{"id":18594,"date":"2026-02-24T13:27:51","date_gmt":"2026-02-24T16:27:51","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=18594"},"modified":"2026-02-24T13:27:51","modified_gmt":"2026-02-24T16:27:51","slug":"sap-house-sao-paulo-reforca-aposta-da-sap-em-inteligencia-artificial-e-inovacao","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2026\/02\/sap-house-sao-paulo-reforca-aposta-da-sap-em-inteligencia-artificial-e-inovacao\/","title":{"rendered":"麻豆原创 House S\u00e3o Paulo refor\u00e7a aposta da 麻豆原创 em Intelig\u00eancia Artificial e inova\u00e7\u00e3o"},"content":{"rendered":"<p><span data-contrast=\"auto\">A 麻豆原创 promove uma nova edi\u00e7\u00e3o da 麻豆原创\u00a0House\u00a0S\u00e3o Paulo, iniciativa criada para\u00a0destacar mais recentes inova\u00e7\u00f5es da companhia\u00a0e incentivar a\u00a0aproxima\u00e7\u00e3o com\u00a0empresas, parceiros e formadores de opini\u00e3o.\u00a0A casa, localizada na Avenida Morumbi, 5062 (SP),\u00a0estar\u00e1 aberta de\u00a02\u00a0de mar\u00e7o\u00a0a\u00a016 de abril,\u00a0com\u00a0conte\u00fados\u00a0e\u00a0experi\u00eancias que demonstram como as solu\u00e7\u00f5es da 麻豆原创, com destaque para a Intelig\u00eancia Artificial generativa, est\u00e3o transformando a forma como empresas operam, decidem e crescem.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0麻豆原创\u00a0House\u00a0\u00e9 uma evolu\u00e7\u00e3o do 麻豆原创\u00a0Business\u00a0Campus,\u00a0preservando a ess\u00eancia inovadora e tecnol\u00f3gica\u00a0e\u00a0o espa\u00e7o estrat\u00e9gico de relacionamento e demonstra\u00e7\u00e3o tecnol\u00f3gica da 麻豆原创 no Brasil. Nesta nova fase, o espa\u00e7o foi concebido para estimular debates qualificados, fortalecer o relacionamento com clientes e parceiros e promover a troca de experi\u00eancias com o ecossistema de inova\u00e7\u00e3o, apresentando uma programa\u00e7\u00e3o voltada \u00e0 aplica\u00e7\u00e3o pr\u00e1tica das solu\u00e7\u00f5es da companhia para apoiar transforma\u00e7\u00e3o digital, sustentabilidade, ind\u00fastria inteligente e cadeia de suprimentos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A\u00a0麻豆原创\u00a0House\u00a0se consolida como a principal aposta da empresa no primeiro semestre de 2026 para fomentar debates sobre Intelig\u00eancia Artificial. A expectativa \u00e9 receber mais de 2.500 visitantes ao longo do per\u00edodo.\u00a0\u201cO objetivo da 麻豆原创\u00a0House\u00a0\u00e9 criar um ambiente em que a tecnologia deixa de ser apenas conceito e passa a ser vivenciada. Queremos mostrar como a Intelig\u00eancia Artificial, quando aplicada de forma respons\u00e1vel e integrada aos processos de neg\u00f3cio, gera ganhos reais de produtividade, efici\u00eancia e inova\u00e7\u00e3o\u201d, afirma Gustavo Segre, CMO da 麻豆原创 Brasil.