{"id":137796,"date":"2021-03-11T09:05:19","date_gmt":"2021-03-11T09:05:19","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=137796"},"modified":"2023-10-12T14:09:20","modified_gmt":"2023-10-12T14:09:20","slug":"la-seule-constante-est-le-changement","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2021\/03\/la-seule-constante-est-le-changement\/","title":{"rendered":"La seule constante est le changement"},"content":{"rendered":"<p>Nous entendons souvent des analystes conseiller aux entreprises de repenser, r\u00e9organiser ou m\u00eame compl\u00e8tement transformer leurs business models.<\/p>\n<p>Mais qu&rsquo;est-ce que cela signifie concr\u00e8tement\u00a0? Est-ce pertinent pour tous les types de produits, y compris les miens, qui ont toujours \u00e9t\u00e9 vendus de la m\u00eame mani\u00e8re aux clients\u00a0?<\/p>\n<p>Les exemples de business models transform\u00e9s et couronn\u00e9s de succ\u00e8s sont nombreux et connus de tous\u00a0:<\/p>\n<ul>\n<li>Musique en streaming plut\u00f4t que sur CD physiques, d&rsquo;ailleurs, vos enfants ont-ils m\u00eame d\u00e9j\u00e0 entendu parler des CD et des vinyles\u00a0?<\/li>\n<li>Vid\u00e9os en streaming (dans ma propre ville, il n&rsquo;y a plus aucun magasin de location de films). Et les services de streaming remplacent m\u00eame peu \u00e0 peu la t\u00e9l\u00e9vision traditionnelle. Le choix avant tout\u00a0!<\/li>\n<li>De plus en plus de voitures sont lou\u00e9es ou partag\u00e9es, en particulier au sein de la jeune g\u00e9n\u00e9ration. La flexibilit\u00e9 compte, comme le fait de pouvoir louer une voiture plus grande le week-end, simplement au moment o\u00f9 on en a vraiment besoin.<\/li>\n<li>Souvent, les logiciels ne sont plus vendus, mais propos\u00e9s via des abonnements, m\u00eame dans des environnements priv\u00e9s. Vous pouvez ainsi toujours profiter de la version la plus r\u00e9cente, offrant les derni\u00e8res fonctionnalit\u00e9s, et de l&rsquo;espace cloud associ\u00e9 pour stocker vos documents en toute s\u00e9curit\u00e9 et les partager avec vos amis. Y a-t-il jamais eu une autre fa\u00e7on de consommer les logiciels\u00a0?<\/li>\n<\/ul>\n<p>Et certains de ces \u00ab\u00a0nouveaux business models\u00a0\u00bb ont non seulement remplac\u00e9 les \u00ab\u00a0business models traditionnels\u00a0\u00bb, mais aussi offert une place \u00e0 de nouveaux acteurs sur le march\u00e9. Des startups inconnues ont silencieusement attaqu\u00e9 des marques bien connues, les contraignant \u00e0 une position d\u00e9fensive.<\/p>\n<p>Et l&rsquo;histoire r\u00e9cente montre que ces mod\u00e8les de consommation sont bien accept\u00e9s par les clients. Ce n&rsquo;est plus seulement la qualit\u00e9 des produits qui compte, mais aussi le mode de consommation, le service et la fiabilit\u00e9 associ\u00e9s.<\/p>\n<p>Envisager et tester des changements et des orientations compl\u00e8tement diff\u00e9rentes en mati\u00e8re d&rsquo;offres est vraiment une excellente id\u00e9e. Il s&rsquo;agit non seulement d&rsquo;innover en mati\u00e8re de produits physiques et de fonctionnalit\u00e9s, mais aussi de fa\u00e7onner quelque chose de nouveau\u00a0: un nouveau produit offrant une perspective \u00e9tendue et une valeur accrue aux clients, avant que d&rsquo;autres ne s&rsquo;en chargent.