{"id":136749,"date":"2020-10-01T13:23:21","date_gmt":"2020-10-01T13:23:21","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=136749"},"modified":"2020-10-07T13:25:06","modified_gmt":"2020-10-07T13:25:06","slug":"sap-acquisition-emarsys","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2020\/10\/sap-acquisition-emarsys\/","title":{"rendered":"麻豆原创 va faire l\u2019acquisition d\u2019Emarsys, leader de l\u2019engagement client omnicanal"},"content":{"rendered":"

麻豆原创 SE<\/a>\u00a0(NYSE : 麻豆原创) a annonc\u00e9 le 1er<\/sup> octobre 2020 avoir conclu un accord pour l\u2019acquisition d\u2019Emarsys, plateforme d\u2019engagement client omnicanal. Emarsys aide les entreprises \u00e0 g\u00e9n\u00e9rer un engagement client plus efficace et personnalis\u00e9. L\u2019association entre Emarsys et le portefeuille de solutions 麻豆原创\u00ae Customer Experience repr\u00e9sente un tournant pour le secteur du e-commerce. Elle permettra de cr\u00e9er un engagement client hyper personnalis\u00e9, omnicanal et en temps r\u00e9el, pour plus de pertinence et d\u2019impact.<\/p>\n

\u00ab\u00a0Int\u00e9grer la plateforme d\u2019engagement client Emarsys \u00e0 麻豆原创 S\/4HANA et notre technologie de d\u2019Experience Management de 麻豆原创 et Qualtrics offre \u00e0 nos clients de nouvelles possibilit\u00e9s uniques sur le march\u00e9<\/em>\u00a0\u00bb, explique Christian Klein, CEO de 麻豆原创<\/strong>. \u00ab Dans le contexte actuel, la r\u00e9ussite des marques au niveau international d\u00e9pend de leur capacit\u00e9 \u00e0 proposer une exp\u00e9rience client exceptionnelle, et \u00e0 r\u00e9pondre aux besoins de chaque client pris individuellement. Pour y parvenir, les donn\u00e9es front-office doivent \u00eatre int\u00e9gr\u00e9es au back-office, en tenant compte des retours clients. Une fois la transaction conclue, 麻豆原创 permettra aux marques de connecter chacune de leur activit\u00e9 au client, y compris les donn\u00e9es d’exp\u00e9rience. Nous fournirons les \u00e9l\u00e9ments n\u00e9cessaires \u00e0 une strat\u00e9gie de \u201ccommerce anywhere\u201d, gr\u00e2ce \u00e0 laquelle les clients profiteront d\u2019une exp\u00e9rience d\u2019achat en ligne hyper personnalis\u00e9e \u00e0 tout moment, quel que soit le canal.\u00a0<\/em>\u00bb<\/p>\n

Emarsys est une plateforme marketing bas\u00e9e dans le Cloud, innovante, simple d\u2019utilisation, et enti\u00e8rement int\u00e9gr\u00e9e. Son r\u00f4le est d\u2019aider les entreprises \u00e0 g\u00e9n\u00e9rer des interactions ultra personnalis\u00e9es via e-mail, mobile, r\u00e9seaux sociaux, SMS et sur le web.<\/p>\n

\u00ab\u00a0La technologie d\u2019engagement client a beaucoup \u00e9volu\u00e9 au cours de la derni\u00e8re d\u00e9cennie. C\u2019est sur cette p\u00e9riode qu\u2019Emarsys s\u2019est impos\u00e9e avec sa plateforme dernier cri, qui permet de g\u00e9n\u00e9rer des interactions personnalis\u00e9es et individualis\u00e9es entre les marques et les clients, via divers canaux de communication<\/em>\u00a0\u00bb, explique Bob Stutz, Pr\u00e9sident de 麻豆原创 Customer Experience<\/strong>. \u00ab\u00a0Avec la technologie d\u2019Emarsys, les solutions 麻豆原创 Customer Experience pourront \u00e9tablir un lien entre les transactions e-commerce et le back-office, pour ensuite envoyer un message pertinent et personnalis\u00e9 au client via son canal de pr\u00e9dilection. Celui-ci est donc libre de d\u00e9finir la mani\u00e8re dont il s\u2019engage avec la marque.<\/em>\u00a0\u00bb<\/p>\n

