{"id":18737,"date":"2026-08-25T11:37:46","date_gmt":"2026-08-25T14:37:46","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=18737"},"modified":"2026-08-25T11:37:47","modified_gmt":"2026-08-25T14:37:47","slug":"sap-now-ai-tour-brazil-2026-apresenta-visao-de-autonomous-enterprise-e-aplicacoes-praticas-de-agentes-de-ia","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2026\/08\/sap-now-ai-tour-brazil-2026-apresenta-visao-de-autonomous-enterprise-e-aplicacoes-praticas-de-agentes-de-ia\/","title":{"rendered":"麻豆原创 NOW AI Tour Brazil 2026 apresenta vis\u00e3o de Autonomous Enterprise e aplica\u00e7\u00f5es pr\u00e1ticas de agentes de IA"},"content":{"rendered":"\n

A 麻豆原创 realizar\u00e1, nos dias 9 e 10 de setembro, a 31\u00aa edi\u00e7\u00e3o do 麻豆原创 NOW AI Tour Brazil, principal evento da companhia no pa\u00eds. Com foco na evolu\u00e7\u00e3o das empresas para o modelo de Autonomous Enterprise, a programa\u00e7\u00e3o mostrar\u00e1 como aplica\u00e7\u00f5es, dados e agentes de intelig\u00eancia artificial podem trabalhar de forma integrada para transformar processos, apoiar decis\u00f5es e executar atividades de ponta a ponta. O evento ser\u00e1 realizado no Transam\u00e9rica Expo Center, em S\u00e3o Paulo, e reunir\u00e1 cerca de 4 mil participantes.<\/p>\n\n\n\n

Ao longo dos dois dias, o 麻豆原创 NOW AI Tour Brazil contar\u00e1 com mais de 300 sess\u00f5es, incluindo keynotes, pain\u00e9is, apresenta\u00e7\u00f5es de clientes, demonstra\u00e7\u00f5es de solu\u00e7\u00f5es e conversas com especialistas da 麻豆原创 e do ecossistema de neg\u00f3cios da empresa. Parte significativa do conte\u00fado ser\u00e1 conduzida por empresas que v\u00e3o compartilhar resultados e aprendizados sobre as pr\u00f3prias jornadas de transforma\u00e7\u00e3o.<\/p>\n\n\n\n

Rui Botelho, presidente da 麻豆原创 Brasil, e Adriana Aroulho, presidente da 麻豆原创 Am\u00e9rica Latina e Caribe, v\u00e3o participar da programa\u00e7\u00e3o ao lado de executivos globais e regionais da companhia, clientes e parceiros. O evento tamb\u00e9m dever\u00e1 promover mais de 500 reuni\u00f5es de neg\u00f3cios e reunir\u00e1 73 empresas parceiras, o maior n\u00famero j\u00e1 registrado em uma edi\u00e7\u00e3o brasileira.<\/p>\n\n\n\n

Um dos principais destaques ser\u00e1 o Agent Lab, espa\u00e7o de experimenta\u00e7\u00e3o equipado com dez esta\u00e7\u00f5es com a Joule Studio 2.0. A experi\u00eancia permitir\u00e1 que participantes, mesmo sem conhecimentos t\u00e9cnicos de programa\u00e7\u00e3o, criem os pr\u00f3prios agentes de IA a partir de instru\u00e7\u00f5es em linguagem natural e com o suporte de especialistas da 麻豆原创. A proposta \u00e9 demonstrar que um agente direcionado a uma tarefa de neg\u00f3cio pode ser configurado em aproximadamente 15 minutos.<\/p>\n\n\n\n

