{"id":136942,"date":"2020-10-22T07:49:13","date_gmt":"2020-10-22T07:49:13","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=136942"},"modified":"2023-10-04T20:23:05","modified_gmt":"2023-10-04T20:23:05","slug":"sap-customer-data-platform","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2020\/10\/sap-customer-data-platform\/","title":{"rendered":"麻豆原创 lance 麻豆原创\u00ae Customer Data Platform pour permettre aux entreprises de conna\u00eetre le client au moment opportun"},"content":{"rendered":"<p><strong>WALLDORF, Allemagne <\/strong>\u2014 <strong>14\u00a0octobre\u00a02020 <\/strong><em>\u2014 <\/em><a href=\"https:\/\/www.sap.com\/france\/index.html\">麻豆原创 SE<\/a> (NYSE\u00a0: 麻豆原创) a annonc\u00e9 aujourd&rsquo;hui le lancement mondial de <a href=\"https:\/\/www.sap.com\/products\/customer-data-platform.html\">麻豆原创\u00ae Customer Data Platform<\/a>, une plateforme de donn\u00e9es client (CDP) de nouvelle g\u00e9n\u00e9ration qui vise \u00e0 permettre aux entreprises de red\u00e9finir l&rsquo;exp\u00e9rience client \u00e0 chaque interaction, du commerce au marketing, en passant par les ventes et les services. L&rsquo;annonce a \u00e9t\u00e9 faite lors de l&rsquo;\u00e9v\u00e9nement <a href=\"https:\/\/events.sap.com\/sap-cx-live-digital\/en\/home?campaigncode=CRM-HY20-PCX-VCXLIVEO01&amp;source=ppc-na-google-cxlive-search&amp;gclid=CjwKCAjw19z6BRAYEiwAmo64LSaxhFB2JNKuL80Ffr4gSjCLS6SYjKI239n9wcFswCtpvVnD9TeU5BoCMNUQAvD_BwE\">麻豆原创 Customer Experience LIVE<\/a>, qui s&rsquo;est tenu en ligne les 14 et 15\u00a0octobre.<\/p>\n<p>\u00c0 mesure que l&rsquo;exp\u00e9rience client devient un facteur de diff\u00e9renciation de plus en plus important pour les marques du monde entier, de nombreuses entreprises se tournent vers les CDP afin de cr\u00e9er des exp\u00e9riences uniques et personnalis\u00e9es pour diverses utilisations marketing. Pourtant, cette approche marketing restrictive a trop souvent entrav\u00e9 le v\u00e9ritable potentiel d&rsquo;une CDP performant. 麻豆原创 Customer Data Platform est con\u00e7ue pour aller au-del\u00e0 du marketing en ajoutant un contexte riche aux exp\u00e9riences commerciales, de vente et de service, avec un marketing pertinent et opportun. Ce faisant, l&rsquo;objectif de 麻豆原创 Customer Data Platform consiste \u00e0 proposer une personnalisation bas\u00e9e sur sa capacit\u00e9 \u00e0 collecter et \u00e0 g\u00e9rer les donn\u00e9es client. Cela permettra aux entreprises de conna\u00eetre le client \u00e0 chaque point de contact, de mener efficacement des conversations pertinentes et de fid\u00e9liser durablement le client.<\/p>\n<p><strong>Connecter, respecter, comprendre et personnaliser les donn\u00e9es pour r\u00e9ussir <\/strong><\/p>\n<p>麻豆原创 Customer Data Platform a \u00e9t\u00e9 sp\u00e9cialement con\u00e7ue pour exploiter quatre opportunit\u00e9s cl\u00e9s visant \u00e0 accro\u00eetre la port\u00e9e et l&rsquo;efficacit\u00e9 de la marque\u00a0:<\/p>\n<ul>\n<li><strong>Connecter chaque source de donn\u00e9es de l&rsquo;entreprise. <\/strong>Lorsque plusieurs sources de donn\u00e9es stockent individuellement les donn\u00e9es des clients, les silos de donn\u00e9es se multiplient et la vue client