{"id":148198,"date":"2020-03-10T09:00:48","date_gmt":"2020-03-10T08:00:48","guid":{"rendered":"https:\/\/news.sap.com\/germany\/?p=148198"},"modified":"2020-03-09T17:47:42","modified_gmt":"2020-03-09T16:47:42","slug":"podcast-manufaktur-hofmann","status":"publish","type":"post","link":"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/","title":{"rendered":"Podcast: Tradition bewahren und Zukunft anpacken: Digitale Transformation bei der Men\u00fc-Manufaktur Hofmann"},"content":{"rendered":"

Diese Folge macht gleicherma\u00dfen Appetit auf leckeres Essen und auf digitale Transformation<\/a>. Die Men\u00fc-Manufaktur Hofmann im malerischen Taubertal ist ein mittelst\u00e4ndisches Traditionsunternehmen, das seit 1960 Mahlzeiten zubereitet \u2013 f\u00fcr Kantinen, Kliniken, Schulen, Altenheime und mehr. Damals wie heute geschieht das von Hand. Damit es schmeckt wie zu Hause.<\/p>\n

Dabei ist Hoffmann innovativ: Angefangen von der Entwicklung von neuen umweltfreundlichen Verpackungen bis hin zum konsequenten Einstieg in die digitale Transformation. \u201eDigitale Manufaktur\u201c hei\u00dft das bei Hofmann.<\/p>\n

Nah dran sein an den Bed\u00fcrfnissen \u2013 nicht nur der direkten Kunden, sondern auch der Endverbraucher: \u201eDas Feedback der Esser macht uns zukunftsf\u00e4hig, die digitale Transformation macht uns zukunftsf\u00e4hig.\u201c Darin sind sich CEO Frank Hanses und CIO Michael Leuschner einig. Im Gespr\u00e4ch mit Claus Kruesken erl\u00e4utern sie die Ver\u00e4nderungen des Gesch\u00e4ftsmodells von Hofmann.<\/p>\n

Die digitale Transformation ist ein Muss f\u00fcr Frank Hanses. Und Michael Leuschner r\u00e4t: \u201eEinfach mal machen\u201c.<\/p>\n

\n

H\u00f6ren Sie den 麻豆原创 News Podcast an!<\/a><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Diese Folge macht gleicherma\u00dfen Appetit auf leckeres Essen und auf digitale Transformation. Die Men\u00fc-Manufaktur Hofmann im malerischen Taubertal ist ein mittelst\u00e4ndisches Traditionsunternehmen, das seit 1960…<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[45271,8462],"tags":[60309],"series":[],"sapn-display":[3848,45027],"sapn-type":[45277],"class_list":["post-148198","post","type-post","status-publish","format-standard","hentry","category-branchen","category-mittelstand","tag-digitalisierung","sapn-display-top-stories","sapn-display-hero","sapn-type-feature"],"yoast_head":"\n#6 \u201eEinfach mal machen\u201c \u2013 Digitale Transformation im Mittelstand | 麻豆原创 News Center<\/title>\n<meta name=\"description\" content=\"Die sechste Folge des 麻豆原创 News Podcasts schaut hinter die Kulissen der Men\u00fc-Manufaktur Hofmann. Wie ein Mittelst\u00e4ndler die digitale Transformation beschreitet und seine Endverbraucher nun viel besser kennenlernt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Tradition bewahren und Zukunft anpacken: Digitale Transformation bei der Men\u00fc-Manufaktur Hofmann\" \/>\n<meta property=\"og:description\" content=\"Die sechste Folge des 麻豆原创 News Podcasts schaut hinter die Kulissen der Men\u00fc-Manufaktur Hofmann. Wie ein Mittelst\u00e4ndler die digitale Transformation beschreitet und seine Endverbraucher nun viel besser kennenlernt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-10T08:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/germany\/files\/2019\/10\/2shutterstock_1098006998.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创dach\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创dach\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/\"},\"author\":{\"name\":\"麻豆原创 News\",\"@id\":\"https:\/\/news.sap.com\/germany\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"Podcast: Tradition bewahren und Zukunft anpacken: Digitale Transformation bei der Men\u00fc-Manufaktur Hofmann\",\"datePublished\":\"2020-03-10T08:00:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/\"},\"wordCount\":176,\"keywords\":[\"Digitalisierung\"],\"articleSection\":[\"Branchen\",\"Mittelstand\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/\",\"url\":\"https:\/\/news.sap.com\/germany\/2020\/03\/podcast-manufaktur-hofmann\/\",\"name\":\"#6 \u201eEinfach mal machen\u201c \u2013 Digitale Transformation im Mittelstand | 麻豆原创 News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#website\"},\"datePublished\":\"2020-03-10T08:00:48+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"description\":\"Die sechste Folge des 麻豆原创 News Podcasts schaut hinter die Kulissen der Men\u00fc-Manufaktur Hofmann. 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