{"id":154691,"date":"2021-02-26T09:00:59","date_gmt":"2021-02-26T08:00:59","guid":{"rendered":"https:\/\/news.sap.com\/germany\/?p=154691"},"modified":"2023-03-29T11:58:35","modified_gmt":"2023-03-29T09:58:35","slug":"xm-videoreihe-blank-canvas","status":"publish","type":"post","link":"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/","title":{"rendered":"麻豆原创 pr\u00e4sentiert Videoreihe \u201eBlank Canvas\u201c"},"content":{"rendered":"<p class=\"lead\">Die 麻豆原创 stellt \u201eBlank Canvas\u201c vor \u2013 eine in Eigenproduktion erstellte dreiteilige Videoreihe, in der sich alles um den Einfluss der \u201ePassionates\u201c dreht. Der Begriff Passionates bezeichnet eine wachsende Gruppe von Verbrauchern, die gem\u00e4\u00df ihrer \u00dcberzeugungen handeln und nur Unternehmen unterst\u00fctzen, die soziale und \u00f6kologische Belange in verantwortlicher Weise ber\u00fccksichtigen.<\/p>\n<p>Das Team des 麻豆原创 Insights Research Center ver\u00f6ffentlichte 2020 einen Forschungsbericht, der F\u00fchrungskr\u00e4ften aufzeigt, welche Kompetenzen und Eigenschaften wichtig sein werden, um in der <a title=\"XM\" href=\"https:\/\/www.sap.com\/germany\/products\/experience-management-xm.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-nuia-id=\"104\">Experience Economy<\/a> zu bestehen, in der Emotionen die Entscheidungen steuern. Im Zuge einer Umfrage wurden \u00fcber 10.000 Antworten von Verbrauchern in Kanada und den USA ausgewertet. Das Ergebnis: Heutzutage hebt sich ein Unternehmen nur dann von anderen ab, wenn die Unternehmensleitung ihre Stimme erhebt und Ma\u00dfnahmen bez\u00fcglich globaler Themen mobilisiert. \u201eDiese Denkweise ist eine wesentliche Triebfeder der Passionates, einer wachsenden Gruppe von Verbrauchern, die alles tun, was sie k\u00f6nnen, um die Welt zu einem besseren Ort zu machen. Und sie erwarten, dass F\u00fchrungskr\u00e4fte das Gleiche tun\u201c, erkl\u00e4rt Siddharth Taparia, Senior Vice President und Leiter des Bereichs Strategy, Brand and Experience Marketing bei 麻豆原创.<\/p>\n<h2><strong>Die Customer Experience in allen Branchen verbessern<\/strong><\/h2>\n<p>\u201eWir wollten die Aufmerksamkeit auf \u00f6kologische und gesellschaftliche Belange lenken und zeigen, was f\u00fchrende Unternehmen sowie 麻豆原创-Kunden und -Partner tun, um diese Herausforderungen anzugehen und Bewusstseins- und Verhaltens\u00e4nderungen in ihren jeweiligen Branchen herbeizuf\u00fchren\u201c, f\u00fcgt Taparia hinzu.<\/p>\n<section\n            data-inpsyde-embed=\"youtube\"\n            data-inpsyde-embed-atts=\"{&quot;width&quot;:640,&quot;height&quot;:960}\"\n            data-inpsyde-embed-frame=\"&lt;iframe title=&quot;Blank Canvas Series - Introduction&quot; width=&quot;640&quot; height=&quot;360&quot; src=&quot;https:\/\/www.youtube.com\/embed\/09BUMtvOF6s?feature=oembed&amp;amp;enablejsapi=1&quot; frameborder=&quot;0&quot; allow=&quot;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share&quot; referrerpolicy=&quot;strict-origin-when-cross-origin&quot; allowfullscreen id=&quot;embed_ed8f59af-67f0-4128-9ded-6c4e60048626&quot;&gt;&lt;\/iframe&gt;\n\"\n        ><\/p>\n<div class=\"inpsyde-embed-overlay\">\n<div class=\"inpsyde-embed-overlay-container\">\n<h3><a\n                            rel=\"noreferrer\"\n                            href=\"https:\/\/www.youtube.com\/watch?v=09BUMtvOF6s\"\n                            target=\"_blank\"\n                            title=\"Click to visit YouTube\"\n                        >Blank Canvas Series &#8211; Introduction<\/a><\/h3>\n<p>Click the button below to load the content from YouTube.<\/p>\n<div class=\"embed-options-wrapper\">\n<div class=\"play-button-outer\" data-action=\"loadThis\">\n<div class=\"play-button\" data-action=\"loadThis\"><\/div>\n<\/div>\n<p>                        <a\n                            href=\"#\"\n                            data-action=\"unlockSource\"\n                            title=\"Click here to permanently allow embeds from YouTube.\"\n                        >Always allow YouTube<\/a><br \/>\n                        <!--<button data-action=\"unlockAll\">Always load all embeds<\/button>-->\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div\n                data-inpsyde-embed-preview=\"youtube\"\n                style=\"\n                    max-width:640px;\n                    max-height:360px;\n                    \"\n            >        <img decoding=\"async\" src=\"https:\/\/news.sap.com\/spain\/files\/inpsyde-embed-privacy\/youtube\/09BUMtvOF6s.jpg\" alt=\"Blank Canvas Series - Introduction\"><\/p>\n<div class=\"ytp-large-play-button ytp-button\">\n            <svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\">\n                <path class=\"ytp-large-play-button-bg\"\n                    d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"\n                    fill=\"#212121\"\n                    fill-opacity=\"0.8\"><\/path>\n                <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n            <\/svg>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>Moderiert wird die Videoreihe von New-York-Times-Bestsellerautor <a href=\"https:\/\/www.baratunde.