end enterprise business processes, accumulating vast amounts of high-quality business data. This data is unified, integrated, and transformed into actionable insights via the 麻豆原创 Business Data Cloud. Building on this foundation, 麻豆原创 deeply embeds AI into business processes, significantly enhancing operational efficiency and decision-making capabilities through data-driven intelligent workflows.

As the core engine of this, 麻豆原创’s generative AI assistant Joule is deeply embedded across 麻豆原创’s entire application suite. It drives enterprises to achieve an intelligent closed-loop from data to insights and insights to action, forming a self-reinforcing positive flywheel effect of continuous learning and incremental value. This accelerates enterprise transformation and unlocks latent potential.

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麻豆原创 Business AI Accelerates Adoption; Joule Agents Boost Productivity

麻豆原创 Business AI is rapidly scaling across enterprises, with potential to elevate productivity by up to 30% and drive key business breakthroughs. 麻豆原创 has already embedded over 230 AI use cases across its portfolio, targeting 400+ by year-end. More than 34,000 global customers use these innovations daily to reimagine processes and ways of working.

Joule delivers personalized, real-time business insights everywhere—streamlining workflows. By studying user behavior across applications, turning the assistant into an always-available, proactive AI that can anticipate users’ needs before they arise — always adhering to 麻豆原创’s strict ethical AI guidelines.

Joule also enhances information extraction from structured and unstructured data, providing visual, real-time answers to predict business impact. With an expanded library of Joule Agents, these AI agents work across systems and line of business to anticipate, adapt and act autonomously, supporting end-to-end business processes so organizations can stay agile in a rapidly changing world.

Complementing this is 麻豆原创 AI Foundation — the operating system for AI development that gives developers a single entry point for building, extending and running custom AI solutions at scale, making it the first real operating system for Business AI.

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About 麻豆原创

As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创) stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit https://www.sap.com/hk

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Simon Davies,?President of 麻豆原创 Asia Pacific, said: “麻豆原创 is driving enterprise growth to the next level with 麻豆原创 Business Suite, integrating AI and real-time data into 麻豆原创’s comprehensive business applications. Greater China is a dynamic market with great potential, with an extraordinary breadth of enterprises, and diverse industry application scenarios. We remain fully committed to its long-term development. I am confident that Bessie’s extensive industry experience and strategic leadership will propel 麻豆原创’s continued success in the market, enabling businesses to thrive in the digital era.”

Bessie Yuan,?President and Managing Director?of 麻豆原创 Greater China, said: “I’m excited to join 麻豆原创. Digital transformation is key to driving sustainable growth and competitiveness. AI and cloud, as core enablers of this shift, are reshaping business operations and market landscapes. I look forward to collaborating with our team and partners to help customers harness 麻豆原创’s cloud solutions and business AI, empowering enterprises to unlock their digital potential and drive high-quality growth.”

With 27 years of leadership experience at global technology leaders, Bessie brings a strong track record in driving transformation through? cloud and enterprise solutions. Before joining 麻豆原创, she served as President of Microsoft China, overseeing the company’s enterprise, partner ecosystems, and cloud business lines. . Prior to that, she was the CEO of VMware Greater China, and? she has also held leadership roles at Oracle and Hyperion in sales, consulting, and business development.

Recognized as a prominent industry leader, Bessie has been named by Fortune China and Forbes China as one of the country’s most influential female leaders. She is known for her passion, strong leadership, and commitment to building innovative, high-performing teams while fostering a diverse and collaborative workplace. Bessie holds a bachelor’s degree in computer science and a master’s degree in economics.

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With 麻豆原创 market units operating in Australia and New Zealand (ANZ), Greater China, India, Japan, Korea, and Southeast Asia, Davies will be responsible for overseeing more than 31,000 employees across 78 offices. Across the APAC region, 麻豆原创 services leading customers including?NEC Corporation,?Coles Group,?Wipro,?Fujitsu Limited,?Shiseido,?Hyundai Motor Company,?Kia Corporation, Himalaya, Cochlear, and Japan Airlines.