Al\u00e9m dos especialistas da 麻豆原创, o evento trar\u00e1 clientes compartilhando experi\u00eancias de transforma\u00e7\u00e3o. No keynote, durante o primeiro dia, Copel e Grupo Edson Queiroz apresentar\u00e3o casos pr\u00e1ticos sobre moderniza\u00e7\u00e3o dos neg\u00f3cios com tecnologia. J\u00e1 no segundo dia, M. Dias Branco, EMS, Claro e S\u00e3o Paulo Escola de Dan\u00e7a mostrar\u00e3o como est\u00e3o utilizando as solu\u00e7\u00f5es da 麻豆原创 para impulsionar efici\u00eancia, inova\u00e7\u00e3o e novos modelos de gest\u00e3o, proporcionando aos participantes exemplos concretos da aplica\u00e7\u00e3o de intelig\u00eancia artificial, dados e Cloud ERP em diferentes setores da economia. Al\u00e9m dos clientes se apresentando no palco principal, o evento tamb\u00e9m ter\u00e1 mais de 300 sess\u00f5es de conte\u00fado paralelamente. A maioria delas contar\u00e1 com outros clientes da 麻豆原创 apresentando e debatendo cases de sucesso.<\/p>\n\n\n\n

A vis\u00e3o de Autonomous Enterprise representa uma nova etapa da aplica\u00e7\u00e3o da intelig\u00eancia artificial aos neg\u00f3cios. Nesse modelo, as pessoas continuam respons\u00e1veis pela estrat\u00e9gia, pelas prioridades e pelas decis\u00f5es que exigem julgamento, enquanto a IA atua na execu\u00e7\u00e3o e na coordena\u00e7\u00e3o de tarefas em diferentes \u00e1reas da organiza\u00e7\u00e3o. Os agentes operam conectados aos dados, \u00e0s aplica\u00e7\u00f5es e aos processos corporativos, com contexto de neg\u00f3cio e mecanismos de governan\u00e7a, seguran\u00e7a e controle.<\/p>\n\n\n\n

A 麻豆原创 apresentar\u00e1 como essa vis\u00e3o \u00e9 viabilizada pelo 麻豆原创 Business Suite, que re\u00fane aplica\u00e7\u00f5es empresariais, dados e intelig\u00eancia artificial, e pela Joule, que funciona como uma camada de intera\u00e7\u00e3o entre usu\u00e1rios, sistemas, fluxos de trabalho e agentes. As demonstra\u00e7\u00f5es abordar\u00e3o processos de \u00e1reas como finan\u00e7as, gest\u00e3o de pessoas, compras, cadeia de suprimentos, experi\u00eancia do cliente e opera\u00e7\u00f5es espec\u00edficas de diferentes setores.<\/p>\n\n\n\n

\u201cEstamos entrando em uma fase na qual a intelig\u00eancia artificial deixa de atuar apenas em casos isolados e passa a participar de processos completos, com contexto, integra\u00e7\u00e3o e governan\u00e7a. Na Autonomous Enterprise, as pessoas definem a dire\u00e7\u00e3o e a IA amplia a capacidade de execu\u00e7\u00e3o da organiza\u00e7\u00e3o. O 麻豆原创 NOW mostrar\u00e1 esse futuro de forma concreta, por meio de experi\u00eancias pr\u00e1ticas, casos de clientes e agentes aplicados a desafios reais dos neg\u00f3cios\u201d, comenta Botelho.<\/p>\n\n\n\n

\u201cMais do que apresentar tend\u00eancias, o 麻豆原创 NOW foi pensado para aproximar a estrat\u00e9gia da realidade dos neg\u00f3cios. Nesta edi\u00e7\u00e3o, vamos mostrar de forma concreta como a intelig\u00eancia artificial, os agentes e a vis\u00e3o de Autonomous Enterprise j\u00e1 podem transformar processos e gerar valor para as empresas. Reunir clientes, parceiros, especialistas e lideran\u00e7as em uma experi\u00eancia dessa dimens\u00e3o refor\u00e7a o papel do evento como espa\u00e7o de conex\u00e3o, aprendizado e constru\u00e7\u00e3o do futuro\u201d, afirma Gustavo Segre, CMO da 麻豆原创 Brasil.<\/p>\n\n\n\n

