{"id":18598,"date":"2026-02-25T12:00:56","date_gmt":"2026-02-25T15:00:56","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=18598"},"modified":"2026-02-25T12:00:56","modified_gmt":"2026-02-25T15:00:56","slug":"sap-lanca-engagement-cloud-e-consolida-estrategia-de-engajamento-como-prioridade-central-do-negocio","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2026\/02\/sap-lanca-engagement-cloud-e-consolida-estrategia-de-engajamento-como-prioridade-central-do-negocio\/","title":{"rendered":"麻豆原创 lan\u00e7a Engagement Cloud e consolida estrat\u00e9gia de engajamento como prioridade central do neg\u00f3cio"},"content":{"rendered":"<p><em>Nova solu\u00e7\u00e3o evolui o 麻豆原创 Emarsys para um sistema corporativo de engajamento<\/em><\/p>\n<p>A 麻豆原创 anuncia a evolu\u00e7\u00e3o da solu\u00e7\u00e3o 麻豆原创 Emarsys, que passa a se chamar 麻豆原创 Engagement Cloud, alinhando-se \u00e0 estrat\u00e9gia global da companhia de tornar o engajamento com clientes uma capacidade central em todo o portf\u00f3lio da empresa. A nova solu\u00e7\u00e3o j\u00e1 est\u00e1 dispon\u00edvel globalmente desde 19 de fevereiro de 2026.<\/p>\n<p>A mudan\u00e7a representa mais do que uma atualiza\u00e7\u00e3o de marca. O 麻豆原创 Engagement Cloud consolida a pr\u00f3xima fase da evolu\u00e7\u00e3o da plataforma, expandindo a base s\u00f3lida em marketing omnichannel e personaliza\u00e7\u00e3o para um verdadeiro sistema corporativo de engajamento, com orquestra\u00e7\u00e3o inteligente e em tempo real integrada \u00e0 麻豆原创 Business Suite.<\/p>\n<p>O 麻豆原创 Engagement Cloud mant\u00e9m os recursos que tornaram o 麻豆原创 Emarsys refer\u00eancia em marketing orientado por dados, apoiando empresas na conex\u00e3o de insights de clientes, na personaliza\u00e7\u00e3o em escala e na constru\u00e7\u00e3o de relacionamentos duradouros.<\/p>\n<p>Ao mesmo tempo, a solu\u00e7\u00e3o amplia o escopo ao integrar-se de forma nativa aos processos empresariais, permitindo que organiza\u00e7\u00f5es unifiquem dados, automatizem decis\u00f5es e orquestrem jornadas com maior intelig\u00eancia e governan\u00e7a.<\/p>\n<p><strong>麻豆原创 Engagement Cloud, enterprise edition<\/strong><\/p>\n<p>Como parte do lan\u00e7amento, a 麻豆原创 apresenta tamb\u00e9m o 麻豆原创 Engagement Cloud, enterprise edition, uma vers\u00e3o corporativa que oferece uma abordagem de engajamento para toda a empresa.<\/p>\n<p>A nova edi\u00e7\u00e3o unifica dados provenientes de 麻豆原创 Customer Experience (CX), ERP e 麻豆原创 Business Technology Platform (BTP), habilitando decis\u00f5es em tempo real e integra\u00e7\u00e3o avan\u00e7ada com intelig\u00eancia artificial. Essa arquitetura permite ampliar o engajamento em toda a organiza\u00e7\u00e3o, conectando marketing, vendas, com\u00e9rcio e opera\u00e7\u00f5es a partir de uma \u00fanica base de dados confi\u00e1vel.<\/p>\n<p>O 麻豆原创 Engagement Cloud \u00e9 parte fundamental da estrat\u00e9gia da 麻豆原创 de posicionar o engajamento como uma compet\u00eancia central do neg\u00f3cio, integrada a dados, processos e IA.<\/p>\n<p>Esse movimento refor\u00e7a a vis\u00e3o da companhia de que experi\u00eancias personalizadas e decis\u00f5es baseadas em dados n\u00e3o s\u00e3o apenas iniciativas de marketing, mas elementos estruturais para competitividade, crescimento sustent\u00e1vel e diferencia\u00e7\u00e3o no mercado.<\/p>\n<p><strong>Reconhecimento do Gartner<\/strong><\/p>\n<p>A 麻豆原创 tamb\u00e9m foi reconhecida no 2026 Gartner\u00ae Magic Quadrant\u2122 for Personalization Engines, refor\u00e7ando a posi\u00e7\u00e3o no mercado de personaliza\u00e7\u00e3o e orquestra\u00e7\u00e3o inteligente de experi\u00eancias. O reconhecimento destaca a capacidade da 麻豆原创 de combinar dados empresariais, intelig\u00eancia artificial e integra\u00e7\u00e3o de ponta a ponta para oferecer experi\u00eancias mais relevantes, contextuais e escal\u00e1veis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nova solu\u00e7\u00e3o evolui o 麻豆原创 Emarsys para um sistema corporativo de engajamento A 麻豆原创 anuncia a evolu\u00e7\u00e3o da solu\u00e7\u00e3o 麻豆原创 Emarsys, que passa a se&#8230;<\/p>\n","protected":false},"author":137,"featured_media":18599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599823,48439,48437,52857,5599814],"tags":[5599850,5599995,47,5599997,5599996],"sapn-display":[48431,5599934,5599932],"sapn-type":[4446],"class_list":["post-18598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","category-corporativo-topicos","category-nuvem-topicos","category-solucoes","category-tecnologia","tag-sapbrasil","tag-engagementcloud","tag-sap","tag-sapemarsys","tag-sapengagementcloud","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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