<\/p>\n<p>Mais il faudra pour cela surmonter un obstacle, li\u00e9 au fait qu&rsquo;un business model transform\u00e9 \u00e0 ce point changera non seulement la vie des clients, mais aussi votre entreprise, et ce par bien des aspects\u00a0:<\/p>\n<ul>\n<li>Fa\u00e7on d&rsquo;interagir avec vos clients (directement et de mani\u00e8re bien plus rapproch\u00e9e)<\/li>\n<li>Nombre accru de clients et n\u00e9cessit\u00e9 d&rsquo;interagir directement avec eux<\/li>\n<li>Processus de facturation (r\u00e9guliers et non plus ponctuels)<\/li>\n<li>Nouveaux mod\u00e8les de tarification dans votre syst\u00e8me (mensuels, bas\u00e9s sur l&rsquo;utilisation, etc.) et automatisation de leur ex\u00e9cution et traitement<\/li>\n<li>Gestion des abonnements et de la satisfaction client<\/li>\n<li>Automatisation accrue des processus (facturation, relance, contr\u00f4le des factures, etc.)<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<p>Il s&rsquo;agit vraiment d&rsquo;un changement complet de business model\u00a0!<\/p>\n<p>Bonne nouvelle\u00a0: chez 麻豆原创, nous disposons non seulement de l&rsquo;expertise n\u00e9cessaire pour vous aider, mais aussi de solutions et de processus standardis\u00e9s. Nombre de nos clients ont r\u00e9ussi \u00e0 transformer leur entreprise et \u00e0 se prot\u00e9ger vis-\u00e0-vis de nouveaux acteurs. Ils ont prouv\u00e9 que c&rsquo;\u00e9tait possible et sont parvenus \u00e0 garder une longueur d&rsquo;avance en mati\u00e8re d&rsquo;innovation de business model.<\/p>\n<p>Autre bonne nouvelle\u00a0: les clients qui ont dot\u00e9 leur entreprise traditionnelle d&rsquo;un business model moderne sont devenus plus forts et plus r\u00e9silients face aux crises, quelles qu&rsquo;elles soient. Ce n&rsquo;est pas la seule raison qui doit vous pousser \u00e0 penser autrement, et ce d\u00e8s maintenant, mais il s&rsquo;agit clairement d&rsquo;un argument de poids.<\/p>\n<h2><strong>Vous souhaitez obtenir les t\u00e9moignages de nos clients et experts\u00a0?<\/strong><\/h2>\n<p>Rejoignez-nous pour notre pr\u00e9sentation BRIM (1), propos\u00e9e dans le cadre du sommet virtuel <a href=\"https:\/\/events.sap.com\/us\/sap-finance-and-risk-management-virtual-event\/en\/home?url_id=text-fr-newssapfrance&amp;partnerref=text-fr-newssapfrance\">麻豆原创\u00a0Finance and Risk,<\/a> et d\u00e9couvrez les exp\u00e9riences et id\u00e9es de nos clients et experts \u00e0 travers leurs t\u00e9moignages.<\/p>\n<p><strong>Nous sommes impatients de vous retrouver le 16\u00a0mars.<\/strong><\/p>\n<hr \/>\n<p><em>(1) BRIM est l&rsquo;acronyme de Billing Revenue Innovation Management, pour gestion novatrice de la facturation et des revenus<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous entendons souvent des analystes conseiller aux entreprises de repenser, r\u00e9organiser ou m\u00eame compl\u00e8tement transformer leurs business models. Mais qu&rsquo;est-ce que cela signifie concr\u00e8tement\u00a0? Est-ce&#8230;<\/p>\n","protected":false},"author":709,"featured_media":137805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1655920],"tags":[33,6],"series":[],"sapn-display":[5599813,5599811,1654726],"sapn-type":[6114],"class_list":["post-137796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-finance","tag-innovation","sapn-display-article-hero","sapn-display-article-spotlight","sapn-display-hero","sapn-type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La seule constante est le changement - 麻豆原创 France News<\/title>\n<meta name=\"description\" content=\"Il est souvent conseill\u00e9 aux soci\u00e9t\u00e9s de repenser, r\u00e9organiser ou transformer leurs business mod\u00e8les. 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