{"id":136851,"date":"2020-10-13T07:47:49","date_gmt":"2020-10-13T07:47:49","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=136851"},"modified":"2023-10-12T13:46:19","modified_gmt":"2023-10-12T13:46:19","slug":"resilient-et-ecoresponsable-la-combinaison-gagnante","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2020\/10\/resilient-et-ecoresponsable-la-combinaison-gagnante\/","title":{"rendered":"R\u00e9silient et \u00e9coresponsable, la combinaison gagnante ?"},"content":{"rendered":"<p><strong><em>L\u2019\u00e9coresponsabilit\u00e9 n\u2019est pas l\u2019ennemie de la r\u00e9silience. Au contraire, elle peut se r\u00e9v\u00e9ler un atout pour la logistique et l\u2019image de marque d\u2019une organisation. Elle pourrait m\u00eame devenir l\u2019un des crit\u00e8res cl\u00e9s d\u2019\u00e9valuation des entreprises.<\/em><\/strong><\/p>\n<p>Avec la crise du Coronavirus, les entreprises ont d\u00e9couvert les b\u00e9n\u00e9fices de la r\u00e9silience, garante de la continuit\u00e9 d\u2019activit\u00e9. La r\u00e9silience va bien au-del\u00e0 de l\u2019agilit\u00e9 : \u00ab<em> L\u2019agilit\u00e9 c\u2019est la capacit\u00e9 \u00e0 r\u00e9pondre aux al\u00e9as ; la r\u00e9silience c\u2019est la capacit\u00e9 \u00e0 r\u00e9pondre \u00e0 un choc<\/em>, r\u00e9sume Erwan Le-Coz, Directeur Industrie &amp; Supply Chain, Groupe Rocher. <em>M\u00eame si nos 700 magasins \u00e9taient ferm\u00e9s, le business a acc\u00e9l\u00e9r\u00e9 sur le retail. La supply chain a su s\u2019adapter et tenir.<\/em> \u00bb.<\/p>\n<p>Le concept d\u2019industrie \u00e9coresponsable a lui aussi gagn\u00e9 des partisans en 2020. Chose logique, sachant que la prochaine crise majeure pourrait bien \u00eatre d\u2019ordre climatique.<\/p>\n<p>Voulant allier ces deux imp\u00e9ratifs, le Gouvernement a conditionn\u00e9 certaines aides \u00e0 des engagements de progr\u00e8s en la mati\u00e8re. Par exemple dans le secteur de l\u2019a\u00e9ronautique. Toutefois, des opposants jugent que chaque centime devrait \u00eatre fl\u00e9ch\u00e9 sur la relance, et ce m\u00eame au d\u00e9triment des arguments \u00e9cologiques. Et pourtant, ces deux concepts ne sont pas forc\u00e9ment oppos\u00e9s.<\/p>\n<h2>Un atout pour la logistique<\/h2>\n<p>De nombreuses entreprises ont souffert de ruptures d\u2019approvisionnement. En particulier celles d\u00e9pendant de ressources venant de l\u2019\u00e9tranger. M\u00eame constat pour les organisations disposant d\u2019un faible nombre d\u2019entrep\u00f4ts, tr\u00e8s \u00e9loign\u00e9s les uns des autres : des sites essentiels ont pu se retrouver derri\u00e8re une fronti\u00e8re ferm\u00e9e. Des circuits courts, pour les achats comme les ventes, limitent ces probl\u00e8mes. Tout comme l\u2019utilisation de mati\u00e8res recycl\u00e9es (id\u00e9alement en circuit court). Une nouvelle source d\u2019approvisionnement.<\/p>\n<p>C\u00f4t\u00e9 logistique, il est important de penser en termes de r\u00e9seau global, ce dernier pouvant \u00eatre consolid\u00e9 en cas de crise au travers d\u2019entrep\u00f4ts de type \u2018pop-up warehouse\u2019. Un r\u00e9seau plus dense permet de rapprocher le produit du consommateur. \u00ab<em> De nouveaux mod\u00e8les vont \u00e9merger de cette exp\u00e9rience, comme le \u2018ship from store&rsquo;, par exemple<\/em> \u00bb, pr\u00e9cise Erwan Le-Coz.<\/p>\n<h2>Un atout en mati\u00e8re d\u2019image<\/h2>\n<p>Avec l\u2019\u00e9conomie d\u2019exp\u00e9rience, le consommateur veut des produits personnalis\u00e9s, imm\u00e9diatement, mais sans faire de concessions sur l\u2019\u00e9thique. Aujourd\u2019hui, les entreprises sont jug\u00e9es selon deux crit\u00e8res : le chiffre d\u2019affaires (top line) et la marge (bottom line). Mais, sous la pression des consommateurs, un troisi\u00e8me crit\u00e8re \u00e9merge : l\u2019\u00e9coresponsabilit\u00e9. C\u2019est la green line.<\/p>\n<p>\u00ab\u00a0Entreprise \u00e0 mission\u00a0\u00bb, le groupe Rocher en fait un de ses fers de lance : \u00ab<em> l\u2019environnement est dans notre ADN, confirme Erwan Le-Coz. Ce ne sont pas des contraintes d\u2019agilit\u00e9 ou de r\u00e9silience qui vont nous en \u00e9carter.<\/em> \u00bb<\/p>\n<p>L\u2019\u00e9coresponsabilit\u00e9 n\u2019est pas seulement applicable \u00e0 la conception, la production ou la logistique. Elle passe aussi par le choix de fournisseurs audit\u00e9s, l\u2019application de normes et protocoles et l\u2019adh\u00e9sion \u00e0 des chartes de r\u00e9duction des \u00e9missions. Le groupe Rocher s\u2019est ainsi engag\u00e9 \u00e0 r\u00e9duire ses \u00e9missions li\u00e9es au transport, dans le cadre de la charte Fret 21. Selon Erwan Le-Coz, il est utile de se connecter \u00e0 un \u00e9cosyst\u00e8me \u00e9coresponsable, \u00ab <em>pour pouvoir se challenger, mais aussi pour avancer<\/em> \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9coresponsabilit\u00e9 n\u2019est pas l\u2019ennemie de la r\u00e9silience. Au contraire, elle peut se r\u00e9v\u00e9ler un atout pour la logistique et l\u2019image de marque d\u2019une organisation. Elle&#8230;<\/p>\n","protected":false},"author":709,"featured_media":136854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1655920],"tags":[5594904,5549686,5599816],"series":[],"sapn-display":[1654726],"sapn-type":[6114],"class_list":["post-136851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-chaine-logistique","tag-environnement","tag-industrie-du-future","sapn-display-hero","sapn-type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>R\u00e9silient et \u00e9coresponsable, la combinaison gagnante ? - 麻豆原创 France News<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9coresponsabilit\u00e9 n\u2019est pas l\u2019ennemie de la r\u00e9silience. Au contraire, elle peut se r\u00e9v\u00e9ler un atout pour la logistique et l\u2019image de marque d\u2019une organisation. Elle pourrait m\u00eame devenir l\u2019un des crit\u00e8res cl\u00e9s d\u2019\u00e9valuation des entreprises\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/france\/2020\/10\/resilient-et-ecoresponsable-la-combinaison-gagnante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9silient et \u00e9coresponsable, la combinaison gagnante ?\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9coresponsabilit\u00e9 n\u2019est pas l\u2019ennemie de la r\u00e9silience. Au contraire, elle peut se r\u00e9v\u00e9ler un atout pour la logistique et l\u2019image de marque d\u2019une organisation. 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