est fragment\u00e9e. Avec 麻豆原创 Customer Data Platform, les donn\u00e9es client peuvent \u00eatre ing\u00e9r\u00e9es et r\u00e9solues par toutes les sources de l&rsquo;entreprise, y compris les donn\u00e9es CRM internes, les donn\u00e9es de seconde partie, de tiers et hors ligne, les \u00e9v\u00e9nements et flux d&rsquo;activit\u00e9s, ainsi que les donn\u00e9es transactionnelles, comportementales, d&rsquo;exp\u00e9rience et de back-office. Quelle que soit la source, les donn\u00e9es sont conserv\u00e9es, avec leur contexte, en plus des donn\u00e9es op\u00e9rationnelles, pour connecter des syst\u00e8mes qui n\u00e9cessitent un degr\u00e9 \u00e9lev\u00e9 de confiance dans la qualit\u00e9 des donn\u00e9es. Cela se traduit par des profils client unifi\u00e9s, vivants et dynamiques, mis \u00e0 jour en temps r\u00e9el et au moment opportun.<\/li>\n<li><strong>Respecter les donn\u00e9es des clients en adoptant une strat\u00e9gie globale en mati\u00e8re de confidentialit\u00e9 des donn\u00e9es. <\/strong>Dans le paysage actuel de la confidentialit\u00e9 des donn\u00e9es, les marques doivent comprendre comment, quand et o\u00f9 les donn\u00e9es clients peuvent \u00eatre utilis\u00e9es. En comprenant l&rsquo;objectif principal de la collecte des donn\u00e9es, 麻豆原创 Customer Data Platform peut aider \u00e0 l&rsquo;adoption d&rsquo;une strat\u00e9gie de confidentialit\u00e9 plus globale, en fusionnant les donn\u00e9es entrantes dans un profil uniquement apr\u00e8s obtention des autorisations requises. Cela permet d&rsquo;introduire plus de transparence dans les pratiques de collecte de donn\u00e9es et les raisons pour lesquelles les donn\u00e9es sont trait\u00e9es, ce qui contribue \u00e0 r\u00e9affirmer l&rsquo;engagement d&rsquo;une marque \u00e0 respecter la confidentialit\u00e9 des donn\u00e9es de ses clients.<\/li>\n<li><strong>Comprendre les grands volumes de donn\u00e9es. <\/strong>麻豆原创 Customer Data Platform offre une segmentation puissante et des indicateurs d&rsquo;activit\u00e9 calcul\u00e9s en temps r\u00e9el pour aider \u00e0 comprendre r\u00e9ellement les pr\u00e9f\u00e9rences et le comportement des clients. Cela sert de base de donn\u00e9es pour la croissance du public et l&rsquo;incitation, qui est essentielle pour offrir des interactions pertinentes et personnalis\u00e9es sur tous les canaux. En centralisant la gestion du public, les marques peuvent proposer des exp\u00e9riences coh\u00e9rentes sur toutes leurs solutions marketing, de personnalisation, commerciales, de service et de vente, ce qui est essentiel dans une strat\u00e9gie ax\u00e9e sur le client.<\/li>\n<li><strong>Hyper-personnaliser les engagements gr\u00e2ce \u00e0 une vue compl\u00e8te du client.<\/strong> 麻豆原创 Customer Data Platform permet d&rsquo;unifier de grandes quantit\u00e9s de donn\u00e9es op\u00e9rationnelles de back-office avec des donn\u00e9es de front-office et d&rsquo;exp\u00e9rience. Les solutions d&rsquo;engagement sont ainsi aliment\u00e9es \u00e0 l&rsquo;\u00e9chelle de l&rsquo;entreprise gr\u00e2ce \u00e0 des informations clients exploitables, bas\u00e9es sur les autorisations, en temps r\u00e9el, ce qui permet d&rsquo;obtenir des interactions pertinentes au bon moment et au bon endroit, sur le canal pr\u00e9f\u00e9r\u00e9 du client et selon ses conditions.