{"id":17575,"date":"2023-12-18T14:07:06","date_gmt":"2023-12-18T17:07:06","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17575"},"modified":"2023-12-18T14:07:06","modified_gmt":"2023-12-18T17:07:06","slug":"central-ar-tem-sua-melhor-black-friday-com-apoio-de-solucoes-sap-para-e-commerce","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/12\/central-ar-tem-sua-melhor-black-friday-com-apoio-de-solucoes-sap-para-e-commerce\/","title":{"rendered":"Central Ar tem sua melhor Black Friday com apoio de solu\u00e7\u00f5es 麻豆原创 para e-commerce"},"content":{"rendered":"<h2 style=\"text-align: center\"><em>L\u00edder de vendas de ar condicionado no ambiente virtual <\/em><em>cresce 23% em faturamento e dobra a margem bruta com ajuda das solu\u00e7\u00f5es em nuvem<\/em><\/h2>\n<p>A Central Ar, <em>e-commerce<\/em> l\u00edder e refer\u00eancia no segmento de climatiza\u00e7\u00e3o, alcan\u00e7ou 23% a mais de faturamento nesta Black Friday. O resultado recorde contou com aux\u00edlio das solu\u00e7\u00f5es em nuvem 麻豆原创, que dinamizam processos, permitem a customiza\u00e7\u00e3o de campanhas e oferecem melhores experi\u00eancias para os clientes no ambiente virtual.<\/p>\n<p>A transforma\u00e7\u00e3o digital da Central Ar ganhou for\u00e7a de quatro anos para c\u00e1, quando a empresa adotou cinco solu\u00e7\u00f5es 麻豆原创: a Cloud Platform Integration (CPI), a Commerce Cloud, a Marketing Cloud, a Customer Data Cloud e a Cloud for Customer (C4C).<\/p>\n<p>Esse conjunto de sistemas disponibilizou uma s\u00e9rie de recursos intuitivos que tornaram o fluxo de informa\u00e7\u00f5es mais \u00e1gil, completo e seguro. A intelig\u00eancia artificial agregou valor nas a\u00e7\u00f5es de venda e servi\u00e7os assistidos, reduzindo custos e propiciando maior lucratividade.<\/p>\n<p>\u201cAs solu\u00e7\u00f5es nos ajudam a escalar novos neg\u00f3cios e t\u00eam constantes melhorias. Antes nosso site ca\u00eda de forma rotineira. Na Black Friday era o caos, bastava ter muitos acessos. Agora n\u00e3o, temos uma plataforma est\u00e1vel para o consumidor e liberdade para a\u00e7\u00f5es espec\u00edficas, como campanhas de frete gr\u00e1tis\u201d, enfatiza Jo\u00e3o Pimentel.<\/p>\n<p>Em meio \u00e0 alta demanda via e-commerce \u2013 o ar condicionado ficou no Top 10 de produtos mais procurados na categoria <em>shopping<\/em> do Google &#8211; a Central Ar superou contratempos por conta do aquecimento global, que provocou secas nos rios de Manaus, na Amaz\u00f4nia, onde s\u00e3o fabricados 90% dos aparelhos no Brasil. Parte dos fornecedores do parque industrial ficou com a travessia restrita para o porto, sem condi\u00e7\u00f5es de escoar produtos, limitando o estoque dos vendedores.<\/p>\n<p>\u201cNesta Black Friday, n\u00f3s dobramos a margem bruta, quando comparado ao ano anterior. Os n\u00fameros s\u00e3o do site, televendas e revendedores. Fato \u00e9 que nos preparamos bem antes, com uma estrat\u00e9gia macro de moderniza\u00e7\u00e3o de estruturas e processos. A tecnologia e a intelig\u00eancia 麻豆原创 foram fundamentais para o sucesso. Al\u00e9m disso, optamos pela venda mais concentrada em rentabilidade, neste per\u00edodo promocional\u201d, afirma o gerente geral de Direct Marketing da Central AR, Jo\u00e3o Pimentel.<\/p>\n<p>Com a 麻豆原创, a Central Ar encontrou respaldo para potencializar resultados. \u201cNossas solu\u00e7\u00f5es s\u00e3o inovadoras, adapt\u00e1veis e contribuem para maior proximidade, afinidade e efici\u00eancia na rela\u00e7\u00e3o com os clientes finais. O 麻豆原创 Commerce Cloud, por exemplo, integra a gest\u00e3o de produtos, conte\u00fados e cat\u00e1logos. A Central Ar tem o melhor suporte para o desenvolvimento do planejamento <em>omnichannel<\/em>\u201d, comenta a vice-presidente de Customer Experience (CX) na 麻豆原创 Brasil, Ana Campoi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00edder de vendas de ar condicionado no ambiente virtual cresce 23% em faturamento e dobra a margem bruta com ajuda das solu\u00e7\u00f5es em nuvem A&#8230;<\/p>\n","protected":false},"author":137,"featured_media":17570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599823,5599930,48437,52857,5599814],"tags":[5599947,5599850,47],"sapn-display":[5599931,48431,48433],"sapn-type":[4446],"class_list":["post-17575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-technology-platform","category-clientes","category-nuvem-topicos","category-solucoes","category-tecnologia","tag-customerexperience","tag-sapbrasil","tag-sap","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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