{"id":139390,"date":"2022-09-15T08:54:26","date_gmt":"2022-09-15T08:54:26","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=139390"},"modified":"2023-10-12T13:37:57","modified_gmt":"2023-10-12T13:37:57","slug":"sap-accompagne-grands-moulins-de-paris-pour-accelerer-la-transformation-de-son-crm","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2022\/09\/sap-accompagne-grands-moulins-de-paris-pour-accelerer-la-transformation-de-son-crm\/","title":{"rendered":"麻豆原创 accompagne Grands Moulins de Paris pour acc\u00e9l\u00e9rer la transformation de son CRM"},"content":{"rendered":"<p><em>Dans un march\u00e9 de la distribution en pleine transformation, le leader mondial <\/em><em>des logiciels d\u2019entreprises va ainsi permettre \u00e0 l\u2019acteur incontournable de la meunerie en France et \u00e0 l\u2019International de faire \u00e9voluer ses outils, pour r\u00e9pondre aux nouvelles \u00e9volutions commerciales.<\/em><\/p>\n<p><u>Paris, le 15 septembre 2022<\/u> \u2013 麻豆原创 a \u00e9t\u00e9 choisi pour participer \u00e0 la transformation des outils <a href=\"https:\/\/www.sap.com\/france\/insights\/what-is-crm.html\">CRM<\/a> de Grands Moulins de Paris (groupe VIVESCIA). Initi\u00e9e en novembre 2020, cette collaboration trouve son origine dans la n\u00e9cessit\u00e9 pour Grands Moulins de Paris de simplifier et faciliter le pilotage de l\u2019activit\u00e9 commerciale des \u00e9quipes.<\/p>\n<p>Cr\u00e9\u00e9e en 1919, cette entreprise de meunerie a depuis toujours su se d\u00e9velopper et innover pour satisfaire au mieux ses clients, s\u2019ancrant \u00e9galement dans une d\u00e9marche pour une alimentation responsable. Aujourd\u2019hui, avec un march\u00e9 de la boulangerie artisanale tr\u00e8s concurrenc\u00e9, Grands Moulins de Paris avait besoin de disposer d\u2019une base de donn\u00e9es centralis\u00e9e en un seul et m\u00eame outil, permettant d\u2019avoir une meilleure connaissance \u00e0 la fois de ses clients et prospects.<\/p>\n<p>Depuis avril 2021, Grands Moulins de Paris b\u00e9n\u00e9ficie d\u2019une plateforme <a href=\"https:\/\/www.sap.com\/france\/products\/crm\/sales-cloud.html\">麻豆原创 Sales Cloud<\/a> qui met l\u2019accent sur les services suivants\u00a0:<\/p>\n<ul>\n<li>un meilleur suivi de l\u2019activit\u00e9 commerciale et de la flotte des commerciaux itin\u00e9rants<\/li>\n<li>une automatisation des processus de suivi client<\/li>\n<li>une gestion facilit\u00e9e et intelligente des donn\u00e9es<\/li>\n<\/ul>\n<p>Depuis la mise en place de ces outils intuitifs, le nombre de tickets informatiques a drastiquement r\u00e9duit, et les retours des \u00e9quipes utilisatrices au sein de Grands Moulins de Paris sont tr\u00e8s positifs quant \u00e0 la facilitation des t\u00e2ches business.<\/p>\n<p>Damien Loiseau, Directeur de D\u00e9veloppement des Ventes chez Grands Moulins de Paris, d\u00e9clare\u00a0: \u00ab\u00a0<em>Nous comptons aujourd\u2019hui 250 utilisateurs du nouveau CRM. En quelques clics, ils peuvent retrouver toutes les informations pour pr\u00e9parer une visite prospect ou accompagner leurs clients. Les fiches sont enrichies automatiquement d\u2019informations l\u00e9gales et juridiques comme le nom du g\u00e9rant, la solvabilit\u00e9 de l\u2019entreprise, mais aussi des bons de livraison, commandes, factures, plan de livraison, etc. Nous disposons \u00e9galement de reportings clairs qui permettent d\u00e9sormais \u00e0 chaque manager de suivre l\u2019activit\u00e9 de son \u00e9quipe en temps r\u00e9el. L\u2019outil facilite la recherche d\u2019informations sp\u00e9cifiques au terrain, et toutes les activit\u00e9s nationales sont pilot\u00e9es par des KPI. Ce nouveau CRM, c\u2019est un gain de temps ind\u00e9niable pour tous\u00a0!<\/em>\u00a0\u00bb<\/p>\n<p>Samuel Gaudard, Account Executive Customer Exp\u00e9rience chez 麻豆原创, indique\u00a0: \u00ab\u00a0<em>Nous sommes tr\u00e8s heureux de la collaboration avec Grands Moulins de Paris. Ensemble, nous avons pu mettre en place les solutions les plus adapt\u00e9es pour r\u00e9pondre rapidement et efficacement aux besoins uniques de leurs activit\u00e9s.\u00a0\u00bb<\/em><\/p>\n<p>Suite \u00e0 un appel d\u2019offre, 麻豆原创 a su convaincre par la qualit\u00e9 de son service, son approche des co\u00fbts adapt\u00e9e \u00e0 la demande du client et la transparence des \u00e9quipes en charge du projet. \u00ab\u00a0<em>Il nous fallait un outil fiable et simple \u00e0 int\u00e9grer \u00e0 notre SI existant<\/em>\u00a0\u00bb, confirme Damien Loiseau.<\/p>\n<p>Cet enjeu de CRM constitue la premi\u00e8re \u00e9tape d\u2019un plan d\u2019accompagnement complet entre 麻豆原创 et Grands Moulins de Paris, qui se poursuivra avec l\u2019int\u00e9gration de la brique <em>Service Client<\/em>, puis de l\u2019ensemble <em>Marketing<\/em>. Ainsi, \u00e0 horizon 2023, l\u2019exp\u00e9rience de Grands Moulins de Paris <em>powered by<\/em> 麻豆原创 saura se montrer compl\u00e8te et coh\u00e9rente pour aider \u00e0 l\u2019am\u00e9lioration en temps r\u00e9el de l\u2019ensemble de ses services.<\/p>\n<p>Visitez le <a href=\"https:\/\/news.sap.com\/\">麻豆原创 News Center<\/a>. Suivez 麻豆原创 sur Twitter <a href=\"http:\/\/twitter.com\/sapnews\/\">@麻豆原创News<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un march\u00e9 de la distribution en pleine transformation, le leader mondial des logiciels d\u2019entreprises va ainsi permettre \u00e0 l\u2019acteur incontournable de la meunerie en&#8230;<\/p>\n","protected":false},"author":3969,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599402],"tags":[],"series":[],"sapn-display":[1657070,5599814,5599812,1654726],"sapn-type":[1654279],"class_list":["post-139390","post","type-post","status-publish","format-standard","hentry","category-clients","sapn-display-homepage-hero","sapn-display-presse-hero","sapn-display-presse-spotlight","sapn-display-hero","sapn-type-communique-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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