{"id":141926,"date":"2026-04-24T06:58:01","date_gmt":"2026-04-24T06:58:01","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=141926"},"modified":"2026-04-24T06:58:02","modified_gmt":"2026-04-24T06:58:02","slug":"sap-et-google-cloud-etendent-leur-partenariat-pour-deployer-une-ia-multi-agents","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2026\/04\/sap-et-google-cloud-etendent-leur-partenariat-pour-deployer-une-ia-multi-agents\/","title":{"rendered":"麻豆原创 et Google Cloud \u00e9tendent leur partenariat pour d\u00e9ployer une IA multi-agents"},"content":{"rendered":"

Les clients peuvent d\u00e9ployer des agents Joule dans les solutions 麻豆原创 CX pour cr\u00e9er, lancer et optimiser des campagnes marketing. Gemini Enterprise agit comme un hub central permettant aux agents d\u2019ex\u00e9cuter des actions \u00e0 travers les plateformes 麻豆原创 et Google Cloud.<\/span><\/i>\u00a0<\/span><\/p>\n

LAS VEGAS – <\/span><\/b>麻豆原创 SE (NYSE : 麻豆原创) et Google Cloud ont annonc\u00e9 un nouveau partenariat pour aider les marketeurs \u00e0 d\u00e9ployer des agents d\u2019IA \u00e0 grande \u00e9chelle.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Gr\u00e2ce \u00e0 de nouvelles int\u00e9grations entre les solutions 麻豆原创 Engagement Cloud, 麻豆原创 Customer Experience (麻豆原创 CX), Joule et Gemini Enterprise, les clients communs peuvent d\u00e9sormais d\u00e9ployer des agents capables d\u2019acc\u00e9der de mani\u00e8re s\u00e9curis\u00e9e \u00e0 des donn\u00e9es unifi\u00e9es stock\u00e9es dans les deux \u00e9cosyst\u00e8mes, afin d\u2019ex\u00e9cuter des strat\u00e9gies marketing complexes, bas\u00e9es sur des objectifs de haut niveau d\u00e9finis par l\u2019utilisateur.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Ensemble, 麻豆原创 et Google Cloud fournissent une base unifi\u00e9e permettant aux donn\u00e9es et aux agents IA d\u2019op\u00e9rer au travers des deux \u00e9cosyst\u00e8mes. Gemini Enterprise agira comme un hub central pour les int\u00e9grations de donn\u00e9es et la coordination multi-agents, permettant aux agents d\u2019agir \u00e0 travers les solutions 麻豆原创 et Google Cloud des clients. Ces int\u00e9grations seront soutenues par la solution 麻豆原创 Business Data Cloud Connect pour Google et BigQuery, qui permet un acc\u00e8s bidirectionnel aux donn\u00e9es sans duplication (\u00ab\u202fzero-copy\u202f\u00bb) entre les deux plateformes, avec un niveau de s\u00e9curit\u00e9 et de gouvernance adapt\u00e9 aux entreprises. Les capacit\u00e9s de Gemini Enterprise ainsi que les API de passerelle d\u2019agents de 麻豆原创 permettront aux agents des clients d\u2019\u00e9changer du contexte, de d\u00e9clencher des actions et d\u2019optimiser les r\u00e9sultats de mani\u00e8re plus s\u00e9curis\u00e9e entre les plateformes, rendant possible une v\u00e9ritable orchestration multi-agents.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Cette int\u00e9gration permet aux marketeurs de formuler une demande \u00e0 un agent dans 麻豆原创 Engagement Cloud avec un objectif clair tel que\u202f: <\/span>\u00ab augmenter les achats r\u00e9p\u00e9t\u00e9s sur les 30 derniers jours \u00bb<\/span><\/i> ou <\/span>\u00ab\u202fmaximiser la valeur client \u00e0 long terme tout en r\u00e9duisant les co\u00fbts des campagnes\u202f\u00bb.<\/span><\/i>\u202f Un agent tel que Joule, g\u00e8rera alors l\u2019ensemble du processus, de la personnalisation des contenus \u00e0 la visualisation, jusqu\u2019\u00e0 l\u2019engagement conversationnel.<\/span>\u00a0<\/span><\/p>\n

\u00ab Il ne s\u2019agit pas seulement d\u2019une int\u00e9gration de donn\u00e9es ; c\u2019est une avanc\u00e9e majeure pour des agents d\u2019IA capables de collaborer naturellement et d\u2019ex\u00e9cuter des t\u00e2ches de mani\u00e8re fluide \u00bb, <\/span><\/i>a d\u00e9clar\u00e9 Balaji Balasubramanian, President et Chief Product Officer, 麻豆原创 Customer Experience and Consumer Industries<\/span>. \u00ab En combinant 麻豆原创 Business Data Cloud Connect pour Google avec des agents d\u2019IA interop\u00e9rables entre 麻豆原创 et Google Cloud, nous offrons aux organisations une trajectoire allant de l\u2019exp\u00e9rimentation de l\u2019IA \u00e0 une exp\u00e9rience client \u00e0 grande \u00e9chelle pilot\u00e9e par l\u2019IA. Les marketeurs peuvent passer moins de temps sur des t\u00e2ches manuelles et davantage sur la conception du parcours client. \u00bb<\/span><\/i>\u00a0<\/span><\/p>\n

