{"id":17198,"date":"2023-09-21T09:00:30","date_gmt":"2023-09-21T12:00:30","guid":{"rendered":"https:\/\/news.sap.com\/brazil\/?p=17198"},"modified":"2023-10-18T18:37:15","modified_gmt":"2023-10-18T21:37:15","slug":"melhores-praticas-para-o-uso-de-ia-generativa-bl0g","status":"publish","type":"post","link":"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/","title":{"rendered":"Melhores pr\u00e1ticas para o uso de IA Generativa"},"content":{"rendered":"<p class=\"lead\"><em><i>Com alguns princ\u00edpios e orienta\u00e7\u00f5es bem definidos, o uso da IA Generativa tem potencial para transformar os neg\u00f3cios.<\/i><\/em><\/p>\n<p>A Intelig\u00eancia Artificial Generativa (IA Generativa) \u00e9 um subcampo da <a href=\"https:\/\/www.sap.com\/brazil\/products\/artificial-intelligence.html?url_id=text-blogentry-innovationBlogBR-2023_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><u>IA<\/u><\/a>\u00a0que se concentra em criar sistemas capazes de gerar dados ou conte\u00fado de forma aut\u00f4noma. Em vez de simplesmente processar informa\u00e7\u00f5es ou tomar decis\u00f5es com base em dados existentes, os sistemas de IA generativa s\u00e3o projetados para criar novos dados, como texto, imagens, \u00e1udio e at\u00e9 mesmo v\u00eddeos que se assemelham ao que um ser humano poderia produzir.<\/p>\n<h4><strong><b>Rede Neural Generativa Adversarial (GAN)<\/b><\/strong><\/h4>\n<p>Uma das t\u00e9cnicas mais conhecidas em IA Generativa \u00e9 a Rede Neural Generativa Adversarial (GAN), que envolve dois componentes principais: o gerador e o discriminador. O gerador cria amostras de dados, como imagens falsas, enquanto o discriminador tenta distinguir entre amostras geradas e dados reais. Esse processo de treinamento adversarial leva ao aprimoramento cont\u00ednuo do gerador, resultando em sa\u00eddas cada vez mais realistas.<\/p>\n<p>O uso da Intelig\u00eancia Artificial Generativa \u00e9 uma \u00e1rea empolgante e repleta de potencial, mas tamb\u00e9m apresenta desafios \u00e9ticos e pr\u00e1ticos. Por isso, existem algumas boas pr\u00e1ticas para orientar o uso respons\u00e1vel dessa tecnologia.<\/p>\n<h4><strong><b>Boas pr\u00e1ticas para o uso de IA Generativa<\/b><\/strong><\/h4>\n<ul>\n<li>Transpar\u00eancia: seja claro sobre o uso de IA Generativa. Quando utilizada, sempre informe ao p\u00fablico que o conte\u00fado foi gerado por uma IA, especialmente se houver potencial para enganar ou causar confus\u00e3o.<\/li>\n<li>Supervis\u00e3o humana: mantenha o controle humano sobre o processo criativo, a IA Generativa deve ser uma ferramenta para auxiliar e ampliar a criatividade, n\u00e3o para substitu\u00ed-la.<\/li>\n<li>Avalia\u00e7\u00e3o \u00e9tica: tenha uma equipe dedicada a considerar as implica\u00e7\u00f5es \u00e9ticas de suas aplica\u00e7\u00f5es de IA Generativa. Avalie como seu uso pode afetar a sociedade, a privacidade das pessoas e a dissemina\u00e7\u00e3o de informa\u00e7\u00f5es falsas.<\/li>\n<li>Combate \u00e0 desinforma\u00e7\u00e3o: esteja atento \u00e0 possibilidade de uso indevido de IA Generativa na cria\u00e7\u00e3o de not\u00edcias falsas, deepfakes e outros tipos de desinforma\u00e7\u00e3o.<\/li>\n<li>Treinamento e conscientiza\u00e7\u00e3o: eduque sua equipe e stakeholders sobre as capacidades e limita\u00e7\u00f5es da IA Generativa. Promova uma compreens\u00e3o clara dos riscos e benef\u00edcios.<\/li>\n<li>Regulamenta\u00e7\u00e3o e normas: esteja ciente das regulamenta\u00e7\u00f5es e normas governamentais que se aplicam ao uso de IA Generativa em sua \u00e1rea de atua\u00e7\u00e3o. Cumpra com as diretrizes relevantes.<\/li>\n<\/ul>\n<p>Com alguns princ\u00edpios e orienta\u00e7\u00f5es bem definidos, o uso da IA Generativa tem potencial para transformar os neg\u00f3cios.