{"id":154564,"date":"2021-02-16T09:00:53","date_gmt":"2021-02-16T08:00:53","guid":{"rendered":"podlove-2021-02-12t08:54:38+00:00-cc132497d058a4a"},"modified":"2021-02-16T09:45:59","modified_gmt":"2021-02-16T08:45:59","slug":"kundenerlebnis-xm-customer-experience-hugo-boss","status":"publish","type":"podcast","link":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/","title":{"rendered":"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS"},"content":{"rendered":"<p class=\"lead\">Das weltweit agierende Unternehmen aus Metzingen ist auf dem Weg, sich zum Erlebnisanbieter zu wandeln<\/p>\n<p>Die richtige Gr\u00f6\u00dfe nicht vorr\u00e4tig? Der Online-Warenkorb hat sich selbst wieder entleert? Bei HUGO BOSS h\u00f6rt man sehr genau hin, wenn dem Kunden etwas nicht gef\u00e4llt \u2013 um schnell zu reagieren.<br \/>\nDas Kundenerlebnis zu optimieren ist das erkl\u00e4rte Ziel. Mit der Unterst\u00fctzung von Experience Management von Qualtrics will man \u201ezufriedene Kunden\u201c in \u201ebegeisterte Kunden\u201c verwandeln und so schon bald zum Erlebnisanbieter werden.<br \/>\nTimo Ebert, verantwortlich f\u00fcr die globale Marken- und CX-Strategie bei der HUGO BOSS AG, gibt in diesem Podcast spannende Einblicke in seinen Bereich.<\/p>\n<figure id=\"attachment_154566\" aria-describedby=\"caption-attachment-154566\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-154566\" src=\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-300x300.jpg\" alt=\"Timo Ebert von der HUGO BOSS AG im Gespr\u00e4ch mit Claus Kruesken.\" width=\"300\" height=\"300\" srcset=\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-300x300.jpg 300w, https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-1024x1022.jpg 1024w, https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-150x150.jpg 150w, https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-1536x1533.jpg 1536w, https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-2048x2044.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-154566\" class=\"wp-caption-text\">Timo Ebert (unten) von der HUGO BOSS AG im Gespr\u00e4ch mit Claus Kruesken.<\/figcaption><\/figure>\n<div class=\"pwp4-wrapper intrinsic-ignore\" id=\"podlovewebplayer_89e3c34c8a59679978f064a70ddcba3ece7947ec\" data-episode=\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/?podlove_action=pwp4_config\"><audio controls=\"controls\" preload=\"none\">\n  <source src=\"https:\/\/news.sap.com\/germany\/podlove\/file\/136\/s\/webplayer\/c\/website\/麻豆原创_NewsPodcast_017.mp3\" type=\"audio\/mpeg\"\/>\n<\/audio><\/div>","protected":false},"author":29,"featured_media":0,"template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5626684],"tags":[5574533,5624139,5575874],"sapn-type":[],"class_list":["post-154564","podcast","type-podcast","status-publish","hentry","category-crm-und-kundenerlebnis","tag-customer-experience","tag-experience-management","tag-xm","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS | 麻豆原创 News Center<\/title>\n<meta name=\"description\" content=\"Folge 17 des 麻豆原创 News Podcasts zeigt, wie das Kundenerlebnis bei der HUGO BOSS AG in den Vordergrund ger\u00fcckt ist und die Markenstrategie des Unternehmens pr\u00e4gt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS\" \/>\n<meta property=\"og:description\" content=\"Folge 17 des 麻豆原创 News Podcasts zeigt, wie das Kundenerlebnis bei der HUGO BOSS AG in den Vordergrund ger\u00fcckt ist und die Markenstrategie des Unternehmens pr\u00e4gt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News Center\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-16T08:45:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/germany\/files\/2019\/10\/Podcast_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创dach\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/\",\"url\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/\",\"name\":\"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS | 麻豆原创 News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/germany\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-300x300.jpg\",\"datePublished\":\"2021-02-16T08:00:53+00:00\",\"dateModified\":\"2021-02-16T08:45:59+00:00\",\"description\":\"Folge 17 des 麻豆原创 News Podcasts zeigt, wie das Kundenerlebnis bei der HUGO BOSS AG in den Vordergrund ger\u00fcckt ist und die Markenstrategie des Unternehmens pr\u00e4gt.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17.jpg\",\"width\":2903,\"height\":2897,\"caption\":\"Timo Ebert von der HUGO BOSS AG im Gespr\u00e4ch mit Claus Kruesken.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/germany\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/germany\/#website\",\"url\":\"https:\/\/news.sap.com\/germany\/\",\"name\":\"麻豆原创 News Center\",\"description\":\"Unternehmensberichte &amp; 麻豆原创eportal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/germany\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS | 麻豆原创 News Center","description":"Folge 17 des 麻豆原创 News Podcasts zeigt, wie das Kundenerlebnis bei der HUGO BOSS AG in den Vordergrund ger\u00fcckt ist und die Markenstrategie des Unternehmens pr\u00e4gt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/","og_locale":"de_DE","og_type":"article","og_title":"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS","og_description":"Folge 17 des 麻豆原创 News Podcasts zeigt, wie das Kundenerlebnis bei der HUGO BOSS AG in den Vordergrund ger\u00fcckt ist und die Markenstrategie des Unternehmens pr\u00e4gt.","og_url":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/","og_site_name":"麻豆原创 News Center","article_modified_time":"2021-02-16T08:45:59+00:00","og_image":[{"width":1920,"height":646,"url":"https:\/\/news.sap.com\/germany\/files\/2019\/10\/Podcast_0.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@麻豆原创dach","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/","url":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/","name":"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS | 麻豆原创 News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/germany\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17-300x300.jpg","datePublished":"2021-02-16T08:00:53+00:00","dateModified":"2021-02-16T08:45:59+00:00","description":"Folge 17 des 麻豆原创 News Podcasts zeigt, wie das Kundenerlebnis bei der HUGO BOSS AG in den Vordergrund ger\u00fcckt ist und die Markenstrategie des Unternehmens pr\u00e4gt.","breadcrumb":{"@id":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#primaryimage","url":"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17.jpg","contentUrl":"https:\/\/news.sap.com\/germany\/files\/2021\/02\/12\/麻豆原创_NewsCast_17.jpg","width":2903,"height":2897,"caption":"Timo Ebert von der HUGO BOSS AG im Gespr\u00e4ch mit Claus Kruesken."},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/germany\/2021\/02\/kundenerlebnis-xm-customer-experience-hugo-boss\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/germany\/"},{"@type":"ListItem","position":2,"name":"#17 Das Kundenerlebnis im Fokus: Customer Experience bei HUGO BOSS"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/germany\/#website","url":"https:\/\/news.sap.com\/germany\/","name":"麻豆原创 News Center","description":"Unternehmensberichte &amp; 麻豆原创eportal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/germany\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"}]}},"_links":{"self":[{"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/podcast\/154564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/podcast\/154564\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/media?parent=154564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/categories?post=154564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/tags?post=154564"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/germany\/wp-json\/wp\/v2\/sapn-type?post=154564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}