{"id":18541,"date":"2025-12-18T16:57:33","date_gmt":"2025-12-18T19:57:33","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=18541"},"modified":"2026-01-05T17:51:56","modified_gmt":"2026-01-05T20:51:56","slug":"mbrf-integra-ia-no-sap-ibp-para-planejamento-global","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2025\/12\/mbrf-integra-ia-no-sap-ibp-para-planejamento-global\/","title":{"rendered":"MBRF integra IA no 麻豆原创 IBP para planejamento global\u00a0"},"content":{"rendered":"<p style=\"line-height: 150%;text-align: left\" align=\"center\"><strong><span style=\"font-family: 'Arial',sans-serif;color: black\">MBRF integra IA no 麻豆原创 IBP para planejamento global\u00a0<\/span><\/strong><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">A MBRF, uma das maiores empresas de alimentos do mundo, deu mais um passo estrat\u00e9gico em sua trajet\u00f3ria de inova\u00e7\u00e3o ao adotar o 麻豆原创 Integrated Business Planning (IBP) e sua evolu\u00e7\u00e3o com intelig\u00eancia artificial. Atualmente, a IA est\u00e1 integrada ao 麻豆原创 IBP, enriquecendo a an\u00e1lise de dados e previs\u00e3o estat\u00edstica, al\u00e9m de oferecer inova\u00e7\u00f5es como o assistente de IA em fase beta, acess\u00edvel via plataforma 麻豆原创 Fiori, facilitando o planejamento de cen\u00e1rios diversos.\u00a0<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">Atualmente, a plataforma est\u00e1 dispon\u00edvel para \u00e1reas que cuidam do processo de planejamento de aves e su\u00ednos. Segundo Gilberto Andretta, gerente executivo de tecnologia da companhia, essa jornada come\u00e7ou em 2018, quando a MBRF viveu uma profunda transforma\u00e7\u00e3o com opera\u00e7\u00f5es em expans\u00e3o global \u2014 incluindo aquisi\u00e7\u00f5es nos Emirados \u00c1rabes e consolida\u00e7\u00e3o na \u00c1frica, na \u00c1sia e na Am\u00e9rica Latina.\u00a0<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">Para viabilizar o gerenciamento integrado da cadeia de produ\u00e7\u00e3o, foi identificada a necessidade de um sistema que apoiasse os planejadores na antecipa\u00e7\u00e3o e resposta r\u00e1pida a riscos e oportunidades em escala mundial. A previs\u00e3o precisa e a adapta\u00e7\u00e3o \u00e1gil \u00e0s mudan\u00e7as na oferta e demanda, considerando restri\u00e7\u00f5es de produ\u00e7\u00e3o e certifica\u00e7\u00e3o, prazos de validade e n\u00edveis de estoque de seguran\u00e7a para garantir o fornecimento cont\u00ednuo, consistiam em desafios relevantes.<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">Ap\u00f3s pesquisas de mercado, a 麻豆原创 IBP foi apontada como a solu\u00e7\u00e3o mais adequada para os desafios da empresa. Como a mudan\u00e7a impactaria todas as unidades, a gest\u00e3o de mudan\u00e7as tornou-se um elemento cr\u00edtico para o sucesso do projeto, que contou com apoio cont\u00ednuo da 麻豆原创, com consultoria e suporte adequados.\u00a0<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">A implanta\u00e7\u00e3o ocorreu em fases: o primeiro passo foi garantir que toda a \u00e1rea de planejamento tivesse acesso em tempo real a uma \u00fanica fonte de informa\u00e7\u00f5es, resultando em colabora\u00e7\u00e3o imediata entre equipes e alinhamento entre objetivos de curto prazo e o planejamento t\u00e1tico e gerencial, . A ado\u00e7\u00e3o da tecnologia trouxe benef\u00edcios importantes desde os primeiros dias, e sua evolu\u00e7\u00e3o incluiu, em atualiza\u00e7\u00f5es trimestrais da ferramenta, a incorpora\u00e7\u00e3o de novos aplicativos, execu\u00e7\u00e3o de forecast e funcionalidades de intelig\u00eancia artificial.\u00a0<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">Um dos pontos de destaque foi a capacidade de previs\u00e3o do fechamento anual, permitindo \u00e0 MBRF atuar de forma proativa para atingir metas, modelar cen\u00e1rios de redu\u00e7\u00e3o de pre\u00e7os e planejar promo\u00e7\u00f5es.<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">Essa trajet\u00f3ria refor\u00e7a ainda mais a parceria de longa data entre a BRF e a 麻豆原创, que remonta \u00e0 \u00e9poca em que a companhia se tornou, em 1996, o primeiro cliente 麻豆原创 no Brasil. Ao longo dos anos, a MBRF ampliou seu portf\u00f3lio de solu\u00e7\u00f5es implementadas, utilizando 麻豆原创 Ariba, 麻豆原创 BTP, 麻豆原创 SuccessFactors, 麻豆原创 IBP e 麻豆原创 Commissions, e est\u00e1 em fase de migra\u00e7\u00e3o para o 麻豆原创 S\/4HANA Cloud por meio da oferta RISE with 麻豆原创, que come\u00e7ou no in\u00edcio de 2025.<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">\u201cA MBRF \u00e9 um exemplo de como a combina\u00e7\u00e3o entre inova\u00e7\u00e3o tecnol\u00f3gica e vis\u00e3o estrat\u00e9gica pode transformar processos e gerar impacto em escala global. Nossa parceria de quase tr\u00eas d\u00e9cadas mostra a confian\u00e7a da companhia na 麻豆原创 para apoiar sua jornada de crescimento\u201d, afirma Adriano Testoni, vice-presidente de Vendas da 麻豆原创 Brasil.<\/span><\/p>\n<p style=\"line-height: 150%\"><span style=\"font-family: 'Arial',sans-serif;color: black\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MBRF integra IA no 麻豆原创 IBP para planejamento global\u00a0 A MBRF, uma das maiores empresas de alimentos do mundo, deu mais um passo estrat\u00e9gico em&#8230;<\/p>\n","protected":false},"author":137,"featured_media":17712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[48439,48437,5599814],"tags":[5599850,47,269851],"sapn-display":[48431,5599934,5599932],"sapn-type":[4446],"class_list":["post-18541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo-topicos","category-nuvem-topicos","category-tecnologia","tag-sapbrasil","tag-sap","tag-sap-ibp","sapn-display-homepage-hero","sapn-display-press-hero","sapn-display-press-spotlight","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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