{"id":17629,"date":"2024-02-20T09:00:27","date_gmt":"2024-02-20T12:00:27","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17629"},"modified":"2024-01-29T10:36:18","modified_gmt":"2024-01-29T13:36:18","slug":"investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/","title":{"rendered":"Investir no atendimento ao cliente pode trazer lucros para empresas"},"content":{"rendered":"

O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas. <\/i><\/em><\/p>\n

Investir no atendimento ao cliente nunca foi t\u00e3o crucial quanto durante a pandemia de\u00a0COVID-19. Grandes empresas enfrentaram desafios significativos quando uma enxurrada de consumidores inundaram seus centros de atendimento buscando solu\u00e7\u00f5es em rela\u00e7\u00e3o aos servi\u00e7os contratados\u00a0\u2013 fen\u00f4meno que destacou a import\u00e2ncia vital dessas equipes em momentos de crise.<\/p>\n

Durante esse per\u00edodo, os contact centers foram testados ao limite. Muitas outras empresas experimentaram um aumento de 300% nas chamadas, resultando em tempos de espera mais longos e clientes frustrados. No entanto, esses desafios deram origem a valiosas li\u00e7\u00f5es sobre a necessidade de adotar tecnologias sofisticadas e estrat\u00e9gias de experi\u00eancia do cliente que impulsionem o crescimento e a rentabilidade.<\/p>\n

IA como ferramenta impulsionadora da CX<\/strong><\/h3>\n

Ferramentas baseadas em I<\/u>ntelig\u00eancia <\/u>A<\/u>rtificial<\/u><\/a>, como os chatbots, t\u00eam se destacado na transforma\u00e7\u00e3o dos contact centers em geradores de receitas. Diversas organiza\u00e7\u00f5es j\u00e1 adotaram assistentes virtuais para oferecer aos consumidores uma experi\u00eancia eficiente e personalizada.<\/p>\n

An\u00e1lise de sentimentos <\/strong><\/h3>\n

A an\u00e1lise de sentimentos proporciona insights valiosos sobre as intera\u00e7\u00f5es dos clientes. Algoritmos s\u00e3o utilizados para identificar frases ou tons que indicam frustra\u00e7\u00e3o, permitindo ajustes nos scripts de atendimento para tornar a\u00a0jornada ainda mais personalizada.<\/p>\n

A import\u00e2ncia do toque humano na CX<\/strong><\/h3>\n

Embora a tecnologia desempenhe um papel crucial, o equil\u00edbrio entre solu\u00e7\u00f5es digitais e a empatia humana \u00e9 essencial. Os consumidores desejam intera\u00e7\u00f5es aut\u00eanticas e pessoas capacitadas para agir com autonomia em situa\u00e7\u00f5es mais complexas. Tais habilidades\u00a0podem\u00a0distinguir empresas focadas no cliente das focadas em custos.<\/p>\n

A experi\u00eancia do funcion\u00e1rio e a experi\u00eancia do cliente est\u00e3o interligadas<\/strong><\/h3>\n

Companhias com colaboradores mais engajados tendem a se destacar na experi\u00eancia do cliente. \u00c9 muito importante apoiar suas equipes fornecendo acesso f\u00e1cil a informa\u00e7\u00f5es atualizadas,\u00a0essa a\u00e7\u00e3o pode melhorar a capacidade de oferecer esclarecimentos precisos ao\u00a0p\u00fablico.<\/p>\n

Foco no cliente<\/strong><\/h3>\n

Estudos da McKinsey & Company e Harvard Business Review<\/u><\/a>\u00a0confirmam a import\u00e2ncia de concentrar esfor\u00e7os no consumidor. Empresas focadas no cliente t\u00eam 60% mais probabilidade de satisfaz\u00ea-lo, e um avan\u00e7o de apenas 5% na reten\u00e7\u00e3o pode resultar em um aumento de lucro de at\u00e9 95%.<\/p>\n

Investir no atendimento ao cliente pode transformar as organiza\u00e7\u00f5es em verdadeiras geradoras de receitas. Com a combina\u00e7\u00e3o certa de tecnologias, abordagem humana e uma cultura centrada no consumidor, as empresas podem n\u00e3o apenas superar desafios, mas prosperar na dinamicidade do mundo dos neg\u00f3cios. Descubra como as solu\u00e7\u00f5es 麻豆原创<\/u><\/a>\u00a0podem ajudar nesta miss\u00e3o.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

