{"id":18638,"date":"2026-04-14T11:56:23","date_gmt":"2026-04-14T14:56:23","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=18638"},"modified":"2026-04-14T11:56:23","modified_gmt":"2026-04-14T14:56:23","slug":"sao-martinho-avanca-em-sua-jornada-digital-em-gestao-de-pessoas-com-expansao-do-sap-successfactors","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2026\/04\/sao-martinho-avanca-em-sua-jornada-digital-em-gestao-de-pessoas-com-expansao-do-sap-successfactors\/","title":{"rendered":"S\u00e3o Martinho avan\u00e7a em sua jornada digital em Gest\u00e3o de Pessoas com expans\u00e3o do 麻豆原创 SuccessFactors"},"content":{"rendered":"<p><span data-contrast=\"auto\">A S\u00e3o Martinho, uma das maiores produtoras de a\u00e7\u00facar,\u00a0etanol\u00a0e bioenergia\u00a0do\u00a0Pa\u00eds, avan\u00e7a na consolida\u00e7\u00e3o de\u00a0uma\u00a0estrat\u00e9gia de transforma\u00e7\u00e3o digital com a amplia\u00e7\u00e3o do uso do 麻豆原创\u00a0SuccessFactors\u00a0como plataforma estrat\u00e9gica de\u00a0gest\u00e3o de pessoas. A iniciativa integra um movimento estruturado de moderniza\u00e7\u00e3o iniciado h\u00e1 alguns anos, alinhando tecnologia, governan\u00e7a e evolu\u00e7\u00e3o dos processos \u00e0 estrat\u00e9gia de crescimento da\u00a0companhia.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cliente 麻豆原创 desde 1998, com ERP implantado naquele per\u00edodo e o m\u00f3dulo HCM\u00a0(de gest\u00e3o de pessoas)\u00a0desde 2006, a S\u00e3o Martinho construiu ao longo das \u00faltimas d\u00e9cadas uma rela\u00e7\u00e3o s\u00f3lida e de longo prazo com a fornecedora de tecnologia. A evolu\u00e7\u00e3o para o\u00a0SuccessFactors\u00a0foi, portanto, um movimento natural dentro dessa estrat\u00e9gia de fortalecimento do ecossistema 麻豆原创 e consolida\u00e7\u00e3o da governan\u00e7a corporativa.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A implementa\u00e7\u00e3o foi conduzida em ondas. Na Onda 1 (2021\u20132023), a Companhia estruturou a base com o\u00a0Employee\u00a0Central,\u00a0Employee\u00a0Central\u00a0Payroll\u00a0e Performance &amp;\u00a0Goals, organizando dados cadastrais, modernizando a folha de pagamento e fortalecendo a Gest\u00e3o Estrat\u00e9gica de Pessoas (GEP). J\u00e1 na Onda 2 (2025\u20132026), o escopo foi ampliado com os m\u00f3dulos de\u00a0Recruiting,\u00a0Onboarding,\u00a0Compensation, Time-Off e\u00a0Qualtrics, consolidando a digitaliza\u00e7\u00e3o da jornada do colaborador da atra\u00e7\u00e3o ao desligamento.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O go-live da Onda 2 ocorreu de forma faseada entre janeiro e fevereiro de 2026, garantindo uma transi\u00e7\u00e3o segura e controlada. Em 12 de janeiro, entraram em opera\u00e7\u00e3o\u00a0Recruiting\u00a0e\u00a0Onboarding; em 19 de janeiro,\u00a0Compensation\u00a0e\u00a0Qualtrics; e, em 5 de fevereiro, o m\u00f3dulo de Time-Off. Atualmente, a\u00a0companhia segue em fase de estabiliza\u00e7\u00e3o e capacita\u00e7\u00e3o, com destaque para a ativa\u00e7\u00e3o do People Stories, funcionalidade anal\u00edtica do\u00a0SuccessFactors\u00a0que amplia a capacidade de gera\u00e7\u00e3o de relat\u00f3rios e an\u00e1lises estrat\u00e9gicas diretamente na plataforma.