{"id":136856,"date":"2020-10-13T08:53:32","date_gmt":"2020-10-13T08:53:32","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=136856"},"modified":"2023-10-12T13:46:18","modified_gmt":"2023-10-12T13:46:18","slug":"vers-une-industrie-resiliente-et-durable","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2020\/10\/vers-une-industrie-resiliente-et-durable\/","title":{"rendered":"Vers une industrie r\u00e9siliente et durable"},"content":{"rendered":"

La crise sanitaire a appris aux entreprises combien il est essentiel de savoir s\u2019adapter rapidement. Que ce soit en termes de production, de sourcing ou encore de distribution. En adoptant un mod\u00e8le plus durable, il est possible de garantir la continuit\u00e9 de l\u2019activit\u00e9, m\u00eame en cas de changement inattendu et massif de la demande.<\/em><\/strong><\/p>\n

L\u2019\u00e9conomie d\u2019exp\u00e9rience s\u2019est impos\u00e9e comme la th\u00e9matique cl\u00e9 de l\u2019ann\u00e9e 2019. Ce concept a toutefois \u00e9t\u00e9 \u00e9clips\u00e9 en 2020 par un invit\u00e9 inattendu, la r\u00e9silience. Les PRA et autres plans de pr\u00e9paration aux risques ont en effet \u00e9t\u00e9 confront\u00e9s \u00e0 une r\u00e9alit\u00e9 de terrain : une crise sanitaire et \u00e9conomique, doubl\u00e9e de sch\u00e9mas de consommation et de distribution profond\u00e9ment perturb\u00e9s.<\/p>\n

D\u00e9fi 1 : \u00e9viter la rupture d\u2019activit\u00e9<\/h2>\n

Les moins chanceuses des entreprises sont celles pour lesquelles le confinement a enlev\u00e9 toute possibilit\u00e9 d\u2019activit\u00e9. Au plus dur de la crise sanitaire, certaines ont d\u00fb ainsi purement et simplement fermer leurs portes. Mais d\u2019autres ont su \u00e9galement rebondir, au travers de la distribution multicanale, de l\u2019innovation m\u00e9tier, ou de la saisie de nouvelles opportunit\u00e9s de march\u00e9.<\/p>\n

Les industriels qui ont su rediriger rapidement leur production vers de nouveaux produits (masques, respirateurs, gel hydroalcoolique, repas \u00e0 emporter\u2026) ont pu tirer leur \u00e9pingle du jeu. Avec les crises \u00e9conomiques, sanitaires et climatiques qui s\u2019annoncent, il faut s\u2019attendre \u00e0 une multiplication de ces d\u00e9fis de flexibilit\u00e9, et s\u2019y pr\u00e9parer.<\/p>\n

D\u00e9fi 2 : le t\u00e9l\u00e9travail<\/h2>\n

Dans l\u2019absolu, beaucoup d\u2019entreprises pourraient poursuivre leur activit\u00e9 avec une majorit\u00e9 de leurs salari\u00e9s en t\u00e9l\u00e9travail. Mais peu \u00e9taient pr\u00eate \u00e0 travailler de la sorte, du fait d\u2019un back-office inaccessible hors des murs de l\u2019organisation et manquant de flexibilit\u00e9 op\u00e9rationnelle. Des solutions cloud, comme Teams ou Zoom, ont pu compenser en partie ce manque. Mais ce n\u2019est pas suffisant.<\/p>\n

Il faut maintenant mettre en place des syst\u00e8mes plus agiles et intelligents, capable de mieux analyser et pr\u00e9voir, mais aussi de mieux s\u2019adapter \u00e0 une forte volatilit\u00e9 de la demande. Ceci doit d\u2019accompagner d\u2019infrastructures ouvertes vers l\u2019ext\u00e9rieur et s\u00e9curis\u00e9es, mettant en \u0153uvre des technologies comme des \u00e9quipements informatiques mobiles, des solutions informatiques en mode cloud, des syst\u00e8mes de communication unifi\u00e9e, de la blockchain, etc.<\/p>\n

D\u00e9fi 3 : se rapprocher du consommateur<\/h2>\n

Qui dit t\u00e9l\u00e9travailleur dit consommation \u00e0 distance. Les entreprises se doivent donc d\u2019aller vers le consommateur, en privil\u00e9giant le B2C, par exemple au travers de l\u2019e-commerce. Mais aussi en transformant le B2B en B2B2C ou encore le Direct Selling en Social Selling.<\/p>\n

Cela induit des changements profonds dans la structure logistique, avec une n\u00e9cessit\u00e9 d\u2019optimiser \u00e0 la fois la production et la cha\u00eene de distribution, afin de desservir un maximum de clients en un minimum de fret. Nous retrouvons ici une probl\u00e9matique que nous avions d\u00e9j\u00e0 rencontr\u00e9e avec la mont\u00e9e de l\u2019\u00e9conomie d\u2019exp\u00e9rience. Celle-ci se traduit en effet par une hyper-personnalisation des produits, qui doivent \u00eatre directement livr\u00e9s au client, sans d\u00e9lai.<\/p>\n

La solution est donc peut-\u00eatre de combiner ces deux probl\u00e9matiques, afin de les transformer en opportunit\u00e9 : savoir combiner l\u2019imp\u00e9ratif de r\u00e9silience impos\u00e9 par la situation \u00e9conomique et sanitaire \u00e0 la volont\u00e9 d\u2019exp\u00e9rience port\u00e9e par les consommateurs et partenaires.<\/p>\n","protected":false},"excerpt":{"rendered":"

La crise sanitaire a appris aux entreprises combien il est essentiel de savoir s\u2019adapter rapidement. Que ce soit en termes de production, de sourcing ou…<\/p>\n","protected":false},"author":709,"featured_media":136858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1655920],"tags":[5594904,5599816],"series":[],"sapn-display":[1654726],"sapn-type":[6114],"class_list":["post-136856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-chaine-logistique","tag-industrie-du-future","sapn-display-hero","sapn-type-article"],"yoast_head":"\nVers une industrie r\u00e9siliente et durable - 麻豆原创 France News<\/title>\n<meta name=\"description\" content=\"La crise sanitaire a appris aux entreprises combien il est essentiel de savoir s\u2019adapter rapidement. 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