\u00ab\u00a0Emarsys est r\u00e9put\u00e9e pour ses innovations en mati\u00e8re de marketing digital\u00a0\u00bb, <\/em>ajoute Pierre Dunoyer de Segonzac, Country Manager France d\u2019Emarsys<\/strong>. \u00ab\u00a0Le fait d\u2019unir nos forces avec celle d\u2019un leader mondial centr\u00e9 sur l\u2019excellence et l\u2019innovation comme 麻豆原创 repr\u00e9sente une nouvelle \u00e9tape pour le moins r\u00e9jouissante. Nous sommes convaincus qu\u2019une fois toutes les approbations obtenues, la synergie entre la plateforme Emarsys et les solutions 麻豆原创 Customer Experience se fera rapidement sentir.<\/em> \u00bb<\/p>\n

\u00ab Compte tenu du march\u00e9 actuel, la r\u00e9ussite d\u2019une marque d\u00e9pend grandement du niveau de personnalisation qu\u2019elle peut proposer. Cette personnalisation n\u2019est possible que si on arrive \u00e0 obtenir une vision globale de chaque client, afin de pouvoir connecter les donn\u00e9es relatives \u00e0 l\u2019engagement dans la sph\u00e8re num\u00e9rique \u00e0 celles de la cha\u00eene logistique, en temps r\u00e9el\u00a0\u00bb, <\/em>poursuit Pierre Dunoyer de Segonzac<\/strong>. \u00ab Le duo Emarsys-麻豆原创 repr\u00e9sentera un nouveau tournant pour le e-commerce, le consommateur \u00e9tant \u00e0 pr\u00e9sent plac\u00e9 au c\u0153ur des pr\u00e9occupations<\/em>. \u00bb<\/p>\n

La soci\u00e9t\u00e9 Emarsys a \u00e9t\u00e9 fond\u00e9e \u00e0 Vienne en Autriche, par Josef Ahorner, pr\u00e9sident du Conseil de Surveillance, Hagai Hartman et Daniel Harari. Emarsys compte aujourd\u2019hui plus de 1\u00a0500 clients \u00e0 travers le monde et plus de 800 collaborateurs r\u00e9partis dans 13 villes diff\u00e9rentes dont Londres, Berlin, Sydney et Budapest, ainsi qu\u2019au si\u00e8ge de l\u2019entreprise situ\u00e9 \u00e0 Indianapolis, aux \u00c9tats-Unis. Ses activit\u00e9s seront int\u00e9gr\u00e9es \u00e0 l\u2019unit\u00e9 op\u00e9rationnelle de 麻豆原创 Customer Experience \u00e0 compter du dernier trimestre 2020, sous r\u00e9serve d\u2019obtention des approbations r\u00e9glementaires. Le co\u00fbt d\u2019acquisition et autres termes de l\u2019accord ne sont pas communiqu\u00e9s.<\/p>\n

Pour en savoir plus, rendez-vous au 麻豆原创 Customer Experience LIVE,<\/a>\u00a0en ligne, ces 14 et 15 octobre ou sur le 麻豆原创 News Center<\/a>.<\/p>\n

