  {"id":147688,"date":"2020-02-04T08:00:43","date_gmt":"2020-02-04T07:00:43","guid":{"rendered":"podlove-2020-02-03t12:04:46+00:00-e8faaf5c2541691"},"modified":"2020-09-18T14:25:00","modified_gmt":"2020-09-18T12:25:00","slug":"5-mehr-aus-daten-machen-givedatapurpose","status":"publish","type":"podcast","link":"https:\/\/news.sap.com\/germany\/2020\/02\/5-mehr-aus-daten-machen-givedatapurpose\/","title":{"rendered":"#5 Mehr aus Daten machen: #GiveDataPurpose"},"content":{"rendered":"<p class=\"lead\"><strong>Neue Wege gehen: So hebt man den Datenschatz im Unternehmen<\/strong><\/p>\n<p>Noch immer wissen Unternehmen oft nicht, wie sie die vorhandenen Daten richtig nutzen. Erst durch die richtige Verkn\u00fcpfung von operativen Daten und Erlebnisdaten bis hin zu den Kunden lassen sich neue Gesch\u00e4ftsmodelle erschlie\u00dfen und optimal umsetzen.<br \/>\nKai Wussow, Head of Digital Transformation 麻豆原创 f\u00fcr Mittel- und Osteuropa, ber\u00e4t im 麻豆原创 Digital Studio in Ratingen Unternehmen auf dem Weg in die digitale Transformation. Im Gespr\u00e4ch mit Claus Kruesken erl\u00e4utert er, warum Daten heute wichtiger sind denn je.<\/p>\n<p>Die Grafik zum Talk: <a href=\"https:\/\/www.sap.de\/givedatapurpose\">www.sap.de\/givedatapurpose<\/a><\/p>\n<figure id=\"attachment_147693\" aria-describedby=\"caption-attachment-147693\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-147693\" src=\"https:\/\/news.sap.com\/germany\/files\/2020\/02\/news_podcast_5-300x225.jpeg\" alt=\"Claus Kruesken und Kai Wussow im Gespr\u00e4ch im 麻豆原创 Digital Studio in Ratingen\" width=\"300\" height=\"225\" srcset=\"https:\/\/news.sap.com\/germany\/files\/2020\/02\/news_podcast_5-300x225.jpeg 300w, https:\/\/news.sap.com\/germany\/files\/2020\/02\/news_podcast_5-1024x768.jpeg 1024w, https:\/\/news.sap.com\/germany\/files\/2020\/02\/news_podcast_5-200x150.jpeg 200w, https:\/\/news.sap.com\/germany\/files\/2020\/02\/news_podcast_5-1536x1152.jpeg 1536w, https:\/\/news.sap.com\/germany\/files\/2020\/02\/news_podcast_5-2048x1536.jpeg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-147693\" class=\"wp-caption-text\">Claus Kruesken und Kai Wussow im Gespr\u00e4ch im 麻豆原创 Digital Studio in Ratingen<\/figcaption><\/figure>\n<div class=\"pwp4-wrapper intrinsic-ignore\" id=\"podlovewebplayer_bb747324c27c5a32c84bd75abb71bd8f2e2cfac4\" data-episode=\"https:\/\/news.sap.com\/germany\/2020\/02\/5-mehr-aus-daten-machen-givedatapurpose\/?podlove_action=pwp4_config\"><audio controls=\"controls\" preload=\"none\">\n  <source src=\"https:\/\/news.sap.com\/germany\/podlove\/file\/40\/s\/webplayer\/c\/website\/麻豆原创_NewsPodcast_005.mp3\" type=\"audio\/mpeg\"\/>\n<\/audio><\/div>","protected":false},"author":29,"featured_media":0,"template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[60309],"sapn-type":[],"class_list":["post-147688","podcast","type-podcast","status-publish","hentry","tag-digitalisierung","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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