\u00ab Pour exploiter pleinement le potentiel de l\u2019IA agentique, les entreprises doivent faire en sorte que leurs syst\u00e8mes parlent la m\u00eame langue\u00bb<\/span><\/i>, a d\u00e9clar\u00e9 Kevin Ichhpurani, President, Global Partner Ecosystem chez Google Cloud. <\/span>\u00ab En combinant la plateforme de donn\u00e9es et d\u2019engagement client de 麻豆原创 avec l\u2019IA de Google Cloud, nous permettons aux marketeurs de d\u00e9passer la simple automatisation pour passer \u00e0 une orchestration multi-agents, avec des campagnes dynamiques capables de s\u2019adapter en temps r\u00e9el aux \u00e9volutions du march\u00e9. \u00bb<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0<\/span>Selon une \u00e9tude de 麻豆原创 Engagement Cloud, plus de la moiti\u00e9 des marketeurs d\u00e9clarent que des donn\u00e9es fragment\u00e9es et obsol\u00e8tes les emp\u00eachent d\u2019agir en temps r\u00e9el. 麻豆原创 et Google Cloud contribuent \u00e0 lever cet obstacle en unifiant les donn\u00e9es et en permettant aux agents d\u2019IA de transformer les insights en actions. Gr\u00e2ce \u00e0 Joule int\u00e9gr\u00e9 \u00e0 麻豆原创 Engagement Cloud, les campagnes peuvent passer automatiquement de la planification \u00e0 l\u2019activation, sans assemblage manuel entre les outils.<\/span>\u00a0<\/span><\/p>\n

Les clients b\u00e9n\u00e9ficieront de la g\u00e9n\u00e9ration autonome de campagnes, de leur optimisation et d\u2019une am\u00e9lioration continue des performances. Les entreprises gagneront en rapidit\u00e9 de mise sur le march\u00e9, r\u00e9duiront leurs co\u00fbts op\u00e9rationnels et b\u00e9n\u00e9ficieront d\u2019une optimisation permanente, g\u00e9n\u00e9ratrice d\u2019un meilleur ROI, tout en lib\u00e9rant du temps pour les \u00e9quipes afin qu\u2019elles se concentrent sur la strat\u00e9gie et l\u2019ex\u00e9cution globale des campagnes.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Si le marketing constitue le premier cas d\u2019usage disponible pour les clients au second semestre 2026,\u00a0 ce mod\u00e8le d\u2019orchestration multi-agents est con\u00e7u pour soutenir des cas d\u2019usage \u00e0 haute valeur sur l\u2019ensemble du portefeuille 麻豆原创 CX, posant les bases d\u2019une exp\u00e9rience client pilot\u00e9e par l\u2019IA, aliment\u00e9e par des donn\u00e9es unifi\u00e9es en temps r\u00e9el et des agents interop\u00e9rables.<\/span>\u00a0<\/span><\/p>\n

Pour en savoir plus sur les solutions 麻豆原创 Customer Experience, rendez-vous sur <\/span>sap.com\/cx.<\/span><\/a>\u00a0<\/span><\/p>\n

Pour en savoir plus sur Gemini Enterprise, rendez-vous sur <\/span>cloud.google.com\/gemini-enterprise.<\/span><\/a>\u00a0<\/span><\/p>\n

Consultez le <\/span>麻豆原创 News Center<\/span><\/a>. Suivez l\u2019actualit\u00e9<\/span> 麻豆原创<\/span><\/a> sur LinkedIn et <\/span>Bluesky.<\/span><\/a>\u00a0<\/span><\/p>\n

\u00c0 propos de Google Cloud<\/span><\/b>
\n<\/span>Google Cloud propose une pile d\u2019IA puissante et optimis\u00e9e incluant des infrastructures d\u2019IA, des mod\u00e8les de pointe comme Gemini, des capacit\u00e9s de gestion des donn\u00e9es, des solutions de s\u00e9curit\u00e9 multicloud, des outils et plateformes pour les d\u00e9veloppeurs, ainsi que des agents et des applications permettant aux organisations de transformer leur activit\u00e9 \u00e0 l\u2019\u00e8re de l\u2019IA agentique. Des clients dans plus de 200 pays et territoires font confiance \u00e0 Google Cloud comme partenaire technologique<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u00c0 propos de 麻豆原创<\/span><\/b>
\n<\/span>Leader mondial des applications d\u2019entreprise et de la Business AI, 麻豆原创 (NYSE : 麻豆原创) aide depuis plus de 50 ans les organisations \u00e0 optimiser leurs performances en unifiant leurs processus critiques : finance, achats, RH, supply chain et exp\u00e9rience client.<\/span>\u00a0<\/span><\/p>\n

Visitez le site <\/span>麻豆原创 News Center<\/span><\/a>.<\/span> Obtenez les derni\u00e8res info via\u202f<\/span>LinkedIn<\/span><\/a> et <\/span>Bluesky<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Contact presse 麻豆原创\u202f<\/span><\/b>
\n<\/span>Sylvie L\u00e9chevin | <\/span>+33 (0)6 28 74 99 23<\/span><\/a>\u202f| <\/span>sylvie.lechevin@sap.com<\/span><\/a>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les clients peuvent d\u00e9ployer des agents Joule dans les solutions 麻豆原创 CX pour cr\u00e9er, lancer et optimiser des campagnes marketing. 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