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A 麻豆原创\u00a0House\u00a02026 est\u00e1 alinhada \u00e0 estrat\u00e9gia global da 麻豆原创\u00a0e\u00a0incorpora princ\u00edpios ESG em todas as etapas do projeto, da concep\u00e7\u00e3o \u00e0 execu\u00e7\u00e3o. A iniciativa prioriza o uso consciente de recursos, a redu\u00e7\u00e3o de impactos ambientais e a ado\u00e7\u00e3o de pr\u00e1ticas respons\u00e1veis, em colabora\u00e7\u00e3o com parceiros que compartilham os mesmos valores, refor\u00e7ando o compromisso da 麻豆原创 com a gera\u00e7\u00e3o de valor para os neg\u00f3cios e para a sociedade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nesta edi\u00e7\u00e3o, a 麻豆原创\u00a0House\u00a0ocorre\u00a0em uma nova casa, em um espa\u00e7o mais sofisticado e acolhedor, refor\u00e7ando a proposta de oferecer uma experi\u00eancia ainda mais\u00a0envolvente\u00a0aos visitantes. Um dos grandes destaques da programa\u00e7\u00e3o \u00e9 o\u00a0showcase\u00a0dedicado \u00e0 Intelig\u00eancia Artificial aplicada aos neg\u00f3cios. O ambiente re\u00fane cerca de 20 demonstra\u00e7\u00f5es\u00a0end-to-end\u00a0que contemplam ind\u00fastrias estrat\u00e9gicas e todas as linhas de neg\u00f3cio da companhia, evidenciando como a estrat\u00e9gia tecnol\u00f3gica se traduz em valor concreto.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">No espa\u00e7o, os visitantes poder\u00e3o interagir com especialistas da 麻豆原创 em cen\u00e1rios reais nos quais a IA\u00a0est\u00e1\u00a0integrada aos fluxos operacionais por meio da Joule, copiloto de\u00a0neg\u00f3cios da companhia, demonstrando automa\u00e7\u00e3o de tarefas e gera\u00e7\u00e3o de insights por linguagem natural em \u00e1reas como varejo, compras, finan\u00e7as e\u00a0utilities. O\u00a0showcase\u00a0conta ainda com uma esta\u00e7\u00e3o Learning Hub com gamifica\u00e7\u00e3o\u00a0e\u00a0uma experi\u00eancia imersiva em realidade virtual e um espa\u00e7o dedicado para intera\u00e7\u00e3o e conte\u00fado.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Al\u00e9m das experi\u00eancias, o espa\u00e7o\u00a0tamb\u00e9m\u00a0receber\u00e1 encontros estrat\u00e9gicos com executivos globais da 麻豆原创, fortalecendo o di\u00e1logo com o mercado e\u00a0ve\u00edculos de comunica\u00e7\u00e3o\u00a0sobre inova\u00e7\u00e3o, transforma\u00e7\u00e3o digital e o futuro do software corporativo.\u00a0A 麻豆原创\u00a0House\u00a0fica aberta para convidados da 麻豆原创\u00a0e patrocinadores, incluindo clientes e imprensa, de segunda-feira\u00a0\u00e0\u00a0sexta-feira, das 9h \u00e0s 18h.\u00a0O evento \u00e9 patrocinado por Accenture,\u00a0All\u00a0Tax,\u00a0Cast,\u00a0Engine,\u00a0Exed\u00a0Consulting, Grupo\u00a0Intelsis, Its\u00a0Group, MIGNOW, NTT Data,\u00a0Numen,\u00a0Synchro\u00a0e\u00a0Vistex.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 麻豆原创 promove uma nova edi\u00e7\u00e3o da 麻豆原创\u00a0House\u00a0S\u00e3o Paulo, iniciativa criada para\u00a0destacar mais recentes inova\u00e7\u00f5es da companhia\u00a0e incentivar a\u00a0aproxima\u00e7\u00e3o com\u00a0empresas, parceiros e formadores de opini\u00e3o.\u00a0A&#8230;<\/p>\n","protected":false},"author":137,"featured_media":17401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48439,48437,5599814],"tags":[5599850,47,5599866],"sapn-display":[48431,5599934,5599932],"sapn-type":[4446],"class_list":["post-18594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo-topicos","category-nuvem-topicos","category-tecnologia","tag-sapbrasil","tag-sap","tag-saphouse","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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