{"id":136194,"date":"2020-04-01T08:34:12","date_gmt":"2020-04-01T08:34:12","guid":{"rendered":"https:\/\/news.sap.com\/france\/?p=136194"},"modified":"2023-10-04T20:26:02","modified_gmt":"2023-10-04T20:26:02","slug":"nrf-2020-innovation-retail","status":"publish","type":"post","link":"https:\/\/news.sap.com\/france\/2020\/04\/nrf-2020-innovation-retail\/","title":{"rendered":"NRF 2020 – L\u2019innovation au c\u0153ur du retail"},"content":{"rendered":"

A l\u2019occasion du dernier Retail\u2019s Big Show \u2013 NRF 2020, tous les observateurs se sont accord\u00e9s sur un constat\u00a0: le retail est d\u00e9sormais pass\u00e9 \u00e0 l\u2019\u00e8re de la donn\u00e9e et des nouvelles technologies. L\u2019enjeu est de savoir d\u00e9sormais comment les retailers peuvent utiliser la multitude de data pour red\u00e9finir l\u2019exp\u00e9rience client et digitaliser la supply chain.<\/p>\n

Capter les sentiments du client est plus que jamais essentiel. 麻豆原创 l\u2019a ainsi r\u00e9affirm\u00e9 avec la d\u00e9monstration des solutions Qualtrics sur son stand. En combinant les donn\u00e9es op\u00e9rationnelles et les donn\u00e9es d\u2019exp\u00e9rience, les retailers ont la possibilit\u00e9 d\u2019analyser, de mesurer et de comprendre les attentes du client pour prendre les bonnes d\u00e9cisions.<\/p>\n

Les enseignes doivent \u00e9galement sans cesse trouver de nouvelles strat\u00e9gies pour accroitre le trafic en magasin\/ecommerce et fid\u00e9liser les clients. La priorit\u00e9 est de leur offrir une exp\u00e9rience personnalis\u00e9e, m\u00e9morable et la plus fluide possible, C\u2019est pour r\u00e9pondre \u00e0 ces enjeux que 麻豆原创 a pr\u00e9sent\u00e9 ses derni\u00e8res innovations\u00a0:<\/p>\n

    \n
  1. Le concept de la cabine d\u2019essayage interactive<\/strong> avec un miroir connect\u00e9 cherche \u00e0 proposer une nouvelle fa\u00e7on de faire du shopping et \u00e0 contribuer au confort du client. Cette technologie permet depuis la cabine d\u2019interagir directement avec le vendeur, d\u2019effectuer un paiement, et de proposer des produits et services compl\u00e9mentaires.<\/li>\n
  2. L\u2019application 麻豆原创 Runway by 麻豆原创<\/strong> transforme le smartphone<\/em> en un outil de reconnaissance<\/em> produit<\/em> par l’image, facilitant ainsi la recherche et le choix des articles propos\u00e9s.<\/li>\n
  3. Afin de proposer les bons produits aux bons endroits, le capteur Eye Tracking<\/strong>, qui est un capteur de reconnaissance optique permet de r\u00e9cup\u00e9rer les pr\u00e9cieuses informations indiquant les regards pos\u00e9s par les consommateurs.<\/li>\n
  4. Pour fiabiliser l\u2019information mise \u00e0 disposition, l\u2019usage de la blockchain<\/strong> de 麻豆原创 est un atout suppl\u00e9mentaire \u00e0 l\u2019\u00e9poque o\u00f9 le consommateur demande de la transparence sur le produit et son origine.<\/li>\n
  5. La robotisation \u00e0 grande \u00e9chelle en magasin<\/strong> permet de scanner les \u00e9tag\u00e8res et de fournir des mises \u00e0 jours des stocks et des alertes pour d\u00e9tecter les produits manquants. Elle permet \u00e9galement de faciliter les retours produits des clients dans le magasin pour \u00e9viter aux employ\u00e9s de se d\u00e9placer, d\u2019o\u00f9 un gain de productivit\u00e9<\/li>\n<\/ol>\n