<\/p>\n<p>Quer descobrir como Empresas Inteligentes j\u00e1 est\u00e3o usando a IA para aprimorar processos e atingir resultados \u00fanicos? <a href=\"https:\/\/www.sap.com\/brazil\/products\/artificial-intelligence.html?url_id=text-blogentry-innovationBlogBR-2023_blog-original-post-sapcom\" target=\"_blank\" rel=\"noopener\"><u>Acesse o site da 麻豆原创<\/u><\/a>\u00a0e saiba mais!<\/p>\n<p>Acompanhe mais novidades nos canais de comunica\u00e7\u00e3o da 麻豆原创: \u00a0<a href=\"https:\/\/www.facebook.com\/麻豆原创\/\" target=\"_blank\" rel=\"noopener\"><u>Facebook\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/twitter.com\/麻豆原创Brasil\" target=\"_blank\" rel=\"noopener\"><u>Twitter<\/u><u>\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1115\/\" target=\"_blank\" rel=\"noopener\"><u>LinkedIn<\/u><u>\u00a0<\/u><\/a>\/\u00a0<a href=\"https:\/\/www.instagram.com\/sap_brasil\/\" target=\"_blank\" rel=\"noopener\"><u>Instagram<\/u><\/a><\/p>\n<p>\u00a9 2023\u00a0麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned here in as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"#trademark\" target=\"_blank\" rel=\"noopener\"><u>http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/u><\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com alguns princ\u00edpios e orienta\u00e7\u00f5es bem definidos, o uso da IA Generativa tem potencial para transformar os neg\u00f3cios. A Intelig\u00eancia Artificial Generativa (IA Generativa) \u00e9&#8230;<\/p>\n","protected":false},"author":561,"featured_media":17199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5599814],"tags":[3197168,5599900,3197147],"sapn-display":[5599933,5599931,48431,48433],"sapn-type":[6114],"class_list":["post-17198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-ia","tag-ia-generativa","tag-inteligencia-artificial","sapn-display-feature-hero","sapn-display-feature-spotlight","sapn-display-homepage-hero","sapn-display-hero","sapn-type-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Melhores pr\u00e1ticas para o uso de IA Generativa - Sala de Imprensa 麻豆原创 Brasil<\/title>\n<meta name=\"description\" content=\"Com alguns princ\u00edpios e orienta\u00e7\u00f5es bem definidos, o uso da IA Generativa tem potencial para transformar os neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melhores pr\u00e1ticas para o uso de IA Generativa\" \/>\n<meta property=\"og:description\" content=\"Com alguns princ\u00edpios e orienta\u00e7\u00f5es bem definidos, o uso da IA Generativa tem potencial para transformar os neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/\" \/>\n<meta property=\"og:site_name\" content=\"Sala de Imprensa 麻豆原创 Brasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T12:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T21:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/brazil\/files\/2023\/09\/14\/293930_565x292.png\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"麻豆原创 Brasil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Melhores pr\u00e1ticas para o uso de IA Generativa\" \/>\n<meta name=\"twitter:creator\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:site\" content=\"@麻豆原创Brasil\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Brasil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/\"},\"author\":{\"name\":\"麻豆原创 Brasil\",\"@id\":\"https:\/\/news.sap.com\/brazil\/#\/schema\/person\/1cfc5d6de5ffdc23f1f3b1670a90ae3c\"},\"headline\":\"Melhores pr\u00e1ticas para o uso de IA Generativa\",\"datePublished\":\"2023-09-21T12:00:30+00:00\",\"dateModified\":\"2023-10-18T21:37:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/\"},\"wordCount\":525,\"image\":{\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/brazil\/files\/2023\/09\/14\/293930_1400x600.png\",\"keywords\":[\"IA\",\"IA generativa\",\"intelig\u00eancia artificial\"],\"articleSection\":[\"Tecnologia\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/\",\"url\":\"https:\/\/news.sap.com\/brazil\/2023\/09\/melhores-praticas-para-o-uso-de-ia-generativa-bl0g\/\",\"name\":\"Melhores pr\u00e1ticas para o uso de IA Generativa - 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