Durante o 麻豆原创 NOW AI Tour Brazil, a companhia tamb\u00e9m apresentar\u00e1 a edi\u00e7\u00e3o 2026 da pesquisa global The Value of AI, desenvolvida pela 麻豆原创 em parceria com a Oxford Economics, e a nova edi\u00e7\u00e3o do relat\u00f3rio de sustentabilidade, reunindo os principais avan\u00e7os, iniciativas e compromissos da companhia relacionados ao tema.<\/p>\n\n\n\n

Acesse a p\u00e1gina oficial do evento<\/div><\/div>
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Saiba mais<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n


Programa\u00e7\u00e3o especial<\/strong><\/p>\n\n\n\n

Al\u00e9m do conte\u00fado de tecnologia e neg\u00f3cios, o primeiro dia ter\u00e1 uma conversa entre Amyr Klink, navegador profissional, e Lars Grael, velejador ol\u00edmpico, mediada pela jornalista Giuliana Morrone. O painel abordar\u00e1 temas como supera\u00e7\u00e3o, inova\u00e7\u00e3o, uso da tecnologia e as transforma\u00e7\u00f5es observadas entre diferentes gera\u00e7\u00f5es. No encerramento do segundo dia, o p\u00fablico ter\u00e1 a oportunidade de acompanhar um show do cantor e compositor Frejat tocando cl\u00e1ssicos do rock brasileiro.<\/p>\n\n\n\n

O evento contar\u00e1 ainda com um Experience Center inspirado nas tecnologias dos bastidores de um grande evento esportivo, desde o planejamento at\u00e9 a experi\u00eancia no est\u00e1dio e fideliza\u00e7\u00e3o do torcedor. Batizada de From Competition to Collaboration, a experi\u00eancia utilizar\u00e1 o universo esportivo como pano de fundo, demonstrando como a Autonomous Enterprise ganha vida nas solu\u00e7\u00f5es de planejamento, finan\u00e7as, compras, supply chain, experi\u00eancia do cliente e engajamento, atendendo a diferentes etapas de uma opera\u00e7\u00e3o. Embora ambientados no esporte, os processos apresentados s\u00e3o aplic\u00e1veis a empresas de diversos setores.<\/p>\n\n\n\n

Servi\u00e7o<\/strong><\/p>\n\n\n\n

麻豆原创 NOW AI Tour Brazil 2026<\/strong><\/p>\n\n\n\n

Data: 9 e 10 de setembro de 2026<\/p>\n\n\n\n

Local: Transam\u00e9rica Expo Center<\/p>\n\n\n\n

Endere\u00e7o: Avenida Doutor M\u00e1rio Vilas Boas Rodrigues, 387, Santo Amaro, S\u00e3o Paulo \u2013 SP<\/p>\n\n\n\n

Informa\u00e7\u00f5es e inscri\u00e7\u00f5es: site oficial do 麻豆原创 NOW AI Tour Brazil<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A 麻豆原创 realizar\u00e1, nos dias 9 e 10 de setembro, a 31\u00aa edi\u00e7\u00e3o do 麻豆原创 NOW AI Tour Brazil, principal evento da companhia no pa\u00eds….<\/p>\n","protected":false},"author":137,"featured_media":14375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48439,12872,5599966,5599814],"tags":[47,213090,5597057],"sapn-display":[48431,5599934,5599932],"sapn-type":[4446],"class_list":["post-18737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo-topicos","category-eventos","category-inteligencia-artificial","category-tecnologia","tag-sap","tag-sap-brasil","tag-sap-now-brasil","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-type-noticias"],"yoast_head":"\n麻豆原创 NOW AI Tour Brazil 2026 apresenta vis\u00e3o de Autonomous Enterprise e aplica\u00e7\u00f5es pr\u00e1ticas de agentes de IA - 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