{"id":17508,"date":"2023-12-13T09:00:10","date_gmt":"2023-12-13T12:00:10","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17508"},"modified":"2023-12-13T10:44:43","modified_gmt":"2023-12-13T13:44:43","slug":"tendencias-de-customer-experience-para-2024-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/","title":{"rendered":"Tend\u00eancias de Customer Experience para 2024"},"content":{"rendered":"

A integra\u00e7\u00e3o estrat\u00e9gica de tecnologias emergentes redefin<\/i><\/em>ir\u00e1<\/i><\/em>\u00a0o futuro d<\/i><\/em>o Customer Experience.<\/i><\/em><\/p>\n

A experi\u00eancia do cliente \u00e9 a chave para cultivar consumidores leais e defensores da marca. \u00c0 medida que 2024 se aproxima, as tend\u00eancias de CX continuam a evoluir, tornando-se uma prioridade estrat\u00e9gica. Vamos te contar quais s\u00e3o as principais proje\u00e7\u00f5es que moldar\u00e3o o cen\u00e1rio da experi\u00eancia do cliente\u00a0no pr\u00f3ximo ano:<\/p>\n

IA Generativa em CX:<\/strong>\u00a0Ainda em ascens\u00e3o, essa tecnologia transformar\u00e1 a personaliza\u00e7\u00e3o, simplifica\u00e7\u00e3o do atendimento ao cliente e an\u00e1lise comportamental. A IA<\/u><\/a>\u00a0\u00e9 capaz de inovar o atendimento e fornecer\u00a0insights profundos sobre os consumidores. A transpar\u00eancia no uso desta ferramenta ser\u00e1 a chave para ganhar a confian\u00e7a do p\u00fablico-alvo.<\/p>\n

CX <\/strong>com base em sentimentos<\/strong>:<\/strong>\u00a0A an\u00e1lise de sentimento ser\u00e1 vital em 2024, pois permitir\u00e1 que as empresas possam reagir dinamicamente \u00e0s emo\u00e7\u00f5es dos clientes para fortalecer relacionamentos duradouros. Uma pesquisa da 121 Labs<\/u><\/a>\u00a0mostrou que 43% dos consumidores tende\u00a0a pagar at\u00e9 10% a mais por experi\u00eancias positivas, enquanto 28% investiria mais de 20%. A decep\u00e7\u00e3o tem um pre\u00e7o alto, visto que, ainda de acordo com o estudo,\u00a047% estaria disposta\u00a0a interromper\u00a0rela\u00e7\u00f5es ap\u00f3s duas experi\u00eancias negativas. No cen\u00e1rio digital, estrat\u00e9gias como omnicanalidade e experi\u00eancias personalizadas surgem como catalisadores para a fideliza\u00e7\u00e3o. O caminho para o sucesso n\u00e3o \u00e9 apenas entregar produtos ou servi\u00e7os, mas sim criar la\u00e7os emocionais longevos.<\/p>\n

CX <\/strong>s<\/strong>ustent\u00e1vel:<\/strong>\u00a0Integrar a sustentabilidade no\u00a0Customer Experience\u00a0ser\u00e1 a chave para o sucesso no pr\u00f3ximo ano. As empresas devem compartilhar informa\u00e7\u00f5es sobre suas pr\u00e1ticas ambientais, visto que, de acordo com pesquisa da Apas<\/u><\/a>, 95% dos brasileiros priorizam empresas sustent\u00e1veis e 64% j\u00e1 abandonaram marcas ou estabelecimentos por comportamento anti\u00e9tico. A busca por pr\u00e1ticas mais respons\u00e1veis\u00a0com o meio ambiente est\u00e1 se tornando uma exig\u00eancia\u00a0inegoci\u00e1vel por parte\u00a0dos consumidores.<\/p>\n

CX <\/strong>com foco em s<\/strong>eguran\u00e7a:<\/strong>\u00a0A prote\u00e7\u00e3o de dados \u00e9 um elemento essencial da experi\u00eancia do cliente. Isso significa que\u00a0empresas transparentes e acess\u00edveis sobre o uso de dados dos consumidores ganhar\u00e3o destaque no mercado,\u00a0pois oferecer\u00e3o a oportunidade de construir uma rela\u00e7\u00e3o com base na confian\u00e7a.<\/p>\n

Assinaturas <\/strong>i<\/strong>nteligentes:<\/strong>\u00a0A I<\/u>ntelig\u00eancia <\/u>A<\/u>rtificial<\/u><\/a>\u00a0e a an\u00e1lise avan\u00e7ada impulsionar\u00e3o ofertas personalizadas, pre\u00e7os din\u00e2micos e n\u00edveis de oferta individualizados em servi\u00e7os de assinatura, elevando a experi\u00eancia do cliente. Por exemplo: clientes menos ativos podem conseguir pre\u00e7os mais acess\u00edveis, enquanto os usu\u00e1rios ass\u00edduos poder\u00e3o\u00a0obter benef\u00edcios VIP, elevando a experi\u00eancia e destacando sua import\u00e2ncia para o a marca.<\/p>\n

As tend\u00eancias\u00a0para 2024\u00a0refletem a evolu\u00e7\u00e3o constante do setor de Customer Experience e destacam novas\u00a0oportunidades e desafios. Sua empresa est\u00e1 pronta para o futuro pr\u00f3ximo? Conhe\u00e7a as solu\u00e7\u00f5es da 麻豆原创<\/u><\/a>\u00a0e prepare-se para transformar as experi\u00eancias dos seus consumidores.<\/p>\n

Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0Facebook\u00a0<\/u><\/a>\/\u00a0Twitter<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0LinkedIn<\/u><\/a>\u00a0<\/u><\/a>\/\u00a0Instagram<\/u><\/a><\/p>\n

\u00a9 2023 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

A integra\u00e7\u00e3o estrat\u00e9gica de tecnologias emergentes redefinir\u00e1\u00a0o futuro do Customer Experience. A experi\u00eancia do cliente \u00e9 a chave para cultivar consumidores leais e defensores da…<\/p>\n","protected":false},"author":561,"featured_media":17532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5590831],"tags":[5589657,5589775,3197168,3197147],"sapn-display":[48431,48433],"sapn-type":[6114],"class_list":["post-17508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","tag-customer-experience","tag-cx","tag-ia","tag-inteligencia-artificial","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"\nTend\u00eancias de Customer Experience para 2024 - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"A integra\u00e7\u00e3o estrat\u00e9gica de tecnologias emergentes redefinir\u00e1 o futuro do Customer Experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias de Customer Experience para 2024\" \/>\n<meta property=\"og:description\" content=\"A integra\u00e7\u00e3o estrat\u00e9gica de tecnologias emergentes redefinir\u00e1 o futuro do Customer Experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T12:00:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T13:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/11\/22\/3Blog_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tend\u00eancias de Customer Experience para 2024\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Tend\u00eancias de Customer Experience para 2024\",\"datePublished\":\"2023-12-13T12:00:10+00:00\",\"dateModified\":\"2023-12-13T13:44:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/\"},\"wordCount\":577,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/12\/14\/3Blog_1920x600_297911.png\",\"keywords\":[\"customer experience\",\"cx\",\"IA\",\"intelig\u00eancia artificial\"],\"articleSection\":[\"CRM e experi\u00eancia do cliente\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/12\/tendencias-de-customer-experience-para-2024-bl0g\/\",\"name\":\"Tend\u00eancias de Customer Experience para 2024 - 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