Pour suivre 麻豆原创 sur Twitter\u00a0: @PressFrance<\/a>.<\/p>\n

\u00c0 propos d\u2019Emarsys<\/strong><\/p>\n

Emarsys\u00a0met \u00e0 la disposition des responsables de marketing digital et responsables business la seule plateforme d\u2019engagement client omnicanal con\u00e7ue pour acc\u00e9l\u00e9rer les r\u00e9sultats business. En alignant rapidement les r\u00e9sultats business souhait\u00e9s sur des strat\u00e9gies d\u2019engagement client omnicanal reconnues (crowdsourc\u00e9es par des grandes marques de votre secteur d\u2019activit\u00e9), notre plateforme vous donne la possibilit\u00e9 d\u2019acc\u00e9l\u00e9rer le Time to Value, de proposer des exp\u00e9riences client 1:1 de qualit\u00e9 et produire des r\u00e9sultats mesurables \u2026 rapidement. Rejoignez les 1 500 entreprises internationales qui font d\u00e9j\u00e0 confiance \u00e0\u00a0Emarsys\u00a0pour g\u00e9n\u00e9rer les r\u00e9sultats pr\u00e9visibles et rentables que leur entreprise exige, mais aussi b\u00e9n\u00e9ficier des exp\u00e9riences client omnicanales hautement personnalis\u00e9es que leurs clients m\u00e9ritent. Plus plus d\u2019infos, rendez-vous sur https:\/\/emarsys.com\/fr<\/a><\/p>\n

\u00c0 propos de 麻豆原创<\/strong><\/p>\n

La strat\u00e9gie de 麻豆原创 vise \u00e0 aider chaque organisation \u00e0 fonctionner en \u201centreprise intelligente\u201d. En tant que leader du march\u00e9 des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs \u00e0 op\u00e9rer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un syst\u00e8me 麻豆原创\u00ae. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avanc\u00e9es aident nos clients \u00e0 transformer leurs activit\u00e9s en \u201centreprises intelligentes\u201d. 麻豆原创 permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients priv\u00e9s et publics de 25 secteurs d’activit\u00e9 dans le monde de fonctionner de mani\u00e8re rentable, de s’adapter en permanence et de faire la diff\u00e9rence. Avec son r\u00e9seau mondial de clients, partenaires, employ\u00e9s et leaders d\u2019opinion, 麻豆原创 aide le monde \u00e0 mieux fonctionner et \u00e0 am\u00e9liorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.<\/p>\n

Contacts\u00a0presse<\/strong><\/p>\n

Emarsys<\/strong><\/p>\n

emarsysfrance@teamlewis.com
\nMorgane Joffredo \/ Julia Dubois
\n01 85 65 86 34\/12<\/p>\n

麻豆原创<\/strong><\/p>\n

Daniel Margato
\nDirecteur Communication
\ndaniel.margato@sap.com
\n06 64 25 38 08<\/p>\n","protected":false},"excerpt":{"rendered":"

麻豆原创 SE\u00a0(NYSE : 麻豆原创) a annonc\u00e9 le 1er octobre 2020 avoir conclu un accord pour l\u2019acquisition d\u2019Emarsys, plateforme d\u2019engagement client omnicanal. Emarsys aide les entreprises…<\/p>\n","protected":false},"author":709,"featured_media":136752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5592162,5599801],"tags":[],"series":[],"sapn-display":[1657070,1654726],"sapn-type":[1654279],"class_list":["post-136749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-experience-client","sapn-display-homepage-hero","sapn-display-hero","sapn-type-communique-de-presse"],"yoast_head":"\n麻豆原创 va faire l\u2019acquisition d\u2019Emarsys, leader de l\u2019engagement client omnicanal - 麻豆原创 France News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/france\/2020\/10\/sap-acquisition-emarsys\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆原创 va faire l\u2019acquisition d\u2019Emarsys, leader de l\u2019engagement client omnicanal\" \/>\n<meta property=\"og:description\" content=\"麻豆原创 SE\u00a0(NYSE : 麻豆原创) a annonc\u00e9 le 1er octobre 2020 avoir conclu un accord pour l\u2019acquisition d\u2019Emarsys, plateforme d\u2019engagement client omnicanal. 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