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Baratunde Thurston<\/a>, der als Moderator auch schon f\u00fcr einen Daytime Emmy Award nominiert wurde. Jede Folge konzentriert sich auf ein allgemeines Thema, das aus den verschiedensten Blickwinkeln betrachtet wird \u2013 mit datenbasierten Inhalten, Kundenmeinungen und Sichtweisen von Experten.<\/p>\n<h2><strong>Experience Management geht auf \u00f6kologische und soziale Fragen ein<\/strong><\/h2>\n<p>Im ersten Teil der Videoreihe geht Thurston der Frage nach, wie die Akteure der Fast-Fashion-Industrie aufgrund des Drucks engagierter Verbraucher positive Umweltver\u00e4nderungen bewirken. Die zweite Folge zeigt, wie passionierte Fans Profisportligen und Athleten dazu gedr\u00e4ngt haben, Botschaften und Initiativen f\u00fcr soziale Gerechtigkeit auf dem und au\u00dferhalb des Spielfelds zu initiieren. In der dritten Folge geht es darum, wie Lebensmittel- und Getr\u00e4nkehersteller den gro\u00dfen \u00f6kologischen Herausforderungen der Wasserversorgung, Lebensmittelverschwendung und Plastiknutzung begegnen und wie engagierte Verbraucher Ver\u00e4nderungen vorantreiben.<\/p>\n<p>In der Videoreihe kommen auch Prominente zu Wort: Supermodel, Unternehmerin und Philanthropin Karlie Kloss und Golfprofi Cameron Champ. Zudem gibt es Abschnitte dar\u00fcber, wie Organisationen wie die National Basketball Association (NBA) und der World Wildlife Fund daran arbeiten, den Wandel auf globaler Ebene voranzutreiben.<\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/insights.sap.com\/blank-canvas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sehen Sie sich die Videos an und lernen Sie Blank Canvas kennen<\/a><\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die 麻豆原创 stellt \u201eBlank Canvas\u201c vor \u2013 eine in Eigenproduktion erstellte dreiteilige Videoreihe, in der sich alles um den Einfluss der \u201ePassionates\u201c dreht. Der Begriff&#8230;<\/p>\n","protected":false},"author":930,"featured_media":154693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45274],"tags":[5624139,4879507,4879493],"series":[],"sapn-display":[3848,45027],"sapn-type":[45277],"class_list":["post-154691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-veranstaltungen","tag-experience-management","tag-nachhaltigkeit","tag-sap","sapn-display-top-stories","sapn-display-hero","sapn-type-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experience Management | Video-Serie &quot;Blank Canvas&quot; | 麻豆原创 News Center<\/title>\n<meta name=\"description\" content=\"Die Videoreihe &quot;Blank Canvas&quot; erz\u00e4hlt die Geschichten von Menschen und ihren Erfolgen in der Welt der Mode, des Sports und des Essens. Jetzt reinschauen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 pr\u00e4sentiert Videoreihe \u201eBlank Canvas\u201c\" \/>\n<meta property=\"og:description\" content=\"Die Videoreihe &quot;Blank Canvas&quot; erz\u00e4hlt die Geschichten von Menschen und ihren Erfolgen in der Welt der Mode, des Sports und des Essens. Jetzt reinschauen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T08:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T09:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/22\/麻豆原创_BlankCanvas_Banner_stripe-1280x549-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arik Hesseldahl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创dach\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创dach\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arik Hesseldahl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/\"},\"author\":{\"name\":\"Arik Hesseldahl\",\"@id\":\"https:\/\/news.sap.com\/germany\/#\/schema\/person\/63bb9aa888741b2513c0d3b77a76d05f\"},\"headline\":\"麻豆原创 pr\u00e4sentiert Videoreihe \u201eBlank Canvas\u201c\",\"datePublished\":\"2021-02-26T08:00:59+00:00\",\"dateModified\":\"2023-03-29T09:58:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/\"},\"wordCount\":441,\"image\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/22\/麻豆原创_BlankCanvas_Banner_stripe-1280x549-1.png\",\"keywords\":[\"Experience Management\",\"Nachhaltigkeit\",\"麻豆原创\"],\"articleSection\":[\"Veranstaltungen\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/\",\"url\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/\",\"name\":\"Experience Management | Video-Serie \\\"Blank Canvas\\\" | 麻豆原创 News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/xm-videoreihe-blank-canvas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/22\/麻豆原创_BlankCanvas_Banner_stripe-1280x549-1.png\",\"datePublished\":\"2021-02-26T08:00:59+00:00\",\"dateModified\":\"2023-03-29T09:58:35+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#\/schema\/person\/63bb9aa888741b2513c0d3b77a76d05f\"},\"description\":\"Die Videoreihe \\\"Blank Canvas\\\" erz\u00e4hlt die Geschichten von Menschen und ihren Erfolgen in der Welt der Mode, des Sports und des Essens. 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