\u00a9 2024 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas. Investir no atendimento ao cliente nunca foi…<\/p>\n","protected":false},"author":561,"featured_media":17631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5599953,5589657,5589775,3197147],"sapn-display":[48431,48433],"sapn-type":[6114],"class_list":["post-17629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-atendimento-ao-cliente","tag-customer-experience","tag-cx","tag-inteligencia-artificial","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nAtendimento ao cliente pode trazer lucros para empresas<\/title>\n<meta name=\"description\" content=\"O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investir no atendimento ao cliente pode trazer lucros para empresas\" \/>\n<meta property=\"og:description\" content=\"O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T12:00:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_565x292_3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Investir no atendimento ao cliente pode trazer lucros para empresas\",\"datePublished\":\"2024-02-20T12:00:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\"},\"wordCount\":526,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png\",\"keywords\":[\"Atendimento ao cliente\",\"customer experience\",\"cx\",\"intelig\u00eancia artificial\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\",\"name\":\"Atendimento ao cliente pode trazer lucros para empresas\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png\",\"datePublished\":\"2024-02-20T12:00:27+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"description\":\"O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png\",\"width\":1920,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/brazil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investir no atendimento ao cliente pode trazer lucros para empresas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#website\",\"url\":\"https:\/\/news.sap.com\/brazil\/\",\"name\":\"Sala de Imprensa 麻豆原创 Brasil\",\"description\":\"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/brazil\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\",\"name\":\"麻豆原创 Brasil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Brasil\"},\"url\":\"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Atendimento ao cliente pode trazer lucros para empresas","description":"O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/","og_locale":"pt_BR","og_type":"article","og_title":"Investir no atendimento ao cliente pode trazer lucros para empresas","og_description":"O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas.","og_url":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/","og_site_name":"Sala de Imprensa 麻豆原创 Brasil","article_published_time":"2024-02-20T12:00:27+00:00","og_image":[{"width":565,"height":292,"url":"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_565x292_3.png","type":"image\/png"}],"author":"麻豆原创 Brasil","twitter_card":"summary_large_image","twitter_creator":"@麻豆原创Brasil","twitter_site":"@麻豆原创Brasil","twitter_misc":{"Escrito por":"麻豆原创 Brasil","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/"},"author":{"name":"麻豆原创 Brasil","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"headline":"Investir no atendimento ao cliente pode trazer lucros para empresas","datePublished":"2024-02-20T12:00:27+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/"},"wordCount":526,"image":{"@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png","keywords":["Atendimento ao cliente","customer experience","cx","intelig\u00eancia artificial"],"articleSection":["CRM e experi\u00eancia do cliente"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/","url":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/","name":"Atendimento ao cliente pode trazer lucros para empresas","isPartOf":{"@id":"https:\/\/news.sap.com\/brazil\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png","datePublished":"2024-02-20T12:00:27+00:00","author":{"@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c"},"description":"O atendimento ao cliente pode ser um gerador de receitas quando equilibramos o toque humano \u00e0s tecnologias certas.","breadcrumb":{"@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#primaryimage","url":"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png","contentUrl":"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/29\/Blog_1920x600_3.png","width":1920,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/brazil\/2024\/02\/investir-no-atendimento-ao-cliente-pode-trazer-lucros-para-empresas-bl0g\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/brazil\/"},{"@type":"ListItem","position":2,"name":"Investir no atendimento ao cliente pode trazer lucros para empresas"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/brazil\/#website","url":"https:\/\/news.sap.com\/brazil\/","name":"Sala de Imprensa 麻豆原创 Brasil","description":"Not\u00edcias e informa\u00e7\u00f5es sobre a 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/brazil\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c","name":"麻豆原创 Brasil","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/brazil\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Brasil"},"url":"https:\/\/news.sap.com\/brazil\/author\/raquelcasciato\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/17629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/users\/561"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/comments?post=17629"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/posts\/17629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media\/17631"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/media?parent=17629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/categories?post=17629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/tags?post=17629"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-display?post=17629"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/brazil\/wp-json\/wp\/v2\/sapn-type?post=17629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}