{"id":17569,"date":"2024-01-09T09:00:59","date_gmt":"2024-01-09T12:00:59","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17569"},"modified":"2023-12-15T19:11:10","modified_gmt":"2023-12-15T22:11:10","slug":"tres-tendencias-para-bancos-digitais-em-2024-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/","title":{"rendered":"Tr\u00eas tend\u00eancias para bancos digitais em 2024"},"content":{"rendered":"

As inova\u00e7\u00f5es que moldar\u00e3o o futuro dos <\/i><\/em>banco<\/i><\/em>s<\/i><\/em>\u00a0digitais<\/i><\/em>\u00a0<\/i><\/em>ser\u00e3o <\/i><\/em>impulsionadas pelas tend\u00eancias <\/i><\/em>tecnol\u00f3gicas <\/i><\/em>e pela demanda humana.<\/i><\/em><\/p>\n

Um novo ano chegou e as grandes mudan\u00e7as nos servi\u00e7os banc\u00e1rios e financeiros impulsionadas por avan\u00e7os tecnol\u00f3gicos, demandas dos clientes e evolu\u00e7\u00f5es regulat\u00f3rias continuam a redefinir a ind\u00fastria. Vamos explorar tr\u00eas tend\u00eancias que devem moldar o cen\u00e1rio dos bancos digitais neste futuro pr\u00f3ximo.<\/p>\n

Melhorias na personaliza\u00e7\u00e3o e experi\u00eancia do cliente
\n<\/b><\/strong>A busca pela customiza\u00e7\u00e3o e aprimoramento da experi\u00eancia do cliente <\/u><\/a>\u00e9 a espinha dorsal das tend\u00eancias banc\u00e1rias digitais para 2024. Bancos inteligentes est\u00e3o adotando an\u00e1lise de dados<\/u><\/a>, Intelig\u00eancia Artificial (IA) e aprendizado de m\u00e1quina para compreender a fundo as prefer\u00eancias de seus usu\u00e1rios. Com isso, as organiza\u00e7\u00f5es s\u00e3o capazes de entregar produtos, servi\u00e7os e conselhos financeiros personalizados.<\/p>\n

Quando falamos em personaliza\u00e7\u00e3o, \u00e9 importante ir al\u00e9m dos servi\u00e7os banc\u00e1rios convencionais\u00a0e abra\u00e7ar \u00e1reas como aconselhamento financeiro, ferramentas de or\u00e7amento e at\u00e9 recomenda\u00e7\u00f5es de estilo de vida. O objetivo \u00e9 criar uma jornada do cliente imersiva para garantir a fideliza\u00e7\u00e3o.<\/p>\n

A<\/b><\/strong>plica\u00e7\u00e3o de Intelig\u00eancia Artificial (IA) e Aprendizado de M\u00e1quina
\n<\/b><\/strong><\/b>Por meio de chatbots e assistentes virtuais, a I<\/u>ntelig\u00eancia <\/u>A<\/u>rtificial <\/u><\/a>e o aprendizado de m\u00e1quina est\u00e3o se tornando cada vez mais importantes para as opera\u00e7\u00f5es banc\u00e1rias digitais. Essas tecnologias s\u00e3o capazes de automatizar diversos processos que antes ocupariamum tempo importante do capital humano da empresa. Al\u00e9m disso, fortalecem a detec\u00e7\u00e3o de fraudes e aprimoram o atendimento ao consumidor.<\/p>\n

Expans\u00e3o do Banco como Servi\u00e7o (BaaS)
\n<\/b><\/strong>O conceito de Banco como Servi\u00e7o (BaaS) est\u00e1 ganhando seu espa\u00e7o, pois a inova\u00e7\u00e3o permite que institui\u00e7\u00f5es financeiras tradicionais e organiza\u00e7\u00f5es n\u00e3o financeiras integrem servi\u00e7os banc\u00e1rios em suas plataformas. Empresas de com\u00e9rcio eletr\u00f4nico e outras entidades podem oferecer servi\u00e7os como processamento de pagamentos, empr\u00e9stimos e at\u00e9 contas de poupan\u00e7a.<\/p>\n

Ao olharmos para 2024, enxergamos um setor banc\u00e1rio digital em ascens\u00e3o e repleto de transforma\u00e7\u00f5es. A personaliza\u00e7\u00e3o centrada no cliente, a expans\u00e3o do BaaS e o dom\u00ednio de tecnologias como\u00a0IA e do aprendizado de m\u00e1quina est\u00e3o no centro dessa evolu\u00e7\u00e3o. As institui\u00e7\u00f5es financeiras que abra\u00e7arem\u00a0essas mudan\u00e7as conseguir\u00e3o se destacar e prosperar neste cen\u00e1rio, visto que responder\u00e3o de forma eficiente \u00e0s crescentes demandas e expectativas dos consumidores no mundo digital.\u00a0N\u00e3o fique de fora!\u00a0Entre em contato com a 麻豆原创 e saiba mais sobre as solu\u00e7\u00f5es pensadas para o setor banc\u00e1rio<\/u><\/a>.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

\u00a9 2024 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

As inova\u00e7\u00f5es que moldar\u00e3o o futuro dos bancos\u00a0digitais\u00a0ser\u00e3o impulsionadas pelas tend\u00eancias tecnol\u00f3gicas e pela demanda humana. Um novo ano chegou e as grandes mudan\u00e7as nos…<\/p>\n","protected":false},"author":561,"featured_media":17573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599928],"tags":[5599945,5599946,5597851,60789],"sapn-display":[48431,48433],"sapn-type":[6114],"class_list":["post-17569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestao-financeira","tag-baas","tag-bancos-digitais","tag-servicos-bancarios","tag-servicos-financeiros","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTr\u00eas tend\u00eancias para bancos digitais em 2024 - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"As inova\u00e7\u00f5es que moldar\u00e3o o futuro dos bancos digitais ser\u00e3o impulsionadas pelas tend\u00eancias tecnol\u00f3gicas e pela demanda humana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tr\u00eas tend\u00eancias para bancos digitais em 2024\" \/>\n<meta property=\"og:description\" content=\"As inova\u00e7\u00f5es que moldar\u00e3o o futuro dos bancos digitais ser\u00e3o impulsionadas pelas tend\u00eancias tecnol\u00f3gicas e pela demanda humana.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-09T12:00:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/12\/15\/2Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tr\u00eas tend\u00eancias para bancos digitais em 2024\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Tr\u00eas tend\u00eancias para bancos digitais em 2024\",\"datePublished\":\"2024-01-09T12:00:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/\"},\"wordCount\":537,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2024\/01\/09\/2_298209.png\",\"keywords\":[\"BaaS\",\"Bancos digitais\",\"Servi\u00e7os banc\u00e1rios\",\"Servi\u00e7os Financeiros\"],\"articleSection\":[\"Gest\u00e3o financeira\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2024\/01\/tres-tendencias-para-bancos-digitais-em-2024-bl0g\/\",\"name\":\"Tr\u00eas tend\u00eancias para bancos digitais em 2024 - 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