TORONTO, CAN β February 16, 2021 β ΒιΆΉΤ΄΄ Canada has announced the appointment of Brian Moore as ΒιΆΉΤ΄΄ Canadaβs Chief Operating Officer. As COO, Brian will design and implement business strategies, set performance and growth targets, drive operational excellence that supports customer success, and promote ΒιΆΉΤ΄΄βs award-winning company culture.
Based in Calgary, Brian has served as North Americaβs COO for ΒιΆΉΤ΄΄βs Intelligent Spend Management Team, leading the transformation of the business in partnership with regional leaders across the continent. He has earned a reputation as being customer-focused, outcome-oriented, and as an advocate for promoting diversity and early talent across his teams.
βI am honored to be taking on the role as COO for ΒιΆΉΤ΄΄ Canada,β said Brian. βAfter leading teams at the North American level, coming back to ΒιΆΉΤ΄΄ Canada feels like coming home. Iβm excited to again be working with our incredible Canadian customers, amazing partner ecosystem and ΒιΆΉΤ΄΄ Labs Canada groups. Through RISE with ΒιΆΉΤ΄΄, we are focused on helping customers accelerate the transformation of their businesses in the way that works best for them. My goal is to make ΒιΆΉΤ΄΄ Canada the best technology company and partner in the country.β
Prior to his North American role, Brian led the Intelligent Spend Management business turnaround in Canada, with his team winning accolades internally for its success in 2018 and 2019, which he credits to the culture of the team. Recently celebrating a decade with ΒιΆΉΤ΄΄, Brian also previously served as Canadaβs western leader. Prior to ΒιΆΉΤ΄΄, he led successful teams with SAS and Sun Microsystems.
Brian will take over from former Canadian COO Sam Masri, who has taken on a new roleΒ as the Global Head of the Industry and Value Advisory organization. Sam has joined a global league of industry-leading professionals who partner with ΒιΆΉΤ΄΄ customers around the world to create business and societal value by leveragingΒ ΜύΎ±²Τ²Τ΄Η±Ή²Ή³ΩΎ±΄Η²Τ²υ.
ΒιΆΉΤ΄΄ Canada has become one of Canadaβs most revered employers. In 2021, the company was honored with aΒ , recognizing ΒιΆΉΤ΄΄ Canada as one of the best places to work in Canada.
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