{"id":138969,"date":"2021-11-30T11:22:41","date_gmt":"2021-11-30T11:22:41","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=138969"},"modified":"2023-10-12T13:44:55","modified_gmt":"2023-10-12T13:44:55","slug":"62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/","title":{"rendered":"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer  \u00a0"},"content":{"rendered":"<p><strong>Paris, le 30 novembre 2021<\/strong> \u2013 Dans le cadre du salon Tech for Retail, ce 30 novembre et 1<sup>er<\/sup> d\u00e9cembre, Odoxa et 麻豆原创 d\u00e9voilent un nouveau barom\u00e8tre europ\u00e9en examinant l\u2019impact de la crise sanitaire sur les fa\u00e7ons de consommer. Cette enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e aupr\u00e8s de 3 500 fran\u00e7ais et europ\u00e9ens entre les mois d\u2019octobre et novembre.<\/p>\n<p>Le barom\u00e8tre s\u2019int\u00e9resse \u00e0 de nombreux enjeux de consommation, notamment les services favoris\u00e9s, les produits phares, les enseignes majeures ou encore la seconde main et l\u2019attention port\u00e9e \u00e0 la qualit\u00e9 du produit. Parmi ces nombreux enseignements, voici quelques chiffres cl\u00e9s\u00a0:<\/p>\n<ul>\n<li>L\u2019enqu\u00eate montre qu\u2019il y a clairement un avant et un apr\u00e8s : 62% des interrog\u00e9s indiquent que la pand\u00e9mie a radicalement transform\u00e9 leur vision de la consommation. De plus, suite \u00e0 cette crise, 55% d\u2019entre eux affirment une transformation certaine de leur conception.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ces \u00e9volutions se manifestent par de nouvelles habitudes, assimil\u00e9es durant la crise, et aujourd\u2019hui indissociables de leur quotidien. Ainsi 26% des Fran\u00e7ais d\u00e9clarent indispensable la possibilit\u00e9 de r\u00e9server un cr\u00e9neau de rendez-vous via internet. Avec 21% de moyenne europ\u00e9enne, la France est le pays le plus demandeur sur ce sujet. En revanche, si 24% d\u2019entre eux ne souhaitent pas d\u00e9laisser la livraison \u00e0 domicile, ce taux est bien en-dessous de celui du Royaume Uni qui, avec 53%, est le pays le plus attach\u00e9 \u00e0 ce service. Le service \u00ab click and collect \u00bb, largement d\u00e9mocratis\u00e9 durant la crise, est devenu crucial pour 24% des Fran\u00e7ais, alors que seuls 19% des Europ\u00e9ens souhaitent conserver cette habitude.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>La responsabilit\u00e9 environnementale des marques est un sujet d\u00e9cisif. 74% des Fran\u00e7ais positionnent la qualit\u00e9 des produits en t\u00eate de leurs crit\u00e8res de s\u00e9lection. Sur l\u2019\u00e9chelle europ\u00e9enne on retrouve donc des marques comme Zara pour le textile, ou Mercadona pour les produits de grandes consommations alimentaires. Plus que jamais, la question de l\u2019impact des marques et des produits sur la soci\u00e9t\u00e9 se renforce.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00ab\u00a0<em>Cette crise a irr\u00e9m\u00e9diablement chang\u00e9 la fa\u00e7on de consommer des europ\u00e9ens\u00a0: 55% des Fran\u00e7ais et 59% des Europ\u00e9ens dans tous les autres grands pays voisins assurent qu\u2019ils ne consomment\/consommeront plus de la m\u00eame mani\u00e8re apr\u00e8s cette exp\u00e9rience. Jamais sans doute depuis l\u2019apr\u00e8s-guerre nos pays n\u2019avaient connu un tel choc. Aux entreprises du Retail d\u2019y faire face et de bien n\u00e9gocier ce virage et cette rupture schump\u00e9t\u00e9rienne.<\/em> \u00bb d\u00e9clare Ga\u00ebl Sliman, Pr\u00e9sident et Cofondateur d\u2019Odoxa.<\/p>\n<p>\u00ab <em>Il est certain que ce barom\u00e8tre va mettre en lumi\u00e8re des paradigmes de soci\u00e9t\u00e9s nouveaux. Certains \u00e9vidents, d\u2019autres sous-jacents mais tous r\u00e9v\u00e9lateurs d\u2019une transformation profonde de nos habitudes, de nos envies et de notre posture en tant que consommateur. Notre barom\u00e8tre est clair, les Fran\u00e7ais, comme les Europ\u00e9ens, ont chang\u00e9 de perspective, et ce, pour de bon.<\/em> \u00bb indique Laura Duno, Fashion Value Advisor chez 麻豆原创 France.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paris, le 30 novembre 2021 \u2013 Dans le cadre du salon Tech for Retail, ce 30 novembre et 1er d\u00e9cembre, Odoxa et 麻豆原创 d\u00e9voilent un&#8230;<\/p>\n","protected":false},"author":3945,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599805],"tags":[5599806],"series":[],"sapn-display":[5599814,5599812,1654726],"sapn-type":[1654279],"class_list":["post-138969","post","type-post","status-publish","format-standard","hentry","category-secteurs-dactivite","tag-retail","sapn-display-presse-hero","sapn-display-presse-spotlight","sapn-display-hero","sapn-type-communique-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0 - 麻豆原创 France News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0\" \/>\n<meta property=\"og:description\" content=\"Paris, le 30 novembre 2021 \u2013 Dans le cadre du salon Tech for Retail, ce 30 novembre et 1er d\u00e9cembre, Odoxa et 麻豆原创 d\u00e9voilent un...