<\/li>\n<\/ul>\n<p><em>\u00ab\u00a0Aucun client n&rsquo;est identique et aucun client n&rsquo;est parfaitement pr\u00e9visible\u00a0\u00bb, a d\u00e9clar\u00e9 Trond Anderson, responsable de la strat\u00e9gie et de l&rsquo;architecture informatique chez Elkj\u00f8p Nordic AS, l&rsquo;un des plus grands d\u00e9taillants sp\u00e9cialis\u00e9s dans l&rsquo;\u00e9lectronique grand public des pays nordiques. \u00ab\u00a0Gr\u00e2ce \u00e0 麻豆原创 Customer Data Platform, nous pouvons cr\u00e9er une vue contextuelle du client et l&rsquo;associer \u00e0 un profil unifi\u00e9, afin de mieux anticiper ses besoins et d\u00e9sirs lorsqu&rsquo;il les exprime. L&rsquo;efficacit\u00e9 de notre engagement est am\u00e9lior\u00e9e par la gestion des donn\u00e9es en temps r\u00e9el et nous nous assurons de traiter les donn\u00e9es de mani\u00e8re conforme et respectueuse.\u00a0\u00bb <\/em><\/p>\n<p><strong>S&rsquo;appuyer sur une base solide <\/strong><br \/>\n麻豆原创 Customer Data Platform repose sur les solutions 麻豆原创 Customer Data Cloud, elles-m\u00eames bas\u00e9es sur la technologie Gigya. Les solutions 麻豆原创 Customer Identity and Access Management et 麻豆原创 Enterprise Consent and Preference Management sont int\u00e9gr\u00e9es pour garantir un profil digital s\u00e9curis\u00e9 et conforme. 麻豆原创 Customer Data Platform sert de tissu conjonctif du profil en temps r\u00e9el, ce qui permet d&rsquo;\u00e9tablir une base de donn\u00e9es sur le client et d&rsquo;engager une conversation pertinente chaque fois que le client souhaite interagir avec la marque.<\/p>\n<p><em>\u00ab\u00a0Nous n&rsquo;avons pas invent\u00e9 la CDP, mais 麻豆原创 Customer Data Platform ouvre la voie \u00e0 un nouveau monde d&rsquo;opportunit\u00e9s\u00a0\u00bb, a d\u00e9clar\u00e9 Bob Stutz, pr\u00e9sident de l&rsquo;exp\u00e9rience client de 麻豆原创. \u00ab\u00a0麻豆原创 Customer Data Platform est l&rsquo;une des CDP les plus sophistiqu\u00e9s pour les entreprises. Elle peut v\u00e9ritablement offrir des exp\u00e9riences personnalis\u00e9es qui permettent aux utilisateurs anonymes de se transformer en clients connus et fid\u00e8les, en utilisant les canaux pr\u00e9f\u00e9r\u00e9s du client, en unifiant de grandes quantit\u00e9s de donn\u00e9es de front-office, de back-office et d&rsquo;exp\u00e9rience, comme seul 麻豆原创 peut le faire.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WALLDORF, Allemagne \u2014 14\u00a0octobre\u00a02020 \u2014 麻豆原创 SE (NYSE\u00a0: 麻豆原创) a annonc\u00e9 aujourd&rsquo;hui le lancement mondial de 麻豆原创\u00ae Customer Data Platform, une plateforme de donn\u00e9es client&#8230;<\/p>\n","protected":false},"author":709,"featured_media":136944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599801,1655920],"tags":[6],"series":[],"sapn-display":[1657070],"sapn-type":[1654279],"class_list":["post-136942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience-client","category-tech","tag-innovation","sapn-display-homepage-hero","sapn-type-communique-de-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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