{"id":17912,"date":"2024-06-18T08:00:51","date_gmt":"2024-06-18T11:00:51","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17912"},"modified":"2025-06-05T16:37:35","modified_gmt":"2025-06-05T19:37:35","slug":"beneficios-do-sap-business-ai-para-a-experiencia-do-cliente-bl0g-2","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2024\/06\/beneficios-do-sap-business-ai-para-a-experiencia-do-cliente-bl0g-2\/","title":{"rendered":"Benef\u00edcios do 麻豆原创 Business AI para a experi\u00eancia do cliente"},"content":{"rendered":"<p class=\"lead\"><i><span data-contrast=\"auto\">O 麻豆原创 Business AI aumenta a efici\u00eancia das suas equipes de vendas, marketing e e-commerce e conquista a fidelidade dos clientes.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Diversos setores est\u00e3o sendo transformados pela <\/span><a href=\"https:\/\/www.sap.com\/brazil\/products\/artificial-intelligence.html?url_id=text-blogentry-innovationBlogBR-2024_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Intelig\u00eancia Artificial<\/span><\/a><span data-contrast=\"auto\">, as \u00e1reas de vendas, marketing e e-commerce n\u00e3o seriam diferentes. As solu\u00e7\u00f5es inteligentes com base nesta tecnologia, hoje, desempenham um papel fundamental na compreens\u00e3o das necessidades dos consumidores, impactando diretamente as experi\u00eancias proporcionadas pelas marcas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">O 麻豆原创 Business AI chegou para oferecer para as empresas a expertise necess\u00e1ria para inovar em seus produtos, servi\u00e7os e estrat\u00e9gias, al\u00e9m de fazer com que compradores sejam ainda mais ouvidos. Veja como a ferramenta pode transformar os setores de vendas, marketing e e-commerce:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/www.sap.com\/brazil\/products\/artificial-intelligence\/sales.html?url_id=text-blogentry-innovationBlogBR-2024_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">麻豆原创 Business AI em vendas e servi\u00e7os<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">A IA est\u00e1 presente desde o primeiro contato at\u00e9 o atendimento p\u00f3s-venda. Com ela, \u00e9 poss\u00edvel impulsionar e guiar os times de vendas para as oportunidades mais promissoras, automatizar tarefas manuais e demoradas para que os colaboradores possam dedicar mais tempo para planejamentos e, ainda, personalizar toda a experi\u00eancia do cliente por meio de recomenda\u00e7\u00f5es individualizadas.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Com o <\/span><a href=\"https:\/\/www.sap.com\/brazil\/products\/crm\/ai-toolkit.html?url_id=text-blogentry-innovationBlogBR-2024_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">麻豆原创 CX AI Toolkit<\/span><\/a><span data-contrast=\"auto\">, as companhias podem:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identificar questionamentos de clientes e responder de forma r\u00e1pida com o aux\u00edlio de dados confi\u00e1veis.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gerar respostas, resumos de casos e outros insights com prompts criados especialmente para as equipes de atendimento ao cliente.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Criar perguntas de pesquisa, e-mails, entre outros, com prompts pensados para os grupos de vendas.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Atender de forma assertiva os consumidores com a colabora\u00e7\u00e3o da IA Generativa baseada em dados de todos os produtos 麻豆原创 j\u00e1 instalados na empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><a href=\"https:\/\/www.sap.com\/brazil\/products\/artificial-intelligence\/marketing.html?url_id=text-blogentry-innovationBlogBR-2024_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">麻豆原创 Business AI em marketing e e-commerce<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">A IA proporciona a experi\u00eancia ideal para os compradores sem muito esfor\u00e7o. Ela antecipa o comportamento do p\u00fablico e cria ofertas relevantes, otimiza o tempo em processos manuais por meio da automa\u00e7\u00e3o de tarefas e personaliza cada etapa da jornada do consumidor por meio de dados operacionais e contextuais.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As marcas ainda podem:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Direcionar promo\u00e7\u00f5es com base em status e comportamentos, hist\u00f3ricos de compras e padr\u00f5es de navega\u00e7\u00e3o.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Recomendar produtos e conte\u00fados via e-mail, web e aplicativos para aumentar o engajamento.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Melhorar a descoberta de produtos com a entrega de resultados de busca com base na detec\u00e7\u00e3o de imagens por IA.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf06c\" data-font=\"Wingdings\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:420,&quot;335559991&quot;:420,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf06c&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gerar insights com IA Generativa baseada em dados de todos os produtos 麻豆原创 j\u00e1 implementados na empresa.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:420,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559795&quot;:0,&quot;335559797&quot;:0,&quot;335559991&quot;:420}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Prepare-se para alcan\u00e7ar cada vez mais pessoas, impulsionar o crescimento das vendas e proporcionar experi\u00eancias \u00fanicas, personalizadas e inesquec\u00edveis. Acesse o site e descubra como o portf\u00f3lio de <\/span><a href=\"https:\/\/www.sap.com\/brazil\/products\/crm.html?url_id=text-blogentry-innovationBlogBR-2024_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">solu\u00e7\u00f5es da 麻豆原创 para CRM e Customer Experience<\/span><\/a><span data-contrast=\"auto\"> podem te ajudar a dar os primeiros passos.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创:\u00a0 <\/span><a href=\"https:\/\/www.facebook.com\/麻豆原创\/\"><span data-contrast=\"none\">Facebook\u202f<\/span><\/a><span data-contrast=\"none\">\/\u202f<\/span><a href=\"https:\/\/twitter.com\/麻豆原创Brasil%22%20\/t%20%22_blank\"><span data-contrast=\"none\">Twitter<\/span><span data-contrast=\"none\">\u202f<\/span><\/a><span data-contrast=\"none\">\/\u202f<\/span><a href=\"https:\/\/www.linkedin.com\/company\/1115\/%22%20\/t%20%22_blank\"><span data-contrast=\"none\">LinkedIn<\/span><span data-contrast=\"none\">\u202f<\/span><\/a><span data-contrast=\"none\">\/\u202f<\/span><a href=\"https:\/\/www.instagram.com\/sap_brasil\/%22%20\/t%20%22_blank\"><span data-contrast=\"none\">Instagram<\/span><\/a><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00a9 202<\/span><span data-contrast=\"none\">4<\/span><span data-contrast=\"none\"> 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <\/span><a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx%22%20\/l%20%22trademark\"><span data-contrast=\"none\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/span><\/a><span data-contrast=\"none\"> for additional trademark information and notices.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O 麻豆原创 Business AI aumenta a efici\u00eancia das suas equipes de vendas, marketing e e-commerce e conquista a fidelidade dos clientes.\u00a0 Diversos setores est\u00e3o sendo&#8230;<\/p>\n","protected":false},"author":561,"featured_media":17915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589775,128578,5599938],"sapn-display":[5599931,48431,48433],"sapn-type":[6114],"class_list":["post-17912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-cx","tag-experiencia-do-cliente","tag-sap-business-ai","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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