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 France News\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-30T11:22:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T13:44:55+00:00\" \/>\n<meta name=\"author\" content=\"mathildethireau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"mathildethireau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/\"},\"author\":{\"name\":\"mathildethireau\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/#\\\/schema\\\/person\\\/a8869b52b60057c5cb3d37145d0eb372\"},\"headline\":\"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0\",\"datePublished\":\"2021-11-30T11:22:41+00:00\",\"dateModified\":\"2023-10-12T13:44:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/\"},\"wordCount\":537,\"keywords\":[\"Retail\"],\"articleSection\":[\"Secteurs d'activit\u00e9\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/\",\"name\":\"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0 - 麻豆原创 France News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/#website\"},\"datePublished\":\"2021-11-30T11:22:41+00:00\",\"dateModified\":\"2023-10-12T13:44:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/#\\\/schema\\\/person\\\/a8869b52b60057c5cb3d37145d0eb372\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/2021\\\/11\\\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/news.sap.com\\\/france\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/#website\",\"url\":\"https:\\\/\\\/news.sap.com\\\/france\\\/\",\"name\":\"麻豆原创 France News\",\"description\":\"Blogs, Vid\u00e9os et Actualit\u00e9s de 麻豆原创 en France\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/news.sap.com\\\/france\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/#\\\/schema\\\/person\\\/a8869b52b60057c5cb3d37145d0eb372\",\"name\":\"mathildethireau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/france\\\/wp-content\\\/plugins\\\/wp-user-avatars\\\/wp-user-avatars\\\/assets\\\/images\\\/mystery.jpg\",\"url\":\"https:\\\/\\\/news.sap.com\\\/france\\\/wp-content\\\/plugins\\\/wp-user-avatars\\\/wp-user-avatars\\\/assets\\\/images\\\/mystery.jpg\",\"contentUrl\":\"https:\\\/\\\/news.sap.com\\\/france\\\/wp-content\\\/plugins\\\/wp-user-avatars\\\/wp-user-avatars\\\/assets\\\/images\\\/mystery.jpg\",\"caption\":\"mathildethireau\"},\"url\":\"https:\\\/\\\/news.sap.com\\\/france\\\/author\\\/mathildethireau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0 - 麻豆原创 France News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/","og_locale":"fr_FR","og_type":"article","og_title":"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0","og_description":"Paris, le 30 novembre 2021 \u2013 Dans le cadre du salon Tech for Retail, ce 30 novembre et 1er d\u00e9cembre, Odoxa et 麻豆原创 d\u00e9voilent un...","og_url":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/","og_site_name":"麻豆原创 France News","article_published_time":"2021-11-30T11:22:41+00:00","article_modified_time":"2023-10-12T13:44:55+00:00","author":"mathildethireau","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"mathildethireau","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/"},"author":{"name":"mathildethireau","@id":"https:\/\/news.sap.com\/france\/#\/schema\/person\/a8869b52b60057c5cb3d37145d0eb372"},"headline":"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0","datePublished":"2021-11-30T11:22:41+00:00","dateModified":"2023-10-12T13:44:55+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/"},"wordCount":537,"keywords":["Retail"],"articleSection":["Secteurs d'activit\u00e9"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/","url":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/","name":"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0 - 麻豆原创 France News","isPartOf":{"@id":"https:\/\/news.sap.com\/france\/#website"},"datePublished":"2021-11-30T11:22:41+00:00","dateModified":"2023-10-12T13:44:55+00:00","author":{"@id":"https:\/\/news.sap.com\/france\/#\/schema\/person\/a8869b52b60057c5cb3d37145d0eb372"},"breadcrumb":{"@id":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/france\/2021\/11\/62-des-francais-declarent-que-la-pandemie-a-transforme-leur-regard-sur-les-facons-de-consommer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/france\/"},{"@type":"ListItem","position":2,"name":"62% des Fran\u00e7ais d\u00e9clarent que la pand\u00e9mie a transform\u00e9 leur regard sur les fa\u00e7ons de consommer \u00a0"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/france\/#website","url":"https:\/\/news.sap.com\/france\/","name":"麻豆原创 France News","description":"Blogs, Vid\u00e9os et Actualit\u00e9s de 麻豆原创 en France","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/france\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/france\/#\/schema\/person\/a8869b52b60057c5cb3d37145d0eb372","name":"mathildethireau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/news.sap.com\/france\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","url":"https:\/\/news.sap.com\/france\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/france\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"mathildethireau"},"url":"https:\/\/news.sap.com\/france\/author\/mathildethireau\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/posts\/138969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/users\/3945"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/comments?post=138969"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/posts\/138969\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/media?parent=138969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/categories?post=138969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/tags?post=138969"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/series?post=138969"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/sapn-display?post=138969"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/france\/wp-json\/wp\/v2\/sapn-type?post=138969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}