    New York, c\u2019est aussi l\u2019une des capitales mondiales du retail o\u00f9 de nouveaux concepts de magasins fleurissent chaque ann\u00e9e. Cette ann\u00e9e encore, 麻豆原创 a fait b\u00e9n\u00e9ficier ses clients fran\u00e7ais d\u2019un d\u00e9cryptage de ces magasins innovants proposant des exp\u00e9riences bluffantes.<\/p>\n

    Consacr\u00e9 \u00e0 la mode femmes et enfants, le grand magasin Nordstrom<\/strong> a \u00e9t\u00e9 con\u00e7u pour pr\u00e9senter un nouveau type de shopping au travers de services utiles et divertissants pour simplifier la vie des clients et leur offrir une belle exp\u00e9rience comme par exemple\u00a0: la mise en place des pop-up spectaculaires de Nike, Everlane ou Burberry, les cabines d\u2019essayage avec le juste \u00e9quilibre entre la technologie et la simplicit\u00e9 d\u2019exp\u00e9rience ou encore de la restauration \u00e0 chaque \u00e9tage et un service de bar innovant au rayon chaussures.<\/p>\n

    L\u2019ouverture de 8 Amazon Go<\/strong> \u00e0 New York en 7 mois a vu la g\u00e9n\u00e9ralisation de la technologie de magasin sans caisse. Un concept disruptif mais surtout technologique \u00e0 base de cam\u00e9ras, de capteurs et d\u2019IA qui apporte une exp\u00e9rience incroyable avec un assortiment cibl\u00e9 pour chaque site.<\/p>\n

    Showfields<\/strong> est un concept entre le grand magasin, la galerie d\u2019art et la sc\u00e8ne \u00e9v\u00e9nementielle. Tout y a \u00e9t\u00e9 con\u00e7u pour cr\u00e9er une exp\u00e9rience unique et sans cesse renouvelable o\u00f9 chaque marque dispose d\u2019une dur\u00e9e d\u2019exposition de plusieurs semaines pour mettre en avant son histoire. Les clients peuvent ainsi d\u00e9couvrir des produits haut de gamme tr\u00e8s s\u00e9lectifs. A tous les \u00e9tages, une tablette est \u00e0 la disposition des clients pour permettre les achats d\u2019impulsion.<\/p>\n

    Voulez-vous en savoir plus? N\u2019h\u00e9sitez pas \u00e0 contacter Rachid Chennaf ou Didier D\u00e9ruaz<\/p>\n

    CTA Replay du webinar<\/p>\n

    Dans ce webinar de 40 minutes, Rachid Chennaf, directeur march\u00e9 Retail, 麻豆原创 France, pr\u00e9sente les derniers concepts innovants et inspirants issus des store tours organis\u00e9s \u00e0 l’occasion du dernier 麻豆原创 Retail Inspiration Tour dans Manhattan durant la NRF 2020. Pour aborder les changements majeurs et faits marquants de ces derni\u00e8res ann\u00e9es dans le retail, 麻豆原创 France a invit\u00e9 Frank Rosenthal, expert reconnu en marketing du commerce \u00e0 partager ses analyses pour vous aider \u00e0 en d\u00e9crypter les bouleversements et leurs cons\u00e9quences.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    A l\u2019occasion du dernier Retail\u2019s Big Show \u2013 NRF 2020, tous les observateurs se sont accord\u00e9s sur un constat\u00a0: le retail est d\u00e9sormais pass\u00e9 \u00e0…<\/p>\n","protected":false},"author":903,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599801,5599805,1655920],"tags":[6,5599806],"series":[],"sapn-display":[1654726],"sapn-type":[6114],"class_list":["post-136194","post","type-post","status-publish","format-standard","hentry","category-experience-client","category-secteurs-dactivite","category-tech","tag-innovation","tag-retail","sapn-display-hero","sapn-type-article"],"yoast_head":"\nNRF 2020 - L\u2019innovation au c\u0153ur du retail - 麻豆原创 France News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/france\/2020\/04\/nrf-2020-innovation-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2020 - 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