HONG KONG, May 28, 2021 – 麻豆原创PHIRE NOW, 麻豆原创’s premiere global conference for an ecosystem of customers and partners, returns in 2021 with an innovative virtual experience. Packed with cutting-edge technical expertise and ground-breaking business insights, the event includes powerful speakers, targeted industry breakout sessions and real-world success stories.
On Day 1 (June 3), the program kicks off with a keynote from 麻豆原创 CEO Christian Klein and special guests from the 麻豆原创 Board, followed by a keynote from 麻豆原创 Greater China President.
On Day 2 (June 16), 麻豆原创PHIRE NOW 2021 puts the focus on Hong Kong, featuring a keynote from 麻豆原创 Hong Kong Managing Director, thought-provoking fireside chats with renowned companies, a panel discussion with ecosystem partners, topical industry and solution tracks and interactive sessions.
Agenda at a Glance?
Day 1 – June 3
- 9:30 – 10:30 | Global Keynote: Embark on your Digital Journey
Think beyond tomorrow. Start your business transformation to attain resiliency, profitability, and sustainability.
Speaker: Christian Klein, CEO, 麻豆原创 SE
- 10:30 – 11:35 | Greater China Keynote: 麻豆原创 Cloud Accelerates Business Transformation and Innovation in China
Speaker: Mark Gibbs, Global Executive Vice President & President, Greater China, 麻豆原创
Day 2 – June 16
- 10:00 – 10:10 | Hong Kong Keynote: Think Beyond Tomorrow
Hong Kong businesses are now facing new challenges. 麻豆原创 Hong Kong unpacks these phenomena and maps out how 麻豆原创 solutions support companies capture new opportunities.
Speaker: Fabian Padilla Crisol, Managing Director, 麻豆原创 Hong Kong & Macau
- 10:10 – 10:50 | Customer Fireside Chat: Digital Transformation Journey of Intelligent Enterprises
In this session, we explore how 麻豆原创 is helping businesses thinking beyond tomorrow for success.
Guest speakers: GP Batteries, HKTV Mall, Ocean Park, Signify (Philips Lighting) and Towngas.
- 10:50 – 11:15 | Partner Panel: Business Recovery and Transformation
In this session, 麻豆原创’s extensive ecosystem including partners, software vendors and others will discuss the journey to digital excellence.
Breakout Session
- The Platform of Innovation and Choice for 麻豆原创 Customers
Find out why more than 5,000 麻豆原创 customers choose AWS as the platform of innovation and choice, leveraging AWS and 麻豆原创 13-year partnership to accelerate innovation and transformation journey.
Speaker: Willie Vu, Manager, Partner Solutions Architecture, Hong Kong and Taiwan, Amazon Web Services
- DynaSys Goes Beyond the New Normal
DynaSys is a System Integrator providing 1-stop solution since 2008. It offers 24×7 support service and applied regional strategy to deliver roll-in and roll-out projects. Trusted by its customers, DynaSys recorded a 20% growth of consulting team during pandemic. It will continue to expand to Greater Bay Area, Taiwan, China, Japan, Singapore, Korea, Thailand and other markets; and will focus on promoting “RISE with 麻豆原创”, 麻豆原创 Supply Chain, Smart Warehouse, Ariba, as well as iRPA.
In this session, DynaSys interviewed Citistore and Unicorn Stores.
Speakers: Eric Cheung, Associate IT Director, Citistore (HK) Limited & Unicorn Stores (HK) Limited;?Ronnie Sung, Managing Director, DynaSys Solutions Limited
- IVC Unique Offerings and Dialogue with Customers on 麻豆原创 Solutions
IVC Consulting Group will introduce a wide spectrum of 麻豆原创 solutions and the unique services it offers to different industries. IVC is the SOLE training partner for 麻豆原创 in Hong Kong and Macau offering a comprehensive suite of standard or customized training as well as certification courses. For helping Hong Kong enterprises to leverage government funds for digital transformation, IVC will share pointers to join the Technology Voucher Programme (TVP).
IVC has invited its customers to share insights on implementing 麻豆原创 solutions with the support of IVC.
Speakers: Glen Fung, Vice President – Finance & Operations, Elegant Watch & Jewellery Co. Limited;?Kenneth Tse, General Manager – Sales & Marketing, Jacobson van den Berg (Hong Kong) Limited
- Why run your 麻豆原创 landscape on Microsoft Azure
The COVID-19 pandemic has demonstrated the need for agility. Still, organizations face challenges such as security and compliance, cost and scalability, hindering transformation. This session will how to address these challenges with 麻豆原创’s new digital core ERP, 麻豆原创 S/4HANA, running on agile cloud platform such as Azure. It will also explore the benefits of migrating on-premises 麻豆原创 landscape to 麻豆原创 Cloud Platform, integrating with innovative cloud services in Azure.
Speaker: Winnie Chu, Azure Business Group Lead, Microsoft Hong Kong Limited
Audience Tracks
Eight dedicated tracks covering line of business and industry topics will be available on June 16, 11:00a.m. (HKT) on event website.
- Industries: Accelerate your Digital Transformation through Disruption
- IT: Drive Towards the Intelligent Enterprise with Digital Transformation and Cloud Adoption
- Procurement: Align Every Spend Decision to your Business Strategy with Intelligent Spend Management
- Supply Chain: Build a Resilient Supply Chain that is Resistant to Disruption
- HR: Experience Reinvention
- Customer Experience: Engage Customers at Speed and Scale with Trust and Personalization
- Midmarket (SMB): Equip Your Company to Grow and Succeed
- Finance: Finance Transformation – The Way Forward
About 麻豆原创
麻豆原创’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an 麻豆原创? system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people’s lives. For more information, visit .
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