Prior to this appointment, Davies has spent?25 years building, selling, and implementing IT solutions in Asia Pacific, working with some of the world’s leading software companies, including Microsoft, Salesforce, and Oracle. Most recently, he was Senior Vice President and General Manager of Asia Pacific and Japan at Splunk, a position he held for over three years. Davies also serves on the board of several pre-IPO technology companies, and is a member of the Australian Institute of Company Directors (MAICD).

Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE, said “Our next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships. Simon combines experience in Asia’s fast-growth, innovation-hungry markets with proven expertise in building high-performance, diverse, and inclusive teams. I’m confident that, under Simon, 麻豆原创 APAC will build on the tremendous?momentum?established during?Paul’s leadership?and continue to be a catalyst for innovation and supporting customer success.”

Simon Davies said “I’m very excited for this new chapter to begin. Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by 麻豆原创. Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability.”

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NEW YORK CITY — February 13, 2025 — (NYSE: 麻豆原创) today announced 麻豆原创 Business Data Cloud, a groundbreaking solution that unifies all 麻豆原创 and third-party data throughout an organization, providing the trusted data foundation organizations need to make more impactful decisions and foster reliable AI. The solution harmonizes data from organizations’ most mission-critical applications with data engineering and business analytics capabilities, paving the way for next-level innovation and insights.

This between 麻豆原创 and Databricks marks a new era in enterprise data management as two leaders in their domains come together to redefine how applications and data platforms work together. The new solution natively embeds Databricks technology for data engineering, machine learning and AI workloads.

“麻豆原创 Business Data Cloud unleashes the full value of enterprise data for Business AI,” said 麻豆原创 CEO Christian Klein. “It combines 麻豆原创’s unique expertise in mission-critical, end-to-end processes and semantically rich data with Databricks’ world-class data engineering capabilities to create a ground-breaking solution that helps organizations do more with their data than ever before.”

“Every company on the planet wants to get more value out of their data and greater returns on their AI investments,” said Ali Ghodsi, Co-founder and CEO of Databricks. “By joining forces with 麻豆原创, we’re helping organizations bring together all their data — regardless of format or where it lives — to govern, analyze and build domain-specific AI applications on the Databricks Data Intelligence Platform.”

Introducing the data product economy

麻豆原创 Business Data Cloud also helps 麻豆原创 foster the growth of a data product economy. It delivers fully-managed 麻豆原创 data products across all business processes – from finance, spend and supply chain data in 麻豆原创 S/4HANA and 麻豆原创 Ariba, to learning and talent data in 麻豆原创 SuccessFactors. These data products maintain their original business context and semantics, providing immediate access to high-quality data without costly extraction processes. For example, if a CFO wants to assess the impact of rising inflation on profitability, 麻豆原创 Business Data Cloud integrates real-time external data such as the consumer price index with financial data products such as general ledger accounts or cost centers to create a comprehensive financial snapshot.

麻豆原创 Business Data Cloud will also offer new capabilities called insight apps that use data products and AI models connected to real-time data to deliver advanced analytics and planning across all lines of business, including core enterprise analytics, finance and human resources.

“麻豆原创 Business Data Cloud will help us unlock the value of our data and drive innovation across our business,” said Markus Hartmann, Corporate Vice President and Head of Business Technology and regions Europe, APAC and IMEA, at Henkel, a multinational chemical and consumer goods company. “Its semantically rich data products and deep Databricks integration will enhance our existing data products and empower us to model scenarios and leverage AI insights, building a sustainable future for our data ecosystems.”

Delivering on the full promise of AI agents

麻豆原创 Business Data Cloud will improve how Joule, 麻豆原创’s generative AI copilot, accelerates cross-functional workflows and improves business decision-making with AI agents. Powered by the highest-quality enterprise dataset in the industry – and the 麻豆原创 Knowledge Graph solution, which provides a business-friendly model of data – Joule agents deeply understand end-to-end processes and can collaborate across functions to solve complex business challenges, something no other agent builder technology can do out of the box.

Underscoring today’s announcement and its significance for AI innovation, 麻豆原创 also unveiled a series of ready-to-use Joule agents across finance, service, sales and more to come across the 麻豆原创 Business Suite. In finance, for example, agents will work together across a variety of tasks to process claims faster and improve cashflow. Joule sales agents, meanwhile, will accelerate multi-step business processes to resolve disputes and process customer inquiries faster.