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mais do que a ado\u00e7\u00e3o de sistemas, o projeto envolveu revis\u00e3o de processos, simplifica\u00e7\u00e3o de fluxos e fortalecimento de controles. A gest\u00e3o da mudan\u00e7a e o envolvimento colaborativo entre RH, Opera\u00e7\u00f5es Administrativas e TI foram apontados como fatores determinantes para o sucesso da implementa\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cEssa evolu\u00e7\u00e3o representa a consolida\u00e7\u00e3o de uma plataforma estrat\u00e9gica para apoiar o crescimento da\u00a0companhia e posicionar RH e\u00a0opera\u00e7\u00f5es administrativas\u00a0em um papel cada vez mais anal\u00edtico e orientado ao neg\u00f3cio\u201d, afirma\u00a0Edi\u00a0Claudio Fiori,\u00a0diretor de Tecnologia da Informa\u00e7\u00e3o da S\u00e3o Martinho. \u201cAo integrar ponta a ponta a jornada do colaborador, fortalecemos a governan\u00e7a de dados e criamos as bases para decis\u00f5es cada vez mais estruturadas e sustent\u00e1veis.\u201d<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Embora os ganhos quantitativos ainda estejam em consolida\u00e7\u00e3o, a\u00a0companhia j\u00e1 identifica benef\u00edcios relevantes, como maior integra\u00e7\u00e3o de processos, amplia\u00e7\u00e3o da visibilidade das informa\u00e7\u00f5es e fortalecimento da rastreabilidade. A expectativa \u00e9 que, com o amadurecimento do uso da plataforma e o avan\u00e7o do People Stories, seja poss\u00edvel mensurar ganhos adicionais de efici\u00eancia nos pr\u00f3ximos meses.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A S\u00e3o Martinho tamb\u00e9m acompanha de perto as evolu\u00e7\u00f5es em Intelig\u00eancia Artificial embarcadas no\u00a0SuccessFactors. A ado\u00e7\u00e3o dessas funcionalidades ser\u00e1 avaliada de forma pragm\u00e1tica e respons\u00e1vel, considerando ader\u00eancia ao contexto da empresa, maturidade dos processos e impacto real para o neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Na avalia\u00e7\u00e3o da 麻豆原创, a jornada da S\u00e3o Martinho refor\u00e7a como a integra\u00e7\u00e3o de processos e a moderniza\u00e7\u00e3o da gest\u00e3o de pessoas podem apoiar empresas na evolu\u00e7\u00e3o digital. \u201cProjetos como o da S\u00e3o Martinho demonstram como a tecnologia pode atuar como alavanca estrat\u00e9gica para fortalecer governan\u00e7a, efici\u00eancia e vis\u00e3o anal\u00edtica em organiza\u00e7\u00f5es com opera\u00e7\u00f5es complexas\u201d, afirma Ana Campoi, vice-presidente de HCM da 麻豆原创 Brasil.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A S\u00e3o Martinho, uma das maiores produtoras de a\u00e7\u00facar,\u00a0etanol\u00a0e bioenergia\u00a0do\u00a0Pa\u00eds, avan\u00e7a na consolida\u00e7\u00e3o de\u00a0uma\u00a0estrat\u00e9gia de transforma\u00e7\u00e3o digital com a amplia\u00e7\u00e3o do uso do 麻豆原创\u00a0SuccessFactors\u00a0como plataforma&#8230;<\/p>\n","protected":false},"author":137,"featured_media":17246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48439,5599814],"tags":[5599850,176,47],"sapn-display":[48431,5599934,5599932],"sapn-type":[4446],"class_list":["post-18638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo-topicos","category-tecnologia","tag-sapbrasil","tag-erp","tag-sap","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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