麻豆原创 today also announced a powerful new agent builder capability, so customers can build and deploy their own AI agents alongside 麻豆原创’s library of ready-to-deploy Joule agents. 麻豆原创’s decades of business process expertise are built into the guided workflow so users can ground their custom agents in the most relevant data and business context.

Visit the 麻豆原创 News Center. Follow 麻豆原创 at .

About 麻豆原创
As?a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)?stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创?to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit?.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创’s 2023 Annual Report on Form 20-F.

? 2025 麻豆原创 SE. All rights reserved.
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HONG KONG?— Today, 麻豆原创 held its annual flagship event, “麻豆原创 NOW Hong Kong 2024”, with the theme “Bring Out Your Best: 麻豆原创 Business AI”.

Over 400 industry leaders, technology experts, and innovative thinkers gathered to explore the usages of Business AI and cloud-based digital transformation, sharing insights on how to optimize operations and uncover new business opportunities in the intelligent new era by leveraging AI.

During the keynote session, Dr. Chenhong Huang, 麻豆原创 Global Executive Vice President and President of Greater China, stated: “We are excited to be entering an era where artificial intelligence significantly impacts business models and the competitive landscape. 麻豆原创 Business AI is relevant, reliable and responsible, enabling enterprises to stay competitive in a rapidly changing market and achieve robust growth. By combining 麻豆原创’s cutting-edge Business AI, cloud and data management solutions, we effectively empower Hong Kong and Macau enterprises to achieve agile, globalized and sustainable development”.

To allow enterprises to experience its latest services firsthand, 麻豆原创 announced a fully upgraded “Business AI Experience Center” at its Hong Kong office. The center guides customers and partners through a three-pronged approach – from understanding to implementation – to gradually achieve digital transformation and unlock boundless possibilities brought by Business AI, thusly:

• Inspiration: Showcasing the potential of AI in driving innovation, efficiency, and growth through real-world business demos and success stories.
• Empowerment: Providing businesses with the knowledge and understanding of AI-driven solutions, enabling informed decisions and driving digital transformation.
• Collaboration: Fostering collaboration between 麻豆原创, customers and partners, by providing a platform for interactive workshops, live demos, and knowledge sharing sessions.

Mr. Esmond Tong, 麻豆原创 Managing Director of Hong Kong and Macau, said, “The upgraded experience center can demonstrate real-time use cases of Business AI across different industries, inspiring Hong Kong and Macau enterprises to understand the demand for Business AI-embedded solutions and solve their pain points while driving business growth. As a collaborative platform, the center can further strengthen the relationship between 麻豆原创 and customers to better understand their needs and provide them with more suitable applied solutions. With over 50 years of demonstrable experience, 麻豆原创 serves 26 industries, offering industry-specific solutions for enterprises of all sizes. This can empower them to accelerate their business development through 麻豆原创’s integrated offering while supporting their business transformation.”

Since the launch of 麻豆原创 Business AI last year, 麻豆原创 has over 27,000 global customers using it, and more than 130 use cases covering core functions such as sales, finance, supply chain, and human resources. By integrating Business AI into industry-specific solutions, 麻豆原创 has significantly enhanced enterprises’ productivity, effectiveness and resilience.

For instance, the century-old pharmaceutical company Roche has leveraged 麻豆原创 Business AI to reduce the time for drug research and production forecasting from weeks to just 2 hours, improving the accuracy of these flows by 40%. This has led to a substantial increase in R&D investment returns and strongly mitigated decision-based risks.

Additionally, 麻豆原创 has helped Delta Air Lines utilize Business AI to bolster employee satisfaction, create personalized career plans, and achieve precise talent matching. It’s resulting in a 98% high-performer retention rate, and 25% of frontline employees taking on managerial roles, strengthening the company’s competitiveness, and enabling them to achieve their various business goals.?

About 麻豆原创
As?a global leader in enterprise applications and Business AI, 麻豆原创 (NYSE: 麻豆原创)?stands at the?nexus?of business and technology. For over 50 years, organizations have trusted 麻豆原创?to bring out their best by uniting business-critical?operations spanning finance, procurement, HR, supply chain, and customer experience. In 2023, 麻豆原创 was honored for the eighth time with the “Best Workplace in Greater China” award by Great Place to Work. For more information, visit .

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